Plant i

What Plant i does

Radius, operating legally as Radius Telematics Limited, is a UK-headquartered (Crewe) fleet management and business mobility platform established in 1990 and operating under Radius Limited. The company sells the Kinesis web-based telematics software alongside proprietary GPS hardware (atom, stratus, neon, gemini-e) and the Vision range of HD forward-facing and in-cab dash cameras, providing real-time GPS tracking, driver behavior monitoring, CANBus/tachograph/PTO data capture, stolen vehicle recovery, and integrated fuel-fraud detection across vehicle, asset, trailer, and tool use cases.

Radius runs a sales-led go-to-market combining enterprise field sales with inside sales, partner-referred channels, and a self-serve SMB online path, and monetizes through recurring telematics subscriptions bundled with hardware sales, plus a broad set of adjacent business services: fuel cards (Radius One and UK Fuels, Shell, BP, Esso, Texaco, EDC, DCI), EV charging (charge cards, chargers, software; networks including InstaVolt, Sainsbury's, Gridserve, EZO, Milence), telecoms and IT (business mobiles, IoT SIMs, Zoom Phone, Webex, Five9, cyber security), insurance brokerage across a panel of up to 120 providers, vehicle leasing and salary sacrifice, business energy, and the Velos expense management platform. The company serves over 470,000 businesses across five continents with 50+ offices and reports 650,000+ live telematics subscriptions.

Pricing is quote-based and monthly, segmented horizontally across small, medium, and enterprise fleets with use-case verticals covering vans, trucks/HGV, electric vehicles, buses and coaches, company cars, and construction and agriculture. Radius Telematics Limited is FCA-authorized (FRN 976344) and offers Thatcham-approved stolen vehicle recovery, while operating under the broader Radius Limited group that includes fuel card, leasing, and energy brands.

Name

Plant i

Legal name

Radius Telematics Limited

Website

https://plant-i.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Radius Telematics Limited is a UK-headquartered fleet management and business mobility platform, established in 1990, selling the Kinesis telematics software with proprietary GPS hardware and Vision dash cams, serving 470,000+ businesses globally across vehicles, assets, fuel, EV, telecoms, insurance, and energy.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

akta.pro secondary industries

Telematics Hardware, Sensors & Installation Services (TLABAJAL), Asset Tracking (Non-Powered: Trailers, Containers, Chassis) (TLABAJAC), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Fleet telematics software
• GPS vehicle tracking
• Asset tracking solutions
• Vehicle camera systems
• Fleet management services

Headquarters

HQ city

Machynlleth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Telematics Software Subscriptions: Subscription-based telematics software (Kinesis) providing fleet management, vehicle tracking, and driver monitoring capabilities. Revenue generated from recurring software subscriptions matched with telematics hardware devices.
2. Telematics Hardware Devices: Sale and installation of GPS tracking devices (atom, stratus, neon), vehicle cameras (Vision range), and asset tracking equipment. Hardware is bundled with software subscriptions.
3. Fuel Cards: Fuel card services providing payment cards for fuel and vehicle-related purchases at participating stations, offering savings on fuel purchases.
4. Insurance Services: Business and vehicle insurance offerings through a panel of up to 120 insurance providers, creating tailored policies for business customers.
5. Vehicle Leasing: Vehicle leasing services for vans, cars, and electric vehicles, along with business vehicle finance and salary sacrifice options.
6. EV Charging: EV charging solutions including charge cards, chargers, and software for fleet, workplace, commercial, and home EV charging.
7. Telecoms Services: Business mobile, SIM only, business internet, IoT SIM cards, unified communications, cloud communications, SIP trunking, contact centre solutions, and IT/security services.
8. Business Energy: Business gas, electricity, energy management, and metering/monitoring services.
9. Expense Management: Velos expense platform for business expense management.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Plant i delivers a unified fleet management and telematics platform built on its Kinesis software, paired with proprietary GPS tracking devices (atom, stratus, neon, gemini-e) and Vision vehicle cameras. The offering combines real-time vehicle tracking, driver behaviour monitoring, asset tracking with stolen recovery, and integration with fuel cards, insurance, EV charging, vehicle leasing, telecoms, business energy, and expense management services for commercial fleet operators.

Product overview

Radius offers a unified fleet management platform centered on Kinesis telematics software, which integrates vehicle tracking, dash cameras, and asset tracking into one system. The product portfolio includes GPS tracking devices (atom, stratus, neon, gemini-e), the Vision range of vehicle cameras, fuel cards (Radius One and partner networks), EV charging solutions, telecoms services, insurance, vehicle leasing, and the Velos expense management platform. The platform serves over 650,000 live subscriptions globally with services spanning fuel management, driver safety monitoring, asset protection, and regulatory compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Kinesis: Web-based telematics software platform providing fleet tracking, driver behavior monitoring, and vehicle data insights.
• Radius One
• Radius e-route
• Radius Velocity
• Velos
• Vision
• atom
• stratus
• neon
• gemini-e

Products and services

• Kinesis Web-based telematics software platform providing real-time fleet tracking, driver behaviour monitoring, vehicle camera footage access, and GPS location data via desktop and mobile app for fleet managers and business owners.
• atom GPS Tracking Device Advanced GPS tracking device designed for vehicle tracking needs, paired with the BLE gemini-e companion tag for extended tracking capabilities.
• stratus GPS Tracking Device GPS tracking device offering essential location tracking plus engine management data capture for enhanced performance reporting.
• neon Battery-Powered GPS Tracker Battery-powered GPS tracking solution for assets, vehicles, and equipment with easy installation.
• gemini-e BLE Tag Device Small, compact Bluetooth Low Energy tag that works in conjunction with atom-e and atom-h vehicle trackers, reporting live location when in range and last known location when out of range.
• Vision Vehicle Cameras Range of HD-quality forward-facing and in-cab dash cameras with remote footage download for incident documentation and driver protection.
• Stolen Vehicle Recovery Thatcham-approved technology for early notification of vehicle and plant thefts, with the ability to immobilise plant equipment and support recovery efforts.
• Radius One Fuel Card Multi-purpose fuel card offering access to fuel stations across the UK with savings on fuel purchases.
• Velos Expense Management Platform Business expense management platform for managing and tracking company expenses.
• EV Charging Solutions EV charging offering including charge cards, EV chargers, and charging software for fleets, workplaces, commercial sites, and home use.
• Business and Vehicle Insurance Business and vehicle insurance offerings sourced through a panel of up to 120 insurance providers to create tailored policies for commercial and vehicle customers.
• Vehicle Leasing and Salary Sacrifice Vehicle leasing services for vans, cars, and electric vehicles, alongside business vehicle finance and salary sacrifice schemes.
• Business Telecoms and IT Services Business mobile, SIM-only, business internet, IoT SIM cards, unified communications, cloud communications, SIP trunking, contact centre, and IT/security services.
• Business Energy Services Business gas, electricity, energy management, and metering and monitoring services for commercial customers.

Quantifiable outcome

• Reduce fuel consumption and maintenance costs by up to 20%
• +1 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Fuel PartnershipscoreChannel Partner/ Reseller/ DistributorRadius partners with fuel providers including UK Fuels, Shell, BP, Esso, Texaco, EDC, and DCI to offer fuel cards providing access to 86% of fuel stations in the UK.
• Telematics PartnershipscoreTechnology or IntegrationTechnology and integration partnerships to expand the range of telematics solutions and device compatibility across the Radius platform.
• Telecoms PartnershipssupportingChannel Partner/ Reseller/ DistributorPartnerships with telecoms providers for business mobiles, SIM only, business internet, IoT SIM cards, unified communications, cloud communications, SIP trunking, and contact centre solutions.
• EV and Energy PartnershipssupportingChannel Partner/ Reseller/ DistributorPartnerships with EV charging networks (InstaVolt, Sainsbury's, Gridserve, EZO, Milence) and energy providers for business electricity, gas, and energy management services.
• Insurance Provider PanelsupportingChannel Partner/ Reseller/ DistributorPartner panel of up to 120 insurance providers enabling Radius to create tailored insurance policies for business and vehicle insurance customers.
• Zoom PhonesupportingTechnology or IntegrationIntegration partnership offering Zoom Phone as part of unified communications solutions for business customers.
• WebexsupportingTechnology or IntegrationIntegration partnership offering Webex for cloud communications solutions.
• Five9 Intelligent CX PlatformsupportingTechnology or IntegrationIntegration partnership offering Five9 Intelligent CX Platform for contact centre solutions.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Geotab: Large private fleet telematics vendor providing GPS vehicle tracking, driver behavior monitoring, EV fleet analytics and a broad hardware lineup — the closest direct competitor to Radius in terms of integrated hardware-plus-software fleet management.
• Samsara: Publicly traded cloud-based fleet telematics and IoT platform offering GPS vehicle tracking, dash cams, asset tracking and driver behavior analytics to enterprise fleets — directly comparable to Radius's Kinesis platform across overlapping product categories and customer segments.
• MiX Telematics: Global fleet and asset management telematics provider with vehicle tracking, driver behavior, fuel management and EV offerings — comparable mid-tier competitor to Radius across commercial vehicle and fleet customer segments.
• Webfleet (Bridgestone): Bridgestone-owned fleet telematics platform (formerly TomTom Telematics) offering vehicle tracking, dash cams, fleet management and EV support across Europe — directly comparable to Radius's Kinesis offering, particularly in the UK and European mid-market.

Emerging players

• Lytx: Video telematics specialist focused on dash cams, driver behavior scoring and fleet safety — directly comparable to the Vision dash cam and driver behavior features within Radius's Kinesis platform.
• Motive: AI-driven fleet management platform offering GPS tracking, dash cams, equipment monitoring and spend management — comparable to Radius's integrated Kinesis plus Velos expense management combination, primarily serving North American SMB and mid-market fleets.

Regional players

• Lightfoot: UK-focused driver behavior and fleet telematics vendor — directly comparable to Radius's UK SMB and mid-market telematics positioning, particularly around fuel-saving driver scoring.
• Masternaut: European fleet telematics provider offering vehicle tracking, driver behavior and fleet management software — a UK/European mid-market peer with overlapping product categories to Radius's Kinesis platform.

Broad incumbents

• Verizon Connect: Telematics offering from Verizon combining fleet tracking, asset monitoring and video telematics — overlaps with Radius's Kinesis platform and Vision dash cams but is part of a much larger telecom conglomerate with broader resources.
• Trimble Transportation: Enterprise-focused telematics and transportation management system (TMS) vendor serving large fleets — overlaps with Radius's enterprise fleet management capabilities as part of a broader enterprise software portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plant-i-ltd
• Xx.com/plantiltd
• Facebookfacebook.com/plantiltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plant i