What Strate&Go does

Strate&Go is a privately held Belgian professional services firm, founded in 1994 and headquartered in Wavre, Belgium, that specializes in B2B commercial prospecting. The company operates as a "commercial secretariat," handling prospect identification, outreach, and door-opening for client sales teams so that those teams can focus on selling and closing rather than prospecting. It serves a horizontal mix of B2B clients — including multinationals and SMEs — across verticals such as Automotive, Publishing, Pharma, IT, Facilities, Industry, Retail, and Services, with active delivery to both Belgian and international customers.

The company's offering is built around four integrated service lines: B2B commercial prospecting (Prospection commerciale B2B) as the core, complemented by custom CRM development (CRM sur mesure), customer service solutions (Services à la clientèle), and market research and survey services (Études et sondages). The technology stack is not publicly disclosed; proprietary CRM builds and "IT accompaniment" suggest bespoke tooling rather than a packaged software platform, and there is no evidence of AI/ML, APIs, or SDK offerings. The business model is professional services — engagement-based, contact-pricing, with no public rate card or SaaS-style recurring revenue disclosed.

Go-to-market is sales-led and direct: the company relies on its bilingual (French/Dutch) corporate website, a published phone line, and inbound contact forms as primary acquisition channels, supported by the personal visibility of CEO Eric Lachapelle. The company is structured as a s.a. (société anonyme) under Belgian law, is founder-operated with no disclosed private equity or venture capital involvement, and has no subsidiaries, M&A history, or partnerships recorded in the source data. Contractual terms in the published general conditions specify an obligation of means (not results), payment-on-receipt invoicing, and a 12% default interest plus 15% penalty clause, with jurisdiction in the Nivelles judicial district.

Name

Strate&Go

Legal name

s.a. STRATE&GO

Website

https://strateandgo.be

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Strate&Go is a Belgian B2B commercial prospecting firm founded in 1994, headquartered in Wavre, serving multinational and SME clients across multiple verticals with bespoke prospecting, custom CRM, customer service, and market research services.

Ownership category

akta.pro rank

Product category

B2B Commercial Prospecting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• B2B commercial prospecting
• Lead generation services
• Custom CRM development
• Market research surveys
• Customer service solutions

Headquarters

HQ city

Wavre

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commercial Prospecting Services: Service-based revenue from B2B commercial prospecting, custom CRM development, customer services, and market studies/surveys. The company positions itself as a commercial secretariat that opens doors to target companies for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Strate&Go provides B2B commercial prospecting services that open doors to target companies on behalf of its clients, acting as a commercial secretariat so client sales teams can focus on selling rather than prospecting. Its offering is bundled across four service lines: B2B commercial prospecting, custom CRM development and implementation, customer service/support, and market studies and surveys. The company serves both Belgian and international clients across multiple industries.

Product overview

Strate&Go is a B2B commercial prospecting company founded in 1994 offering a portfolio of four integrated services. The core offering is Prospection commerciale B2B, complemented by custom CRM development (CRM sur mesure), customer service solutions (Services à la clientèle), and market research/survey services (Études et sondages). The company acts as a commercial secretariat for sales teams, helping them prospect and develop business without handling these administrative tasks themselves. The company positions itself as a "voiture et GPS du commercial" - providing both the vehicle and navigation for salespeople to focus on their core selling skills.

Differentiator

Problem solved

Functional benefit

Products and services

• Prospection commerciale B2B (B2B Commercial Prospecting) Outsourced B2B commercial prospecting service that identifies and opens doors to target companies on behalf of clients, acting as a commercial secretariat so client sales teams can focus on selling and persuasion.
• CRM sur mesure (Custom CRM Development) Custom CRM development and implementation service tailored to each client's needs, provided alongside the firm's commercial prospecting engagements.
• Services à la clientèle (Customer Services) Customer service and support services aimed at client retention and satisfaction, provided to B2B clients as part of the firm's integrated commercial support offering.
• Études et sondages (Market Studies and Surveys) Market research and survey services that gather market intelligence and customer insights to support clients' commercial development.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights1 record

Direct peers

• CIENCE: Global B2B outsourced SDR and lead generation agency offering multi-channel prospecting, sales enablement, and CRM support to mid-market and enterprise clients — directly comparable to Strate&Go's core prospecting and custom CRM offering.
• Salesroad: B2B outsourced sales development agency providing SDR services, appointment setting, and lead qualification — directly comparable in core service offering to Strate&Go.
• DemandZen: B2B demand generation agency offering appointment setting, lead nurturing, and content-driven prospecting — directly comparable to Strate&Go's B2B commercial prospecting offering.
• SalesHive: Outsourced B2B sales and lead generation agency providing cold calling, SDR outsourcing, and appointment setting — directly comparable in service mix to Strate&Go's prospecting business.
• MemoryBlue: B2B outsourced SDR and sales consulting firm focused on technology clients — comparable in service model and B2B outbound focus to Strate&Go.
• Martal Group: B2B sales agency specializing in outsourced lead generation, appointment setting, and SDR services for technology and SaaS vendors — closely mirrors Strate&Go's outbound prospecting model and B2B customer base.
• EBQ: Outsourced B2B demand generation, market research, and customer success services provider — overlaps with Strate&Go's prospecting, market studies, and customer service offerings.
• Sales Focus Inc. Outsourced B2B sales company providing SDR teams, lead generation, and sales outsourcing — comparable in business model and customer base to Strate&Go.

Broad incumbents

• HubSpot: Large SaaS CRM and marketing/sales platform with built-in prospecting and lead management tools — broader incumbent that competes indirectly with Strate&Go's custom CRM and prospecting services by enabling in-house alternatives.

Regional players

• Operatix: European-based B2B sales development and lead generation agency serving tech companies — comparable service offering to Strate&Go but operating primarily outside Belgium, making it a regional rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/StrateGo-100069142338801

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strate&Go