Turfwerks
Turfwerks is the golf and sports turf equipment distribution division of Davis Equipment, based in Johnston, Iowa, selling new and used turf maintenance equipment, parts, irrigation systems, and service from approximately 18 manufacturers to golf courses, sports fields, and municipal green spaces across the US.
- Company typePrivate
- Founded-
- HeadquartersJohnston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Turfwerks does
Turfwerks is the golf and sports turf equipment distribution division of Davis Equipment, a privately held company headquartered at 5225 NW Beaver Drive in Johnston, Iowa. The division sells new and used turf maintenance equipment, replacement parts, and golf course irrigation products to golf courses, sports fields, and municipal green spaces across a domestic US territory, primarily through its e-commerce website (davisequip.com) and phone-based direct sales. The product portfolio spans approximately 18 manufacturer lines, with Jacobsen (turf mowers) and Rain Bird (irrigation) as core partners and a long tail of minor brand relationships including Smithco, Yanmar, Turfco, Husqvarna, Progressive Turf Equipment, Redexim, Steiner, Hustler, Capillary Bunkers, and SportsTraq, covering equipment categories from aerators and bunker rakes to autonomous mowers and GPS line painting systems. No proprietary technology is developed in-house; the offering is a curated multi-brand resale catalog.
The business operates a multi-stream revenue model: one-time sales of new and used equipment, replacement parts and accessories, professional service and repair (with online scheduling), Rain Bird irrigation equipment sales, and equipment finance arrangements. Pricing is not publicly disclosed and is provided on a quote basis. Turfwerks is part of the broader Davis Equipment corporate structure, which also operates Agriculture Fertilizer/NH3 and Golf Course Irrigation segments, suggesting cross-segment customer overlap and shared back-office infrastructure. There are no mobile applications, no APIs or software products, no institutional investors, and no public listing; the entity is private and family/privately-held, with 11-50 employees. Marketing is conducted through the company website, Facebook, Twitter, email newsletter, and industry trade shows.
Turfwerks firmographics
Firmographics- Name
- Turfwerks
- Legal name
- Davis Equipment
- Website
- https://turfwerks.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Turfwerks is the golf and sports turf equipment distribution division of Davis Equipment, based in Johnston, Iowa, selling new and used turf maintenance equipment, parts, irrigation systems, and service from approximately 18 manufacturers to golf courses, sports fields, and municipal green spaces across the US.
- Ownership category
- akta.pro rank
Turfwerks industry classification
Industry- Product category
- Golf Course and Turf Equipment Distribution
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Golf Equipment & Accessories Distribution (CRAOAJAK)
- akta.pro secondary industries
- Turf Management (Sports Fields, Golf Courses) (BPABADAC), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Commercial Landscaping & Grounds Maintenance (BPABADAA)
Keywords
Where Turfwerks is headquartered
LocationHeadquarters
- HQ city
- Johnston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Turfwerks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Equipment Sales: Sales of new and used turf maintenance equipment including fairway mowers, greens mowers, aerators, top dressers, sprayers, bunker rakes, and utility vehicles.
- Parts Sales: Sales of replacement parts and accessories for turf equipment including blowers, electronics, engines, tires, and misc parts.
- Service and Repair: Professional service and repair services for turf equipment, including scheduling service appointments.
- Finance Services: Finance options available for equipment purchases.
- Irrigation Equipment Sales: Sales of golf course irrigation equipment including controllers, sensors, pump stations, and related parts from Rain Bird.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Turfwerks product offering
Product offeringCore offering
Turfwerks distributes new and used golf course and turf maintenance equipment, parts, and irrigation systems to golf course operators and turf management professionals in its regional market. The company also provides service and repair for the equipment it sells, acting as an authorized dealer for brands including Jacobsen, Rain Bird, Smithco, and Yanmar.
Product overview
Turfwerks is a golf and sports turf equipment distribution division of Davis Equipment, offering a comprehensive portfolio of turf maintenance equipment and irrigation solutions for golf courses, sports fields, and municipal green spaces. The product line spans multiple equipment categories including turf mowers (fairway, greens, and rough mowers), aerators, sprayers, topdressers, greensrollers, bunker rakes, seeders, sweepers, spreaders, sports turf equipment, tractors, GPS line painting systems, and autonomous mowers. The portfolio also includes golf course irrigation equipment from Rain Bird. Featured brands include Jacobsen, Rain Bird, Smithco, Yanmar, Turfco, Husqvarna (autonomous mowers), Progressive Turf Equipment, Redexim, SportsTraq, and Steiner. Turfwerks sells both new equipment and quality certified pre-owned/refurbished machinery. The product ecosystem is organized around equipment categories for different turf maintenance functions, with various branded manufacturers supplying specialized equipment within each category.
Differentiator
Problem solved
Functional benefit
Products and services
- Jacobsen Golf Course Mowers and Turf Equipment
Companies that use Turfwerks
Customer profileSegments3 records
Ideal customer profiles1 record
Turfwerks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Turfwerks partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- JacobsencoreJacobsen is a manufacturer of golf course equipment. Turfwerks serves as a dealer/distributor for Jacobsen turf equipment including new fairway mowers, greens mowers, and other golf course maintenance equipment.
- Rain BirdcoreRain Bird is a manufacturer of irrigation equipment. Turfwerks distributes Rain Bird golf course irrigation products including controllers, sensors, pump stations, and related irrigation parts.
- SmithcominorSmithco is a manufacturer of turf maintenance equipment. Turfwerks distributes Smithco products as part of their turf equipment lineup.
- YanmarminorYanmar manufactures compact tractors and turf equipment. Turfwerks offers Yanmar tractors and related equipment.
- Above Par TechminorAbove Par Tech manufactures golf course equipment. Turfwerks distributes their products as part of the turf equipment offering.
- TurfcominorTurfco is a manufacturer of topdressers, spreaders, and other turf maintenance equipment. Turfwerks distributes Turfco products.
- HusqvarnaminorHusqvarna manufactures autonomous mowers. Turfwerks distributes Husqvarna autonomous mower products for golf courses and sports turf.
- HustlerminorHustler manufactures turf equipment. Turfwerks distributes Hustler turf equipment including mowers.
- ABI ForceminorABI Force manufactures sports turf equipment. Turfwerks distributes ABI Force products including the Force Z-23.
- Progressive Turf EquipmentminorProgressive Turf Equipment is a manufacturer of specialized turf maintenance equipment. Turfwerks distributes their products.
- RedeximminorRedexim manufactures turf renovation equipment including Verti-Drain products. Turfwerks distributes Redexim equipment.
- SportsTraqminorSportsTraq manufactures GPS line marking equipment. Turfwerks distributes their GPS line painting products for sports turf marking.
- SteinerminorSteiner manufactures tractors and turf equipment. Turfwerks distributes Steiner products including the 450 tractor.
- B&B TechnologiesminorB&B Technologies manufactures turf equipment. Turfwerks distributes their products as part of the equipment lineup.
- Capillary BunkersminorCapillary Bunkers provides golf course bunker solutions. Turfwerks distributes their capillary bunkers products.
- LelyminorLely manufactures turf equipment. Turfwerks distributes Lely products as part of the turf equipment selection.
- WessexminorWessex manufactures turf equipment. Turfwerks distributes Wessex products.
- Standard GolfminorStandard Golf manufactures golf course parts and accessories. Turfwerks distributes their parts and accessories.
Recent moves6 records
Expansion highlights5 records
Turfwerks competitors and assessment
Company assessmentDirect peers
- Reinders: Wisconsin-based distributor of golf course, athletic field, and commercial turf equipment carrying many of the same brands (Jacobsen, Smithco, Rain Bird). Reinders is the most direct Midwest peer to Turfwerks, with similar multi-brand dealer economics and an overlapping customer base of golf courses and sports fields.
- Stotz Equipment: Multi-state John Deere agricultural and turf equipment dealership serving golf, sports, and municipal customers across the Western US. Direct competitor in the multi-brand turf equipment dealer space, with overlapping customer verticals and similar new/used equipment + parts + service model.
- Century Equipment: Ohio-based turf equipment dealer for golf courses, athletic fields, and municipalities. Century distributes several of the same brands (Jacobsen, Smithco, Toro) and competes head-to-head with Turfwerks in the Midwest golf and sports turf distribution channel.
Broad incumbents
- Toro Company: Major manufacturer of turf maintenance equipment, including golf and sports turf mowers. Toro is a broad incumbent because it both competes with and serves as a potential brand partner for dealers like Turfwerks, with a dominant position in the same equipment end markets.
- John Deere Golf: Equipment manufacturer serving golf courses and sports turf with a commercial equipment portfolio. John Deere Golf is a broad incumbent competing in the same end markets, both as a rival to and as a brand carried by dealer networks analogous to Turfwerks.
- SiteOne Landscape Supply: National distributor of landscaping, irrigation, and turf maintenance products. SiteOne is a much larger, public broad incumbent that distributes many of the same equipment categories and parts that Turfwerks sells, with significant scale advantages in inventory and service network.
Emerging players
- Bernhard and Company: Specialty manufacturer of turf maintenance equipment including bed knife grinders and turf management tools. Carries complementary products to Turfwerks' equipment lineup and is sold through similar turf-equipment dealer channels, though not a direct competitor.
- PBI-Gordon: Manufacturer and distributor of turf maintenance chemicals (fertilizers, herbicides, pest control) used on golf courses and sports fields. PBI-Gordon is an adjacent peer because Turfwerks distributes complementary spraying/chemical application equipment for the same end customers.
Regional players
- Everglades Equipment Group: Multi-location turf and agricultural equipment dealer focused on the Southeastern US. Comparable multi-brand dealer structure with golf and sports turf focus, but geographically distinct from Turfwerks' Iowa Midwest footprint.
- MTI Distributing: Regional distributor of golf course and turf equipment serving the Upper Midwest and Mountain states. MTI carries overlapping brands (Jacobsen, Smithco, Rain Bird) and competes with Turfwerks in similar golf-course and sports-field customer segments, though focused on a different geographic territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Turfwerks social profiles
Digital presenceTurfwerks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turfwerks leadership team
Management profileNumber of profiles
Turfwerks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turfwerks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turfwerks
What does Turfwerks do?
Turfwerks distributes new and used golf course and turf maintenance equipment, parts, and irrigation systems to golf course operators and turf management professionals in its regional market. The company also provides service and repair for the equipment it sells, acting as an authorized dealer for brands including Jacobsen, Rain Bird, Smithco, and Yanmar.
Is Turfwerks a public or private company?
Turfwerks is a private company. It is classified as corporate owned and is currently operating.
When was Turfwerks founded?
Turfwerks was founded in -1. It employs 11 to 50 people.
Where is Turfwerks based?
Turfwerks is headquartered in Johnston, United States, in the North America region.
How does Turfwerks make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are parts Sales, service and Repair, finance Services and irrigation Equipment Sales.
Who are Turfwerks's main competitors?
Direct peers on record are Reinders, Stotz Equipment and Century Equipment. Broad incumbents are Toro Company, John Deere Golf and SiteOne Landscape Supply. Emerging players are Bernhard and Company and PBI-Gordon. Regional players are Everglades Equipment Group and MTI Distributing.
Does Turfwerks have an API?
No public API is recorded for Turfwerks.
What industry is Turfwerks in?
Turfwerks's product category is Golf Course and Turf Equipment Distribution. Its primary akta.pro industry code is CRAOAJAK, Golf Equipment & Accessories Distribution, with a secondary code of BPABADAC, Turf Management (Sports Fields, Golf Courses). Its NAICS code is 42382 and its SIC code is 3523.