The Resource Centre

What The Resource Centre does

The Resource Centre is a UK-based B2B professional services firm founded in 1999 and headquartered in Stevenage, operating as a privately held, founder-owned telemarketing and appointment-making agency. The company delivers human-led outbound sales development and member engagement services, with a workforce of 11-50 employees executing campaigns on behalf of clients.

Its core service portfolio comprises six offerings: Lead Generation, Appointment Setting, Membership Calls, Surveys and Market Research, Email Campaigns, and Event Delegate Calling. Service delivery is built around a multi-channel outreach model that combines phone calling, email campaigns, and LinkedIn messaging, supported by CRM-integrated calendar scheduling and lead management. Campaigns follow a four-stage process (Targeting, Outreach, Qualification, Handover), are tracked via detailed reporting, and are overseen by a dedicated account manager. The differentiator versus generic call centers is the use of trained native-speaking agents executing scripted yet conversational outreach under a brand-first positioning, with GDPR-compliant data handling for email and list management.

The Resource Centre operates a sales-led, inside-sales go-to-market with quote-based pricing structured around project scope or multi-year retainers. Target verticals include Finance (primary), Healthcare, Tech, and Nonprofit, addressing pain points such as difficulty reaching decision-makers, sales pipeline stagnation, member churn, and low event attendance. The firm engages prospects through its own multi-channel outbound campaigns, a website with 'Book a Call' CTAs, and service inquiry forms, while delivering services entirely within the UK domestic market. The company has received consecutive shortlistings for Business Service of the Year at the biz4biz Awards in 2024 and 2025, and underwent a brand refresh in October 2025.

Name

The Resource Centre

Legal name

The Resource Centre

Website

https://theresourcecentre.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Resource Centre is a UK-based, founder-owned B2B telemarketing and appointment-making agency founded in 1999 that delivers human-led lead generation, appointment setting, membership calling, surveys, email campaigns, and event delegate calling across finance, healthcare, tech, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

B2B Sales Development and Telemarketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• B2B lead generation
• Appointment setting services
• Outbound telemarketing
• Membership renewal calls
• Event delegate calling

Headquarters

HQ city

Stevenage

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lead Generation Campaigns: B2B lead generation services targeting ideal prospects with tailored outreach messages and multi-channel campaigns. Revenue generated through project-based or retainer arrangements for campaign execution.
2. Appointment Setting Services: Calendar filling service where prospects are qualified and scheduled directly into client calendar systems. Priced per campaign or as part of managed services package.
3. Membership Calling Services: Retention and renewal call services for membership-based organizations. Includes feedback surveys and member re-engagement campaigns.
4. Surveys and Market Research: Market research and customer satisfaction survey design, delivery, and analysis. Includes clear reporting and actionable insights.
5. Email Campaigns: Email marketing campaign planning, execution, and reporting including strategy development, copy writing, design, automation setup, and performance analysis.
6. Event Delegate Calling: Event registration and attendance support including invitation calls, confirmations, FAQs, reminders, and post-event follow-up.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Resource Centre is a UK-based B2B sales development and membership outreach company that delivers human-led outbound campaigns across phone, email, and LinkedIn. Its portfolio spans lead generation, appointment setting, membership renewal calls, surveys and market research, email campaigns, and event delegate calling, all run by trained native-speaking agents who act as an extension of the client's in-house sales or membership team.

Product overview

The Resource Centre operates as a B2B sales development and membership outreach service, offering a unified suite of human-delivered communication services. The core portfolio consists of four integrated services: Lead Generation (identifies and engages prospects through multi-channel outreach), Appointment Setting (qualifies and schedules meetings), Membership Calls (handles renewals and retention), and Surveys and Market Research (gathers feedback). Two additional services extend the offering: Email Campaigns (strategy, execution, and automation) and Event Delegate Calling (pre/post-event outreach). The company positions these as brand-first, conversational services delivered by trained agents rather than automated systems, targeting Finance, Healthcare, Tech, and Nonprofit sectors.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Fill pipeline with qualified opportunities
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• SalesPro Leads: SalesPro Leads is a UK-based B2B lead generation and appointment setting agency with comparable services, target verticals, and inside-sales delivery model.
• CIENCE: CIENCE is a B2B outbound sales agency offering SDR-as-a-service, appointment setting, and lead generation — same core service portfolio and buyer profile as The Resource Centre.
• Belkins: Belkins is a US/UK-based B2B appointment setting and lead generation agency delivering qualified meetings through multi-channel outbound campaigns — directly comparable service mix, model, and target buyer to The Resource Centre.
• Cobalt (formerly Cobalt Sales): Cobalt is a UK-based B2B lead generation and telemarketing agency — same geography, same target verticals (tech, finance, professional services), and same appointment-setting service model.
• Lead Genera: Lead Genera is a UK-based B2B appointment setting and lead generation agency — same geography, same core service, and same mid-market buyer profile as The Resource Centre.
• Martal Group: Martal is a B2B lead generation and appointment setting agency serving SaaS, tech, and B2B clients — comparable outsourced SDR model with similar multi-channel outbound capabilities.
• Pearl Lemon Leads: Pearl Lemon Leads is a B2B lead generation and appointment setting agency offering multi-channel outbound campaigns — directly comparable service offering and target market.

Broad incumbents

• Televerde: Televerde is a larger, established B2B demand generation and sales engagement provider with global operations — broader portfolio but overlapping core services in lead generation and appointment setting.

Emerging players

• Zymplify: Zymplify is a UK-based lead generation and marketing automation platform — adjacent category, overlapping buyer (B2B sales teams) with a tech-led rather than human-led model.
• Marketcall: Marketcall is an AI-augmented B2B appointment setting platform — represents the technology-led emerging threat to traditional human-delivered SDR services like The Resource Centre.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-resource-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Resource Centre