KeyCRM
KeyCRM is a Ukrainian bootstrapped SaaS CRM platform serving SMBs with a unified workspace that consolidates multi-channel lead capture, omnichannel messaging, marketplace order management, delivery integration, fiscalization, and analytics, priced at $19/month with unlimited users.
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What KeyCRM does
KeyCRM is a Ukrainian SaaS customer relationship management platform founded in 2019 and operated as an individual entrepreneur (ФОП Гадай К. А.) headquartered in Kyiv with a team of 19. The company operates on a product-led growth model targeting Ukrainian SMBs — primarily online marketplace sellers, e-commerce operators, service businesses, and contact centers — with a horizontal CRM positioning rather than vertical specialization. Its core offering is a unified workspace that consolidates lead and order capture from multiple channels (marketplaces, messengers, websites, social platforms), omnichannel customer communications (Instagram, Telegram, Viber, Facebook Messenger, WhatsApp, TikTok, email, telephony), sales pipeline management, delivery coordination with Nova Poshta and Ukrposhta, fiscalization via Ukrainian прро systems (Checkbox, Вчасно.Каса), warehouse management, finance and invoicing, and analytics — all within a single web and mobile interface supporting Ukrainian, Russian, Polish, and English languages.
The platform's technical foundation is a web-based SaaS architecture with cloud infrastructure hosted on servers in Western Europe, backed by 75+ pre-built native integrations spanning marketplaces (Rozetka, Prom, Etsy, eBay, Amazon, OLX, Epicentr, Allo, Kasta), delivery services (Nova Poshta, Ukrposhta, Meest, UPS, DHL Express, Justin, Western Bid), payment processors (PrivatBank, Monobank, A-Bank, WayForPay, Liqpay, NovaPay, RozetkaPay, Fondy, Stripe), CMS platforms (WooCommerce, Shopify, WIX, OpenCart, Magento, PrestaShop, CS-Cart), telephony providers (Binotel, UniTalk, Phonet, Ringostat, Stream Telecom), and software cash registers. The platform also exposes a REST API (docs.keycrm.app) for custom integrations and webhooks. Notable features include RSA encryption, role-based access control with field-level permissions, two-factor authentication, trigger-based workflow automation, duplicate buyer detection, and a mobile application available on iOS, Android, and Huawei AppGallery.
The business model is a flat-rate SaaS subscription starting at $19/month with unlimited users (no per-seat charges), 30-day free trial, and discounts for annual prepayment. The company is bootstrapped with no disclosed external funding or institutional investors. Reported customer-side metrics include 900,000+ successful orders processed, 4.5 million leads handled, 90 million UAH in aggregate customer revenue, 200+ new customers acquired monthly, 84% trial-to-paid conversion, and a 4.9/5 rating across 500+ Facebook reviews. Distribution is fully self-serve via the website with content marketing (blog, YouTube), social media presence, and customer case studies as the primary demand-generation levers.
KeyCRM firmographics
Firmographics- Name
- KeyCRM
- Legal name
- ФОП Гадай К. А.
- Website
- https://ua.keycrm.app
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KeyCRM is a Ukrainian bootstrapped SaaS CRM platform serving SMBs with a unified workspace that consolidates multi-channel lead capture, omnichannel messaging, marketplace order management, delivery integration, fiscalization, and analytics, priced at $19/month with unlimited users.
- Ownership category
- akta.pro rank
KeyCRM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (Monthly / Annual): Monthly subscription fees based on a tiered plan. The base tariff starts at $19 per month. Revenue is recurring and billed monthly on the 1st of each month. Annual prepayments are available with discounts (e.g., paying for 6 months gives 1 month free; 10+ months gives 2 months free). Unlimited users are included at no extra charge, which is a key differentiator in the Ukrainian CRM market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan — $19/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
KeyCRM product offering
Product offeringCore offering
KeyCRM is a cloud-based SaaS CRM platform built in Ukraine that consolidates lead and order capture from websites, marketplaces (Rozetka, Prom, Etsy, eBay, Amazon, OLX), and messengers (Instagram, Telegram, Viber, Facebook, WhatsApp, TikTok) into a single interface, with integrated delivery, payment, fiscalization, warehouse, and analytics modules. The platform is sold as a monthly subscription starting at $19 with unlimited users and a 30-day free trial, targeting Ukrainian SMEs, online sellers, and service businesses.
Product overview
keyCRM is a unified, all-in-one CRM platform built in Ukraine, positioning itself as the #1 CRM in Ukraine for entrepreneurs and businesses. The platform consists of a single core product — keyCRM — with 11 integrated functional modules that operate within a single interface: Leads & Requests (for pipeline/funnel-based lead management), Customer Communication (unified multi-channel messaging hub), Order & Customer Management, Task Management, Carrier & Delivery Services, Product Management, Warehouse Management, Employee Access & Security, Finance & Invoicing, Analytics & Reporting, and Fiscalization (pРРО). These modules share a common data layer (customers, orders, products, finances) and are all accessible from the same web interface and mobile app (iOS/Android/Huawei). The platform also exposes a REST API (docs.keycrm.app) for programmatic access and third-party integrations. Pricing starts at $19/month (Basic plan) with unlimited users.
Differentiator
Problem solved
Functional benefit
Products and services
- Leads & Requests Module (Ліди та заявки) Module for collecting and managing leads/requests from websites, messengers, social networks, phone, and forms in customizable Kanban-style pipelines with statuses, stages, custom fields, and pipeline analytics. Designed for small and medium businesses and sales teams.
- Customer Communication Module (Спілкування з покупцями) Unified messaging hub combining Instagram, Telegram, Viber, Facebook Messenger, WhatsApp, email, and online chat widget into a single chat interface with message history, buyer/order creation from chat, file attachments, notes, reactions, automatic responses, and chat analytics.
- Order & Customer Management (Замовлення та покупці) Central order management hub displaying all orders from marketplaces, websites, and messengers in a unified list with status tracking and manager assignment, plus buyer and company profiles with communication history, purchase history, and loyalty programs.
- Task Management (Завдання) Team task management module with task statuses, comments with mentions, attached files, sub-tasks, checklists, deadline reminders, and integration with pipelines for automated task creation.
- Carrier & Delivery Services (Відправка замовлень) Built-in integration with postal and courier services for TTN generation, automatic tracking number transmission to marketplaces, real-time delivery and return tracking, and bulk printing of transport documents, invoices, and customs forms for export.
- Product Management (Керування товарами) Product catalog management with categories, variants, multiple images, barcode scanning, purchase price, units of measure, custom fields, fractional stock, marketplace publication sync, and inventory synchronization across sources.
- Employee Access & Security (Безпека та доступ) Role-based access control system with granular permissions at the level of functionality, sections, channels, and individual fields, plus full user action audit log and two-factor authentication support.
- Warehouse Management (Складський облік) Warehouse operations module covering stock tracking, stock movements (receipt, transfer, write-off, return), inventory management with barcode scanner support, multi-warehouse support, fractional quantities, units of measure, and stock value reporting.
- Finance & Invoicing (Фінанси та рахунки) Financial module including accounts management, payment and expense logging with journal, bank statement integration with Ukrainian banks (PrivatBank, Monobank, A-Bank, NovaPay, WayForPay, LiqPay, Fondy), currency management, invoice generation, and P&L analytics.
- Analytics & Reporting (Аналітика та звіти) Business intelligence dashboard covering pipeline analytics (conversion, deviations, manager performance), chat analytics (volume, response time, quality ratings), order analytics (sales trends, by status/source), product analytics (demand, profit), financial analytics (P&L), consolidated cross-dimensional tables, and period comparison.
- Fiscalization (пРРО / фіскалізація) Software cash register (пРРО) fiscalization module integrated with Checkbox and Вчасно.Каса for creating, printing, and online sending of fiscal receipts within order cards, with per-payment fiscalization and automatic trigger-based fiscalization.
- keyCRM Mobile App Native mobile application for iOS, Android, and Huawei AppGallery enabling on-the-go management of leads, orders, pipelines, tasks, warehouse operations, chat communication, fiscalization, and analytics.
- keyCRM API REST API enabling developers to programmatically manage orders, products, customers, pipelines, tasks, warehouse operations, call history, communications, documents, webhooks, and custom fields, supporting two-way synchronization with external systems and third-party integrations.
Quantifiable outcome
- Saves 2–3 hours per day per user, approximately 20 hours per week — nearly an entire additional day
- +2 more outcomes
Companies that use KeyCRM
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
KeyCRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration60 records
AI capability7 records
Feature6 records
KeyCRM partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- InstagramcoreOfficial Instagram API integration for managing DMs, comments, reactions, and Stories interactions directly within keyCRM. Messages from Instagram Direct and comments are automatically routed to unified CRM inbox. Sales funnel cards can be created from Instagram interactions in one click.
- ShopifycoreNative Shopify integration allowing order synchronization, inventory management, status syncing, product publishing, and fulfillment tracking between Shopify stores and keyCRM.
- Nova Poshta (Нова Пошта)coreDeep integration with Nova Poshta for TTN generation, auto-fill forms, shipment tracking, return tracking, and status monitoring. Supports both domestic and international delivery. Integration with Nova Poshta Fulfillment and NovaPay for bank statement synchronization.
- Ukrposhta (Укрпошта)coreFull integration with Ukrposhta including domestic and international shipping label generation, tracking, and customs documentation. Special promotional tariff available: Express speed at Basic pricing.
- RozetkacoreNative integration with Ukrainian marketplace Rozetka for order synchronization, Rozetka Delivery fulfillment, tracking number transmission, and status management. Both orders and chats from Rozetka are managed within keyCRM.
- Prom.uacoreIntegration with Prom.ua marketplace for order collection, chat management, status synchronization, and tracking number transmission.
- Monobank (Монобанк)coreIntegration for issuing invoices via Monobank Acquiring and receiving bank statements. Payments are automatically tracked and linked to orders.
- PrivatBank (ПриватБанк)coreBank statement synchronization for business accounts (both legal entities and individual entrepreneurs), allowing payment tracking and reconciliation within keyCRM.
- WayForPaycorePayment gateway integration for invoice issuance and bank statement synchronization, with automatic payment status updates linked to orders.
- Etsy, eBay, AmazoncoreInternational marketplace integrations (Etsy, eBay, Amazon) for order collection, inventory synchronization, and tracking number transmission, enabling Ukrainian sellers to manage international sales alongside domestic channels.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
KeyCRM competitors and assessment
Company assessmentDirect peers
- RetailCRM: RetailCRM is a CRM specialized for e-commerce and omnichannel retail, with strong integrations to delivery services and marketplaces in CIS markets. It competes with keyCRM for online sellers managing multi-channel orders.
- amoCRM: amoCRM is a popular sales-focused CRM originating from Russia with strong CIS market presence. It competes for the same online-seller and SMB lead-management use cases that keyCRM serves, with similar pipeline and messenger integration features.
- Bitrix24: Bitrix24 is a CRM and collaboration suite widely adopted across CIS and Ukrainian SMBs. It directly competes with keyCRM in the same SMB and online-seller segments, with overlapping marketplace and communication integrations.
- Creatio (formerly bpm'online): Creatio offers a low-code CRM and workflow automation platform with presence in Ukraine and broader Eastern Europe. It serves overlapping SMB and mid-market customers with similar sales-process automation capabilities.
Broad incumbents
- Pipedrive: Pipedrive is a globally adopted sales CRM with growing SMB presence in Eastern Europe. While not locally-tailored for Ukrainian marketplaces, it competes for sales pipeline management workloads among growing SMBs.
- Freshsales: Freshsales is a sales CRM from Freshworks targeting SMBs globally with AI-driven features. It represents the broader competitive set of modern, affordable CRMs that could encroach on keyCRM's expansion markets.
- Zoho CRM: Zoho CRM is part of a broad business software suite offering affordable CRM to SMBs globally. It serves as a competing incumbent for small businesses considering multi-module platforms.
- HubSpot: HubSpot is a global CRM, marketing, and sales platform with a free tier targeting SMBs worldwide. It represents the broader incumbent pressure on keyCRM as it expands down-market into Eastern Europe.
Regional players
- WireCRM: WireCRM is a Ukrainian-developed CRM focused on SMB and service-business segments. It is a direct domestic peer to keyCRM with overlapping feature sets for sales pipeline and client management.
- KeySales (formerly SalesDrive): KeySales is a Ukrainian/CIS-focused CRM and sales automation platform. It targets similar SMB and online-seller segments as keyCRM and serves as a comparable regional alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
KeyCRM social profiles
Digital presenceKeyCRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
KeyCRM leadership team
Management profileNumber of profiles
KeyCRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KeyCRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KeyCRM
What does KeyCRM do?
KeyCRM is a cloud-based SaaS CRM platform built in Ukraine that consolidates lead and order capture from websites, marketplaces (Rozetka, Prom, Etsy, eBay, Amazon, OLX), and messengers (Instagram, Telegram, Viber, Facebook, WhatsApp, TikTok) into a single interface, with integrated delivery, payment, fiscalization, warehouse, and analytics modules. The platform is sold as a monthly subscription starting at $19 with unlimited users and a 30-day free trial, targeting Ukrainian SMEs, online sellers, and service businesses.
Is KeyCRM a public or private company?
KeyCRM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KeyCRM founded?
KeyCRM was founded in 2019. It employs 11 to 50 people.
How does KeyCRM make money?
One revenue line is on record: saaS Subscription (Monthly / Annual).
Who are KeyCRM's main competitors?
Direct peers on record are RetailCRM, amoCRM, Bitrix24 and Creatio (formerly bpm'online). Broad incumbents are Pipedrive, Freshsales, Zoho CRM and HubSpot. Regional players are WireCRM and KeySales (formerly SalesDrive).
Does KeyCRM have an API?
Yes. keyCRM provides a REST API enabling developers to build custom integrations and automations. The API supports managing orders, products (catalog, variants, categories, suppliers), customers (buyers, companies), pipelines (funnels, cards, stages), tasks, warehouse operations (stock, movements, inventory, receipts, transfers), call history, communications, documents, webhooks for triggers, custom fields, currencies, payment services, and users/roles. API endpoints include creating, updating, and listing entities across these domains. The platform also provides webhook-based automation for triggers on orders and pipelines. Developers can integrate via the public API documentation at docs.keycrm.app. Two-factor authentication (2FA) is supported for user accounts. Paid subscribers can access technical support. Developer documentation is at docs.keycrm.app.