Mizlab

What Mizlab does

Mizlab, trading as Mizzco Pty Ltd, is a Brisbane-based digital marketing agency operating with a 1–10 person team under founder and Managing Director Mitch Mizerak. The company delivers end-to-end customer acquisition services built around a pay-per-lead model, complemented by six additional service lines: AI Business Solutions, Billboard Advertising, Social Media Marketing, SEM/Paid Search Marketing, Vehicle Listing Ads for automotive dealerships, and Tracking & Data Analytics. Its core technical proposition is an AI-augmented marketing stack that combines proprietary lead qualification funnels, multi-channel paid media buying (Google, Meta, TikTok, LinkedIn, Pinterest, YouTube), server-side Google Tag Manager implementation, and direct delivery of qualified leads into client CRM systems (HubSpot, Pipedrive, HighLevel, ActiveCampaign, Keep, Zendesk).

The agency's go-to-market is direct-to-business with field sales across Australia, a self-serve website funnel, and aggregator-style access to 40+ outdoor advertising publishers spanning 500,000+ billboard placements in Australia, New Zealand, the UK, and the US. Mizlab monetizes primarily through transaction-based pricing — pay-per-lead (e.g., $55/lead) and pay-as-you-go billboard spend ($500–$18,000+/month) — supplemented by monthly subscription pricing for AI workflow services and project-based fees for tracking and analytics implementation. Customer concentration is unspecified, but the company has formalized vertical specializations in automotive dealerships and real estate while continuing to serve a broader multi-vertical SMB client base.

Name

Mizlab

Legal name

Mizzco Pty Ltd

Website

https://mizlab.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mizlab is a Brisbane-based digital marketing agency offering pay-per-lead generation, AI-powered workflow automation, multi-channel paid media, and billboard advertising to Australian SMBs with vertical specializations in automotive dealerships and real estate.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Search Engine Marketing (SEM) Media Buying (MPAAABAC), Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)

Keywords

• Digital marketing services
• Lead generation services
• Billboard advertising
• Paid search marketing
• Social media marketing

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Pay Per Lead Marketing: Core revenue stream where clients pay a fixed price per qualified lead generated. Leads are delivered directly to client CRM or email. The company handles all traffic generation through multiple advertising channels including Google, Facebook, Instagram, YouTube, TikTok, and Display Network. Pricing is agreed upfront per lead, with weekly invoicing based on leads delivered. No monthly management fees or upfront ad costs.
2. Billboard Advertising: Revenue from outdoor advertising placements across Australia, New Zealand, UK, and US markets. Pay-as-you-go model with no minimum spend, starting from $500/month. Access to over 500,000 billboards through 40+ publisher partnerships. Revenue varies based on location, size, format, and campaign duration.
3. Social Media Marketing: Fees for social media advertising management and campaign optimization across Facebook, Instagram, TikTok, LinkedIn, Pinterest, and YouTube. Pricing based on scope of services including platform selection, content creation, and strategy development. ROAS benchmarks target 4.0:1 or higher for e-commerce clients.
4. SEM / Paid Search Marketing: Search Engine Marketing services including Bing & Google Search Ads, Display Banner Ads, App Install Ads, Local Service Ads, Google Shopping Ads, and YouTube Ads. Revenue generated through campaign management fees and ad spend pass-through.
5. Vehicle Listing Ads: Specialized advertising for car dealerships across Google, Yahoo, and Bing. Revenue from setup and management fees for Vehicle Listing Ads and Vehicle Inventory Ads that display live inventory with real-time updates.
6. Tracking & Data Analytics: Implementation and management services for Google Analytics, Adobe Analytics, Google Tag Manager, and custom tracking solutions. Revenue from setup fees and ongoing monitoring/maintenance services.
7. AI Business Solutions: AI-powered services including Speed to Lead, Virtual Phone Assistant, Database Reactivation, and Document Gathering. Flexible pricing models tailored to business scope, complexity, and specific needs with personalized quotes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels13 records

Core offering

Mizlab is a Brisbane-based digital marketing agency that delivers AI-powered business solutions, exclusive pay-per-lead generation, billboard advertising, social media marketing, paid search (SEM), vehicle listing ads for car dealerships, and tracking and data analytics services for small and medium businesses in Australia.

Product overview

Mizlab is a digital marketing agency offering an integrated suite of end-to-end marketing solutions built around AI-powered lead generation and advertising services. The portfolio consists of seven core service offerings: AI Business Solutions (the AI layer providing automation for database reactivation, speed-to-lead, virtual phone assistant, and messaging), Pay Per Lead Marketing (exclusive lead generation with per-lead pricing), Billboard Advertising (global outdoor advertising access with 500,000+ billboards), Social Media Marketing (multi-platform advertising with verified lead ads), SEM/Paid Search Marketing (search and display advertising across Google, Bing, and YouTube), VLA's Vehicle Listing Ads (automated inventory ads for automotive dealerships), and Tracking & Data Analytics (implementation of Google Tag Manager, Google Analytics, and conversion tracking). These services are designed to work together, with leads from AI and advertising campaigns flowing into client CRMs for follow-up, while tracking and analytics provide measurement and optimization across the entire marketing stack.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Business Solutions
• Pay Per Lead Marketing
• Billboard Advertising
• Social Media Marketing
• SEM / Paid Search Marketing
• VLA's Vehicle Listing Ads
• Tracking & Data Analytics

Quantifiable outcome

• 4.0:1 target ROAS for e-commerce social media campaigns (vs 2.8:1 industry average)
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability9 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• JCDecauxcoreChannel Partner/ Reseller/ DistributorMajor outdoor advertising publisher partnership providing access to LED billboards in high-traffic areas including roads, buildings, and bridges. JCDecaux is one of 40+ publishers in Mizlab's billboard network enabling access to premium billboard placements across multiple countries.
• oOh! MediacoreChannel Partner/ Reseller/ DistributorAustralian outdoor media company partnership providing access to retail and shopping centre billboard placements. Part of the 40+ publisher network offering diverse billboard inventory across prime urban locations.
• QMS MediacoreChannel Partner/ Reseller/ DistributorOutdoor advertising publisher partnership providing access to digital and traditional billboard inventory. One of the key publisher partners in the 40+ publisher network spanning Australia, NZ, UK, and US markets.
• BishoppsupportingChannel Partner/ Reseller/ DistributorOutdoor advertising partner providing billboard inventory access as part of the 40+ publisher network. Contributes to the extensive global billboard reach across multiple markets.
• Big OutdoorsupportingChannel Partner/ Reseller/ DistributorBillboard publisher partnership as part of the 40+ publisher network providing outdoor advertising inventory across multiple geographic markets.
• GOA (Global Outdoor Advertising)supportingChannel Partner/ Reseller/ DistributorPublisher partner contributing to the 40+ publisher network for billboard advertising across global markets including Australia, New Zealand, UK, and US.
• 40+ Additional Billboard PublisherssupportingChannel Partner/ Reseller/ DistributorExtended network of outdoor advertising publishers providing access to over 500,000 billboard placements worldwide. Enables flexible advertising across various formats and locations.
• GooglecoreChannel Partner/ Reseller/ DistributorGoogle Partner relationship enabling access to Google Ads, Display Network, YouTube Ads, Vehicle Listing Ads, and Google Analytics. Working relationship with Google team in Sydney for industry insights and account management. Certified partner status for digital advertising services.
• Meta (Facebook/Instagram)coreChannel Partner/ Reseller/ DistributorMeta Business Partner status recognized on website, enabling access to Facebook Ads, Instagram Ads, and TikTok advertising platforms. Certified partner for social media advertising services.
• CRM Platforms (ActiveCampaign, HighLevel, Keep, HubSpot, Pipedrive, Zendesk)coreTechnology or IntegrationTechnology integrations enabling seamless lead delivery directly to client CRM systems. Mizlab delivers qualified leads to these platforms ensuring efficient lead management and follow-up workflows.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Boostability: Established digital marketing provider focused on SEO, PPC and content for SMBs through a partner/reseller model. Comparable in serving SMB customers with multi-channel digital marketing services.
• WebFX: Large US-based full-service digital marketing agency operating across SEO, PPC, social, content and web development at significantly greater scale. Broad incumbent in the same digital marketing services category as Mizlab.
• Power Digital Marketing: Full-service performance marketing agency delivering paid media, SEO, content and analytics to mid-market and enterprise brands. Wider portfolio and larger team than Mizlab but overlapping service scope.

Direct peers

• KlientBoost: US-based performance marketing agency specializing in PPC, paid social and conversion rate optimization for SaaS and e-commerce. Closely comparable due to its focus on performance-based client engagements and cross-channel paid media execution similar to Mizlab's Pay-Per-Lead offering.
• Disruptive Advertising: PPC and paid media agency offering paid search, paid social and analytics services to mid-market brands. Mirrors Mizlab's SEM-led, multi-channel paid acquisition model with comparable mid-market positioning.
• SmartSites: Full-service digital marketing agency with paid search, social, SEO and web development offerings. Comparable end-to-end digital marketing service portfolio to Mizlab's seven core service lines.
• Directive Consulting: Performance marketing agency focused on B2B and SaaS clients. Comparable in cross-channel paid media execution, attribution and revenue-driven client engagements.
• Thrive Internet Marketing Agency: Full-service digital agency delivering SEO, PPC, social media and web design. Comparable multi-service digital acquisition portfolio aimed at SMB and mid-market clients.
• LYFE Marketing: Social media marketing agency running paid campaigns across Meta, Instagram, LinkedIn, TikTok and YouTube. Direct peer in social media advertising, audience segmentation and lead generation for SMBs.

Others

• JCDecaux: Global leader in outdoor advertising and one of Mizlab's 40+ billboard publisher partners. Not a direct competitor but a critical ecosystem relationship, providing the inventory access behind Mizlab's Billboard Advertising offering across Australia, NZ, UK and US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mizlab.online
• LinkedInlinkedin.com/company/mizzco
• Instagraminstagram.com/mizlab.online

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mizlab