What Preely does

Preely is a SaaS platform for remote, unmoderated user testing and panel management, founded in 2015 and headquartered at Sundkaj 125, 2150 Nordhavn, Copenhagen, Denmark. The platform combines two core products: a self-service user panel system for recruiting, segmenting, and managing test participants, and a remote feedback tool for testing digital prototypes on smartphones, tablets, and desktops. The technology stack integrates natively with major design tools (Figma, Adobe XD, Sketch), supports 10 European languages, and incorporates ChatGPT-generated summaries, ratings, and follow-up questions into test analyses. All personal data is hosted on Hetzner servers in Germany, enabling GDPR compliance with DPA agreements for enterprise accounts.

The company operates a hybrid go-to-market combining product-led growth (a 14-day free trial with no credit card required, self-serve onboarding at app.preely.com) with an enterprise sales motion anchored by a $19,999/year Enterprise tier offering SSO, custom billing, unlimited panelists and responses, and four member seats. Target customers include UX designers, UX researchers, product managers, and digital product companies; named logos include Visma e-conomic (Software/Tech), Ørsted (Energy), TV 2 (Media), Danske Spil (Gambling/Lottery), Nuuday and YouSee (Telecommunications), Valcon (Consulting), Fullrate (Financial Services), and Bolighed (Real Estate). Revenue is generated through recurring annual subscriptions and freemium-to-paid conversion.

In October 2023, Preely was acquired by GetWhy, a Copenhagen-based AI-powered consumer insights company. The platform continues to operate as a distinct brand under the parent entity GetWhy A/S (CVR 33510608), with stated plans for the two companies to harvest integration synergies over the subsequent 12 months and deliver highly integrated AI-powered solutions. The firm maintains a small headcount of 1-10 employees and operates exclusively from its Copenhagen headquarters, with a global digital footprint served entirely through self-serve and enterprise sales channels.

Name

Preely

Legal name

GetWhy A/S

Website

https://preely.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

1–10 employees

Short description

Preely is a Copenhagen-based SaaS platform for remote, unmoderated user testing and proprietary user panel management, serving UX designers, product managers, and digital product organizations via self-serve and enterprise channels.

Ownership category

akta.pro rank

Product category

User Experience Research Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Online Exam Delivery & Test Administration Platforms (EDAFADAA)

akta.pro secondary industry

Performance Engineering & Scalability Testing (BPAEAKAK)

Keywords

• Remote user testing
• Prototype testing platform
• UX research software
• User panel management
• Usability testing SaaS

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Enterprise Subscription: Annual subscription-based pricing at $19,999/year for Enterprise accounts. Includes 4 member seats, unlimited panelists, unlimited responses, SSO, custom payment terms, and invoice billing. Subscription auto-renews annually with 30-day data retention after cancellation.
2. Free Trial / Freemium Entry: 14-day free trial with no credit card required. No publicly disclosed pricing for mid-tier plans. Enterprise tier is quote-based with custom pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Preely is a remote user testing SaaS platform that enables organizations to recruit and manage user panels, run unmoderated tests on digital prototypes (from sketches to interactive Figma/Adobe XD/Sketch prototypes), and collect automated UX metrics (SUS, NPS, SEQ, success rate, time on task) with AI-powered analysis via ChatGPT integration. The platform is GDPR-compliant with EU-hosted infrastructure and supports testing in 10 European languages.

Product overview

Preely is a remote user testing SaaS platform that combines two core products: the Preely User Panel for recruiting and managing test participants, and the Preely Feedback Tool for conducting unmoderated remote user tests. Additional offerings include Preely Academy for educational resources and Preely Templates for pre-designed test structures. The platform supports testing from napkin sketches to interactive prototypes from tools like Figma, Adobe XD, and Sketch. Preely was acquired by GetWhy in October 2023 and continues operating as a separate brand while integrating GetWhy's AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Preely User Panel A panel management system for recruiting, managing, and segmenting test participants. Allows users to build custom recruitment pages, enrich panelists over time, segment users by criteria, and send invitations to tests, surveys, and interviews. Designed for UX researchers and product managers building internal user panels for continuous product discovery.
• Preely Feedback Tool Self-service remote user testing platform for testing digital prototypes on smartphones, tablets, and desktops. Supports unmoderated testing with automated metrics collection including success rate, time on task, click paths, SUS, NPS, and SEQ. Includes ChatGPT-powered insights for generating summaries, ratings, and follow-up questions from test analyses.

Quantifiable outcome

• Time savings: 43-55 hours saved per test cycle compared to moderated think-aloud testing (52-64 hours vs 9 hours with Preely)
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GetWhycoreStrategic or Co-development Partner · 12 October 2023Preely was acquired by GetWhy (Copenhagen-based AI-powered consumer insights company) in October 2023. Preely remains as a separate brand, tool, and platform. The acquisition aims to combine Preely's intuitive user testing technology with GetWhy's AI-powered end-to-end consumer insights solution. Synergies will be harvested over 12 months with highly integrated solutions planned.
• Hetzner Online GmbHcoreTechnology or IntegrationData hosting provider. All personal data stored and processed on Hetzner servers in Germany (EU). Critical infrastructure partner for GDPR compliance and data sovereignty.
• MailJetcoreTechnology or IntegrationEmail service provider for sending invitations to test participants. Based in France. Enables personalized email campaigns with tracking (opening rates, click rates) for user panel communications.
• FigmacoreTechnology or IntegrationDesign tool integration via Figma plugin and Figma link. Allows direct import of prototypes from Figma for user testing. Primary design tool integration mentioned across multiple sources.
• Adobe XDcoreTechnology or IntegrationAdobe XD endorsed Preely as preferred platform for user testing. Native plugin for exporting prototypes including interactions. Active development with multiple plugin updates.
• SketchcoreTechnology or IntegrationNative plugin for Sketch design tool. Updated plugin exports prototypes including interactions for user testing on Preely platform.
• Aalborg University (AAU)minorStrategic or Co-development PartnerAcademic partnership for improving the field of remote user testing. Collaboration includes UX research and methodology development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Useberry: Useberry enables unmoderated prototype testing directly from Figma, Sketch and XD — mirroring Preely's plugin-based workflow. Targets the same UX designer persona with a self-serve SaaS motion.
• PlaybookUX: PlaybookUX offers moderated, unmoderated and card-sorting tests for digital products. Comparable mid-market positioning and target buyer (UX researchers and product managers).
• Userlytics: Userlytics is a remote usability testing platform offering unmoderated and moderated tests plus panel recruitment. Directly comparable in product scope and enterprise/SMB dual motion.
• Hotjar: Hotjar combines surveys, feedback widgets and behavior analytics (heatmaps, session recordings). It overlaps with Preely's qualitative testing and feedback collection use cases for digital product teams.
• Loop11: Loop11 provides remote unmoderated usability testing for websites and prototypes. Comparable in core functionality (task-based testing, success-rate metrics) and target audience.
• Sprig: Sprig combines in-product surveys, concept testing and AI-driven user research for product teams. Overlaps with Preely on concept testing, NPS-style metrics and AI-augmented analysis.
• UserTesting: UserTesting is the largest scaled player in remote user research, offering unmoderated and moderated testing plus a global participant panel. It competes head-to-head with Preely for enterprise UX research budgets.
• Maze: Maze is a direct competitor offering remote unmoderated testing for prototypes built in Figma, Sketch and Adobe XD — the same workflow Preely targets. Both platforms sell to UX designers and PMs via self-serve PLG with enterprise tiers.
• Lookback: Lookback provides moderated and unmoderated remote user research with panel management and live interview capabilities. It is a direct comparable for Preely's user panel + feedback tool combination.

Emerging players

• Dovetail: Dovetail is a user research repository and analysis platform. It is adjacent rather than direct — Preely captures primary user research data while Dovetail synthesizes it — but both target UX research teams.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrOsw2k0AZZOpfShYF-6fUg/videos
• Xx.com/preelyapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preely