Front Page Digital

What Front Page Digital does

Flypaper (operating under Front Page Digital, a subsidiary of WEHCO Media Inc) is a privately held, full-service digital marketing agency founded in 2013 and headquartered in Little Rock, Arkansas. The agency delivers integrated omni-channel marketing — website design and SEO (including AI Search Optimization for ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity), Google Ads and Local Service Ads, social media advertising, programmatic advertising across display/audio/video/Connected TV/YouTube/targeted email/Digital Out-of-Home, and HubSpot CRM consulting — to more than 800 small and local businesses. Flypaper holds HubSpot Gold Solutions Partner, Google Premier Partner, Duda Certified Agency, and Shopify Partner designations, reflecting platform-validated execution capability across the major digital advertising and CRM stacks. The company is backed by WEHCO Media Inc, an Arkansas-based family-owned media conglomerate that provides regional credibility and operational scale.

The company operates a distributed network of 12 local offices embedded in communities across Arkansas, Tennessee, Kentucky, Missouri, and North Carolina, staffed by 80–100 digital marketing specialists serving SMB clients in verticals such as contracting/construction, HVAC, roofing, legal, and medical/healthcare. Go-to-market is field-led: local teams conduct face-to-face prospecting, cold outreach, and walk-ins, and dedicated Campaign Specialists hold monthly in-person performance reviews with clients. Revenue is generated through customized, quote-based monthly subscription packages bundled with usage-based media spend and one-time website build fees; pricing is not publicly tiered. All client deliverables are executed through third-party platforms (HubSpot CRM, Google Ads, Duda, Shopify) rather than proprietary infrastructure, and the company has no app, no public API, no proprietary models, and no disclosed external funding.

Name

Front Page Digital

Legal name

Flypaper

Website

https://customerswhostick.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Flypaper is a full-service digital marketing agency serving over 800 SMB clients across 6 states through 12 embedded local offices. It delivers website design, SEO, paid advertising, programmatic media, and HubSpot CRM consulting to small businesses in construction, HVAC, legal, healthcare, and home services verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing website design, SEO, Google Ads, social media marketing, programmatic advertising, and HubSpot CRM consulting. Revenue generated through managed service contracts with monthly/annual billing.
2. Lead Generation Advertising: Search engine marketing and Local Service Ads managed campaigns. Pricing based on ad spend plus management fees, typically charged per click or lead generated.
3. Branding & Awareness Advertising: Omni-channel branding campaigns including social media, display, video, audio, Connected TV, YouTube, email, and digital out-of-home advertising. Typically subscription or spend-based pricing.
4. Website Design & Optimization: Website design and development services including responsive design, SEO optimization, and ongoing maintenance. One-time project fees plus recurring hosting and maintenance.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Flypaper is a full-service digital marketing agency that sells managed omni-channel marketing packages to local small and mid-sized businesses. Its core offerings include website design and SEO/AI-search optimization, Google Ads and Local Service Ads for lead generation, social media advertising, a programmatic advertising suite (display, audio, video, connected TV, YouTube, targeted email, digital out-of-home), and HubSpot CRM consulting and implementation. Services are delivered through 12 local offices across Arkansas, Tennessee, Kentucky, Missouri and North Carolina, with each client assigned a dedicated campaign specialist.

Product overview

Flypaper is a full-service digital marketing agency offering an integrated suite of services across multiple channels. The core offerings include Website Design & Optimization (with SEO and AI Search Optimization), Google Ads/Search Engine Marketing, Local Service Ads, Social Media Marketing, and Programmatic Advertising (encompassing Display, Audio, Video, Connected TV, YouTube, Targeted Email, and Digital Out-of-Home). Additional services include HubSpot CRM Consulting, Branding Advertising, and Lead Generation Advertising. All services are delivered through a network of 12 local offices across 6 states, with each office providing the full range of services tailored to local markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Optimization Professional responsive website design and development with SEO and AI Search Optimization to help local businesses improve online visibility, attract qualified leads and convert visitors.
• Google Ads (Search Engine Marketing) Targeted search advertising placing businesses in Google's sponsored search results using keywords and ad copy to drive website traffic, leads and conversions, managed under Flypaper's Google Premier Partner status.
• Local Service Ads Google Local Services Ads that appear above traditional search results, designed for service-based local businesses to generate qualified leads through phone calls and messages.
• Social Media Marketing Paid social media advertising and management across Facebook, Instagram, LinkedIn and Pinterest with campaign creation, monthly optimization, pixel placement, custom chatbots and controlled ad spend.
• Programmatic Advertising Automated digital advertising across display, audio, video, connected TV, YouTube, targeted email and digital out-of-home channels, using data and algorithms to buy and place ads at scale.
• HubSpot CRM Services Customer relationship management consulting and implementation on the HubSpot platform, covering Sales Hub, Service Hub, Marketing Hub, Operations Hub and CMS, including automation for common business processes, lead management and customer tracking.
• Branding Advertising Omnichannel branding campaigns that increase awareness, build trust and keep businesses visible across multiple digital channels (social, display, video, audio, CTV, YouTube, email, DOOH) for long-term growth.
• Lead Generation Advertising Targeted search and Local Service Ads campaigns placing businesses in front of high-intent customers to drive calls, form submissions, appointments and sales.
• Display Advertising Banner ads across the web targeting ideal customers based on location, audience, behavior and contextual factors, with retargeting capabilities.
• Audio Advertising Audio advertisements on streaming music platforms such as Spotify, iHeartRadio, Pandora and Sirius XM, reaching potential customers during commutes and daily routines.
• Video Advertising Video advertisements designed to capture audience attention and create impactful connections across the web, streaming services and social media platforms.
• Connected TV Advertising Streaming ads on platforms such as Disney+, Hulu, Peacock and other streaming services, targeting subscribers across any device.
• YouTube Advertising Video advertising on YouTube targeting audiences by demographics, geographic location and interests to build brand awareness.
• Targeted Email Advertising Personalized email marketing campaigns delivering customized messages to specific customer groups based on demographics, interests and behaviors.
• Digital Out-of-Home (DOOH) Advertising Digital billboard and gas station TV advertising delivering dynamic content in high-traffic public locations for local market awareness.

Quantifiable outcome

• Serving 800+ clients across 6 states
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• HubSpotcoreTechnology or IntegrationHubSpot Gold Solutions Partner. Flypaper provides CRM implementation, consulting, and automation services using HubSpot platform. Expertise in Sales Hub, Service Hub, Marketing Hub, Operations Hub, and CMS products.
• GooglecoreTechnology or IntegrationGoogle Premier Partner with certified expertise in Google Ads, search engine marketing, Local Service Ads, and programmatic advertising across Google's advertising ecosystem.
• DudasupportingTechnology or IntegrationDuda Certified Agency partner for website design and development platform. Certified in Duda Editor 2.0.
• ShopifysupportingTechnology or IntegrationShopify Partner for e-commerce website development and integration services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, PPC, social media, and CRO for SMBs; directly comparable in agency service portfolio and target customer.
• Disruptive Advertising: Mid-market digital marketing agency specializing in paid media, SEO, and CRO; comparable service mix with a similar agency-delivery model and SMB-to-mid-market customer base.
• WebFX: Full-service digital marketing agency providing SEO, PPC, web design, and content marketing to SMB and mid-market clients; comparable in service breadth and customer segment even if larger in scale.
• Vendasta: SMB marketing and CRM platform that powers agencies and media companies serving local businesses; comparable end-customer focus and overlapping product surface (listings, reputation, advertising).
• Hibu (formerly Yellowbook): Long-standing provider of digital marketing, websites, and lead generation to local SMBs across the US; comparable in customer profile, geography, and service catalog.
• Scorpion: SMB-focused digital marketing company offering websites, advertising, CRM, and lead generation for local service businesses across multiple US markets — directly comparable customer profile, service mix, and field-sales model to Flypaper.
• Thryv: SMB software and marketing platform offering websites, listings, advertising, CRM, and reputation management — overlapping with Flypaper's SMB digital marketing stack and local market focus.
• SmartSites: Digital marketing agency providing web design, SEO, PPC, and social media to SMB clients; comparable in service scope and customer segment, with a Google Premier Partner operating model.
• LYFE Marketing: Digital marketing agency focused on social media management and PPC for SMBs; comparable in service mix and customer profile even at a smaller scale.

Emerging players

• Yext: Local listings management and digital presence platform overlapping with Flypaper's local listings and SEO offerings, though positioned as enterprise SaaS rather than a managed agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/flypaperHQ
• Xx.com/flypaperHQ
• LinkedInlinkedin.com/company/flypaperdigitalmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Front Page Digital