Mohr & Stade
Mohr & Stade GmbH is a Munich-based, vendor-independent MarTech consultancy founded in 2019, providing tag management, consent management, analytics, CDP implementation, AdTech, and data visualization services to enterprise and select SMB clients across the DACH region through certified partnerships with Adobe, Google, Tealium, and others.
- Company typePrivate
- Founded2019
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mohr & Stade does
Mohr & Stade GmbH is a vendor-independent marketing technology (MarTech) consultancy founded in 2019 in Munich by Patrick Mohr and Marcus Stade. The firm delivers five interconnected service areas — Data Collection (tag management and consent management), Data Management (BigQuery and cloud storage), Analytics (Measurement and Data Science), Marketing Activation (CDP implementation, AdTech, marketing cloud), and Data Visualization (Google Data Studio, Tableau). Implementation work spans certified partnerships with Adobe, Google, Tealium, OneTrust, UserCentrics, Commanders Act, Segment, Zeotap, Piwik PRO, and adjust, covering tag managers, analytics suites, CDPs, consent platforms, mobile attribution, AdTech, and cloud data warehouses.
The company serves enterprise and select SMB clients with significant digital marketing operations, including Telefonica, BR, RTL2, Onlineprinters, mytheresa, Linde, UmweltBank, PATRIZIA, Scout24, BSH, Knauf, Springer, Wien-Energie, entega, Hiscox, and CARFAX across telecommunications, media, e-commerce, retail, automotive, banking, real estate, manufacturing, publishing, energy, and insurance verticals. The business model is project- or retainer-based professional services with no proprietary software product, no public pricing, and no platform/API surface; revenue is generated through consulting engagements, supported by certified-vendor partnerships, an in-house webinar series (MarTechBreakdown), a whitepaper library, conference speaking, and co-organization of Analytics Pioneers, the largest Analytics community in the DACH region.
Mohr & Stade operates from four DACH offices — Munich (headquarters, Friedrichstraße 1A), Hamburg, Potsdam, and Vienna (established January 2022) — and employs approximately 20-25 people across consulting, management, content, and administrative functions. There are no disclosed funding events, no external investors, and no M&A activity; the company is privately held by the two co-founders and has grown organically since inception.
Mohr & Stade firmographics
Firmographics- Name
- Mohr & Stade
- Legal name
- Mohr & Stade GmbH
- Website
- https://www.mohrstade.de
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mohr & Stade GmbH is a Munich-based, vendor-independent MarTech consultancy founded in 2019, providing tag management, consent management, analytics, CDP implementation, AdTech, and data visualization services to enterprise and select SMB clients across the DACH region through certified partnerships with Adobe, Google, Tealium, and others.
- Ownership category
- akta.pro rank
Mohr & Stade industry classification
Industry- Product category
- Marketing Technology Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)
Keywords
Where Mohr & Stade is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Mohr & Stade business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting Services: Professional consulting services for marketing technology projects including data collection, data management, analytics, marketing activation, and data visualization. Services provided in independent and certified partnerships with MarTech manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional consulting services - pricing not publicly disclosed |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels5 records
Mohr & Stade product offering
Product offeringCore offering
Mohr & Stade is a vendor-independent marketing technology consultancy offering services across five interconnected practice areas: Data Collection (tag management and consent management implementations), Data Management (BigQuery and cloud storage solutions), Analytics (Measurement configuration and Data Science projects including attribution and recommendation engines), Marketing Activation (CDP, AdTech, and Marketing Cloud implementations), and Data Visualization (Tableau and Google Data Studio dashboards). Services are delivered through certified partnerships with major MarTech vendors including Google, Adobe, Tealium, OneTrust, and UserCentrics.
Product overview
Mohr & Stade is a marketing technology consultancy offering services-based solutions rather than a proprietary software product. The company provides five interconnected service areas: Data Collection (tag management and consent management), Data Management (storage in BigQuery and Cloud Storage), Analytics (Measurement and Data Science), Marketing Activation (CDP implementation, AdTech, and Marketing Cloud), and Data Visualization (dashboards and reporting). Services are delivered through certified partnerships with major marketing technology platforms including Google (Analytics, Tag Manager, Ads 360, BigQuery, Data Studio), Adobe (Analytics, Launch, Experience Platform), Tealium, OneTrust, UserCentrics, Adjust, Segment, Piwik PRO, and Snowflake. The company also produces educational whitepapers on CDP evaluation, app tracking, server-side GTM, and data warehousing architectures.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Collection Consulting Vendor-independent consulting for collecting website, app, and cross-device marketing data in a scalable, privacy-compliant manner with minimal IT effort. Covers tag management implementations (Google Tag Manager, Adobe Launch, Tealium iQ, Commanders Act Tag Commander) and consent management implementations (OneTrust, Tealium, Trust Commander, UserCentrics) for GDPR-compliant data collection.
- Data Management Consulting Consulting for storing and consolidating marketing data in databases such as BigQuery or storage systems such as Cloud Storage, forming the foundation for advanced analytics that cannot be fully executed within a single Digital Analytics or AdTech tool.
- Analytics Consulting (Measurement) Optimization of digital (web and app) analytics software configuration for Google Analytics, Adobe Analytics, Firebase Analytics, and Adjust, following a four-step methodology of tracking documentation, implementation, analysis, and optimization to capture and analyze business-relevant data efficiently.
- Analytics Consulting (Data Science) Data Science consulting covering marketing attribution, basket analyses (Warenkorb-Analysen), and recommendation engines, with results automatically provisioned to AdTech tools such as Search Ads 360 for marketing automation.
- Marketing Activation Consulting Implementation of marketing activation technologies, evaluation of marketing data, and automated use of insights for operational marketing across Customer Data Platforms (CDPs), AdTech software, and Marketing Cloud solutions, including Display & Video 360, Search Ads 360, and Campaign Manager.
- Customer Data Platform (CDP) Implementation Vendor-independent selection, implementation, and setup of Customer Data Platforms for centralized audience management and synchronization with all marketing tools. Certified partnerships include Adobe, Tealium, Zeotap, Piwik PRO, CommandersAct, and Segment.
- Data Visualization Consulting Reporting and dashboard creation using Google Data Studio (Looker Studio) and Tableau to make data and analysis results accessible and understandable across business areas for data democratization.
- MarTechBreakdown Webinar Series Educational webinar series covering marketing technology topics including CDP strategies, cloud architecture, and digital analytics trends, hosted by Mohr & Stade as a thought leadership and demand generation offering.
Companies that use Mohr & Stade
Customer profileNamed customers20 records
Segments2 records
Ideal customer profiles2 records
Mohr & Stade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability4 records
Feature4 records
Mohr & Stade partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- AdobecoreCertified marketing technology partner. Provides implementation services for Adobe Analytics, Adobe Launch, Adobe Experience Platform, Customer Journey Analytics, and Journey Optimizer. Deep technical expertise in Adobe MarTech architecture.
- TealiumcoreCertified partner for Tealium IQ (Tag Management) and Tealium Consent Management solutions. Provides implementation and configuration services.
- GooglecoreExpertise in Google Marketing Platform products including Google Analytics, Firebase Analytics, Google Tag Manager, Data Studio, BigQuery. Works extensively with Google Cloud Platform services.
- OneTrustcoreCertified partner for OneTrust consent management solutions. Provides implementation services for GDPR/compliance tools.
- Commanders Act (Tag Commander)coreCertified partner for Commanders Act Tag Commander tag management system. Provides implementation and configuration services.
- UserCentricscoreCertified partner for UserCentrics consent management platform. Provides implementation services for consent solutions.
- adjustcoreCertified partner for adjust mobile attribution and analytics platform. Provides implementation and configuration for app tracking.
- SegmentcoreCertified partner for Segment Customer Data Platform. Provides implementation services for customer data infrastructure.
- ZeotapcoreCertified partner for Zeotap Customer Data Platform. Provides CDP implementation and audience synchronization services.
- Piwik PROcoreCertified partner for Piwik PRO analytics suite. Expertise in GDPR-compliant analytics implementation.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Mohr & Stade competitors and assessment
Company assessmentDirect peers
- diva-e: German end-to-end digital transformation consultancy with strong marketing technology and data practices serving enterprise clients across DACH, frequently competing for similar analytics and CDP implementation engagements.
- elaboratum: Hamburg-based MarTech and data analytics consultancy serving similar mid-market and enterprise customers in DACH with comparable offerings across CDP, analytics, and marketing automation implementation.
- e-dialog: Munich-based digital marketing and analytics consultancy specializing in data-driven marketing, Google Marketing Platform, and analytics implementations—directly competitive in the DACH enterprise MarTech services segment.
- iCompetence: German digital transformation and analytics consultancy with comparable Marketing-/Data-Technology service portfolio and DACH enterprise customer overlap.
- Trakken: DACH-region digital analytics and tag management consultancy. Co-founder Patrick Mohr built Trakken's Munich office in 2017 before founding Mohr & Stade, making Trakken the closest analog in geography, service scope (analytics, tag management, CDP), and target customer profile.
Broad incumbents
- Deloitte Digital: Global digital transformation arm of Deloitte with deep Adobe and Google Marketing Platform alliances, competing for the same enterprise MarTech implementation RFPs while offering a much wider portfolio of services.
- Accenture Song: Global consulting incumbent with a substantial marketing transformation practice serving enterprise clients worldwide, including DACH. Competes with Mohr & Stade on larger enterprise engagements while operating across far broader service lines.
- Publicis Sapient: Global digital business transformation firm with strong marketing technology implementation capabilities; competes with Mohr & Stade on enterprise CDP and customer experience programs across DACH and beyond.
Emerging players
- Mapp Digital: European-headquartered customer data and marketing technology vendor (Webtrekk successor) with adjacent DACH focus; competes in CDP and analytics enablement, sometimes partnering with consultancies like Mohr & Stade for implementation services.
- etracker: Hamburg-based GDPR-compliant digital analytics vendor serving European mid-market and enterprise customers; overlapping go-to-market with Mohr & Stade across the DACH privacy-first analytics segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mohr & Stade social profiles
Digital presenceMohr & Stade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mohr & Stade leadership team
Management profileNumber of profiles
Profiles9 records
Mohr & Stade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mohr & Stade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mohr & Stade
What does Mohr & Stade do?
Mohr & Stade is a vendor-independent marketing technology consultancy offering services across five interconnected practice areas: Data Collection (tag management and consent management implementations), Data Management (BigQuery and cloud storage solutions), Analytics (Measurement configuration and Data Science projects including attribution and recommendation engines), Marketing Activation (CDP, AdTech, and Marketing Cloud implementations), and Data Visualization (Tableau and Google Data Studio dashboards). Services are delivered through certified partnerships with major MarTech vendors including Google, Adobe, Tealium, OneTrust, and UserCentrics.
Is Mohr & Stade a public or private company?
Mohr & Stade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mohr & Stade founded?
Mohr & Stade was founded in 2019. It employs 11 to 50 people.
Where is Mohr & Stade based?
Mohr & Stade is headquartered in München, Germany, in the Europe region.
How does Mohr & Stade make money?
One revenue line is on record: consulting Services.
Who are Mohr & Stade's main competitors?
Direct peers on record are diva-e, elaboratum, e-dialog, iCompetence and Trakken. Broad incumbents are Deloitte Digital, Accenture Song and Publicis Sapient. Emerging players are Mapp Digital and etracker.
Does Mohr & Stade have an API?
No public API is recorded for Mohr & Stade.
What industry is Mohr & Stade in?
Mohr & Stade's product category is Marketing Technology Consulting. Its primary akta.pro industry code is BPAEAMAL, Offshore Development Center (ODC) / Dedicated Team Services. Its NAICS code is 54161 and its SIC code is 8742.