Art Lab

What Art Lab does

Art Lab Rx LLC is a Minnesota-licensed mental health agency founded in 2015 by Lisa M. Lounsbury that delivers professional art therapy services and wellness workshops in the Twin Cities metropolitan area. The practice combines psychological theory with art-making through licensed clinicians holding Marriage and Family Therapy and Board Certified Registered Art Therapy credentials, offering individualized treatment for anxiety, trauma, PTSD, grief, addiction, cancer-related concerns, and life transitions.

Services are delivered through three channels: a warehouse studio in Blaine, MN, on-site sessions at partner organization facilities, and "Maggie," a converted coach bus that functions as a mobile art therapy studio across a 60-mile radius. Revenue is generated via per-seat individual and group therapy sessions (insurance-billable through partner Parasol Wellness Collaborative), fee-based wellness workshops (Wellness Wednesdays, Breakup Booth, Open Studio), and customized corporate workplace wellness and team-building programs. Distribution is supplemented by HIPAA-compliant telehealth.

The go-to-market motion is primarily direct-to-consumer via the company website, contact forms, and phone (612-226-5472), combined with partnership-driven B2B relationships with mental health agencies, addiction recovery centers, disability support agencies, veteran/first responder organizations, cancer support programs, schools, and corporate clients. The practice is privately held by the founder with no institutional capital, operates as a single multi-service brand, and reports an 11-50 employee headcount.

Name

Art Lab

Legal name

Art Lab Rx LLC

Website

https://artlabrx.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Art Lab Rx is a Minnesota-licensed mental health agency founded in 2015 that provides individual and group art therapy, wellness workshops, and corporate wellness programs to clients across the Twin Cities, delivered from a Blaine studio, via mobile studio Maggie, and through telehealth.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Art Therapy Sessions: Fee-for-service individual art therapy sessions for adults, teens, and children. Sessions are 45-60 minutes and may be eligible for insurance reimbursement through their partner Parasol Wellness Collaborative.
2. Group Art Therapy Services: Group art therapy delivered through partner organizations, facilitated by licensed clinicians within agency settings.
3. Wellness Workshops: Educational and experiential workshops including Wellness Wednesdays and Breakup Booth. Fee-based and not eligible for insurance coverage.
4. Corporate & Workplace Wellness Programs: Customized workplace wellness programs including stress management workshops, team-building experiences, and creative problem-solving sessions for organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Art Lab Rx is a mental health agency that delivers professional art therapy services led by licensed clinicians. The core offering includes one-to-one and group art therapy sessions addressing anxiety, trauma, grief, PTSD, addiction, depression, cancer wellness, and life transitions, delivered at a Blaine, MN warehouse studio, on-site at partner facilities, via telehealth, and through Maggie, a mobile art therapy studio converted from a coach bus. The company also runs wellness workshops, corporate and workplace wellness programs, and clinical supervision for licensure candidates.

Product overview

Art Lab Rx is a mental health agency operating as a single unified practice focused on professional art therapy services and wellness workshops. The core offering is Individual and Group Art Therapy delivered at their warehouse studio in Blaine, MN, complemented by the Mobile Art Therapy Studio (Maggie), which extends services to communities throughout the Twin Cities. The company offers specialized therapy programs for Anxiety & Stress, Trauma & PTSD, Grief & Loss, Veterans & First Responders, Cancer Wellness, and Addiction Recovery, as well as Corporate & Workplace Wellness programs. Adjacent offerings include Wellness Workshops (Wellness Wednesdays, Breakup Booth), Open Studio sessions, and Clinical Supervision for mental health professionals. Services are provided in-person, via telehealth, and through organizational partnerships with mental health agencies, nonprofits, and healthcare organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Maggie: Mobile art therapy studio - a converted coach bus that brings art therapy services to schools, agencies, nonprofits, and community events. Named after Margaret Naumberg, considered the mother of art therapy. Accommodates up to 8 people, is handicap accessible, and has a restroom on board.

Products and services

• Individual Art Therapy One-to-one art therapy sessions for adults, teens, and children addressing anxiety, stress, trauma, grief, addiction, depression, cancer support, and other mental health concerns. Sessions are 45-60 minutes, paced to the client's healing journey, and may be eligible for insurance reimbursement through partner Parasol Wellness Collaborative.
• Group Art Therapy Clinician-led group art therapy delivered through partner organizations, agencies, schools, and nonprofits. Groups support emotional expression, coping skills, and resilience within facilitated settings for up to 8 participants with 1-2 facilitators, and are eligible for insurance reimbursement through Parasol Wellness Collaborative.
• Maggie Mobile Art Therapy Studio A converted coach bus functioning as a fully equipped mobile art therapy studio that brings creative healing services to schools, agencies, nonprofits, workplaces, hospitals, and community events throughout the Twin Cities. Maggie welcomes up to eight people, is handicap accessible, and has a restroom on board.
• Corporate & Workplace Wellness Workplace wellness programs combining evidence-based therapeutic practices with creative expression, including stress management workshops, team-building experiences, and creative problem-solving sessions for businesses, nonprofits, and community organizations.
• Wellness Wednesdays Recurring creative workshops for adults (18+) held Wednesdays 10am-12pm and 6pm-8pm for up to 12 people. Sessions teach easy art-making techniques that calm the nervous system and bring relief through mindfulness-based approaches grounded in neuroscience. Fee-based and not insurance eligible.
• Breakup Booth (Beauty from Brokenness) Guided creative workshop for adults (18+) combining physical release through contained smashing activities with mosaic art creation, transforming broken pieces into beautiful art representing hope and healing. Held Fridays 6pm-8pm for up to 8 participants. Fee-based and not insurance eligible.
• Open Studio Open studio time for adults (18+) held on first and third Fridays of the month from 6pm-9pm, offering a fully stocked creative space for artists of all levels with donation-based admission.
• Clinical Supervision Board-approved clinical supervision services provided by Lisa Lounsbury for professionals seeking licensure in Marriage and Family Therapy, Professional Counseling, and Registered Art Therapy. Includes weekly individual, dyad, and monthly group supervision.
• Teletherapy Services Art therapy sessions conducted via HIPAA-compliant telehealth platform, allowing clients to participate in therapy from their own homes using personal devices and gathered art materials.
• Specialized Art Therapy Programs Specialized art therapy programs addressing specific mental health needs, including Anxiety & Stress, Trauma & PTSD, Grief & Loss, Veterans & First Responders, Cancer Wellness, Addiction Recovery, and Disability Support. Each program is tailored to specific populations and life experiences and delivered using trauma-informed, evidence-based approaches.
• Organizational & Nonprofit Art Therapy Services Art therapy services for organizations and nonprofits serving diverse populations including mental health agencies, disability support programs, veteran services, addiction recovery centers, and medical organizations. Services are provided on-site at partner facilities or through the Maggie mobile studio.

Quantifiable outcome

• Sessions tailored to individual symptoms and goals with evidence-based therapeutic practices
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Premier Arts Collective (PAC)coreStrategic or Co-development Partner · 1 February 2026Art Lab Rx, through founder Lisa Lounsbury, partners with Premier Arts Collective (PAC), a nonprofit located in South Carolina, for the 'Art as Visual Prayer' video series. PAC believes art is language for the soul. Lisa leads participants through art journaling prompts, scripture meditation, and reflection questions.
• Parasol Wellness CollaborativecoreGTM or Marketing PartnerInsurance partner through which Art Lab Rx offers insurance coverage for art therapy groups. Parasol Wellness Collaborative handles insurance billing and submission for out-of-network reimbursement for most major providers.
• Mental Health AgenciescoreStrategic or Co-development PartnerPartnerships with mental health agencies to integrate licensed art therapists and creative programming into existing organizations, expanding reach and offering clients new tools for expression, coping, and healing.
• Addiction Recovery CentersminorStrategic or Co-development PartnerArt therapy services provided as complementary therapeutic modality within existing recovery environments. Art Lab Rx provides art therapy component while recovery centers maintain program oversight.
• Disability Support AgenciesminorStrategic or Co-development PartnerPartnerships with organizations serving individuals with intellectual, developmental, cognitive, or physical disabilities, integrating art therapy as a clinical service within existing programs.
• Veteran and First Responder OrganizationsminorStrategic or Co-development PartnerArt therapy services provided to veterans and first responders through partner organizations, agencies, or referral-based collaborations. Art Lab Rx does not operate dedicated veteran programs but supports partner organizations.
• Medical and Cancer Support OrganizationsminorStrategic or Co-development PartnerPartnerships with medical organizations and nonprofits to provide art therapy services for people living with cancer when coordinated through existing support structures.
• Community Organizations and SchoolsminorChannel Partner/ Reseller/ DistributorArt therapy services delivered through schools, after-school programs, and community nonprofits serving teens ages 13+ and adults, when coordinated and overseen by the organization.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Two Chairs: Two Chairs operates a multi-location outpatient therapy practice combining in-person and telehealth sessions with measurement-based care. It is directly comparable to Art Lab Rx as a clinical therapy provider offering individualized, evidence-based outpatient mental health services, though at a broader scale and without an art-therapy specialization.
• Alma: Alma is a network and practice platform for licensed therapists offering in-person and virtual therapy sessions. It is comparable to Art Lab Rx as a multi-state therapy practice infrastructure with insurance billing support, paralleling the role Parasol Wellness Collaborative plays for Art Lab Rx.
• Octave: Octave is an outpatient mental health practice delivering individual and group therapy in physical clinic settings plus virtual care. It mirrors Art Lab Rx's hybrid in-person/telehealth model of licensed clinicians providing therapy services, though without an art-therapy modality.
• Grow Therapy: Grow Therapy is a therapist practice platform enabling licensed clinicians to accept insurance and run in-person plus virtual practices. It is comparable as a therapy practice enablement platform targeting individual and group outpatient mental health delivery.

Broad incumbents

• BetterHelp: BetterHelp is the largest online therapy platform offering individual therapy sessions via subscription. It competes with Art Lab Rx for individual therapy clients seeking convenient access, particularly via telehealth, though it does not offer in-person or specialized art therapy.
• Lyra Health: Lyra Health is a venture-backed corporate mental health benefits provider offering therapy, coaching, and wellness services to enterprise employers. It overlaps with Art Lab Rx's Corporate & Workplace Wellness vertical at much greater scale, and competes for the same employer benefits dollars.
• Talkspace: Talkspace is an online therapy and psychiatry platform serving both individual consumers and employer-sponsored plans. It overlaps with Art Lab Rx's individual therapy and corporate wellness offerings as a digitally scaled incumbent.
• Spring Health: Spring Health provides employer-sponsored mental health benefits including therapy, coaching, and wellness programs. Comparable to Art Lab Rx's corporate wellness arm in targeting employers seeking mental health solutions for employees, but operating nationally with institutional capital.

Emerging players

• Calm: Calm is a consumer and employer wellness platform offering meditation, sleep, and mental health content. It is thematically comparable to Art Lab Rx's corporate wellness and stress-reduction workshops as an enterprise mental wellness offering, though delivered as a digital subscription rather than experiential workshops.
• Headspace: Headspace offers meditation, mindfulness, and mental health coaching services to consumers and employers via B2B partnerships. Comparable to Art Lab Rx's Wellness Workshops (Wellness Wednesdays, Breakup Booth) as employer-facing wellness programming, though delivered digitally rather than via in-person art-making.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/artlabrx
• LinkedInlinkedin.com/company/art-lab-rx
• Instagraminstagram.com/artlabrx
• Xx.com/artlabrx

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art Lab