SMS CLUB

What SMS CLUB does

SMS Club is a Ukrainian cloud-based multi-channel business messaging platform founded in 2008, headquartered in Kyiv. The company operates a usage-based messaging infrastructure that delivers SMS, Viber, RCS, and voice broadcasting, alongside custom chatbot development services for Viber, Telegram, WhatsApp, Instagram, and Facebook Messenger. Its technology stack centers on an HTTP-POST API with JSON/UTF-8 encoding plus SMPP protocol support, complemented by 100+ pre-built integration modules for CRM (KeyCRM, OneBox, ZOHO CRM, SalesDrive, PlanFix, Perfectum), ecommerce (Zippy, KOTIKO, My Drop), and logistics (Nova Poshta) platforms. Platform features include cascading Viber-to-SMS fallback, triggered/automated mailings, dynamic personalization, scheduled campaigns, URL shorteners with click analytics, HLR phone-number validation, and real-time delivery status tracking (ENROUTE, DELIVRD, FAILED, etc.). Service capacity is rated at 30-100 messages per second with delivery in 3-11 seconds across 158+ countries.

The company's revenue model is predominantly usage-based, with tiered SMS pricing from 1.23 to 1.29 UAH per message depending on monthly volume, plus Viber pricing at 0.0319-0.0328 EUR per promotional message and minimum packages of 200 EUR/month. Chatbot development is priced per project. Customer acquisition combines self-service product-led onboarding (registration under 1 minute, 10 free test SMS, personal manager within 24 hours) with a referral/partner program compensating CRM developers, aggregators, and individual referrers. The company serves a long-tail customer base of 32,000+ businesses across retail, financial services, education, hospitality, fitness, real estate, recruitment, and utilities, with named rankings of TOP-3 Ukrainian SMS aggregator, TOP-5 Viber messaging, and TOP-2 chatbot development in 2023. Cumulative volume exceeds 3 billion messages sent since inception, with 238 million sent in 2023 and 2,285 net new customers added that year. SMS Club maintains operations in Ukraine despite wartime conditions, and is privately held with no disclosed funding rounds, parent company, or cap table information.

Name

SMS CLUB

Legal name

SMS Club

Website

https://smsclub.mobi

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

SMS Club is a Ukrainian cloud messaging platform founded in 2008 that provides SMS, Viber, RCS, voice broadcasting, and chatbot development services to 32,000+ businesses across 158+ countries via usage-based pricing and 100+ CRM integrations.

Ownership category

akta.pro rank

Product category

Business Messaging Platform

NAICS

Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Advertising, Public Relations, and Related Services (5418)

SIC

Telegraph & Other Message Communications (4822), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAIAB

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

Keywords

• SMS marketing services
• Viber business messaging
• Messaging API platform
• Chatbot development services
• Mobile messaging aggregator

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SMS Messaging: Usage-based pricing per SMS message in Ukraine and internationally. Volume-based tiers with discounts for higher monthly volumes. Price per message ranges from 1.23-1.29 UAH domestically and varies by country internationally.
2. Viber Messaging: Promotional and transactional Viber campaigns with minimum package of 6,090 messages at 200 EUR/month. Volume-based pricing for larger quantities. Transactional messages priced separately.
3. Chatbot Development: Custom chatbot development services for Viber, Telegram, WhatsApp, Instagram, and Facebook Messenger. Pricing created individually for each client.
4. HLR Lookup: Phone number validation and operator identification service for mobile number databases
5. RCS Messaging: Rich Communication Services - next generation SMS with rich media capabilities
6. Voice Broadcasting: Automatic voice call robot for customer base outreach, reducing workload for sales managers

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

SMS Club is a cloud-based multi-channel business messaging platform providing mass SMS mailing (domestic Ukraine and 158+ international destinations), Viber business messaging with promotional, transactional, cascading, and two-way options, and custom chatbot development for Viber, Telegram, WhatsApp, Instagram, and Facebook Messenger. The platform offers HTTP-POST API with JSON encoding, SMPP protocol support, HLR phone number validation, RCS messaging, and voice broadcasting, supported by 100+ pre-built CRM/CMS/ecommerce integrations and 24/7 dedicated account management for 32,000+ business clients.

Product overview

SMS Club is a multi-channel business communication platform offering three core product lines: (1) SMS mailing services including domestic and international SMS, HLR lookup, and RCS messaging; (2) Viber messaging with promotional, transactional, cascading (Viber+SMS), and two-way communication (Viber2Way) capabilities; and (3) Custom chatbot development for Viber, Telegram, WhatsApp, Instagram, and Facebook Messenger platforms. The platform provides HTTP-POST API for developer integration and pre-built connectors to 100+ CRM, CMS, and e-commerce systems including KeyCRM, OneBox, ZOHO CRM, SalesDrive, Perfectum, PlanFix, Zippy, Nova Poshta, and others.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• ROI 330% for fitness club SMS campaigns
• +14 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Nova PoshtacoreTechnology or IntegrationPre-built integration with Nova Poshta logistics platform enabling automated shipping notifications and delivery status updates via SMS/Viber
• KeyCRMcoreTechnology or IntegrationCRM integration for customer management and automated messaging workflows
• OneBoxcoreTechnology or IntegrationCRM/business management system integration for automated customer communication
• ZOHO CRMcoreTechnology or IntegrationIntegration with ZOHO CRM for customer data synchronization and automated messaging
• SalesDrivecoreTechnology or IntegrationSales management CRM integration for automated sales follow-up messaging
• PerfectumcoreTechnology or IntegrationCRM integration for customer relationship management and messaging automation
• PlanFixcoreTechnology or IntegrationTask and project management system integration for team communication automation
• Beauty ProcoreTechnology or IntegrationBeauty salon management software integration for appointment reminders and promotions
• API X DrivecoreTechnology or IntegrationAPI integration platform for connecting various business systems
• KOTIKOcoreTechnology or IntegrationUkrainian ecommerce platform integration for order notifications and marketing
• ZippycoreTechnology or IntegrationUkrainian marketplace integration for seller communication automation
• My DropcoreTechnology or IntegrationDropshipping platform integration for supplier and seller notifications
• CRM DevelopersminorChannel Partner/ Reseller/ DistributorPartners integrate SMS Club module into their CRM products and earn commission for each referred client
• AggregatorsminorChannel Partner/ Reseller/ DistributorPartners register new clients via API and earn ongoing commission on message volume
• Individual ReferrersminorChannel Partner/ Reseller/ DistributorAnyone can refer friends/businesses using unique referral links and earn rewards for each referred client

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sinch: Global mobile messaging and communications-platform-as-a-service provider, including A2P SMS, RCS, and WhatsApp Business — comparable at the messaging infrastructure layer, though much larger and broader.
• MessageBird: European cloud communications platform offering SMS, WhatsApp, Viber, and chatbot channels — directly comparable channels to SMS Club's multi-channel messaging stack, including in European markets SMS Club is expanding into.
• Infobip: Global CPaaS headquartered in Croatia with strong CEE presence — directly comparable SMS, Viber, and chatbot messaging stack and a credible competitor for SMS Club's CEE expansion ambitions.
• Telesign: Communications platform specializing in messaging and verification (including HLR lookup) — overlaps with SMS Club's SMS and HLR services, although Telesign targets enterprise verification rather than SMB marketing.
• Vonage (Ericsson) Communications APIs: Tier-1 CPaaS provider offering SMS, voice, and messaging APIs globally — competes at the API/integration layer with SMS Club's HTTP-POST and SMPP messaging platform offering.
• Twilio: Global cloud communications platform providing SMS, voice, and messaging APIs at scale — overlaps with SMS Club's core SMS API and messaging platform category, but serves a far broader enterprise market globally.

Emerging players

• Notificare: European omnichannel engagement platform for push, SMS, email, and in-app messaging — comparable in multi-channel messaging and integration scope, although smaller and more focused on mobile app use cases.

Direct peers

• eSputnik: Omnichannel marketing platform from Ukraine offering SMS, Viber, email, and web push messaging — overlaps with SMS Club's multi-channel communication offering for mid-market and enterprise.
• TurboSMS: Ukrainian SMS aggregator offering bulk SMS, Viber messaging, and integrations to business clients — directly comparable to SMS Club on product and core Ukrainian market focus.
• AlphaSMS (Ukrainian SMS provider): Ukrainian SMS aggregator providing A2P SMS, Viber, and HLR lookup services to SMB and enterprise customers — competes with SMS Club in the same domestic segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/smsclubmobinoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMS CLUB