What RadASO does

RadASO is a privately held mobile app marketing agency founded in 2018 by Radomir Novkovich in Kyiv, Ukraine, and operating since 2020 as part of the Netpeak Group. The company serves mobile app developers and publishers seeking to grow installs, impressions, and revenue on the App Store and Google Play, with a customer base of 300+ clients worldwide across FinTech (Monobank, Ampere Business Bank, Elegro Wallet), marketplaces (OLX, Intertop, COMFY), gaming (Run Guys, Merge Matters, Fantasy Match), education (Preply, Mindsnap), utilities (Uklon, BNESIM, Measuring Tape, SteuerGo, Photo Transfer), and other verticals. The agency's delivery is built around eight integrated service lines: App Store Optimization, Paid User Acquisition, App Localization, Conversion Rate Optimization, Retention, Mobile Analytics, Creative Services, and the newer AI App Visibility offering.

RadASO's delivery operations are powered by RadASO Tech Boosted Solution, a proprietary in-house automation and AI-assisted toolset that handles keyword research, metadata iteration across 20+ locales, Apple Search Ads campaign acceleration, and differentiation of organic installs from paid or incentivized installs. The agency supplements this with third-party integrations (Asolytics, Adapty) and runs on Netpeak Client Dashboard, Planfix, and standard collaboration tooling. Internal methodology assets include an ASO Forecasting framework, a CRO Loop for iterative creative optimization, and a semi-automated competitor tracking mechanism.

The business model is professional services with three pricing structures: fixed-price per country for ASO optimization, monthly subscription localization, and a Performance ASO package billed only on measurable install growth. Distribution is sales-led (SDR -> New Business Manager -> Project Manager) supported by inbound from a 5,000+ member ASO Busters Discord community, the ASOMythbusters experimental blog with 14 published studies, 1,500+ expert posts, and earned media across Forbes, Yahoo Finance, Globe and Mail, Business of Apps, and AP News. The agency holds UK (London) and US (Brewster, NY) offices and self-reports 60+ industry awards and 95% client ROI outcomes.

Name

RadASO

Legal name

Netpeak LTD

Website

https://radaso.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

RadASO is a privately held mobile app marketing agency, founded in 2018 and part of the Netpeak Group since 2020, serving 300+ app developer and publisher clients worldwide with ASO, paid user acquisition, localization, CRO, retention, analytics, creative, and AI app visibility services, delivered via its proprietary RadASO Tech Boosted Solution tool.

Ownership category

akta.pro rank

Product category

Mobile App Marketing Services

NAICS

Advertising Agencies (54181), Custom Computer Programming Services (541511), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)

akta.pro secondary industries

App Store Optimization (ASO) & Organic App Growth (BPAFAJAL), Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• App Store Optimization
• Mobile User Acquisition
• Apple Search Ads
• App Localization Services
• Mobile Marketing Agency

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional services — ASO, Paid UA, Localization, CRO, Retention, Analytics, Creative, AI App Visibility: Project-based and retainer agency engagements billed against fixed-price commercial proposals for app marketing services; SLA indicates monthly reporting cadence and prepaid service periods.
2. Performance ASO Package: Outcome-based pricing — clients only pay for services if there is a measurable increase in app download instances and installs.
3. Monthly Subscription Localization: Recurring subscription model for ongoing localization rollout across multiple countries over several months on a monthly cadence.
4. Paid User Acquisition Management (Apple Search Ads spend management): Revenue from managing paid acquisition campaigns (Apple Search Ads) on behalf of clients; the agency reports campaign KPIs such as CPA, CTR, CRR.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels16 records

Core offering

RadASO is a mobile app marketing agency that sells full-cycle growth services for mobile apps, including App Store Optimization, Paid User Acquisition (Apple Search Ads), App Localization, Conversion Rate Optimization, Retention, Mobile Analytics, Creative Services, and AI App Visibility. Delivery is powered by RadASO's proprietary RadASO Tech Boosted Solution tool, an in-house AI-driven platform that automates keyword research, metadata iteration across 20+ locales, Apple Search Ads campaign acceleration, and organic-vs-paid install attribution for app developer and publisher clients.

Product overview

RadASO is a mobile app marketing agency offering a unified suite of services that together cover the full mobile app growth lifecycle. The agency's core offerings are App Store Optimization, Paid User Acquisition, App Localization, Conversion Rate Optimization, Retention, Mobile Analytics, Creative Services, and the newer AI App Visibility service. These services are operationally powered by RadASO's proprietary RadASO Tech Boosted Solution tool, an in-house, AI-driven platform that automates keyword research, metadata iteration, Apple Search Ads acceleration, and attribution of organic versus paid installs. Supporting the agency model are a Free App Audit lead-generation offering, the ASO Busters open community on Discord, and the ASOMythbusters experimental blog where the team publishes ASO experiments and findings; together these form RadASO's portfolio of services, tools, and content properties for mobile app marketers.

Differentiator

Problem solved

Functional benefit

Brands

• RadASO Tech Boosted Solution: Proprietary in-house technology/tool developed by RadASO to accelerate Apple Ads campaigns, support ASO keyword research/analysis, and differentiate organic vs. paid installs.
• ASO Busters
• ASOMythbusters

Products and services

• App Store Optimization (ASO) End-to-end App Store Optimization service spanning competitor analysis, semantic core development, metadata localization across 20+ locales, creative asset updates, In-App Events, and In-App Purchase optimization to increase App Store and Google Play visibility and organic installs, for app developers and publishers.
• Paid User Acquisition Paid mobile user acquisition offering focused on Apple Search Ads campaign management and budget optimization, with the agency reporting that 95% of clients achieve positive ROI through its UA strategies, for app developer and publisher clients.
• App Localization App store metadata localization across any country available in the App Store and main Google Play countries, delivered by native-speaking professionals and available via fixed pricing or a monthly subscription model that rolls out localizations over several months, for app developers expanding internationally.
• Conversion Rate Optimization CRO service using the agency's CRO Loop framework to optimize app store creatives (screenshots, icons, videos), onboarding flows, paywalls, and In-App Events, with A/B testing across multiple creative variants to lift installs-per-impression, for app developer clients.
• Retention Marketing Systematic retention strategies integrated with ASO and Paid User Acquisition to keep users engaged and returning, addressing the full-cycle marketing challenge of attracting the right users and converting them into loyal customers, for app developer and publisher clients.
• Mobile Analytics Continuous analysis of App Store data using automated software, manager-led review, and reporting services so clients remain informed about keyword performance, competitor movements, and organic traffic shifts on a daily basis, for app developer clients.
• Creative Services Creative design service for app store assets including icon refreshes, screenshot copywriting and structuring, video previews, and In-App Purchase icons designed to capture attention and improve conversion, for app developers.
• AI App Visibility Dedicated service focused on improving app discoverability through AI-driven optimization features and emerging AI-powered app discovery surfaces, for app developers seeking visibility in next-generation AI-driven channels.

Quantifiable outcome

• Organic impressions +63% and installs +25% for Monobank in Ukraine.
• +10 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship / parent group, core technology partner and core infrastructure partner.

• Netpeak (Netpeak.group)flagship / parent groupStrategic or Co-development PartnerRadASO was founded by Radomir Novkovich and has been part of Netpeak.group since 2020. The agencies share infrastructure (e.g., case studies cross-published on netpeak.net/blog) and Netpeak Client Dashboard is used as the online service for storing RadASO client service information per the SLA.
• Asolyticscore technology partnerTechnology or IntegrationAsolytics is listed under Tech Partner Collaborations and is referenced as a data source used by RadASO for app visibility analysis by keyword (e.g., in the Mindsnap case study).
• Adaptycore technology partnerTechnology or IntegrationAdapty is listed under Tech Partner Collaborations alongside Asolytics as a complementary mobile app marketing technology partner.
• Google (Google Ads, Google Analytics, Google Marketing Platform)core infrastructure partnerTechnology or IntegrationNamed in the privacy policy as an external third party processing data via cookies, Google Analytics Demographics & Interest Reporting, remarketing via Google Ads, and related marketing/analytics technologies used across the RadASO/Netpeak website.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sensor Tower: Sensor Tower is a broad incumbent in mobile app market intelligence (post data.ai merger), offering ASO, ad intelligence, and analytics tools. While not an agency like RadASO, it competes for tooling share within the same mobile marketing stack.

Direct peers

• Phiture: Phiture is a mobile growth consultancy offering ASO, subscription monetization, retention, and user acquisition services — a direct competitor to RadASO across the full mobile app growth lifecycle.
• Gummicube: Gummicube is a leading dedicated ASO agency and platform that competes directly with RadASO on App Store Optimization, Apple Search Ads management, and app marketing services for app developers and publishers globally.
• ConsultMyApp: ConsultMyApp is a mobile growth agency offering ASO, paid acquisition, retention, and creative services — overlapping with RadASO's full-cycle mobile app marketing offerings.
• Yodel Mobile: Yodel Mobile is an award-winning mobile marketing agency specializing in ASO, paid user acquisition, and app growth strategy — a direct competitor to RadASO in the global ASO agency space.
• Udonis: Udonis is a mobile marketing agency specializing in user acquisition, ASO, and analytics for app developers — directly comparable to RadASO's service portfolio and target customer base.
• PreApps: PreApps is a mobile app marketing agency providing pre-launch buzz, ASO, and user acquisition services to app developers — competing with RadASO in the ASO and UA category.

Emerging players

• MobileAction: MobileAction is an ASO and Apple Search Ads intelligence platform that overlaps with RadASO's tooling layer, providing keyword tracking and competitor analytics used by app marketers.
• AppTweak: AppTweak is an ASO tool and agency offering keyword research, competitor analysis, and store listing optimization. It competes with RadASO's proprietary RadASO Tech Boosted Solution on tooling and offers overlapping agency services.
• SplitMetrics: SplitMetrics provides ASO tools, Apple Search Ads management, and A/B testing for app store listings, overlapping with RadASO's CRO, ASA, and ASO offerings for app publishers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aso_rad
• Facebookfacebook.com/radaso.agency
• LinkedInlinkedin.com/company/rad-aso-company
• Instagraminstagram.com/radaso_agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RadASO