Hampshire Rugby Football Union

What Hampshire Rugby Football Union does

Hampshire Rugby Football Union, as represented in the aggregated dataset, profiles as a UK grassroots sports-club ecosystem anchored on the Pitchero (Pitch Hero Ltd) platform founded in 2008 and headquartered in Leeds. The platform bundles website and mobile-app building, club and membership management, fixture/result databases, digital payments (card and direct-debit) and fundraising tools into a single SaaS stack used by 10,000+ clubs, 64,000+ teams and 1.235M+ registered participants across football, rugby, cricket, hockey, netball and basketball.

The underlying technology combines a self-service club site/app builder with team-management workflows and an integrated Stripe-based payments engine, supplemented by The Fundraising Club Lottery (with Bee Ethical Ltd) and a GrassrootsGoals social channel that has accumulated 500,000+ followers. Product releases in June 2026 added payment enhancements, a match-events feature and an upgraded mobile dashboard, and the company operates branded advertising integrations with the FA, the British & Irish Lions, Mastercard, Adidas, Quilter, NatWest and Monster. An acquisition of Teamer extended the platform into broader team-management workflows.

The business model rests on tiered subscriptions — Free, Standard at £38/month and Pro at £99/month — augmented by payment processing take-rate, the Club Lottery product for non-profit fundraising, and sponsorship/advertising revenue against the aggregated grassroots audience. Go-to-market is product-led and bottoms-up: volunteer-run clubs self-onboard, then upgrade as payment volume and feature needs grow.

Name

Hampshire Rugby Football Union

Legal name

Pitch Hero Ltd

Website

https://pitchero.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Hampshire Rugby Football Union (via the Pitchero platform) provides a SaaS suite — club websites/apps, membership management, digital payments, fixtures and fundraising — serving 10,000+ UK grassroots sports clubs and 1.235M+ registered participants via tiered subscriptions and payment processing.

Ownership category

akta.pro rank

Product category

Rugby Union Sports Club

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Rugby union club
• Amateur sports coaching
• Player welfare programs
• Grassroots rugby
• Community club management

Headquarters

HQ city

Wickham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Software Licenses: Three-tier subscription model (Free, Standard £38/month, Pro £99/month) providing access to club website, app, and management features. Higher tiers offer more teams, reduced advertising, better transaction rates, and priority support.
2. Payment Processing Fees: Transaction fees on digital payments collected through the platform. Standard tier: from 2.42% + 17p per transaction. Pro tier: from 1.67% + 15p per transaction. Payments processed via Stripe and GoCardless.

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

Hampshire Rugby Football Union is a community rugby union sports club that delivers sports coaching, player welfare, and club management activities to its members. Founded in 1883 and based in Wickham, United Kingdom, the club offers organized rugby coaching and training, competitive match participation, player welfare support, and overall club administration. Its day-to-day operations and member-facing digital experience are delivered through the Pitchero sports club management platform, which provides the club website, mobile app, online membership registration, digital payments, team and fixture management, communications, and fundraising tools.

Product overview

Pitchero is an all-in-one sports club management software platform provided by Pitch Hero Ltd. The platform combines website and mobile app creation, membership management, digital payments, team management, competition databases, fundraising tools, and communication features into a single integrated system. The core offering includes the Pitchero Club Website & App as the central platform, with modular components for Membership & Registration, Payments, Team Management, Competitions, Content, Fundraising, Lottery, and Ticketing. Additional products include Pitchero League for league administrators, the Pitchero Club App and Manager App for mobile access, and PH Advertising for brand partnerships. The platform serves over 10,000 clubs and 64,000 teams across football, rugby union, rugby league, cricket, hockey, netball, and basketball.

Differentiator

Problem solved

Functional benefit

Brands

• Pitchero: Sports club management software platform
• GrassrootsGoals (GRG)
• Teamer
• The Fundraising Club Lottery
• PitcheroGPS

Products and services

• Rugby Coaching and Training
• Player Welfare Programs
• Competitive Rugby Matches and Club Management
• Club Membership Subscriptions
• Club Fundraising and Lottery

Quantifiable outcome

• Match fee income increased by 30% after implementing Pitchero payments
• +3 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core infrastructure, core product and minor.

• Amazon Web Services (AWS)core infrastructureTechnology or IntegrationCloud hosting and server infrastructure provider. Pitchero's platform is hosted on AWS in Republic of Ireland and USA data centers, providing scalable and reliable infrastructure.
• Stripecore infrastructureTechnology or IntegrationPrimary payment processing provider for digital payments. Enables clubs to collect membership fees, match fees, and other payments online. Transaction fees apply per payment.
• GoCardlesscore infrastructureTechnology or IntegrationDirect Debit payment processing provider for UK clubs. Alternative to Stripe for recurring payments. Available for UK-based clubs only.
• SingleStorecore infrastructureTechnology or IntegrationDatabase provider for Pitchero's platform. Data hosted in Republic of Ireland and USA data centers.
• HubSpotcore infrastructureTechnology or IntegrationCustomer Relationship Management (CRM) system used by Pitchero for managing customer relationships and sales processes. Data hosted in USA.
• Mixpanelcore infrastructureTechnology or IntegrationAnalytics and measurement platform for tracking user engagement and product usage. Data hosted in USA.
• Bee Ethical Ltdcore productTechnology or IntegrationExternal lottery manager for The Fundraising Club Lottery, regulated by the Gambling Commission. Operates prize draws and winner notifications on behalf of participating clubs.
• The Fundraising Club CICcore productStrategic or Co-development PartnerNon-profit company operating The Fundraising Club Lottery. Pitchero supports with marketing and promotion. Bee Ethical Ltd serves as external lottery manager.
• Gourmet SocietyminorGTM or Marketing PartnerMembership benefit provider offering lottery players discounts on dining, cinema tickets, and retail. Free Gourmet Society membership included with lottery tickets.
• TeamerminorGTM or Marketing PartnerSports club management platform acquired by Pitchero Group. Combined network reaches 1m registered users, 450K emails, 500K web users. Contributes to advertising network reach.
• GrassrootsGoalsminorGTM or Marketing PartnerSocial media brand under Pitchero covering grassroots sport. Instagram (200K followers), Facebook (300K followers), 800K video views monthly. Used for brand campaigns and advertising.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heja: Mobile-first team communication and management app for amateur sports clubs. Competes with Pitchero's team management, messaging and availability features, particularly for coach and parent engagement.
• Stack Sports: Sports technology platform providing registration, websites, payments and league tools to amateur sports organizations across multiple sports. Direct competitor in the same horizontal sports-club SaaS category.
• TeamSnap: US-based team and club management platform offering scheduling, payments, communication and registration to amateur sports groups. Direct competitor to Pitchero in core sports-club SaaS, with broader US footprint but similar SMB volunteer-led customer base.
• Playmetrics: Youth sports club management platform providing registration, payments, communication and team tools. Closely comparable to Pitchero in product scope and amateur-club customer profile.
• SportsEngine: Sports management platform serving youth and amateur leagues with registration, websites and payments. Acquired by NBC Sports, giving it deeper capital than Pitchero but a comparable volunteer-club value proposition.
• Sport:80: UK-based sports club and membership management platform serving national governing bodies, clubs and members. Most direct UK-centric peer given shared geography, customer base and feature set.

Broad incumbents

• Active Network: Large incumbent in activity and sports registration, payment and event management software serving leagues, events and recreation organizations. Overlaps with Pitchero on payments and registration but operates at much broader scale and across non-sports verticals.
• Wild Apricot: Membership and club management software for small associations and clubs, with website, payment and member database features. Adjacent competitor for clubs and associations looking for an all-in-one admin platform.

Others

• Teamer: Sports team-finding and casual team management platform now part of The Pitchero Group's advertising network. Already inside the Pitchero ecosystem but historically an adjacent competitor in the amateur sports space.

Emerging players

• Jersey Watch: Youth and amateur sports team management platform with website builder, scheduling and payment tools. Comparable product surface to Pitchero but with smaller scale and US focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HampshireRFU
• YouTubeyoutube.com/channel/UCiQLcFMRsFXYduFCtc8PkbQ
• Facebookfacebook.com/HampshireRFU
• Instagraminstagram.com/bepitchero
• LinkedInlinkedin.com/company/chippenham-town-fc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hampshire Rugby Football Union