Pressed Floral
Pressed Floral is a direct-to-consumer floral preservation company that transforms wedding bouquets and sentimental blooms into custom-framed botanical artwork and jewelry. Based in Orem, Utah, it serves couples, families, and memorial buyers nationwide via its Shopify storefront and 40+ wedding vendor referrals.
- Company typePrivate
- Founded2019
- HeadquartersOrem, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pressed Floral does
Pressed Floral is a direct-to-consumer floral preservation company founded in 2019 and headquartered in Orem, Utah, with a secondary operational site also in the Orem area. The company transforms perishable wedding bouquets and sentimental blooms into museum-quality, custom-framed botanical artwork using all-natural preservation methods that avoid artificial colors, dyes, and harsh chemicals. Core offerings include the Pressed Frame (starting at $295), a fully customizable artwork product with configurable frame shape, size, color, and glass type, alongside an expanding jewelry and accessories line (lockets $145-$165, necklaces $49.50-$74.95, rings $69.50, ornaments $115, charms $17.50), birth flower pieces, memorial keepsakes (Rainbow Baby, Forget-Me-Not), and family/pet keepsakes (handprint, footprint, paw print frames). Order flow is online: customers design via a web configurator, ship flowers using a branded Bloom Shipping Box with prepaid overnight FedEx labels (or via partner pickup sites), and track progress through a custom iOS mobile app with bi-weekly updates and one-on-one design approval.
The business model is purely e-commerce, fulfilled from two centralized Utah studios and shipped nationally. Pricing is one-time per order with no subscription layer; average ticket is anchored by the $295 Pressed Frame with large commissions reaching $1,000. The customer base spans multiple vertical segments including wedding couples (primary), memorial/grieving families, parents and pet owners, and birth flower jewelry buyers, with a separate past-event 'Bloom Arrangement Recreation' service ($155) for customers without original flowers. Distribution is driven by earned media (Brides, The Knot, Martha Stewart Weddings), 200k+ social followers, SEO-optimized content, wedding registry placement with The Knot and Over the Moon, and a Signature Partner program that refers customers through 40+ wedding vendors nationally. To date the company claims 40,000+ clients served, a 4.9-star rating across 1,400+ five-star reviews, and a self-declared '#1 Wedding Bouquet Preservation in the USA' positioning, with no disclosed external funding.
Pressed Floral firmographics
Firmographics- Name
- Pressed Floral
- Legal name
- Pressed Floral
- Website
- https://pressedfloral.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pressed Floral is a direct-to-consumer floral preservation company that transforms wedding bouquets and sentimental blooms into custom-framed botanical artwork and jewelry. Based in Orem, Utah, it serves couples, families, and memorial buyers nationwide via its Shopify storefront and 40+ wedding vendor referrals.
- Ownership category
- akta.pro rank
Pressed Floral industry classification
Industry- Product category
- Floral Preservation Services
- NAICS
- Florists (4593)
- SIC
- Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Floral Preservation & Keepsake Services (HSACAOAL)
- akta.pro secondary industries
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Bridal Jewelry Customization & Bespoke (CRAKACAG)
Keywords
Where Pressed Floral is headquartered
LocationHeadquarters
- HQ city
- Orem
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pressed Floral business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Custom Pressed Flower Frames: Core product: fully customizable pressed flower frames in various sizes and styles. One-time purchase model. Starting at $295 for the flagship Pressed Frame.
- Custom Jewelry & Accessories: Pressed flower jewelry including necklaces ($49.50-$74.95), lockets ($145-$165), rings ($69.50), charms ($17.50), and ornaments ($115). One-time purchases with premium materials (14k gold-filled, 18k gold-plated options).
- Bloom Arrangement Recreation: Artists recreate a bouquet arrangement inspired by reference photos for clients who no longer have their original flowers. $155.
- Shipping & Packaging Products: Bloom Shipping Box (with prepaid overnight label) and standalone prepaid shipping labels sold as separate products to facilitate sending flowers for preservation.
- Digital Gift Cards: $50 digital gift cards for use toward any Pressed Floral product. Non-refundable, no expiration date.
- Catalog / Pre-Made Products: Non-custom birth flower frames, necklaces, ornaments, and charms available for direct purchase without the full custom order process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pressed Frame (core product) — starting at $295 |
| Unit Pricing | Pay-as-you-go | Boutonniere Frame — $135 |
| Unit Pricing | Pay-as-you-go | Custom Locket — $145 |
| Unit Pricing | Pay-as-you-go | Custom Ornament — $115 with Buy Two Get One 50% off |
| Unit Pricing | Pay-as-you-go | Pressed Floral Necklace — $74.95 |
| Unit Pricing | Pay-as-you-go | Birth Flower Collection ($17.50–$165) |
| Unit Pricing | Pay-as-you-go | Custom Square Single — $185 |
| Unit Pricing | Pay-as-you-go | Forget-Me-Not Frame — $185 |
| Unit Pricing | Pay-as-you-go | Bloom Arrangement Recreation — $155 |
| Unit Pricing | Pay-as-you-go | Digital Gift Card — $50 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Pressed Floral product offering
Product offeringCore offering
Pressed Floral receives customers' fresh flowers (primarily wedding bouquets but also memorial, childhood, and birth flowers) and hand-presses, dries, and seals them into fully custom-framed botanical artwork using all-natural preservation methods. The flagship Pressed Frame starts at $295, with complementary product lines including 14k gold-filled lockets ($145–$165), necklaces ($49.50–$74.95), custom ornaments ($115), birth flower collections, footprint/handprint/paw print frames, and rainbow baby commemorative pieces. End-to-end service includes a Bloom Shipping Box with prepaid overnight FedEx label, mobile-app-tracked progress updates, and one-on-one design collaboration with final approval before shipment.
Product overview
Pressed Floral is a custom floral preservation company specializing in transforming wedding bouquets, memorial flowers, and sentimental blooms into fine art keepsakes. Their product portfolio centers on the core Pressed Frame product—a fully customizable botanical artwork—and extends to jewelry pieces (lockets, necklaces, rings) and smaller keepsake items (ornaments, mini frames). The company uses all-natural preservation methods with no artificial colors or chemicals, offering design styles including Traditional, Puzzled, Garden, Vertical, Diagonal, and Corners. Services include bouquet preservation, footprint/handprint/paw print frames for family memories, rainbow baby commemorations, and birth flower pieces representing each month. Shipping solutions include the Bloom Shipping Box and prepaid overnight labels for nationwide coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Pressed Frame The flagship customizable pressed flower frame that transforms wedding bouquets or sentimental blooms into custom-framed botanical artwork. Customers select frame shape, size, color, glass type, and design style (Traditional, Puzzled, Garden, Vertical, Diagonal, Corners). Starts at $295.
- Boutonniere Frame A pressed flower frame designed specifically for preserving wedding boutonnieres and single-stem flowers. Priced at $135.
- Custom Locket 14k gold-filled lockets that encase preserved blooms and a sealed photo in resin. Waterproof and heirloom-quality. Priced from $145.
- Pressed Floral Necklace Gold-filled necklaces featuring hand-pressed flowers, available in 14k gold-filled yellow gold or 18k white gold-filled. Priced at $74.95.
- Custom Ornament Fully customizable pressed-flower ornaments with various frame colors and ribbon options for holiday keepsakes. Priced at $115. Buy Two Get One 50% off auto-applies at checkout.
- Custom Square Single A compact square frame that holds a single bloom, suitable as an add-on gift or standalone piece of art. Priced at $185.
- Birth Flower Frame Collection Catalog-ready non-custom frames and jewelry featuring real preserved blooms representing each birth month, designed to commemorate birthdays and milestone moments. Includes the standard Birth Flower Frame, Mini Birth Flower Frame, and Birth Flower Ornament.
- Birth Flower Necklace Collection Catalog-ready non-custom gold-filled and gold-plated jewelry pieces featuring traditional birth month flower representations. Includes Birth Flower Necklace ($59.50), Premium Birth Flower Necklace (14k gold-filled, 2-3 week production), Birth Flower Mini Necklace ($49.50, 5mm bezel, 18k gold plated), and Birth Flower Charm ($17.50).
- Birth Flower Locket 14k gold-filled locket celebrating birth months, featuring 16-inch chain with 2-inch extender. Priced at $165. A Mini Birth Flower Locket variant is also offered (5mm bezel, 18k gold plated).
- Birth Flower Ring Handmade adjustable-band ring with gold plating and artistic birth flower representation. Priced at $69.50.
- Custom Footprint Frame Personalized keepsake featuring baby's actual footprints recreated with real hand-pressed blooms, custom floral art for newborn memories.
- Custom Handprint Frame Handcrafted frames preserving a child's handprint as custom floral art using real pressed flowers.
- Custom Paw Print Frame Custom floral art preserving a pet's paw print, handcrafted with real pressed flowers, created for pet owners.
- Rainbow Baby Frame Floral keepsake frame honoring the journey of loss, hope, and new beginnings, celebrating rainbow babies and supporting pregnancy/infant loss remembrance.
- Rainbow Baby Necklace Delicate floral keepsake necklace honoring the journey of loss, hope, and new beginnings for rainbow baby families.
- Forget-Me-Not Frame An 8x8 inch framed keepsake featuring real hand-pressed forget-me-nots as symbols of remembrance and enduring love. Priced at $185. A Mini Forget-Me-Not Frame (2.5x2.5 inch) is also available.
- Forget-Me-Not Locket 14k gold-filled locket featuring a sealed photo and real preserved forget-me-not bloom encased in waterproof resin, designed for remembrance and enduring love.
- Custom Mini Frame The smallest custom frame at 2.5 x 2.5 inches, designed to highlight a single bloom in compact format.
- Custom Ring Customizable ring featuring preserved blooms in resin, encased in a gold-filled setting.
- Bloom Arrangement Recreation Artistic recreation of a floral arrangement inspired by client-provided reference photos for customers who no longer have their original flowers. Priced at $155.
- Bloom Shipping Box All-in-one shipping kit including a prepaid overnight FedEx label and materials for safely shipping fresh bouquets to Pressed Floral's preservation facility.
- Prepaid Overnight Shipping Label Discounted FedEx prepaid overnight shipping label for sending bouquets or blooms directly to Pressed Floral without purchasing the full Bloom Shipping Box.
- Pressed Floral Digital Gift Card Digital gift cards redeemable toward any Pressed Floral preservation service or product, delivered via email within 48 hours of purchase. Non-refundable, no expiration date. Priced at $50.
Quantifiable outcome
- Trusted by 40,000+ families
- +2 more outcomes
Companies that use Pressed Floral
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Pressed Floral technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pressed Floral partnerships and signals
Strategic signalPartnerships
45 partnerships are on record, tiered minor and core.
- Festoons and FlourishesminorMichigan-based event design company partnered with Pressed Floral to refer wedding clients for bouquet preservation services. Listed on the Signature Partners page.
- Meriwether Social EventsminorAnn Arbor, Michigan-based event designer partnering to refer wedding clients for bouquet preservation.
- Tyler Speier EventsminorLos Angeles-based event designer partnering to refer wedding clients for bouquet preservation.
- Vida EventsminorVirginia-based event designer partnering to refer wedding clients for bouquet preservation.
- John Campbell Events and DesignminorTampa-based event design company partnering to refer wedding clients for bouquet preservation.
- Laurie Andrews DesignminorMaine-based event designer partnering to refer wedding clients for bouquet preservation.
- Valerie Joy EventsminorBozeman, Montana-based event designer partnering to refer wedding clients for bouquet preservation.
- CurateminorDenver, Colorado-based event design company partnering to refer wedding clients for bouquet preservation.
- Christina Burton EventsminorLouisville, Kentucky-based event designer partnering to refer wedding clients for bouquet preservation.
- Jennifer Matteo Event PlanningminorFlorida-based event planning company partnering to refer wedding clients for bouquet preservation.
- Symphony Weddings and EventsminorLas Vegas, Nevada-based event design company partnering to refer wedding clients for bouquet preservation.
- Will and Rose EventsminorNashville-based event design company partnering to refer wedding clients for bouquet preservation.
- Cora Marie EventsminorEvent designer partnering to refer wedding clients for bouquet preservation. Location not specified.
- Agave EventsminorHouston, Texas-based event design company partnering to refer wedding clients for bouquet preservation.
- Britt Warnick DesignsminorUtah-based event design company partnering to refer wedding clients for bouquet preservation.
- Black Tie OptionalminorPhoenix, Arizona-based event design company partnering to refer wedding clients for bouquet preservation.
- Not Jess A PlannerminorEvent designer/planner partnering to refer wedding clients for bouquet preservation.
- In Bloom Weddings and EventsminorNew Hampshire-based event design company partnering to refer wedding clients for bouquet preservation.
- Blue Jasmine FloralminorNew Jersey-based floral designer partnered to refer clients for preservation services.
- BLOOM Floral DesignminorCharlevoix, Michigan-based floral designer partnered to refer clients for preservation services.
- Dr DelphiniumminorDallas, Texas-based floral designer partnered to refer clients for preservation services.
- Beautiful Things Floral and DesignminorFloral designer partnered to refer clients for preservation services. Location not specified.
- PlantscapingminorCleveland, Ohio-based floral designer and event florals company partnered to refer clients for preservation services.
- Provision FloralminorColorado-based floral designer partnered to refer clients for preservation services.
- Petals EdgeminorAlexandria, Virginia-based floral designer partnered to refer clients for preservation services.
- Lover Bloom Co.minorFloral designer partnered to refer clients for preservation services. Location not specified.
- Designed By KennminorFloral designer partnered to refer clients for preservation services. Location not specified.
- Forgage and FlowerminorGeorgia-based floral designer partnered to refer clients for preservation services.
- Forsythia FloralsminorAustin, Texas-based floral designer partnered to refer clients for preservation services.
- Verbena Floral DesignminorFloral designer partnered to refer clients for preservation services. Location not specified.
- Honeysuckle WayminorFloral designer partnered to refer clients for preservation services. Location not specified.
- Blue Mountain Ranch FloralminorPark City, Utah-based floral designer and certified flower grower partnered to refer clients for preservation services.
- Fox Glove FlowersminorUtah-based floral designer partnered to refer clients for preservation services.
- ArrangedminorNashville-based floral designer partnered to refer clients for preservation services.
- Urban BloomminorPocatello-based floral designer partnered to refer clients for preservation services.
- 89th and AutumnminorAtlanta, Georgia-based floral designer partnered to refer clients for preservation services.
- Lemon Drops Floral and EventsminorSouth Florida-based floral designer and events company partnered to refer clients for preservation services.
- Sunnyside Urban FarmminorUtah-based urban flower farm and floral designer partnered to refer clients for preservation services.
- Tell The BirdsminorWedding industry partner providing additional signature partner category alongside event designers and floral designers. Location not specified.
- Prestwich FilmsminorWedding film company listed as additional signature partner category. Location not specified.
- Stacey Vandas PhotographyminorSt. Louis, Missouri-based wedding photographer listed as additional signature partner.
- Olivia Dotson PhotominorWedding photographer listed as additional signature partner. Location not specified.
- The KnotcoreLeading wedding planning platform where Pressed Floral is featured on the wedding registry (The Knot Registry Awards 2025), enabling couples to add pressed floral preservation to their wedding registries.
- Over the MooncorePremium wedding registry platform partnered with Pressed Floral, enabling couples to register for bouquet preservation services.
- Shopify Inc.coreE-commerce platform hosting pressedfloral.com online store. Provides the underlying infrastructure for product listings, checkout, and order management.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Pressed Floral competitors and assessment
Company assessmentDirect peers
- Framebridge: DTC custom framing brand where customers ship items (art, memorabilia) to be custom-framed and returned. Closest direct peer to Pressed Floral in business model — ship-in/customize/ship-back DTC service for sentimental objects, similar customer demographic of memory-keepers and gift-givers, similar premium AOV.
- Artifact Uprising: Premium DTC custom keepsake brand (photo books, prints, framed prints) targeted at weddings, new parents, and milestone gifters. Comparable on premium DTC positioning, wedding/life-event customer segment, and emphasis on archival-quality craftsmanship — directly overlaps Pressed Floral's keepsake gifting use cases.
Emerging players
- Venus et Fleur: Luxury DTC brand specializing in preserved and eternal roses that last a year or more. Overlaps on the floral preservation angle and premium gifting positioning, though Pressed Floral focuses on customer-supplied bouquets rather than Venus et Fleur's own preserved arrangements.
- Mejuri: DTC fine jewelry brand with direct-to-consumer pricing, popular for gifting and self-purchase. Comparable on the jewelry side of Pressed Floral's catalog (pressed flower lockets, necklaces, rings, charms) — both target gifting occasions with modern, accessible luxury positioning.
- BaubleBar: DTC fashion jewelry and personalized accessories brand. Comparable on the pressed-flower jewelry line — both target gift-givers and self-purchasers with customizable, occasion-driven jewelry at accessible price points.
- Olive & Piper: DTC statement jewelry and accessory brand targeting occasion-driven buyers (weddings, bridesmaids, gifts). Comparable customer overlap with Pressed Floral's birth flower and bridal jewelry SKUs, with similar accessible-luxury price points.
Regional players
- H.Bloom: Subscription-based luxury floral delivery service focused on corporate gifting and event florals. Adjacent on the floral-occasion customer and premium positioning, though focused on recurring corporate accounts rather than preservation.
Broad incumbents
- Edible Arrangements: National franchise-based gifting brand built around fruit arrangements styled like floral bouquets. Comparable gifting-occasion customer and premium gift positioning, but operates in food rather than flowers and has a fundamentally different unit economics and franchise model.
- 1-800-Flowers: Largest US floral gifting incumbent operating a broad multi-brand portfolio (1-800-Flowers, Harry & David, Shari's Berries). Provides context on the scale ceiling and competitive set in floral gifting, though their focus is fresh flowers and food gifts rather than preservation.
Others
- The Bouqs Co. DTC floral delivery brand with farm-to-door sourcing and subscription options. Adjacent rather than competitive — operates upstream in the floral value chain (fresh flower delivery), but shares the wedding floral customer and gifting occasion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pressed Floral social profiles
Digital presencePressed Floral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pressed Floral leadership team
Management profileNumber of profiles
Pressed Floral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pressed Floral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pressed Floral
What does Pressed Floral do?
Pressed Floral receives customers' fresh flowers (primarily wedding bouquets but also memorial, childhood, and birth flowers) and hand-presses, dries, and seals them into fully custom-framed botanical artwork using all-natural preservation methods. The flagship Pressed Frame starts at $295, with complementary product lines including 14k gold-filled lockets ($145–$165), necklaces ($49.50–$74.95), custom ornaments ($115), birth flower collections, footprint/handprint/paw print frames, and rainbow baby commemorative pieces. End-to-end service includes a Bloom Shipping Box with prepaid overnight FedEx label, mobile-app-tracked progress updates, and one-on-one design collaboration with final approval before shipment.
Is Pressed Floral a public or private company?
Pressed Floral is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pressed Floral founded?
Pressed Floral was founded in 2019. It employs 11 to 50 people.
Where is Pressed Floral based?
Pressed Floral is headquartered in Orem, United States, in the North America region.
How does Pressed Floral make money?
Six revenue lines are on record. Custom Pressed Flower Frames are the primary driver. The others are custom Jewelry & Accessories, bloom Arrangement Recreation, shipping & Packaging Products, digital Gift Cards and catalog / Pre-Made Products.
Who are Pressed Floral's main competitors?
Direct peers on record are Framebridge and Artifact Uprising. Emerging players are Venus et Fleur, Mejuri, BaubleBar and Olive & Piper. H.Bloom is listed as a regional player. Broad incumbents are Edible Arrangements and 1-800-Flowers. The Bouqs Co. is listed as an others.
Does Pressed Floral have an API?
No public API is recorded for Pressed Floral.
What industry is Pressed Floral in?
Pressed Floral's product category is Floral Preservation Services. Its primary akta.pro industry code is HSACAOAL, Floral Preservation & Keepsake Services, with a secondary code of HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 4593 and its SIC code is 3910.