IVORY

What IVORY does

IVORY (legally Ivory Studio B.V.) is a Dutch SaaS company founded in 2014 that operates Ivory Studio, a no-code platform for creating, distributing, and analyzing interactive video content. The platform enables users to add interactive elements to video, including branching scenarios, personalization, contact forms, clickable buttons, quizzes, WhatsApp integration, gamification, and white-label playback, supporting marketing, e-learning, explainer, and onboarding use cases. The core technology comprises an intuitive editor module, an interactive video player with white-label and multi-perspective capabilities, and a video analytics module that tracks viewer and click behavior; streaming is delivered via HLS and MPEG-DASH protocols. The product is extended through an Add-ons marketplace and a Zapier integration connecting to 5,000+ applications.

The company makes money through a three-tier monthly subscription model — Standard at €120, Premium at €275, and Custom at €725 — with a 33% annual discount, supplemented by a multi-tier partner program (Registered, Certified, Business, Technology) where creative agencies resell and implement the platform at up to 50% discount, and a technology partnership with VIXY that offers Ivory as an add-on from €99 per project. Go-to-market combines a product-led growth motion (6-month free trial, no credit card required), a channel partner motion across 30+ agencies in the Netherlands, Germany, UK, Belgium, Italy, and Austria, and a direct enterprise sales motion. Customer logos span automotive (BMW, Volvo), technology (Samsung, NetApp), healthcare (Philips), energy (Shell), financial services (ING, Rabobank, Lansigt), logistics (PostNL), education (Fontys, Leiden University, De Haagse Hogeschool), and government (WRR, Gemeente Gorinchem), primarily as case-study references rather than disclosed anchor contracts. The company is privately held, has not raised external capital per the available data, and is led by CEO Alexander Roossien and CTO Harry Mauritz.

Name

IVORY

Legal name

Ivory Studio B.V.

Website

https://ivoryvideo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

IVORY (Ivory Studio B.V.) is a Dutch SaaS company founded in 2014 that operates Ivory Studio, a no-code platform enabling marketing, e-learning, and content teams to create, share, and analyze interactive video with branching, personalization, and embedded engagement elements, distributed via self-serve subscriptions and a 30+ partner agency network across Europe.

Ownership category

akta.pro rank

Product category

Interactive Video Platform Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

Keywords

• Interactive video platform
• No-code video editor
• Video marketing software
• Interactive e-learning video
• Video analytics tools

Headquarters

HQ city

Nieuwegein

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Monthly subscription tiers (Standard €120, Premium €275, Custom €725) providing access to the Ivory Studio platform with varying feature sets including number of interactive videos, storage, bandwidth limits, and support levels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ivory Studio is a no-code SaaS platform that enables businesses to create, share, and analyse interactive video content. Users can add interactive elements such as contact forms, clickable buttons, quizzes, branching scenarios, chapters, pop-ups, and WhatsApp integration to video content without programming. The platform is sold via monthly subscription tiers and serves marketing, e-learning, and explainer video use cases.

Product overview

Ivory Studio is a no-code SaaS platform for interactive video, consisting of a core platform with three integrated modules (Video Editing/Create, Video Player/Share, and Video Analytics/Analyse) plus optional Add-ons. The platform offers four solution types: Interactive Video, Personalised Video, Interactive Marketing Video, Interactive E-Learning Video, and Interactive Explainer Video. The platform is delivered through three subscription tiers (Standard at €120/month, Premium at €275/month, and Custom at €725/month) and four partnership tiers (Registered, Certified, Business, and Technology Partners). VIXY integration enables existing VIXY customers to add Ivory's interactive video capabilities starting from €99 per project.

Differentiator

Problem solved

Functional benefit

Products and services

• Ivory Studio A no-code SaaS platform for creating, sharing, and analysing interactive video. Enables users to add interactive elements such as contact forms, clickable buttons, quizzes, branching scenarios, chapters, pop-ups, menus, and WhatsApp integration to video content without programming. Sold via monthly subscription tiers and serves marketing, e-learning, and explainer video use cases for businesses.
• Training & Certification

Quantifiable outcome

• 50% more memorable
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability1 record

Feature7 records

Partnerships

30 partnerships are on record, tiered core and minor.

• VIXYcoreTechnology or IntegrationTechnology partnership with VIXY, an online video platform for organizations. VIXY customers can add Ivory Studio's interactive video module starting from €99 per project. VIXY provides video management, publishing, monetization and analytics tools for organizations managing large video libraries.
• Funk-eminorChannel Partner/ Reseller/ DistributorBusiness Partner based in Rotterdam, Netherlands. Specializes in creating lasting impact through complex challenges into clear, engaging, effective communication.
• MaysterminorChannel Partner/ Reseller/ DistributorBusiness Partner advertising agency specializing in data-driven, high-impact content for the automotive industry. Located in Vianen, Netherlands.
• Phil & FlominorChannel Partner/ Reseller/ DistributorBusiness Partner - Creative Studio using animations and videos to depict services or products. Located in Hamburg, Germany.
• Spiel CreativeminorChannel Partner/ Reseller/ DistributorBusiness Partner - Video marketing agency in London specializing in delivering business growth via high impact video content.
• ViduateminorChannel Partner/ Reseller/ DistributorBusiness Partner - Full-service video agency based in Utrecht, Netherlands.
• VisualchefsminorChannel Partner/ Reseller/ DistributorBusiness Partner bringing what matters most into focus. Located in Harderwijk, Netherlands.
• ZoomWorksminorChannel Partner/ Reseller/ DistributorBusiness Partner - Team of experienced video specialists creating impact, visible and shareable content. Located in Deventer, Netherlands.
• Cameraden MediaminorChannel Partner/ Reseller/ DistributorCertified Partner - Audiovisual and creative content with impact. Specializes in simplicity, precision and perfection. Located in Oisterwijk, Netherlands.
• DestimotusminorChannel Partner/ Reseller/ DistributorCertified Partner leveraging teaching experience to create powerful interactive promotional films for the education sector. Located in Ede, Netherlands.
• DevionminorChannel Partner/ Reseller/ DistributorCertified Partner - Video agency helping organizations grow by harnessing the full potential of video. Located in Almere, Netherlands.
• Imagine PeopleminorChannel Partner/ Reseller/ DistributorCertified Partner helping translate stories into inspiring video content and set target groups in action. Located in Netherlands.
• PixelXminorChannel Partner/ Reseller/ DistributorCertified Partner balancing on cutting edge of strategy, online marketing and content with preference for video. Located in Netherlands.
• Rebel RoosterminorChannel Partner/ Reseller/ DistributorCertified Partner video agency specializing in education, gamification and sales campaigns. Located in England.
• TweekoppigminorChannel Partner/ Reseller/ DistributorCertified Partner helping brands grow with effective video content. Located in The Hague, Netherlands.
• GoldfizhminorChannel Partner/ Reseller/ DistributorRegistered Partner fixing things and giving colour to online marketing of organisations and running campaigns. Located in Netherlands.
• Bold ContentminorChannel Partner/ Reseller/ DistributorAward-winning video agency in London specializing in brand videos and animation. Registered Partner.
• Boldr Digital AgencyminorChannel Partner/ Reseller/ DistributorContent marketing agency where concept and creativity are foundation. Located in Middelburg, Netherlands.
• dynominorChannel Partner/ Reseller/ DistributorAgency combining creativity, production quality, and data insights. Located in Tirol, Austria.
• Public CinemaminorChannel Partner/ Reseller/ DistributorRegistered Partner working for companies making social impact, translating complex issues into creative communication tools. 25-person team.
• SMASH StudiosminorChannel Partner/ Reseller/ DistributorRegistered Partner making films that achieve intended results. From creative filmmaker to data-driven marketing agency. Located in Doetinchem, Netherlands.
• The Creative Hub (Canon)minorChannel Partner/ Reseller/ DistributorRegistered Partner part of Canon. 75+ communication professionals creating designs from concept to DTP, signing to animation, photography to video. Locations throughout Netherlands.
• Tom's CabinminorChannel Partner/ Reseller/ DistributorAudio-visual production house with decades of experience. Specializes in translating corporate messages to video. Located in Antwerp, Belgium.
• V MediaminorChannel Partner/ Reseller/ DistributorEngagement marketing agency specialized in interactive media. Located in Milan, Italy.
• LukkienminorChannel Partner/ Reseller/ DistributorOne of largest independent creative production companies in Europe. 20,000 sqm studio facility. Capabilities in 2D/3D animation, film, photography, AR/VR.
• IndallminorChannel Partner/ Reseller/ DistributorCreative video agency visualizing and explaining technical products and services using video, animation and design. Located in Amersfoort, Netherlands.
• Metafoor MediaminorChannel Partner/ Reseller/ DistributorSpecialized in communication through moving images. 25+ years helping clients convey messages through film or animation. Located in Leeuwarden, Netherlands.
• Motion SupplyminorChannel Partner/ Reseller/ DistributorStorytelling-driven video production with 15+ years experience rooted in film and TV industry. Located in Barneveld, Netherlands.
• Pro Motion FilmminorChannel Partner/ Reseller/ DistributorVideo production company with locations in Amsterdam and Hilversum. Helping SMEs with video marketing since 2011.
• Retail RepublicminorChannel Partner/ Reseller/ DistributorActivating concepts for retailers, A-brand manufacturers and B2B. Innovative campaigns and activating concepts. Located in Haarlem, Netherlands.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hippo Video: Hippo Video is a video marketing and sales engagement platform offering interactive video, personalized video, and deep CRM/sales tool integrations. It directly overlaps with IVORY's marketing and personalized video use cases, particularly for mid-market sales teams.
• Wistia: Wistia is a video marketing platform offering hosting, analytics, lead capture, and interactive CTAs aimed at mid-market and SMB marketing teams. It overlaps with IVORY's marketing video and analytics capabilities and competes for similar buyer personas.
• Vidyard: Vidyard is a business video hosting and analytics platform with interactive CTAs, personalization, and CRM integrations. It targets the same marketing and sales enablement buyers as IVORY and competes on video analytics, player customization, and enterprise integrations.
• PlayPlay: PlayPlay is a French video creation platform aimed at marketing and communications teams, offering templates, text-to-video, and interactive elements. It overlaps with IVORY's marketing-video use case and target buyer (marketing teams) but emphasizes creation over IVORY's interactivity analytics depth.
• Idomoo: Idomoo is a personalized video platform specializing in data-driven video generation at scale for enterprise marketing, customer communications, and financial services. It competes with IVORY's personalization capabilities, particularly for enterprise customers generating large volumes of individualized videos.
• Wirewax: Wirewax is a UK-based interactive video platform specializing in clickable hotspots, branching, and shoppable video for brands. It competes head-to-head with IVORY in the enterprise interactive video category, with similar feature scope (branching, personalization, analytics) and a comparable European footprint.
• H5P: H5P is an open-source content collaboration framework that powers interactive video, quizzes, and branching scenarios inside LMS platforms. It directly competes with IVORY's interactive e-learning solution, especially among educational institutions, and offers a free/community tier that pressures IVORY's education pricing.
• SundaySky: SundaySky is an enterprise video platform that combines AI-generated personalized video with interactive elements for customer experience, marketing, and employee use cases. It overlaps with IVORY's interactive and personalized video offerings and targets similar large enterprise buyers.

Broad incumbents

• Brightcove: Brightcove is an enterprise video platform serving large organizations with hosting, OTT, monetization, and analytics. It competes with IVORY for enterprise marketing and communications video budgets, though Brightcove's portfolio is much broader and less interactive-specialized.
• Vimeo: Vimeo is a broad incumbent in online video hosting, OTT, and creator tools, serving SMBs through enterprise. While not specialized in interactivity, Vimeo's enterprise OTT platform and expanding interactive feature set (forms, CTAs, overlays) compete with IVORY at the high end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IvoryStudio
• Instagraminstagram.com/ivorystudio
• LinkedInlinkedin.com/company/ivory-studio

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IVORY