CloudPayroll
- Company typePrivate
- Founded2011
- HeadquartersSouth Melbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CloudPayroll does
CloudPayroll is an Australian cloud-based payroll Software-as-a-Service provider, established in 2011 as a subsidiary of New Zealand-based iPayroll (founded 2001). The platform delivers real-time Single Touch Payroll (STP) reporting to the Australian Taxation Office, automated PAYG and superannuation calculations, Employee Kiosk self-service, electronic Timelogs, leave management, HR document storage, and a 50+ report suite, hosted in Australian data centres and certified to ISO/IEC 27001:2022 by BSI. Customers can also access outsourced payroll services and a Partner Dashboard for accounting and bookkeeping firms managing multiple client payrolls. The product supports WPN (Withholding Payer Number) holders and a Payday + 1 business day super feature positioned for the 1 July 2026 Payday Super reform.
The business operates a tiered subscription model: Mini for micro-businesses (up to 5 employees, no implementation fee), Premium at $2.20 per employee per pay run plus a weekly pay-run charge, and Enterprise (custom pricing) for large organisations, franchises, and multi-location operators. Go-to-market is a hybrid of self-service (Mini tier, free demo) and sales-assisted motion for Premium/Enterprise, complemented by a Partner Program for accountants and bookkeepers, content/SEO marketing, and compliance webinars. The distribution footprint is domestic (Melbourne HQ, Sydney office, Brisbane support) with the iPayroll brand covering New Zealand.
The group reports 12,000+ customers and $60 billion in cumulative payrolls processed, with approximately $400 million in monthly gross payrolls and an employee base of around 100 across both entities. There is no disclosed external venture or private equity funding; ownership sits with the parent iPayroll entity under Chairman Martin Gleeson, suggesting a bootstrapped, founder/management-owned operating model.
CloudPayroll firmographics
Firmographics- Name
- CloudPayroll
- Legal name
- CloudPayroll Pty Ltd
- Website
- https://cloudpayroll.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CloudPayroll industry classification
Industry- Product category
- Payroll Software
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industries
- Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD)
Keywords
Where CloudPayroll is headquartered
LocationHeadquarters
- HQ city
- South Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
CloudPayroll business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS - Mini Plan: Low-cost subscription for micro-businesses with up to 5 employees. No implementation fee, discounted ongoing fees. Includes STP-compliant payroll, ATO reporting, cloud access, secure storage, automated super payments.
- Subscription SaaS - Premium Plan: $2.20 per employee per pay run plus $7.75 weekly pay run charge ($11.50 per weekly pay run). Includes full payroll suite, Employee Kiosk, HR document storage, 50+ reports, unlimited support.
- Subscription SaaS - Enterprise Plan: Custom pricing for large organisations, franchises, and multi-location businesses. Includes multi-business/multi-location support, API integrations, ERP/HR system integration, group reporting, dedicated account manager.
- Outsourced Payroll Service: Full outsourced payroll management where CloudPayroll handles data entry, pay cycles, and STP lodgements. Includes all Premium features plus ongoing helpdesk and account management.
- Professional Services - Implementation: Implementation and migration support services. Setup fees may apply depending on business needs and level of migration support required. Includes parallel pay run validation and personalised training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Micro-business plan for up to 5 employees with essential payroll features at discounted rates |
| Per seat | Pay-as-you-go | Full-featured plan for small to medium businesses with complete payroll suite |
| Subscription | Multi-year contract | Custom enterprise plan for large organisations, franchises, and multi-location businesses |
| Professional services/ project-based | Monthly | Managed payroll service where CloudPayroll handles all payroll operations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
CloudPayroll product offering
Product offeringCore offering
CloudPayroll provides a cloud-based payroll software platform for Australian businesses, processing payroll runs, automated PAYG and superannuation calculations, and real-time Single Touch Payroll (STP) reporting to the ATO. It offers tiered subscription plans (Mini, Premium, Enterprise) and a fully managed Outsourced Payroll service, with employee self-service via a mobile kiosk, leave and timelog management, and 50+ payroll/HR reports.
Product overview
CloudPayroll is a cloud-based payroll software platform providing three tiered plans: Mini (for micro-businesses up to 5 employees), Premium (full-featured for SMBs), and Enterprise (for large organisations and franchises). The platform integrates Single Touch Payroll (STP) reporting for ATO compliance and offers Payday Super preparation features. Key modules include the Employee Kiosk self-service portal, Timelogs for electronic timesheets, Leave Management, and a 50+ report suite. The platform also supports WPN (Withholding Payer Number) holders and offers an Outsourced Payroll service. An optional Partner Dashboard enables accountants and bookkeepers to manage multiple client payrolls.
Differentiator
Problem solved
Functional benefit
Products and services
- CloudPayroll Mini Low-cost, STP-compliant payroll subscription for micro-businesses with up to 5 employees. Includes real-time ATO reporting, automated superannuation payments, cloud-based access, secure document storage, and unlimited local support.
- CloudPayroll Premium Full-featured payroll SaaS plan for small to medium Australian businesses, priced at $2.20 per employee per pay run plus $7.75 per weekly pay run. Includes Employee Kiosk, HR document uploads, 50+ payroll/HR reports, and unlimited phone and email support.
- CloudPayroll Enterprise Custom-priced enterprise payroll SaaS for large organisations, franchises, and multi-location businesses. Includes multi-business/multi-location support, API and ERP/HR integrations, group reporting, and a dedicated account manager on multi-year contracts.
- Outsourced Payroll Fully managed payroll service in which CloudPayroll handles all data entry, runs pay cycles, and lodges STP reports. Includes all Premium features plus ongoing helpdesk and account management, billed monthly.
- Payroll for WPN Holders Specialised payroll solution for Withholding Payer Number (WPN) holders without an ABN, including domestic employers (nannies, carers), NDIS self-managed participants, clubs, schools, and non-profits. Handles PAYG withholding, superannuation, timelogs, and supports optional STP reporting until 2034.
- Payday Super Payday Super feature preparing for Australia's July 2026 Payday Super reform, supporting automated super contributions one business day after payday for employees, contractors, and WPN holders, ahead of the legislative deadline.
- Employee Kiosk Employee self-service portal distributed as a standalone iOS/Android mobile app and web application, allowing employees to view payslips, tax YTD summaries, request leave, record timelog hours, and update personal details.
Quantifiable outcome
- Processes $400 million in gross payrolls per month for Australian businesses
- +3 more outcomes
Companies that use CloudPayroll
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
CloudPayroll technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature12 records
CloudPayroll partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, secondary and flagship.
- XerocoreXero integration enables seamless data connectivity between CloudPayroll and Xero accounting software. General Ledger Postings automatically imported into Xero as authorised Accounts Payable invoices for bank reconciliation. Supports tracking codes and cost centres.
- DeputycoreDeputy integration syncs schedules and timesheets for seamless payroll processing. Supports rostering, attendance tracking, and timesheet export to CloudPayroll. Deputy interprets award and adds hours to pay categories for export.
- Easy EmployersecondaryEasy Employer integration streamlines workforce management and payroll. Supports roster management, clock in/out, leave processing, and award interpretation. Exports approved timesheets with cost centre data to CloudPayroll.
- MyHRsecondaryMyHR integration connects virtual outsourced HR department with CloudPayroll payroll system. Shares Employee Masterfile, Leave Management, and Leave Accruals between systems to eliminate duplicate work.
- Subscribe-HRsecondarySubscribe-HR integration (Australia's only codeless HR platform) connects with CloudPayroll. Shares Employee Masterfile, Leave Management, and Payslips automatically between systems for data integrity.
- TandacoreTanda integration enables rostering, attendance, and live feed tools with timesheet export to CloudPayroll. Tanda calculates award rules and entitlements before exporting costed timesheets accurately to CloudPayroll.
- TimecloudsecondaryTimecloud integration provides time and attendance and rostering capabilities paired with CloudPayroll. Approved interpreted hours imported directly into CloudPayroll for payroll processing.
- enableHRsecondaryenableHR integration connects HR and compliance management software with CloudPayroll. Facilitates automated sync of employee personal, employment, payroll, bank, Superannuation and tax data.
- Aussie Time SheetssecondaryAussie Time Sheets integration provides time and attendance solutions. Approved timesheets exported on-demand to CloudPayroll. Employee details and leave balances sync automatically between systems.
- Zoho BookssecondaryZoho Books integration streamlines accounting and payroll. After payroll is closed in CloudPayroll, journal entries are automatically imported and created in Zoho Books for seamless financial management.
- CanyousecondaryCanyou integration streamlines employee onboarding with CloudPayroll. Automatically transfers employee personal details, tax and superannuation declarations, and banking information with one-click synchronisation.
- iDt Group (biotime)secondaryiDt Group's biotime cloud time & attendance software integrates with CloudPayroll. Live time & attendance data seamlessly transferred to payroll. Increases visibility, accuracy, and efficiency of labour costs.
- iPayroll (Parent Company)flagshipiPayroll is the parent company and trusted provider in New Zealand since 2001. CloudPayroll and iPayroll serve 12,000+ clients and hundreds of thousands of employees across Australasia. Shared technology platform with consistent user experience.
- CPA AustraliacoreCPA Australia experts (Richard Webb, Superannuation Lead; Elizabeth Lucas, Partner at Grant Thornton) co-host CloudPayroll's 2026 Compliance Update webinar on payroll, superannuation, and payroll tax changes.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
CloudPayroll competitors and assessment
Company assessmentBroad incumbents
- Xero: Xero's accounting platform in ANZ includes bundled payroll (Xero Payroll) and integrates deeply with CloudPayroll. A broad incumbent that competes head-to-head for SMB payroll buyers, particularly where customers prefer single-vendor accounting+payroll stacks.
- Gusto: US-based SMB payroll, HR and benefits platform often cited as the SaaS benchmark for small-business payroll. Comparable in product scope, tiered pricing, and employee self-service strategy even though geography differs.
- Intuit QuickBooks (Australia): QuickBooks Australia provides accounting + bundled payroll for SMBs. Competes with CloudPayroll on integrated SMB accounting-payroll purchases, particularly for micro-businesses evaluating Mini tier equivalents.
- MYOB: Major Australian accounting/payroll platform (now owner of KeyPay). Competes with CloudPayroll via integrated payroll offerings aimed at SMBs and advisors across ANZ.
- ADP (Australia / ANZ): Global payroll and HCM provider with ANZ presence through ADP Workforce Now and outsourced payroll. Competes primarily in the Enterprise and managed-services tiers of CloudPayroll.
- Reckon: Australian accounting and payroll software provider (including Reckon One payroll). Targets the same SMB and accountant-channel buyer segments as CloudPayroll with broader accounting-first positioning.
Emerging players
- ELMO Software: Australia-based HCM SaaS spanning HR, payroll, and workforce management for mid-market employers. Overlaps with CloudPayroll in payroll processing but with a broader HR-led go-to-market.
Direct peers
- Employment Hero: Australia- and NZ-focused SMB employment platform combining payroll, HR, and employee benefits via SaaS. Direct competitor in the same ANZ SMB payroll market with overlapping partner-led and direct GTM motions.
- KeyPay: Australian cloud payroll SaaS targeted at SMBs and accounting firms, now part of MYOB. Historically a direct competitor to CloudPayroll with similar partner-channel strategy and tiered subscription pricing.
Others
- iPayroll (NZ): New Zealand parent company of CloudPayroll since 2001, sharing the same underlying technology platform. Listed separately because it is sister/parent rather than a competitor, but it is the most directly comparable operating unit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
CloudPayroll social profiles
Digital presenceCloudPayroll compliance and trust
Trust signalCompliance3 records
CloudPayroll financial estimates
Financial estimateRevenue estimate
Valuation estimate
CloudPayroll leadership team
Management profileNumber of profiles
Profiles3 records
CloudPayroll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CloudPayroll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CloudPayroll
What does CloudPayroll do?
CloudPayroll provides a cloud-based payroll software platform for Australian businesses, processing payroll runs, automated PAYG and superannuation calculations, and real-time Single Touch Payroll (STP) reporting to the ATO. It offers tiered subscription plans (Mini, Premium, Enterprise) and a fully managed Outsourced Payroll service, with employee self-service via a mobile kiosk, leave and timelog management, and 50+ payroll/HR reports.
Is CloudPayroll a public or private company?
CloudPayroll is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CloudPayroll founded?
CloudPayroll was founded in 2011. It employs 11 to 50 people.
Where is CloudPayroll based?
CloudPayroll is headquartered in South Melbourne, Australia, in the Oceania region.
How does CloudPayroll make money?
Five revenue lines are on record. Subscription SaaS - Mini Plan is the primary driver. The others are subscription SaaS - Premium Plan, subscription SaaS - Enterprise Plan, outsourced Payroll Service and professional Services - Implementation.
Who are CloudPayroll's main competitors?
Broad incumbents on record are Xero, Gusto, Intuit QuickBooks (Australia), MYOB, ADP (Australia / ANZ) and Reckon. ELMO Software is listed as an emerging player. Direct peers are Employment Hero and KeyPay. iPayroll (NZ) is listed as an others.
Does CloudPayroll have an API?
Yes. CloudPayroll exposes a public API. Developer documentation is at dev.cloudpayroll.com.au.
What industry is CloudPayroll in?
CloudPayroll's product category is Payroll Software. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of BPAAAHAA, Managed Payroll Services (Full-Service Payroll Outsourcing). Its NAICS code is 541214 and its SIC code is 7372.