What Jeannie Cleaning does

Jeannie Cleaning is a privately held, family-owned residential and commercial cleaning services company founded in 2015 by Jeannie and Terry Henderson and headquartered in Portage, Michigan. The company provides recurring maid services (weekly, biweekly, or monthly), one-time deep cleaning, move in/out cleaning, home organizing ("Wish Organizing"), real estate cleaning, and commercial cleaning across West Michigan, operating from three offices in Portage, Grand Rapids, and Bangor and serving over 30 municipalities in Kalamazoo, Kent, Van Buren, and Allegan counties. Customer acquisition is direct-to-consumer via three local phone numbers, website quote-request forms, and a MaidCentral-powered client portal, with marketing concentrated in local SEO (400-500 five-star Google reviews, 4.9-star average), Facebook/Instagram, email, and a Nextdoor Neighborhood Fave recognition.

The underlying service technology is operational rather than digital: crews follow detailed checklists with rotation of focus areas across kitchens, bathrooms, bedrooms, living areas, dusting, vacuuming, mopping, and trash removal, and the company uses all-natural, plant and earth-sourced, biodegradable cleaning products. A proprietary "Wishes Come True" signature scent developed with The Aroma Labs in Downtown Kalamazoo serves as a brand-experience differentiator. The company merged with Calico Cleaning in 2024 to expand Lakeshore-region capacity and has been a Cleaning For A Reason Premium Partner since 2017, providing two free cleanings per cancer patient and hosting an annual Cleaning For Cancer Week fundraiser.

Revenue mechanics combine a recurring subscription base (the core engine) with one-time service revenue (deep cleans, move in/out, real estate prep, commercial jobs), plus gift card sales. Pricing is quote-based, customized by home size and scope, not publicly disclosed, and includes promotional offers such as $50 off deep cleans and $25 off second and fourth recurring visits. A 24-hour satisfaction guarantee with complimentary return visits functions as a retention and quality-control mechanism. No external funding has been raised and the company is wholly owned by the Henderson family.

Name

Jeannie Cleaning

Legal name

Jeannie Cleaning

Website

https://jeanniecleaning.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Jeannie Cleaning is a family-owned West Michigan residential and commercial cleaning services company founded in 2015, offering recurring maid services, deep cleaning, move in/out, home organizing, and real estate cleaning across 30+ municipalities from offices in Portage, Grand Rapids, and Bangor.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (561720)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industries

Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC), Whole-Home One-Time Cleaning (HSAEAFAA)

Keywords

• Residential cleaning services
• House cleaning services
• Move in/out cleaning
• Deep cleaning services
• Home organizing services

Headquarters

HQ city

Portage

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recurring Residential Cleaning Services: Weekly, biweekly, or monthly recurring maid services that form the core revenue engine. Customers choose scheduling frequency and receive consistent same-team cleaning visits.
2. Deep House Cleaning: One-time comprehensive top-to-bottom cleaning services for homes needing more than regular maintenance. Covers baseboards, vents, appliance interiors, and areas typically skipped in standard cleans.
3. Move In/Out Cleaning: One-time cleaning services for empty homes during moving transitions. Includes interiors of cabinets, drawers, and appliances.
4. Home Organizing: Organizing services to help reduce clutter and create efficient organization systems in homes.
5. Real Estate Cleaning: Cleaning services for property listings, showings, and real estate transactions.
6. Gift Cards: Gift certificates sold for gifting cleaning services to others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Jeannie Cleaning provides residential and commercial cleaning services in West Michigan, anchored by recurring weekly, biweekly, or monthly maid visits with consistent same-team crews who follow detailed checklists. The company also offers one-time deep cleaning, move in/out cleaning, real estate cleaning, home organizing, commercial cleaning, and gift certificates, all delivered with fully insured and bonded, background-checked staff using all-natural, non-toxic, biodegradable products.

Differentiator

Problem solved

Functional benefit

Products and services

• Recurring Maid Services Regular scheduled cleaning services offered on a weekly, biweekly, or monthly basis for ongoing home maintenance, delivered by consistent same-team crews using detailed checklists with rotated focus areas.
• Deep House Cleaning Comprehensive top-to-bottom cleaning service for a thorough reset of homes, covering baseboards, vents, appliance interiors, and areas not addressed in regular maintenance cleaning.
• Move In/Out Cleaning Specialized cleaning service for empty homes during moving transitions, including interiors of cabinets, drawers, and appliances, designed to take the hard work out of cleaning for clients moving into or out of a property.
• Home Organizing Home organizing service branded as 'Wish Organizing' that partners with clients to declutter, sort, and design organizational systems tailored to household habits, helping reduce clutter and create efficient organization in the home.
• Commercial Cleaning Professional cleaning services for commercial and business properties in West Michigan, delivered by the same insured and bonded, background-checked staff used for residential work.
• Real Estate Cleaning Cleaning services for real estate properties, preparing homes for sale, showings, or transaction-related turnover in support of listing agents, sellers, and property managers.
• Gift Cards Gift certificates sold for gifting Jeannie Cleaning services to others, functioning as a redeemable prepaid voucher toward any of the company's cleaning offerings.

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• West Michigan Cancer CenterminorStrategic or Co-development Partner · 1 January 2024Sponsor of Cleaning For Cancer Week 2024 event, demonstrating community healthcare partnership.
• PrintmillminorGTM or Marketing Partner · 1 January 2024Sponsor of Cleaning For Cancer Week 2024, providing printing services for event materials.
• Ashley Klaasen PhotographyminorGTM or Marketing Partner · 1 January 2024Sponsor of Cleaning For Cancer Week 2024, providing photography services for the event.
• Big Apple BagelsminorGTM or Marketing Partner · 1 January 2024Sponsor of Cleaning For Cancer Week 2024, participated in dine-to-donate promotions.
• QdobaminorGTM or Marketing Partner · 1 January 2024Participated in Cleaning For Cancer Week 2024 Dine-to-Donate event on October 15th.
• Blaze PizzaminorGTM or Marketing Partner · 1 January 2024Participated in Cleaning For Cancer Week 2024 Dine-to-Donate event on October 17th.
• Cleaning For A ReasoncoreStrategic or Co-development Partner · 1 January 2017Since partnering in 2017, Jeannie Cleaning has been a Premium Partner of Cleaning For A Reason, an international nonprofit that offers free cleanings to cancer patients. The company provides 2 free cleanings to cancer patients through this program. They also host annual Cleaning For Cancer Week fundraising events, with a goal to serve at least 10 cancer patients during the week and raise over $10,000.
• Calico CleaningminorOthersCALICO CLEANING merged with and became part of Jeannie Cleaning, expanding the company's service capacity and customer base in the region.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Maids: National residential cleaning franchise with team-based recurring cleaning services targeting homeowners, structurally similar to Jeannie's same-crew recurring model.
• Molly Maid: National residential cleaning franchise offering recurring, one-time, and move-in/out maid services to homeowners, directly competing with Jeannie Cleaning's core offering and recurring subscription model.
• Two Maids & A Mop: Residential cleaning company specializing in recurring maid services with team-based assignments; directly competitive with Jeannie's same-crew recurring model in the same target customer.
• ecomaids: Eco-friendly residential cleaning franchise using green, non-toxic products; closely comparable to Jeannie's plant-based, non-toxic product positioning and recurring cleaning model.
• Merry Maids: Long-standing national residential cleaning franchise providing recurring and one-time maid services to homeowners; competes head-to-head with Jeannie's weekly/biweekly/monthly subscription cleaning.
• MaidPro: Residential cleaning franchise operating with a similar recurring/one-time hybrid model and Pro Touch cleaning checklist; mirrors Jeannie's checklist-driven, customer-centric approach.
• Maid Brigade: Franchise-based residential cleaning service offering recurring, deep, and move-in/out cleans; directly comparable to Jeannie's service mix and target homeowner segment.

Broad incumbents

• Authority Brands: Multi-brand home services franchisor with cleaning-adjacent brands; operates broadly across residential services and has the scale to consolidate regional players like Jeannie Cleaning.
• Neighborly: Large multi-brand home services franchisor that owns Molly Maid, Merry Maids, and other cleaning and home-services brands; competes broadly with Jeannie Cleaning across the residential cleaning category.

Emerging players

• You Move Me: Moving and relocation services company that bundles move-in/move-out cleaning; overlaps with Jeannie's move-in/out cleaning product line and homeowner target segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@jeanniecleaning
• Facebookfacebook.com/JeannieCleaning
• Instagraminstagram.com/jeannie.cleaning
• LinkedInlinkedin.com/company/jeannie-cleaning

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeannie Cleaning