Mobilia

What Mobilia does

Mobilia, operating under the legal entity SOLUCIONES IP HISPANAS, S.L., is a Spain-based software company founded in 2001 in Cuenca that provides a cloud-based CRM platform purpose-built for real estate agencies. Its primary product, Mobilia Gestión CRM, covers the full operational lifecycle from property capture through deal closing, and is augmented by more than a dozen integrated modules including AI Assistant and AI Agent for WhatsApp-based automation, Home Staging Virtual AI for generative property photography, WhatsApp Business API Center, Action Plans workflow automation, Property Valuator, Advanced Digital Signature via Firmafy, VeriFactu-compliant billing, Client Private Area, Time Control, virtual VoIP phone system, prospecting with Residelia data, and built-in real estate website publishing.

The platform architecture is cloud-native with iOS and Android mobile apps and a REST API documented via Swagger that supports Zapier, n8n, WordPress, Webflow, and custom AI agent integrations through MCP (Model Context Protocol). AI capabilities span generative text (ChatGPT integration), generative image (Home Staging), computer vision (PhotoILike), conversational AI over WhatsApp (AI Assistant and AI Agent), and process automation. Mobilia holds AEAT Social Collaborator status and has issued a Responsible Declaration for the VeriFactu electronic invoicing regime mandated from January 1, 2027.

The company monetizes via subscription-based SaaS with annual billing, bundling free CRM setup and a real estate website into the subscription, though specific tier pricing is not publicly disclosed. Go-to-market is sales-led through the mobiliagestion.es website, demo requests, phone outreach, and content marketing (blog, YouTube, Inmoconsejos editorial). The company targets three primary tiers within Spain: small agencies and solo agents, medium agencies, and large agencies/networks/franchises, with a sub-brand (VerifiCAE) extending into property community CAE management. Mobilia is privately held, founder-owned, with Braulio Moreno as CEO, operates exclusively in Spain, and has no disclosed external investors or funding rounds.

Name

Mobilia

Legal name

SOLUCIONES IP HISPANAS, S.L.

Website

https://mobiliagestion.es

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobilia is a Spain-based, cloud-based real estate CRM provider founded in 2001 serving small, medium, and large real estate agencies with AI-powered automation, WhatsApp Business API integration, VeriFactu billing compliance, and 15+ integrated modules across a subscription SaaS model.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Real estate CRM software
• Property management software
• AI-powered lead qualification
• WhatsApp Business API integration
• VeriFactu billing compliance

Headquarters

HQ city

Cuenca

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based CRM subscription model with monthly or annual billing, includes CRM setup and real estate website at no additional cost according to marketing claims

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mobilia sells a cloud-based real estate CRM platform (Mobilia Gestión) and an integrated suite of modules to Spanish real estate agencies. The product covers the full agency workflow — property capture, client and lead management, visits, contracts, billing, prospecting, valuation, and client portals — augmented by AI-driven automation (WhatsApp AI Assistant, AI lead-qualification Agent, Home Staging Virtual), official WhatsApp Business API integration, VeriFactu-compliant electronic invoicing, digital signatures, and workflow automation. The platform is sold as a subscription SaaS with free onboarding and CRM setup included.

Product overview

Mobilia is a cloud-based real estate CRM platform marketed as the best-rated real estate CRM in Spain for 2026. The primary product is Mobilia Gestión CRM, a comprehensive property and client management platform. The portfolio includes multiple integrated modules: AI Assistant and AI Agent for intelligent automation via WhatsApp, Home Staging Virtual for AI-generated property images, WhatsApp Center for official WhatsApp Business API integration, Action Plans for workflow automation, Property Valuator with Residelia data, Advanced Digital Signature with Firmafy, VeriFactu-compliant billing, Client Private Area portal, Time Control tracking, and prospecting tools. The ecosystem extends through API, MCP (Model Context Protocol), and native integrations with Zapier, Metricool, and 20+ third-party services. Mobile apps for iOS and Android and website building tools complete the offering.

Differentiator

Problem solved

Functional benefit

Brands

• VerifiCAE: A specialized software for CAE (Coordinación de Actividades Empresariales) management in property communities, launched by Mobilia to help administrators manage legal compliance and documentation.

Products and services

• Mobilia Gestión CRM Cloud-based real estate CRM platform for managing Spanish real estate agencies end-to-end — property capture, client and lead management, visits, commercial tracking from lead to closing, multi-agency support, and integrations with major Spanish property portals. Functions as the operational nucleus around which all Mobilia modules and third-party integrations are organized. Sold as a subscription to small, mid-sized, and large real estate agencies in Spain.
• WhatsApp Center Official WhatsApp Business API integration native to the Mobilia CRM. Centralizes all WhatsApp conversations per client, sends recommended properties, schedules automated reminders, handles documents, supports multiple WhatsApp numbers per office or user group, and maintains complete conversation history. Target user: real estate agencies that need auditable, multi-agent WhatsApp communication tied directly to CRM client records.
• AI Assistant (Asistente IA) Intelligent AI assistant accessible via WhatsApp that works directly on real agency CRM data. Users can query the agenda, list properties, create visits and tasks, generate marketing reports in PDF, consult invoicing and operations, and link documents received via WhatsApp to CRM records — through text or voice. Target user: real estate agents and managers running their operation from a mobile device.
• AI Agent (Agente IA) for Lead Qualification Autonomous AI agent that qualifies inbound leads 24/7 from property portals, agency websites, and social media via web chat and WhatsApp. Uses configurable templates for sale, rental, and transfer operations, escalates qualified leads to human agents with full context, and operates natively inside the CRM without external chatbot tools.
• Home Staging Virtual AI-powered virtual home staging module that transforms empty or outdated property photos into attractive, modernized spaces using generative AI. Multiple visual styles are supported, renovations are produced in seconds, and before/after sliders can be published directly to the agency website and portals. Target user: real estate agents needing fast, low-cost listing presentation without third-party staging services.
• Action Plans (Planes de Acción) Workflow automation module that lets real estate agencies design custom procedures, personalize their commercial methodology, and automate repetitive tasks. Supports both manual and automatic execution. Target user: agency owners and operations managers who need consistent execution of their sales methodology across the team.
• Property Valuator (Valorador de Viviendas) Property valuation module that generates branded valuation reports with property summary, zone average prices, comparable witnesses, and market analytics. Backed by the Residelia data partnership, which provides historical changes, withdrawn listings, closure records, and broker information. Target user: real estate agents producing pricing opinions for owners and buyers.
• Virtual Phone System (Centralita Virtual) VoIP virtual switchboard integration that automatically identifies incoming callers, pulls up their CRM history of demands and properties, and creates follow-up tasks and activities in real time. Target user: agencies that want phone interactions tied directly to CRM records without manual logging.
• Advanced Digital Signature (Firma Digital Avanzada) Digital signature module integrated with Firmafy that lets clients, agents, and counterparties sign contracts, visit reports, and other documents with legal validity via mobile. Documents can be sent via email or WhatsApp and the entire signing process is tracked inside the CRM.
• VeriFactu Billing Module AEAT-certified electronic invoicing module compliant with Spain's VeriFactu system under Real Decreto 1007/2023. Issues draft and definitive invoices, supports multi-company and multi-self-employed billing, digitally signs invoices with hash-chained record keeping, and submits them to the Spanish Tax Agency (AEAT) automatically. Mobilia holds AEAT Social Collaborator status and can submit on behalf of clients without requiring their digital certificate.
• Client Private Area (Espacio Cliente) Private client portal where property owners and seekers get real-time visibility into agency activities: property management status, lead reports, conducted visits, matching properties, visit requests, and document exchange via mobile. Target users: agencies seeking transparency and reduced inbound call volume from clients.
• Time Control (Control Horario) Employee time and attendance tracking module built into the CRM with no external apps required. Supports flexible schedules, group-based and office-based configurations, absence management, weekly validation, and monthly attendance reports for compliance with Spanish labor regulations.
• Mobile App (App Móvil) Native iOS and Android mobile applications that give agents full CRM access from anywhere. Includes visit management, time tracking, client access, and document handling features designed for field-based real estate work.
• Real Estate Websites (Páginas Web) Website builder for real estate agencies that integrates with the CRM. Agencies get property listings, search functionality, and automatic property publishing to their public site. Marketed as included at no additional cost with the CRM subscription.
• Prospecting and Capturing Module Property prospecting tool that monitors major Spanish real estate portals through the Residelia data partnership. Agencies draw areas on a map, set filters, receive alerts for new listings by zone and characteristics, and import matching properties directly into the CRM portfolio.
• Mobilia Public API REST API documented via Swagger that lets external systems query and manage properties, clients, contacts, leads, visits, tasks, and documents. Designed as the integration backbone for property portals, agency websites, forms, no-code tools (Zapier, n8n), AI chatbots, and internal tools developed by each agency.
• MCP (Model Context Protocol) Model Context Protocol integration that connects the Mobilia CRM with AI models and AI agents. Lets AI agents query CRM data (properties, clients, visits, leads, invoicing) and execute concrete actions through natural language. Functions as the connective layer for AI-driven automation and external agentic workflows.
• VerifiCAE Specialized software for CAE (Coordinación de Actividades Empresariales) management in property communities. Automates documentation workflows, validates insurance and risk-prevention certificates, and ensures regulatory compliance for property administrators.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability11 records

Feature13 records

Partnerships

Four partnerships are on record, tiered core.

• ResideliacoreTechnology or IntegrationData partnership providing comprehensive property market data including historical changes, withdrawn listings, registry closure data, and broker information. Enables Mobilia's property valuation tool with real-time comparables from major property portals.
• ZapiercoreTechnology or IntegrationIntegration allowing agencies to connect Mobilia CRM with thousands of applications including Google Calendar, Mailchimp, Webflow, WordPress, and Google Drive. Enables automated workflows without coding.
• WhatsApp Business API (Meta)coreTechnology or IntegrationOfficial WhatsApp Business API integration enabling centralized messaging, automated property sending, reminders, and document handling directly within the CRM platform.
• ChatGPT / OpenAIcoreTechnology or IntegrationIntegration with ChatGPT for automated property descriptions, multilingual translations, email improvements, and automatic blog post generation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inmovilla: Inmovilla is one of the largest Spanish real estate CRMs, offering property management, lead tracking, and portal publishing for agencies of all sizes in Spain. It is the most direct Spanish-market competitor to Mobilia.
• Real Geeks: Real Geeks is a real estate lead generation and CRM platform popular among agents in the US and Canada. Comparable to Mobilia's combined portal-website + CRM + lead qualification offering for real estate professionals.
• Witei: Witei is a Spanish cloud CRM built specifically for real estate agencies, offering similar property, lead, and workflow features. It competes directly with Mobilia in the Spanish SMB and mid-market agency segments.
• PropertyBase: PropertyBase is a CRM and marketing automation platform purpose-built for real estate brokerages, originally on Salesforce. It directly mirrors Mobilia's vertical CRM + marketing automation thesis for real estate.
• Follow Up Boss: Follow Up Boss is a leading US-focused real estate CRM focused on lead routing, follow-up automation, and integrations. Comparable to Mobilia for its lead-management-first vertical CRM approach in real estate.
• Apimo: Apimo is a European-focused real estate CRM and property management software used by agencies across multiple countries. Comparable to Mobilia in its real-estate-specialized CRM positioning, though with broader European geographic reach.

Broad incumbents

• Salesforce Real Estate Cloud: Salesforce offers enterprise CRM with real estate and property management capabilities as part of its industry clouds. It is a broad incumbent that competes with Mobilia for large Spanish networks and franchises.
• HubSpot: HubSpot is a broad CRM and marketing automation platform that increasingly targets verticals including real estate. Its free/lower-tier CRM creates price competition for Mobilia's SMB segment in Spain.
• Pipedrive: Pipedrive is an SMB-focused sales CRM used by many small businesses including real estate agencies in Spain. It competes with Mobilia at the lower end of the Spanish market with simpler, less vertical-specific tooling.

Emerging players

• LionDesk: LionDesk is a real estate CRM emphasizing email/text automation and video email. It overlaps with Mobilia's email/marketing automation and AI communications modules for individual agents and small teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCljPzZhGOTlXoE07OEwt4wA

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilia