What WireCRM does

WireCRM is a Russian cloud-based CRM platform founded in 2016 and operated as a sole proprietorship (ИП Попов Дмитрий Владимирович) by Dmitry Vladimirovich Popov. The company targets Russian small and medium-sized businesses, individual entrepreneurs (ИП), and micro-businesses with an all-in-one SaaS offering that consolidates client management, sales pipeline tracking, task and calendar management, document generation from templates, financial tracking, warehouse inventory, HR, internal chat, projects, and online appointment booking into a single browser-accessible workspace. The platform is hosted on dedicated servers at the IXcellerate Moscow South data center with HTTPS encryption and daily backups, and is complemented by native iOS and Android applications, a public REST API, and a marketplace of over 140 third-party integrations.

WireCRM operates a product-led, self-serve go-to-market model: users register online at wirecrm.com, access a 14-day free trial without a credit card, import data via CSV/XLS/XLSX (up to 10MB per batch), and subscribe on a per-user basis at 499 RUB per user per month or 4,790 RUB per user per year. The business is bootstrapped, with no disclosed venture capital, private equity, or institutional investment; no acquisitions, subsidiaries, or parent company; and no public revenue disclosure. The company's marketing relies on Russian-language SEO via Yandex, an educational blog covering CRM fundamentals and Russian SMB legal/tax topics, and downloadable document templates ("Бланки") used as a mid-funnel acquisition tool. Operations are confined to Russia, with English-language website support suggesting limited aspirational international reach but no active foreign market presence.

Name

WireCRM

Legal name

ИП Попов Дмитрий Владимирович

Website

https://wirecrm.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

WireCRM is a bootstrapped Russian cloud CRM platform founded in 2016 by Dmitry Popov, offering per-user SaaS subscriptions (499 RUB/month) to SMBs and individual entrepreneurs with integrated sales, finance, inventory, HR, and document modules plus a 140-app marketplace.

Ownership category

akta.pro rank

Product category

Cloud Customer Relationship Management (CRM) Software

akta.pro primary industry

Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG)

Keywords

• Cloud CRM software
• Sales pipeline management
• Customer database
• Business process automation
• SMB SaaS platform

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Per-User SaaS Subscription: WireCRM charges per user per month or per year. Monthly billing at 499 ₽/user/month; annual billing at 4790 ₽/user/year (equivalent to ~399 ₽/user/month, approximately 20% discount vs monthly). All billing cycles are 30 days. Services require 100% prepaid access. The system supports per-user pricing for teams of any size, with examples like 3 users costing 1497 ₽/month or 14370 ₽/year.
2. Marketplace / App Ecosystem: WireCRM operates a marketplace with 140+ third-party applications that extend the CRM's functionality. Revenue from marketplace apps is not explicitly detailed but contributes to the product ecosystem value.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

WireCRM is a cloud-based CRM platform sold as a SaaS subscription that bundles client and contact management, sales pipeline tracking, tasks and calendar planning, finance and inventory accounting, document generation from templates, HR, project tracking, online appointment booking, and internal chat into a single browser-accessible workspace. It targets Russian-speaking small and medium-sized businesses and individual entrepreneurs with a self-serve onboarding model, a 14-day free trial that does not require a credit card, and per-user monthly or annual pricing in Russian rubles.

Product overview

WireCRM is a cloud-based CRM system offered as a single unified platform with integrated modules for customer management, sales, tasks, finance, chat, HR, inventory, documents, projects, and online appointment booking. The platform includes dedicated mobile applications for iOS and Android, a marketplace with 140+ third-party applications for extended functionality, pre-built document templates for invoicing and legal documents, and a developer API for custom integrations and automation.

Differentiator

Problem solved

Functional benefit

Products and services

• WireCRM Core Platform Cloud-based CRM SaaS offering client management, sales pipeline tracking, tasks and calendar planning, finance and warehouse accounting, document generation from templates, HR, projects, online appointment booking, internal chat, and a 140+ app marketplace in a browser-accessible workspace for Russian SMBs and individual entrepreneurs.
• WireCRM Mobile Applications Native mobile applications for iOS and Android that extend the WireCRM Core Platform, allowing users to manage clients, sales pipeline, tasks, and notifications on mobile devices.
• WireCRM Marketplace (140+ Apps) Ecosystem marketplace of more than 140 third-party applications and integrations that extend the WireCRM CRM with additional functionality for specialized business needs.
• WireCRM Document Templates (Бланки) Pre-built document templates library for automatically generating commercial proposals, invoices, acts of completed work, and tax invoices from inside the CRM system.
• WireCRM Developer API Public REST API exposing WireCRM functionality to developers for building third-party integrations and custom automation on top of the core CRM platform, supported by documentation at wirecrm.com/help/api.

Quantifiable outcome

• 14-day free trial with no credit card required — lowers barrier to entry for new users
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

One partnership is on record.

• IXcellerate Moscow SouthcoreTechnology or IntegrationWireCRM's cloud CRM service is hosted on dedicated servers at the IXcellerate Moscow South data center (address: г. Москва, ул. Подольских Курсантов, д. 15Б, 117545). This data center partnership provides the physical infrastructure for the SaaS platform, including daily full backups, HTTPS traffic encryption, and server-level security controls. Only one designated WireCRM employee has administrative panel access.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bitrix24: Dominant Russian-origin CRM and collaboration platform targeting SMBs with a free tier, project management, telephony, and a large marketplace. Directly competes with WireCRM in the same Russian SMB segment on price and breadth of features.
• Creatio: Low-code CRM and workflow platform with Russian roots, serving SMB and mid-market with sales, marketing, and service automation. Comparable to WireCRM on horizontal CRM scope, though typically at higher price points.
• Planfix: Russian task/CRM/project management platform with workflow automation. Comparable to WireCRM on customizable horizontal SaaS for SMBs with task automation and document workflows.
• Pipedrive: International SMB-focused sales CRM with pipeline management and per-user pricing. Direct functional peer to WireCRM on SMB sales pipeline, though it lacks the bundled finance/inventory/HR modules.
• RetailCRM: Russian CRM specialized for retail and e-commerce with order management, customer base, and integrations. Comparable to WireCRM on SMB client database, sales pipeline tracking, and Russian-market focus.
• amoCRM: Popular Russian SMB-focused CRM with sales pipeline management, messenger integrations, and digital-pipeline tools. Targets the same solo-entrepreneur and small-team segment as WireCRM with comparable per-user pricing.
• Megaplan: Russian CRM and project management SaaS aimed at SMBs with sales, tasks, and finance modules. Competes with WireCRM on the all-in-one horizontal proposition for Russian small businesses.
• Yclients: Russian SaaS for service businesses combining online booking, CRM, and customer communications. Overlaps with WireCRM on client management, online appointment booking, and SMB service-business targeting.

Broad incumbents

• HubSpot: Global CRM platform with free tier, marketing, sales, and service hubs targeting SMBs. Comparable to WireCRM on PLG-style onboarding and horizontal SMB scope, though not localized for the Russian market.
• Zoho CRM: Broad all-in-one SaaS suite including CRM, finance, HR, and inventory. Comparable to WireCRM on the all-in-one horizontal proposition, though positioned at a larger scale and price point internationally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wirecrm
• Facebookfacebook.com/wirecrm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WireCRM