What aix Inc. does

aix Inc. is a Tokyo-headquartered mobile app growth marketing company founded in 2021 by Min Kyungjun (CEO) and Lee Minki (CSO), with Kim Juil as CTO, operating dual offices in Tokyo and Seoul to serve clients entering the Japan and Korea app markets. The company targets global app publishers, mobile game developers, and Korean brands seeking cross-border expansion into Japan, offering a full-funnel service portfolio that spans localization, ASO and SEO consulting, branding and PR, SNS and influencer marketing, paid user acquisition, and creative production. Core proprietary technology centers on the ASO Index SaaS platform (launched September 2023), which applies proprietary CJK morpheme analysis and a generative-AI/LLM keyword engine to analyze metadata, user reviews, and trends across 3M+ apps and 2M+ keywords daily in Japanese and Korean app stores.

The business operates a hybrid revenue model combining subscription SaaS (ASO Index, freemium with paid tiers), transaction-fee advertising through the Rocket A CPE platform (launched March 2025, targeting Japan's point-reward or 'poi-katsu' ecosystem), project-based professional services (bespoke marketing engagements), and managed influencer services (NEVER SNOOZE, launched February 2025). The go-to-market is sales-led and consultative, anchored by a free 30-minute initial consultation and supported by a network of 177+ global partners across technology, adtech, and influencer categories. Headcount is reported at 1-10, with the company relying on a lean core team supplemented by partner networks and a strategic investment from Delight Room (operator of the Alarmy app) in 2025. The company has been recognized with App Growth Awards 2024 (Social & Influencer Campaign), a 2023 ASO Company finalist position, and Lee Minki's inclusion in Business of Apps' 'App Leaders 100 of the Decade' in 2025.

Name

aix Inc.

Legal name

株式会社aix (エイ・アイ・エックス)

Website

https://aixinc.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

aix Inc. is a Tokyo- and Seoul-based mobile app growth marketing company that helps global app publishers and game developers enter the Japan and Korea markets through ASO, localization, paid user acquisition, influencer marketing, and the AI-powered ASO Index SaaS platform.

Ownership category

akta.pro rank

Product category

Mobile App Marketing Software and Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

App Store Optimization (ASO) & Organic App Growth (BPAFAJAL)

akta.pro secondary industry

App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)

Keywords

• App store optimization
• Mobile app marketing
• User acquisition services
• Influencer marketing Japan
• Localization services Korea

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. ASO Index SaaS Subscriptions: AI-powered ASO analysis tool offered as a subscription SaaS product. Supports keyword optimization, competitor analysis, creative comparison, and review analysis for apps targeting Japan and Korea. Revenue is generated through tiered subscription plans with free trial availability.
2. CPE (Cost Per Engagement) Advertising — Rocket A: CPE-based user acquisition campaigns leveraging Japan's unique point-site reward culture (poi-katsu). Advertisers pay per engagement action completed by users, with long-term CPE campaigns that acquire users who not only install but engage deeply with the service or make repeat purchases.
3. NEVER SNOOZE — Influencer & Social Media Marketing: SNS and influencer marketing service combining Megaphone (macro influencers), Microphone (nano/micro influencers), and Smartphone (account management) for brands targeting Japan and Korea. Revenue is service/project-based.
4. Bespoke Marketing Professional Services: Customized end-to-end marketing services including localization, ASO/SEO consulting, branding, social media strategy, user acquisition, creative studio, and PR. Services are tailored to client needs and priced on a project/contract basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

aix Inc. is a bespoke growth marketing company that helps global app publishers and game developers enter the high-value Japan and Korea markets. Its core offering combines an AI-powered ASO SaaS platform (ASO Index) with end-to-end managed marketing services including localization, ASO/SEO consulting, branding/PR, social media and influencer marketing, paid user acquisition (including Japan's point-reward CPE platform Rocket A), and creative production. The company is differentiated by proprietary Korean/Japanese morpheme analysis algorithms and a bicultural Korean-Japanese leadership team providing native-level market expertise.

Product overview

aix Inc. operates as a Bespoke Growth Marketing company offering a portfolio of AI-powered SaaS tools and managed marketing services. The core SaaS product is ASOindex, an all-in-one ASO analysis platform for Korean/Japanese/English app store optimization using generative AI and morpheme analysis. Adjacent products include Rocket A (Japan-focused CPE user acquisition platform) and NEVER SNOOZE (SNS & influencer marketing service). These tools are complemented by a suite of managed service modules covering Localization, ASO & SEO Consulting, Branding & PR, SNS & Influencer Marketing, User Acquisition (UA), and Creative Studio — enabling a full-funnel mobile marketing offering from app optimization through paid user acquisition and creative production.

Differentiator

Problem solved

Functional benefit

Brands

• ASO Index: AI-powered App Store Optimization analysis tool for Japanese and Korean markets
• Rocket A
• NEVER SNOOZE
• Rocket-A
• aixpost

Products and services

• ASO Index AI-powered App Store Optimization (ASO) SaaS platform that provides ASO-specific Korean/Japanese morpheme analysis, GPT-powered AI keyword suggestions, market trend analysis, creative and competitor comparisons, and review optimization via keyword cloud generation. Processes over 3 million apps and 2 million+ keywords daily. Offered as a self-serve subscription with free trial access.
• Rocket A Japan-focused CPE (Cost Per Engagement) user acquisition platform for mobile and game developers. Leverages Japan's unique poi-katsu point-reward culture to acquire users who install and engage deeply with services, with long-term campaigns driving repeat purchases.
• NEVER SNOOZE SNS and influencer marketing service targeting Japan and Korea markets, structured around three pillars: Megaphone (macro influencer campaigns), Microphone (nano/micro influencer viral amplification), and Smartphone (brand social account management on X/Twitter and Instagram).
• Localization Services Multi-language translation and culturalization service for apps, games, websites, and marketing materials. Supports 50+ client partners and 10+ languages, including text translation, cultural adaptation, and full web/app/game localization (UI, graphics, voiceover, game mechanics).
• ASO and SEO Consulting App store and search engine optimization consulting covering keyword brainstorming and analysis, metadata creation, A/B testing, creative direction, review optimization, and SEO-focused content creation and media building.
• Branding and PR Brand image and market awareness enhancement service including media relations, event management, social media strategy, crisis communication, brand awareness advertising (TVCM, OOH, bus ads), and overseas PR for the Japan and Korea markets.
• SNS and Influencer Marketing Social media operations (X/Instagram), event planning, social listening, influencer matching and collaboration, and creator partnership campaigns to expand brand reach and engagement in Japan and Korea.
• User Acquisition Services Paid user acquisition service including media mix planning, long CPE campaigns via Japan's point sites, UA consulting, paid social ads (Facebook, Instagram, Google, X, TikTok), ASA, display and performance-based ads, and point-site advertising.
• Creative Studio Creative production service covering BI/BX design, video production, web design, performance creative, UX/UI design consulting, and playable ad creation for apps and games.

Quantifiable outcome

• Slopes (ski tracking app): 332% Weekly Active Users growth, 1,795% Downloads increase, 409% CVR increase in Japan
• +9 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AAA AgencycoreGTM or Marketing Partner · 20 January 2025aix partnered with AAA Agency, an international influencer marketing and special projects agency, to strengthen influencer marketing and brand advocacy across East and West markets. AAA Agency has worked with major clients including Wargaming, NCSoft, and Lilith Games, and reached 28 million people with campaigns in 2024. The partnership combines AAA Agency's global influencer network with aix's data-driven market strategies for Japan and Korea.
• AppticaminorGTM or Marketing Partner · 8 August 2024aix entered a strategic partnership with Apptica, a mobile ad intelligence and market analysis provider. The partnership leverages Apptica's mobile app analytics data for market trend, user behavior, and competitive analysis content, while ASO Index benefits from the extended market intelligence capabilities. Apptica also gains exposure through aix's Japan and Korea market insights.
• LuniminorStrategic or Co-development Partner · 7 August 2024aix partnered with Luni, a French app developer known for innovative mobile services, to support Luni's market expansion into Japan. The partnership focuses on comprehensive marketing strategy execution tailored to Japanese users, including new application development support, direction, and pre/post-launch strategy. The two companies aim to establish a strong presence in the Japanese market.
• TomatominorStrategic or Co-development Partner · 22 April 2024aix formed a strategic partnership with Tomato, an AI technology company specializing in LLM and GAI R&D and project engineering. The partnership aims to solve complex business challenges for clients using AI, with aix providing AI adoption consulting, strategy, and learning data preparation, while Tomato handles system integration and backend development using its extensive SI and database insights.
• ADINNOVATIONminorChannel Partner/ Reseller/ Distributor · 24 January 2024aix entered a business partnership with ADINNOVATION, a specialized smartphone app promotion advertising company in Japan. The partnership focuses on promoting ASO Index adoption among Japanese app developers and startups, combining ADINNOVATION's advertising expertise with aix's AI-powered ASO capabilities to offer comprehensive user acquisition and ASO packages to the Japanese startup ecosystem.
• DESIGNSORIminorGTM or Marketing Partner · 14 June 2023aix formed a strategic partnership with DESIGNSORI, the organizer of Asia Design Prize (ADP) and K-Design Award, to support the marketing and promotion of Asia Design Prize in Japan. The partnership also aims to help Japanese enterprises and creators gain recognition in the international design community and strengthen ties between Japanese and Asian design industries.
• SusHi Tech Tokyo 2025minorGTM or Marketing Partneraix exhibited at SusHi Tech Tokyo 2025, Asia's largest startup conference held at Tokyo Big Sight, where it introduced its Rocket A marketing solution for the first time offline. The event attracted over 500 startups, 5,000+ business meetings, and 50,000+ visitors.
• Famima Print (FamilyMart)minorGTM or Marketing Partneraix partnered with FamilyMart's Famima Print service to support Japanese creators in selling original goods (photobooks, stickers) through FamilyMart's nationwide store network. This partnership expands the creator ecosystem that aix supports, opening new distribution channels for creators and influencers to monetize through physical goods.
• 済州大学校 RISE (AI Academic Partnership)coreStrategic or Co-development PartnerIn October 2025, aix signed an academic exchange and joint research agreement with Jeju National University RISE (Regional Innovation for Scholar Excellence) to advance AI-powered app marketing DX. The partnership covers joint research on AI-based app marketing (data analytics, ad optimization, performance prediction), talent exchange and education programs, joint seminars and workshops, and shared research resources — bridging Japan-Korea academic and industry ecosystems.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Phiture: Phiture is a mobile growth consultancy specializing in ASO, retention, and user acquisition for app publishers. It competes with aix's bespoke marketing services arm, offering similar consulting-style engagements to enterprise app publishers seeking growth in specific regional markets.
• AppFollow: AppFollow is an ASO and app marketing platform offering keyword tracking, review management, and competitor analysis tools. It competes directly with ASO Index in the app store optimization SaaS category, serving a similar customer base of app developers and publishers with comparable product features.
• Yodel Mobile: Yodel Mobile is a mobile marketing agency offering ASO, paid user acquisition, creative, and analytics services to app publishers. It is a direct competitor to aix in the mobile marketing services category, with comparable service modules and similar enterprise-to-mid-market customer targeting.
• AppRadar: AppRadar is an ASO platform providing app store optimization, keyword tracking, competitor monitoring, and review analysis tools. It is a direct competitor to ASO Index in the ASO SaaS category, serving a similar SMB and enterprise app publisher customer base.
• MobileAction: MobileAction is an ASO tool offering keyword optimization, competitor research, and app store analytics for iOS and Android. It is a direct peer to ASO Index in the ASO SaaS category with similar feature offerings targeting global app publishers.
• AppTweak: AppTweak is a leading App Store Optimization (ASO) tool with keyword tracking, competitor analysis, and market intelligence features. It is a direct competitor to aix's ASO Index SaaS platform, though AppTweak historically has broader multi-language support and a more established global presence, while aix specializes in CJK markets.
• SplitMetrics: SplitMetrics provides an A/B testing, ASO, and Apple Search Ads management platform for mobile app marketers. It competes with aix across both ASO tooling and user acquisition services, targeting the same mobile app publisher customer segment with overlapping feature sets.

Broad incumbents

• Sensor Tower: Sensor Tower is a major app intelligence and ASO platform offering market data, ad intelligence, and store optimization tools across all major markets including Japan and Korea. It is a broad incumbent competitor to aix's ASO Index, with much larger scale, more languages, and broader data coverage but less CJK-specific optimization depth.
• data.ai (formerly App Annie): data.ai is a major mobile app data and analytics platform providing market intelligence, advertising analytics, and competitive insights. It is both a customer of aix (data.ai Phone Guardian Korea campaign) and a broad incumbent competitor to ASO Index, with much larger scale and broader global coverage including Japan and Korea.
• Moloco: Moloco is a programmatic advertising and machine learning platform for mobile user acquisition and monetization. It competes with aix's Rocket A CPE platform in the broader Japan/APAC user acquisition space, though Moloco is a much larger incumbent focused on programmatic rather than point-reward advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@aixinc
• Facebookfacebook.com/aixinc.io

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aix Inc.