AdGrowth
AdGrowth is a Brazilian adtech operating a programmatic DSP and mobile growth platform, serving fintechs, brands, and mobile apps with proprietary fraud detection, influencer marketing (Inflr), and live commerce (Alive) capabilities across Brazil and the US.
- Company typePrivate
- Founded2017
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AdGrowth does
AdGrowth is a Brazilian adtech company (legally ADACTION INTERNET S.A.) founded around 2017, headquartered in São Paulo with a US office in Miami, providing programmatic media buying and mobile user acquisition services through a Demand-Side Platform (DSP). The company serves mobile apps, brands, enterprises, and publishers, with a deep specialization in the fintech vertical (20+ clients including Bradesco, BTG, Banco Pan, Inter, and Neon) and expansion into pharmaceutical healthcare via an exclusive partnership with A.T. Kearney and McCann Health.
The platform is built on a proprietary campaign customization algorithm and augmented by Verify Traffic, an internally developed fraud prevention technology claiming 92% effectiveness through dual-layer security filtering and machine learning–based anomaly detection with 90%+ accuracy. The company operates three integrated brands: AdGrowth (core programmatic and mobile growth), Inflr (influencer marketing adtech), and Alive (live commerce), enabling cross-media campaigns combining in-app, influencer, and live shopping channels. Compatibility with all major Mobile Measurement Partners (AppsFlyer, Adjust, Branch, Kochava, Singular, Tune) is a core distribution and integration pillar.
Revenue is generated through performance-based and transaction-based pricing across CPC, CPM, CPI, CPE, and CPA models, sold via direct enterprise sales teams across Brazil and the US. The go-to-market combines direct sales to large advertisers with channel distribution through MMPs, influencer platforms (Inflr), and exclusive agency relationships (McCann Health/ATK). The company is privately held, founder-controlled with CEO Felippe Piazza leading since October 2023, and has not disclosed external funding.
AdGrowth firmographics
Firmographics- Name
- AdGrowth
- Legal name
- ADACTION INTERNET S.A.
- Website
- https://adgrowth.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AdGrowth is a Brazilian adtech operating a programmatic DSP and mobile growth platform, serving fintechs, brands, and mobile apps with proprietary fraud detection, influencer marketing (Inflr), and live commerce (Alive) capabilities across Brazil and the US.
- Ownership category
- akta.pro rank
AdGrowth industry classification
Industry- Product category
- Mobile Advertising Technology (AdTech)
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industries
- Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)
Keywords
Where AdGrowth is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
AdGrowth business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Mobile User Acquisition: Performance-based mobile advertising services where AdGrowth acquires and retains users for client applications. Supports multiple pricing models including CPC, CPM, CPI, CPE, and CPA, allowing clients to choose the most suitable payment model for their acquisition goals.
- Programmatic Media Buying: Automated digital ad buying through the company's DSP (Demand-Side Platform), enabling brands to purchase ad inventory across multiple channels and formats programmatically.
- Influencer Marketing: Through Inflr partnership, connects brands with influencers for social media advertising campaigns, combining in-app marketing channels and influencer channels in the same campaign.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | CPC (Cost Per Click) - Pay per click generated |
| Transaction based/ take rate | Pay-as-you-go | CPM (Cost Per Mille) - Pay per thousand impressions |
| Transaction based/ take rate | Pay-as-you-go | CPI (Cost Per Install) - Pay per app install |
| Transaction based/ take rate | Pay-as-you-go | CPE (Cost Per Engagement) - Pay per user engagement |
| Outcome Based/ Performance | Pay-as-you-go | CPA (Cost Per Acquisition) - Pay per defined conversion action |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
AdGrowth product offering
Product offeringCore offering
AdGrowth is a B2B adtech company that operates a proprietary programmatic Demand-Side Platform (DSP) for mobile user acquisition and programmatic media buying, complemented by the Verify Traffic fraud prevention technology. The company delivers performance-based mobile advertising services with multiple pricing models (CPC, CPM, CPI, CPE, CPA), specializing in the fintech vertical, and operates wholly-owned subsidiaries Inflr (influencer marketing) and Alive (live commerce) as part of an integrated cross-media advertising ecosystem.
Product overview
AdGrowth operates as a unified adtech platform combining three core service lines: programmatic media buying through its DSP platform, mobile growth/user acquisition services, and influencer marketing via the Inflr subsidiary. The portfolio includes the proprietary Verify Traffic fraud protection add-on that provides real-time verification with dual-layer security filtering. The ecosystem also encompasses sub-brands Alive (live commerce) and Inflr (influencer marketing platform), enabling cross-media campaigns combining in-app advertising with influencer-generated social content.
Differentiator
Problem solved
Functional benefit
Brands
- Inflr: An Adtech platform that connects brands with influencers, pioneering new delivery formats and negotiation models for influencer marketing performance and awareness campaigns.
- Alive
- Verify Traffic
Products and services
- AdGrowth Platform (Programmatic DSP) A proprietary programmatic Demand-Side Platform (DSP) focused on mobile growth that enables automated purchase and optimization of digital advertising campaigns. The platform serves mobile apps, brands, enterprises, and publishers worldwide with proprietary algorithms for user acquisition and app monetization, supporting CPC, CPM, CPI, CPE, and CPA pricing models.
- Verify Traffic Proprietary fraud protection technology that provides real-time traffic verification with a dual-layer security filter. Identifies and blocks fraudulent sites and their origins while optimizing campaign traffic and blocking fraudulent IDs automatically, achieving up to 92% effectiveness against mobile ad fraud including click flooding, hijacking, bots, and device farms.
- Mobile Growth Service User acquisition and retention service focused on growing mobile applications. Specializes in the fintech sector with 20+ clients, generating 18K+ accounts opened per day and achieving 30% average increase in ad performance for clients.
- Programmatic Media (Mídia Programática) Automated digital advertising buying through real-time auction technology using the DSP (Demand Side Platform). Supports CPC, CPM, CPI, CPE, and CPA payment models with detailed campaign analytics and optimization.
- Inflr An adtech platform that connects brands with influencers, pioneering new advertising formats for social media performance and awareness campaigns. Offers CPA and CPM negotiation models different from market standards, remarketing with influencers, multi-segmentation, and real-time reporting. Operates as a wholly-owned subsidiary of AdGrowth.
- Alive A social and live commerce platform enabling retailers and influencers to conduct live shopping events and interact with customers in real time. Allows brands to broadcast live content with low production costs, generating engagement and direct purchasing opportunities. Operates as a wholly-owned subsidiary of AdGrowth.
Quantifiable outcome
- 30% average increase in ad performance for fintech clients
- +4 more outcomes
Companies that use AdGrowth
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles4 records
AdGrowth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature6 records
AdGrowth partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- AppsFlyercoreAppsFlyer is a world reference in marketing measurement, analytics, and engagement. They are responsible for collecting and analyzing mobile device installation and engagement data. AdGrowth serves as Premier Solutions Partner 2023, utilizing AppsFlyer's platform for real-time campaign performance data and attribution analysis.
- AdjustcoreMobile Measurement Partner (MMP) providing installation and engagement data analytics. AdGrowth is compatible with Adjust's attribution platform.
- BranchcoreMobile Measurement Partner (MMP) for cross-platform measurement and deep linking. AdGrowth integrates with Branch for attribution tracking.
- KochavacoreMobile attribution and analytics platform. AdGrowth compatible with Kochava for campaign measurement.
- SingularcoreMobile analytics and attribution platform. AdGrowth integrates with Singular for campaign optimization data.
- TunecoreMobile attribution and analytics platform (now part of Marketing Cloud). AdGrowth maintains compatibility with Tune's MMP capabilities.
- InflrcoreInflr is an AdTech that connects brands with influencers, pioneers in offering new advertising formats on social media for performance and awareness campaigns. Part of AdGrowth's ecosystem, combining in-app and influencer marketing channels in the same campaign through Cross Media solution.
- AliveminorAlive is a social and live commerce platform enabling retailers and influencers to conduct live shopping events and interact with customers in real-time. Part of AdGrowth's brand ecosystem for comprehensive digital marketing solutions.
- McCann HealthcoreAdGrowth is the exclusive ATD partner working with McCann Health campaigns. McCann Health is a healthcare communications company and part of the McCann network.
- A.T. Kearney (ATD)coreAdGrowth is the exclusive partner of A.T. Kearney (ATD) working with pharmaceutical campaigns including McCann Health, Bayer, GSK, Sanofi, and other healthcare brands.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
AdGrowth competitors and assessment
Company assessmentDirect peers
- Adikteev: Adikteev is a mobile UA and retargeting DSP with proprietary anti-fraud and creative optimization tools. It competes head-to-head with AdGrowth in app install and retargeting and overlaps on fraud-prevention technology claims.
- Liftoff: Liftoff is a mobile growth platform operating a programmatic DSP focused on user acquisition and ad monetization. It directly parallels AdGrowth's mobile UA + programmatic media-buying offering and also runs proprietary fraud detection technology for performance advertisers.
- Remerge: Remerge is a programmatic DSP specializing in app retargeting and user re-engagement on mobile. Its focus on programmatic media buying, MMP integrations, and fraud prevention places it in direct competition with AdGrowth's mobile growth offering.
- Moloco: Moloco builds machine-learning-driven programmatic DSPs (Moloco Ads, Moloco Cloud) for mobile user acquisition and CTV. Like AdGrowth, it emphasizes ML-based optimization and aims to monetize apps globally through a demand-side platform.
Others
- AppsFlyer: AppsFlyer is a mobile measurement and attribution partner that AdGrowth integrates with and for which it was named Premier Solutions Partner 2023. AppsFlyer sits upstream of AdGrowth's DSP as an MMP rather than a direct competitor.
- Adjust: Adjust is a mobile measurement partner (MMP) and ad attribution platform integrated with AdGrowth's DSP. Rather than competing, it enables AdGrowth's attribution layer for app install and event tracking.
Emerging players
- Taptap Digital: Taptap Digital operates a programmatic advertising platform with strong LATAM and EMEA presence. It overlaps with AdGrowth in mobile-first programmatic buying but covers broader verticals than AdGrowth's fintech-heavy base.
Broad incumbents
- The Trade Desk: The Trade Desk is a leading independent DSP serving enterprise and agency advertisers across CTV, display, audio, and mobile. Its breadth and scale dwarf AdGrowth's mobile-first DSP, making it a benchmark incumbent in AdGrowth's category.
- Criteo: Criteo operates a large-scale programmatic commerce and retargeting platform with significant LatAm presence. It overlaps with AdGrowth's programmatic and retargeting capabilities but serves broader retail and commerce verticals.
- MediaMath: MediaMath is an established omnichannel DSP serving brand-direct advertisers at global scale. It overlaps with AdGrowth in programmatic display buying but offers a far broader channel and inventory footprint than AdGrowth's mobile-focused DSP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AdGrowth social profiles
Digital presenceAdGrowth compliance and trust
Trust signalCompliance3 records
AdGrowth financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdGrowth leadership team
Management profileNumber of profiles
Profiles2 records
AdGrowth subsidiaries and ownership
Company hierarchySubsidiaries2 records
AdGrowth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdGrowth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdGrowth
What does AdGrowth do?
AdGrowth is a B2B adtech company that operates a proprietary programmatic Demand-Side Platform (DSP) for mobile user acquisition and programmatic media buying, complemented by the Verify Traffic fraud prevention technology. The company delivers performance-based mobile advertising services with multiple pricing models (CPC, CPM, CPI, CPE, CPA), specializing in the fintech vertical, and operates wholly-owned subsidiaries Inflr (influencer marketing) and Alive (live commerce) as part of an integrated cross-media advertising ecosystem.
Is AdGrowth a public or private company?
AdGrowth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AdGrowth founded?
AdGrowth was founded in 2017. It employs 51 to 100 people.
Where is AdGrowth based?
AdGrowth is headquartered in São Paulo, Brazil, in the Latin America region.
How does AdGrowth make money?
Three revenue lines are on record. Mobile User Acquisition is the primary driver. The others are programmatic Media Buying and influencer Marketing.
Who are AdGrowth's main competitors?
Direct peers on record are Adikteev, Liftoff, Remerge and Moloco. Others are AppsFlyer and Adjust. Taptap Digital is listed as an emerging player. Broad incumbents are The Trade Desk, Criteo and MediaMath.
Does AdGrowth have an API?
No public API is recorded for AdGrowth.
What industry is AdGrowth in?
AdGrowth's product category is Mobile Advertising Technology (AdTech). Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of BPAFACAF, Mobile & App Performance Marketing (UA, App Store Ads). Its NAICS code is 54183 and its SIC code is 7311.