HEEDS
HEEDS, a French SaaS provider, sells a web-based event management platform serving cultural venues, music festivals, and live-event organizers across France and French-speaking Europe, with integrated modules for programming, production, staff, vendors, administration, and ticketing.
- Company typePrivate
- Founded2003
- HeadquartersLyon, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What HEEDS does
HEEDS (legally SARL INTRAZIK, formerly branded Intrazik until its 2018 rebrand) is a French software vendor that develops and operates a 100% web-based event management platform — HEEDS Manager — for live entertainment and cultural-event organizers. The platform is organized as a suite of integrated modules covering the full event lifecycle: Programmation (scheduling and line-ups), Production Artistique (artist coordination, road sheets, transport, accreditation), Gestion du Staff (planning, HR data, contracts, payroll export), Relations Prestataires (vendor booking, expenses, accreditation), Gestion Administrative (customizable forms, quotes, invoices, e-signature), and Communication et Billetterie (promo, press, ticketing reconciliation). Underlying the modules is a REST API that connects to a network of 16+ native partners across ticketing (Weezevent, Billetweb, Festik, Shotgun, Supersoniks, OandB, Mapado Pro, Yurplan, SoTicket), payroll (GHS sPAIEctacle), access control (WeezAccess, M-SYSTEM), CRM and marketing (Arenametrix, Gigz), and mobile apps (Chapitô). Customers also receive configurable web apps for staff, media, artists, and vendors, plus an online form builder and a badge-accreditation generator.
The company serves cultural venues (concert halls, performing arts venues, cultural centers), music and arts festivals of all sizes, production companies, and — more recently — non-cultural event organizers running sports, fashion, and professional events. Named clients span both anchor enterprise festivals (Printemps de Bourges, Francofolies de La Rochelle, Rock en Seine, Festival Interceltique de Lorient, Jazz à Vienne, We Love Green, Nuits Sonores, MaMA Music & Convention) and long-tenured mid-market venues (La Cartonnerie since 2005, Le Chabada, La Halle Tony Garnier, La Cave à Musique, L'Autre Canal). The active footprint is the French-speaking market: France, Switzerland, and Belgium, with more than 180 clients and approximately 4,000 users.
HEEDS monetizes through quote-based SaaS subscriptions (managed service with hosting included) and a structured training portfolio including on-site Formation Initiale and Formation Intermédiaire plus inter-company "Les Essentielles" sessions priced at €400 HT per half-day. Distribution is direct enterprise field sales: prospects request demos through the website, receive on-site integration audits, and the company maintains an active presence at French cultural-industry events (Babel Music XP, Printemps de Bourges, MaMA, BIS, Heavent Paris, Transmusicales). The legal entity is SARL INTRAZIK with €10,000 share capital, founder-controlled and bootstrapped with no disclosed external funding; the company currently operates with 1–10 employees across Lyon and Saint-Julien-sur-Veyle.
HEEDS firmographics
Firmographics- Name
- HEEDS
- Legal name
- SARL INTRAZIK
- Website
- https://heeds.eu
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HEEDS, a French SaaS provider, sells a web-based event management platform serving cultural venues, music festivals, and live-event organizers across France and French-speaking Europe, with integrated modules for programming, production, staff, vendors, administration, and ticketing.
- Ownership category
- akta.pro rank
HEEDS industry classification
Industry- Product category
- Event Management Software
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Entertainment Booking & Speaker/Talent Management (HSACAAAI)
- akta.pro secondary industry
- Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK)
Keywords
Where HEEDS is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
HEEDS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: HEEDS operates as a 100% web-based application requiring subscription. The application is provided as a managed service with hosting included.
- Training Services: Initial and intermediate on-site training, inter-company training sessions (Les Essentielles). Pricing at 1,200€ HT per day for intra-company, 400€ HT per half-day for inter-company training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Intra-company Training - Full Day |
| Other | Pay-as-you-go | Inter-company Training (Les Essentielles) - Half Day |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
HEEDS product offering
Product offeringCore offering
HEEDS develops and sells HEEDS Manager, a 100% web-based SaaS application that centralizes event management for live entertainment professionals. The platform covers programming, artist production, staff planning, vendor relations, administrative forms/contracts, communication, accreditation, and ticketing for cultural venues, festivals, and event organizers. It is complemented by a REST API, native connectors with ticketing/payroll/access-control systems, and a paid training portfolio.
Product overview
HEEDS is a unified, 100% web-based event management platform (formerly Intrazik, rebranded in 2018) comprising a core product — HEEDS Manager — and a suite of integrated modules covering the full event lifecycle: Programmation (programming and scheduling), Production Artistique (artist coordination and road sheets), Gestion du Staff (team scheduling and HR), Relations Prestataires (vendor management), Gestion Administrative (forms, contracts, invoicing, e-signature), and Communication et Billetterie (communications, press, ticketing). Supporting services include the HEEDS API for custom integrations, customizable web applications (applis médias, staff apps, accreditation apps), online form builder, badge/accreditation generation, and a structured training portfolio (Formation Initiale, Formation Intermédiaire, and Les Essentielles inter-company sessions). The platform is complemented by a network of native connectors with ticketing partners (Weezevent, Supersoniks, Festik, Shotgun, OandB, SoTicket, Mapado Pro, Yurplan, Billetweb), payroll systems (GHS sPAIEctacle), marketing/CRM tools (Gigz, Arenametrix), access control solutions (WeezAccess, M-SYSTEM), and mobile app builders (Chapitô).
Differentiator
Problem solved
Functional benefit
Products and services
- HEEDS Manager 100% web-based SaaS event management application for live entertainment organizers. Centralizes programming, artist production, staff planning, vendor relations, administration, communication, accreditation, and ticketing with real-time information sharing across teams.
- HEEDS API REST API accessible on request that enables external websites, ticketing systems, accreditation tools, access control systems, and registration platforms to retrieve programming data (dates, artists, schedules, tariffs, descriptions, visuals) from HEEDS Manager and supports custom extranets.
- Formation Initiale (Initial Training) On-site initial training program for new clients, averaging 42 hours across two 21-hour sessions spaced 30 days apart. Covers the HEEDS environment, event plannings, staff plannings, contacts database, data organization, and export features.
- Formation Intermédiaire (Intermediate Training) Advanced training for existing clients delivered on-site or via video conference, averaging 28 hours. Covers forms, matrices, tool customization, and cross-system data communication organization.
- Les Essentielles (Inter-Company Training) Inter-company virtual classroom training sessions for current clients covering onboarding, contact management, production basics, forms, invoicing, and reports. Priced at 400€ HT per 3.5-hour half-day session.
Quantifiable outcome
- 92% training satisfaction rate, 87% of trainees reuse skills on the job (Initial training)
- +2 more outcomes
Companies that use HEEDS
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles3 records
HEEDS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature10 records
HEEDS partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- WeezeventcoreTicketing solution connector allowing import of ticket scanning data into HEEDS and integration of buyer personal information into HEEDS contacts (CRM) based on opt-in, as well as subscription retrieval.
- Supersoniks (La Billetterie)coreIndependent ticketing service for venues, festivals, and event organizers offering online and box office sales, access control, and customer data management. Connector imports ticket scanning data into HEEDS.
- FestikcoreAlternative and economical online reservation and ticketing solution that also handles accreditations. Connector imports ticket scanning data into HEEDS.
- ShotguncoreTicketing platform with hybrid model combining management software with event discovery platform (4+ million users). Connector imports ticket scanning data into HEEDS.
- OandBcoreHigh-performance SaaS ticketing and registration management specializing in complex flow management and professional accreditations. Natively interfaces with HEEDS for automated data flow and centralized revenue tracking.
- WeezAccesscoreAccess control solution by Weezevent adapted to all conditions from simple to complex. Connection circulates identity, access, and meal information from HEEDS for staff (from schedules), pros/press (from accreditation requests), vendor teams, artists (from VHR and roadmaps), and invited persons.
- GHS – sPAIEctaclecorePayroll software specific to intermittent and permanent entertainment workers. Connection exports contracts to GHS for reliable and fast payroll processing with schedules automatically transposed to worked hours, and imports/exports updated social information.
- BilletwebcoreFrench 360° ticketing, cashless, access control, and CRM reference with innovative, intuitive technology. Offers free access control using scanners and smartphones.
- ChapitôcoreEvent organizer mobile app creation platform. Connection displays HEEDS data (date, venue, schedules, artists, pricing, bio, visuals) in Chapitô app, avoiding double data entry.
- Sacem ProminorSacem program for clients offering preferential deals including two months free subscription for new HEEDS clients.
- FEDELIMAcoreNational federation grouping venues and projects dedicated to current music across French territory. Long-standing relationship with shared clients and participation in FEDELIMA events like Raffut!
- LFI – Les Formations d'IssoudunminorTraining institution for music industry professions since 1989. HEEDS included in certification programs for 'Chargé·e de production des musiques actuelles' and pre-qualification for 'Régie générale des musiques actuelles'.
- Grim EdifminorHigher education institution for entertainment and events based in Lyon offering 'Régisseur·se Général·e' RNCP level 6/Bac+3 certification. HEEDS partners with digital tools module to prepare students with necessary tools for event management.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
HEEDS competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Eventbrite is a consumer event ticketing and discovery platform serving millions of organisers globally. Comparable to HEEDS as both serve event organisers with technology platforms, although Eventbrite is heavily skewed toward self-service consumer events rather than operational management of live entertainment venues.
- Cvent: Cvent is a major event management platform for corporate meetings, conferences, and trade shows, with registration, logistics, and engagement modules. Comparable to HEEDS as both address event management software (registration, logistics, attendee workflows), though Cvent's centre of gravity is corporate rather than live entertainment.
- Blackbaud: Blackbaud is a large software provider serving nonprofits and the arts/cultural sector with CRM, fundraising, ticketing, and financial management. Comparable to HEEDS as a broad incumbent serving many of the same organisational buyers, though at materially larger scale and scope.
Direct peers
- Patron Technology (Artifax): Patron Technology's Artifax product provides venue scheduling, event, and resource management for performing arts centres, theatres, and entertainment venues. Comparable to HEEDS as both automate programming, production, and resource workflows inside cultural venues, complementing CRM/ticketing functions.
- Tessitura Network: Tessitura Network provides CRM, ticketing, fundraising and marketing software to performing arts organisations, venues, and festivals globally. Comparable to HEEDS because both target live entertainment operators with integrated management technology, though Tessitura is CRM/marketing-led and US-anchored.
- AudienceView: AudienceView offers ticketing, CRM, marketing, and operations software for live entertainment venues, theaters, and festivals. Comparable to HEEDS as both serve live-event organisers with end-to-end management technology spanning ticketing, audience engagement, and operations.
- Spektrix: Spektrix is a UK-based CRM and ticketing platform purpose-built for arts and cultural organisations. Comparable to HEEDS because both deliver operational software specifically designed for the day-to-day needs of arts venues, festivals, and cultural centres, although Spektrix emphasises CRM/ticketing rather than 360° operations.
Emerging players
- Bizzabo: Bizzabo is an event experience platform for in-person, virtual, and hybrid events, covering registration, marketing, and analytics. Comparable to HEEDS because both sell management software to event organisers, though Bizzabo focuses on corporate/professional events and event marketing/analytics rather than live-entertainment operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
HEEDS social profiles
Digital presenceHEEDS compliance and trust
Trust signalCompliance3 records
HEEDS financial estimates
Financial estimateRevenue estimate
Valuation estimate
HEEDS leadership team
Management profileNumber of profiles
Profiles9 records
HEEDS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HEEDS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HEEDS
What does HEEDS do?
HEEDS develops and sells HEEDS Manager, a 100% web-based SaaS application that centralizes event management for live entertainment professionals. The platform covers programming, artist production, staff planning, vendor relations, administrative forms/contracts, communication, accreditation, and ticketing for cultural venues, festivals, and event organizers. It is complemented by a REST API, native connectors with ticketing/payroll/access-control systems, and a paid training portfolio.
Is HEEDS a public or private company?
HEEDS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HEEDS founded?
HEEDS was founded in 2003. It employs 1 to 10 people.
Where is HEEDS based?
HEEDS is headquartered in Lyon, France, in the Europe region.
How does HEEDS make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are training Services.
Who are HEEDS's main competitors?
Broad incumbents on record are Eventbrite, Cvent and Blackbaud. Direct peers are Patron Technology (Artifax), Tessitura Network, AudienceView and Spektrix. Bizzabo is listed as an emerging player.
Does HEEDS have an API?
Yes. HEEDS provides a REST API that allows external websites and applications to connect and retrieve programming data (dates, artists, schedules, scenes, tariffs, descriptions, visuals, etc.) entered in HEEDS Manager. The API is accessible on request and enables integration with websites, ticketing systems, accreditation tools, access control systems, and registration platforms. Clients can have their own extranet developed using their HEEDS database data via the API. Integration with the Chapitô mobile app is handled through this API system. Developer documentation is at www.heeds.eu/demander-une-demo.
What industry is HEEDS in?
HEEDS's product category is Event Management Software. Its primary akta.pro industry code is HSACAAAI, Entertainment Booking & Speaker/Talent Management, with a secondary code of MPAGALAK, Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility). Its SIC code is 7372.