rewardo
rewardo is a DACH-region cashback and voucher code portal serving consumers in Germany, Switzerland, and Austria via 2,300+ partner merchants, monetizing through affiliate commissions on tracked transactions.
- Company typePrivate
- Founded2010
- HeadquartersTeufen, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What rewardo does
rewardo is a cashback and voucher code portal serving consumers in the DACH region (Germany, Switzerland, and Austria) through country-localized web properties at rewardo.de, rewardo.ch, and rewardo.at. The platform aggregates deals from 2,300+ partner merchants and tens of thousands of coupon codes, with a stated emphasis on daily verification of code validity to distinguish working offers from expired ones. Its core product surfaces both percentage and fixed-amount cashback on tracked transactions and editorially curated voucher codes, organized by merchant and category.
The business model is a B2C affiliate aggregator: end users access the service free of charge and earn cashback on qualifying purchases, while rewardo monetizes via affiliate commissions paid by partner merchants on attributed sales. The merchant portfolio spans large DACH retailers (e.g., OTTO, Breuninger), comparison platforms (e.g., CHECK24, Verivox) extending into insurance and utilities, and newer marketplace entrants (e.g., Temu). The company is headquartered in Teufen, Switzerland, operates with a small team (described in the 11–50 employee range), and has not disclosed external funding rounds, making it a bootstrapped, founder-led operator in the consumer deals vertical.
Technically, rewardo is a content-and-tracking platform: it ingests merchant affiliate feeds, maintains a curated voucher code catalog, and routes user clicks through tracked links to attribute conversions and remit cashback. The product surface is primarily web-based, with SEO-driven landing pages per merchant and category serving as the dominant acquisition channel. There is no disclosed use of AI/ML for personalization, recommendation, or fraud detection in the input: the value proposition rests on editorial curation, scale of merchant partnerships, and multi-country DACH coverage.
rewardo firmographics
Firmographics- Name
- rewardo
- Legal name
- rewardo
- Website
- https://rewardo.de
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- rewardo is a DACH-region cashback and voucher code portal serving consumers in Germany, Switzerland, and Austria via 2,300+ partner merchants, monetizing through affiliate commissions on tracked transactions.
- Ownership category
- akta.pro rank
rewardo industry classification
Industry- Product category
- Coupon and Cashback Aggregation
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)
Keywords
Where rewardo is headquartered
LocationHeadquarters
- HQ city
- Teufen
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
rewardo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate Commission: rewardo earns commissions from partner online retailers when users click through to partner shops and complete qualifying purchases. The platform acts as an affiliate partner, receiving a percentage of sales or fixed fees from merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer access to all coupons and cashback offers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
rewardo product offering
Product offeringCore offering
rewardo runs a web-based cashback and coupon aggregation platform that collects discount codes, deals, and cashback offers from over 2,300 partner online retailers. The service is free for consumers, who visit rewardo.de (or .ch/.at) to find vouchers, apply codes at checkout, or earn cashback on qualifying purchases. Revenue is generated solely through affiliate commissions paid by partner retailers when redirected users convert.
Product overview
rewardo is a German coupon aggregation and cashback platform that operates as a single, unified web-based service. The platform aggregates voucher codes, discount offers, and cashback opportunities from approximately 2,300 online retail partners across Germany. The core product consists of the voucher aggregation service, which includes a cashback program, deal alerts, and individual shop-specific voucher pages. Users can search for vouchers by shop name or browse by category including Mode & Accessoires, Elektronik & Technik, Reise & Urlaub, Versicherungen, and numerous other retail categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Voucher and Coupon Aggregation Platform Free consumer-facing web platform that aggregates and daily-verifies voucher codes, discount deals, and promotional offers from over 2,300 partner online retailers across categories such as fashion, electronics, travel, insurance, food delivery, and pharmacy. Used by German-speaking online shoppers to find and apply discount codes before purchases.
- Cashback Program Integrated cashback service allowing rewardo users to earn a percentage of qualifying purchases back when shopping through participating retailers, often stackable with voucher codes. Targeted at German-speaking online shoppers seeking additional savings beyond discount codes.
Companies that use rewardo
Customer profileSegments1 record
Ideal customer profiles1 record
rewardo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
rewardo partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and major.
- OTTOcoreOTTO is one of the largest German online retailers featured on rewardo, with 15 voucher listings available. rewardo drives affiliate traffic to OTTO's website in exchange for commissions on qualifying sales.
- BreuningercorePremium German fashion department store with 20 voucher listings on rewardo, including exclusive discounts and cashback offers for the upscale retailer's online shop.
- LieferandocorePopular food delivery service with 47 voucher listings on rewardo, one of the highest counts on the platform, indicating strong partnership and user demand.
- Douglas ParfümeriecoreMajor German perfumery chain with 23 voucher listings including cashback offers, gift promotions, and seasonal sale discounts.
- CHECK24coreGerman comparison platform featured prominently with cashback offers for insurance, DSL, gas, electricity, and travel bookings, with individual offers up to €1,250.
- VerivoxcoreGerman comparison platform offering cashback for various contracts including DSL (up to €35), insurance products, KfW insurance, and mobile contracts.
- TemumajorInternational marketplace with 19 voucher listings on rewardo including percentage discounts up to 100% and cashback offers up to 14%.
- FressnapfmajorGerman pet supplies retailer with 30 voucher listings on rewardo, featuring discounts on pet food and accessories with savings up to 46%.
- BOGNERmajorPremium sportswear brand with exclusive cashback offers up to 6% and discount codes including up to 25% off sales.
- Click & BoatmajorBoat rental platform with exclusive cashback offers up to 7% on the rewardo platform, targeted at travel and leisure enthusiasts.
- NotinomajorEuropean perfumery online retailer with 27 voucher listings including percentage discounts up to 50% and occasional cashback offers.
- eBay GermanymajorGlobal marketplace with 21 voucher listings including percentage discounts and fixed-value coupon codes for German users.
- LASCANAmajorGerman lingerie and swimwear retailer with 6 voucher listings including free returns and percentage discounts, featured in top shops carousel.
- adidasmajorGlobal sportswear brand with voucher listings on rewardo including outlet discounts up to 50% off, featured as a top shop.
- REWEmajorGerman supermarket chain with €6 new customer discount voucher and various promotional offers including free delivery and cashback opportunities.
- Erwin MüllermajorGerman home textiles retailer with 9 active voucher listings including €5 discount, 10% newsletter coupon, free shipping offers, and 4% cashback.
- PREISVERGLEICH.decoreGerman price comparison platform offering cashback up to €20 on DSL contracts and €10 on electricity/gas tariffs through the rewardo affiliate network.
- Shop ApothekemajorGerman online pharmacy with voucher listings including percentage discounts up to 70% on sales, newsletter discounts, and free shipping offers.
- WalbuschmajorGerman men's fashion retailer featuring cashback promotions up to 6% and discount codes including 50% off summer sales, featured prominently on homepage.
- SIXTmajorCar rental company with cashback offers including €75 cashback for SIXT+ car subscriptions and percentage discounts up to 25% on rental bookings.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
rewardo competitors and assessment
Company assessmentBroad incumbents
- Rakuten: Global cashback shopping platform (formerly Ebates) operating Rakuten.de in Germany. Significantly larger scale and broader merchant book than rewardo, but directly overlapping product offering and target consumer.
- Coupons.com: Long-standing US digital coupon platform owned by Quotient Technology (now Neptune Retail Solutions). Comparable voucher-aggregation model at much larger scale; mostly US-focused but relevant benchmark for category economics.
- RetailMeNot: Established US-headquartered digital coupon and cashback platform with international reach. Comparable in core coupon-aggregation model though rewardo adds a stronger DACH-specific cashback emphasis.
Direct peers
- Boni.to: German-language coupon and deal platform aggregating voucher codes from a broad base of online retailers. Closely matches rewardo's German consumer focus and aggregation-driven model.
- MyDealz: Germany's largest deal and coupon community operated by Pepper.com (now part of global deals group). Comparable to rewardo as a consumer-facing voucher/deals destination but differentiated by community-driven deal posting.
- Cashback World: Multi-vertical cashback and shopping network (formerly GreenStars) operating across European markets. Competes with rewardo in the cashback aggregator category with overlapping merchant lists and consumer proposition.
- iGraal: European cashback platform with strong DACH presence (iGraal.de) that pays users a percentage of purchases at partner retailers. Directly comparable to rewardo in core mechanic, consumer target, and affiliate revenue structure.
- Sparheld: German deal and voucher portal offering discounts and coupons across a comparable range of online shops. Direct competitor in the German coupon aggregation category.
- Shoop: Leading German cashback portal operating since 2004 with a comparable model of aggregating retailer cashback offers and voucher codes for German-speaking consumers. Closely matches rewardo in product, target market (DE), and revenue model (affiliate commissions).
Others
- CHECK24: Germany's largest comparison portal — also a partner of rewardo with cashback offers visible on the platform. Adjacent rather than directly competitive: CHECK24 is a financial/travel/telecom comparison destination that monetizes leads, not a coupon aggregator in rewardo's strict sense.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
rewardo social profiles
Digital presencerewardo financial estimates
Financial estimateRevenue estimate
Valuation estimate
rewardo leadership team
Management profileNumber of profiles
Profiles1 record
rewardo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
rewardo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about rewardo
What does rewardo do?
rewardo runs a web-based cashback and coupon aggregation platform that collects discount codes, deals, and cashback offers from over 2,300 partner online retailers. The service is free for consumers, who visit rewardo.de (or .ch/.at) to find vouchers, apply codes at checkout, or earn cashback on qualifying purchases. Revenue is generated solely through affiliate commissions paid by partner retailers when redirected users convert.
Is rewardo a public or private company?
rewardo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was rewardo founded?
rewardo was founded in 2010. It employs 11 to 50 people.
Where is rewardo based?
rewardo is headquartered in Teufen, Switzerland, in the Europe region.
How does rewardo make money?
One revenue line is on record: affiliate Commission.
Who are rewardo's main competitors?
Broad incumbents on record are Rakuten, Coupons.com and RetailMeNot. Direct peers are Boni.to, MyDealz, Cashback World, iGraal, Sparheld and Shoop. CHECK24 is listed as an others.
Does rewardo have an API?
No public API is recorded for rewardo.
What industry is rewardo in?
rewardo's product category is Coupon and Cashback Aggregation. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAFAMAI, Couponing, Rebates & Cash-Back Promotions.