GiveForms

What GiveForms does

GiveForms is a privately held SaaS platform, founded in 2017 and based in Raleigh, North Carolina, that provides embeddable online donation forms for nonprofit and mission-driven organizations. The core product is a website-embedded donation form that lets visitors complete transactions on the organization's own site without being redirected to a third-party payment page, supporting credit cards (via Stripe), PayPal, Google Pay, ACH bank transfers (via Plaid), and 33 currencies. The company serves a horizontal set of verticals including nonprofits, schools, faith-based organizations, foundations, sports teams, and political campaigns, with named customers such as Grand St. Settlement, Splash, Wholesome Wave Georgia, BrightFocus Foundation, the University of Toronto, and Rotary.

The underlying technology stack is a thin SaaS layer on top of Stripe for card processing, supplemented by PayPal, Plaid, Google Pay, Salesforce CRM sync, Google Analytics, Google Tag Manager, 360 Match Pro for matching gifts, and Facebook Pixel. The product surface includes one-time and recurring donation management (weekly through annual cadences), a self-serve donor portal for receipt retrieval and recurring plan management, branded automated email receipts, and recurring donor migration tooling from competing Stripe-based platforms. A free concierge migration service is offered to organizations processing more than $50,000 per year in online donations.

GiveForms monetizes purely on a transaction-based take rate of 2.9% per unique credit card donation, in addition to Stripe's underlying processing fees deducted at transaction time, with no subscription pricing. Distribution is product-led growth via a free self-serve signup (advertised 15-minute onboarding) supplemented by an inside-sales 'Request a Demo' path for mid-market accounts and a Partner Program targeting fundraising consultants, marketing agencies, web developers, and Salesforce consultants. The company reports 1-10 employees, discloses no funding rounds, no revenue figures, and no institutional investors in the available materials, indicating a bootstrap operating posture.

Name

GiveForms

Legal name

GiveForms

Website

https://giveforms.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

GiveForms is a Raleigh, NC-based SaaS platform, founded in 2017, that provides embeddable online donation forms for nonprofits, schools, faith-based organizations, foundations, sports teams, and political campaigns, monetizing via a 2.9% transaction fee on donations processed through Stripe, PayPal, and Plaid.

Ownership category

akta.pro rank

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fees: GiveForms charges transaction fees on donations processed through the platform. The primary fee is 2.9% per unique credit card donation plus Stripe's processing fees, both deducted immediately at the time of transaction processing. There is no separate subscription fee mentioned; organizations can create free accounts and pay only through transaction fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

GiveForms is a SaaS donation processing platform that lets nonprofits embed a high-conversion, mobile-optimized donation form directly on their own website, accepting credit cards (via Stripe), PayPal, Google Pay, and ACH bank transfers (via Plaid) across 30+ currencies. The platform supports one-time and recurring donations, automated branded receipts, a self-serve donor portal, recurring-donor migration from other Stripe-based tools, and a free concierge installation service for organizations processing $50,000 or more per year.

Product overview

GiveForms is a digital fundraising platform consisting of a core embedded donation form product that integrates directly into nonprofit websites. The platform accepts credit card (via Stripe), PayPal, Google Pay, and ACH bank transfers (via Plaid), supporting 33+ currencies. Key add-on modules include a self-serve donor portal, branded automated email receipts, a partner/affiliate program, and free concierge migration services. The platform is designed for ease of use with high conversion rates, offering preset donation amounts, tooltips showing donation impact, and campaign tracking with Google Analytics integration.

Differentiator

Problem solved

Functional benefit

Products and services

• GiveForms Donation Platform SaaS donation processing platform that lets nonprofits embed a conversion-optimized, mobile-friendly donation form on their own website, accepting credit card, PayPal, Google Pay, and ACH payments in 30+ currencies, with one-time and recurring donation support, automated branded receipts, donor portal, and integrations with Stripe, PayPal, Plaid, Salesforce, Google Analytics, Google Tag Manager, 360 Match Pro, and Facebook Pixel.
• Partner Program Channel/affiliate program that enables fundraising consultants, marketing agencies, web developers, and Salesforce consultants to recommend, resell, or implement GiveForms for their nonprofit clients in exchange for a revenue share on funds raised and access to exclusive partner rates.
• Free Concierge Migration and Installation Service Done-for-you service that migrates an organization's existing recurring donors from competing Stripe-based donation platforms to GiveForms within approximately 5 business days, including full setup and installation of the embedded form, at no charge for eligible nonprofits.

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPrimary payment processing partner enabling credit card donations. Organizations connect their existing Stripe account to GiveForms, with GiveForms not retaining ownership or control of the Stripe account.
• PayPalcoreTechnology or IntegrationPayment method integration allowing donors to pay via PayPal in addition to credit cards.
• PlaidcoreTechnology or IntegrationACH bank transfer integration enabling donors to make direct bank payments. Plaid provides secure bank login authentication for ACH donations.
• SalesforcecoreTechnology or IntegrationCRM integration allowing organizations to connect donation data with their Salesforce instance for donor management and reporting.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• GiveWP: GiveWP is a direct competitor in the WordPress donation-form plugin space, offering embeddable forms and Stripe/PayPal payment processing for nonprofits running WordPress sites. It targets the same small-nonprofit and church segments.
• Givebutter: Givebutter is a direct competitor in the online donation platform space, offering embeddable forms, event ticketing, auctions, and peer-to-peer fundraising with a 0% platform-fee model monetized via donor tips. It targets the same nonprofit, school, and political customer base.
• Funraise: Funraise is a direct competitor providing donation forms, CRM, and fundraising software for mid-market and enterprise nonprofits. It competes head-to-head with GiveForms for organizations seeking embedded, branded giving experiences.
• QGiv: QGiv is a direct competitor in online donation processing for nonprofits, offering embedded forms, event registration, and peer-to-peer fundraising on a subscription-plus-transaction-fee model.
• Classy: Classy (part of Bonterra/Shift4) is a leading nonprofit fundraising platform offering donation forms, peer-to-peer campaigns, events, and CRM. It competes directly with GiveForms for online donation processing on nonprofit websites.
• RaiseDonors: RaiseDonors is a direct competitor providing donation forms, landing pages, and CRM functionality for small and mid-sized nonprofits. It competes on conversion-optimized forms and transparent pricing similar to GiveForms.
• Donately: Donately is a direct competitor offering embeddable donation forms, recurring giving, and peer-to-peer fundraising on a transaction-fee model. It targets small and mid-sized nonprofits with a similar PLG onboarding experience.
• Donorbox: Donorbox is a direct competitor offering embeddable donation forms, recurring giving, and peer-to-peer fundraising for nonprofits on a transaction-fee model. It targets the same small-to-mid-sized nonprofit segment with comparable Stripe-backed payment processing.

Broad incumbents

• Stripe: Stripe is GiveForms' core payment processing partner and a broad incumbent that could expand into donation-form functionality via Stripe Checkout or Payment Links. It is comparable as the underlying payment infrastructure GiveForms is built on.

Emerging players

• Bloomerang: Bloomerang is an emerging player in nonprofit donor management and fundraising CRM that increasingly overlaps with embedded giving workflows. It is comparable as a fundraising/donor-engagement platform serving the same mid-market nonprofit buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/giveforms
• Facebookfacebook.com/giveforms
• LinkedInlinkedin.com/company/giveforms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GiveForms