Communica

What Communica does

Communica Ltd (legal name KA Communica Ltd) is a B2B marketing agency specializing in lead generation and appointment-making services for enterprise IT vendors, system integrators, resellers, and distributors. Founded in 2022 in Limassol, Cyprus, through a rebrand of the prior NWComm brand that had operated since 2011, the company targets CIOs, CTOs, CSOs, and other IT decision makers across Central & Eastern Europe, the Baltic states, CIS & Georgia, and more recently the UAE. Its core offering consists of four professional service lines: (1) lead generation and appointment making via telemarketing and direct outreach; (2) LinkedIn lead generation through messaging and connection campaigns; (3) event registration and attendee acquisition for B2B conferences; and (4) B2B email marketing strategy and execution. The company also operates CIO Day Kazakhstan, a proprietary branded online conference for IT decision makers in Kazakhstan.

The underlying technology stack is human-driven rather than platform-based, relying on trained operators executing multichannel outreach (phone, LinkedIn, email, direct mail) supported by proprietary data lists containing more than 113,000 company records of IT decision makers across Europe and Eurasia, accumulated over 15+ years. No software-as-a-product, API, or SDK is offered. The team consists of four named professionals led by General Manager Kseniia Andreeva, with regional project management in Almaty, Kazakhstan.

The business model is professional services revenue on a project-based or multi-year retainer basis, with custom pricing scoped to project requirements, target audience size, geographic coverage, and campaign duration. Customer concentration spans enterprise IT vendors across multiple verticals (data storage, hardware, security, virtualization, analytics), with named logos including NetApp, Fujitsu, SAP CIS, Veeam Software, Commvault, Varonis, Supermicro, ASBIS, Juniper Networks, Vertiv, Citrix, Qlik, and Denodo. Distribution is direct via website lead forms, phone, email, and LinkedIn outreach, with no intermediary channel structure.

Name

Communica

Legal name

KA Communica Ltd

Website

https://communica.pro

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Communica Ltd is a Cyprus-based B2B marketing agency providing lead generation, appointment making, event registration, and email marketing services for enterprise IT vendors and integrators targeting CIOs and IT decision makers across Central & Eastern Europe, the Baltics, CIS, Georgia, and the UAE.

Ownership category

akta.pro rank

Product category

B2B Lead Generation Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Directory and Mailing List Publishers (51314), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), Event/Webinar Registration & Attendance Confirmation Calling (BPAAADAI)

Keywords

• B2B lead generation
• Appointment making services
• B2B event management
• IT marketing agency
• B2B email marketing

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Lead Generation Services: Project-based and retainer-based professional services for B2B lead generation, including appointment making with IT decision makers, telemarketing campaigns, and LinkedIn outreach. Services are typically scoped per project or as ongoing retainer engagements.
2. Event Management Services: Full-service and partial event management including attendee registration, venue coordination, PR support, design and print materials for IT conferences and webinars across Europe and Eurasia.
3. Email Marketing Services: Email marketing strategy development, design, copywriting, layout, sending personalized B2B emails and email blasts, with analytics on deliverability and performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Communica Ltd is a B2B marketing agency that runs telemarketing, LinkedIn, email and direct mail campaigns to schedule sales appointments between IT vendors and CIOs, CTOs and CSOs, and to drive registrations for IT conferences and webinars across Europe, the Baltics, CIS and Georgia. Service lines include Lead Generation & Appointment Making, LinkedIn Lead Generation, Event Registrations & Attendee Gaining, and B2B Email Marketing, delivered via project-based or retainer engagements using the firm's proprietary database of 113,000+ company records.

Product overview

Communica is a B2B marketing agency specializing in IT lead generation and appointment-making services for IT vendors, system integrators, resellers and distributors. The company offers four core service offerings: (1) Lead Generation & Appointment Making via telemarketing and direct outreach to IT decision makers; (2) LinkedIn Lead Generation leveraging professional network outreach and messaging; (3) Event Registrations & Attendee Gaining for conferences and webinars targeting C-level IT executives; and (4) Email Marketing in B2B encompassing strategy, personalized campaigns, design and analytics. Communica also organizes its own branded conference, CIO Day Kazakhstan, as a lead generation platform. The service model is human-driven, relying on trained operators, call scripts, proprietary data lists (113,000+ records), and multi-channel outreach (phone, email, LinkedIn). No software-as-a-product or platform is offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Generation & Appointment Making B2B telemarketing and appointment-making service that targets CIOs, CTOs, CSOs and other IT decision makers across Europe and Eurasia. Includes cold calling, target list creation, script development, lead qualification and scheduling of business meetings between IT vendors' sales teams and prospective customers.
• LinkedIn Lead Generation LinkedIn-based B2B lead generation service covering message scripting, technical setup, target data list creation, outreach via LinkedIn connect, messages and InMails, and lead qualification via telemarketing and email follow-up. Targeted at IT vendors seeking to reach IT decision makers on the LinkedIn platform.
• Event Registrations & Attendee Gaining B2B event registration service for CIO/CTO/CSO-level conferences and webinars, including target company list creation, call scripts, data lists of decision makers, telemarketing, personal email invitations, LinkedIn outreach, registration qualification, and post-event follow-up to arrange meetings for IT vendor clients.
• Email Marketing in B2B B2B email marketing strategy and execution service including personalized email campaigns to target audiences, content design and copywriting, technical setup, deliverability optimization and analytics with reporting on opens, clicks and conversions. Used to support IT vendor demand generation campaigns in Europe and Eurasia.
• CIO Day Kazakhstan Annual online conference organized by Communica dedicated to IT technologies for Kazakhstani enterprises, bringing together CIOs, CTOs, CDOs and IT decision makers. The event functions as a branded demand-generation platform that connects IT vendors with IT leadership across Kazakhstan and the wider CIS region.

Quantifiable outcome

• 90 marketing qualified leads (MQLs) and 68 sales qualified leads (SQLs) with 5% conversion rate from cold list for information security vendor case study
• +6 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Cloud24.kzminorGTM or Marketing Partner · 1 January 2024Cloud24.kz serves as a partner for CIO Day Kazakhstan 2024 event. Kazakhstan's corporate-level cloud provider offering IaaS, SaaS, BaaS, and S3 on their own infrastructure in data centers in Almaty and Astana. Partnership provides event sponsorship and joint marketing for the IT conference targeting Kazakhstani enterprises.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CIENCE: US-based B2B outbound sales and SDR agency delivering appointment setting, lead research and outbound campaigns to enterprise technology vendors — directly comparable in service mix (telemarketing, email, LinkedIn) and target customer (IT/SaaS vendors).
• SalesHive: B2B cold-calling, lead generation and appointment-setting agency serving SaaS and technology companies. Overlaps directly with Communica's core B2B appointment-making service and IT-vendor client base.
• Operatix: UK-based B2B pipeline-generation agency focused exclusively on enterprise technology vendors. Highly comparable in its dedicated IT-vertical specialisation and pan-European coverage.
• Belkins: B2B appointment-setting and lead-generation agency combining email outreach, LinkedIn and cold calling for technology and SaaS clients. Closely comparable operating model to Communica's core appointment-making service line.
• Martal Group: B2B sales agency providing lead generation, outbound sales and appointment setting to SaaS and technology companies. Comparable in both service model and enterprise-tech vendor focus.
• EBQ: US-based outsourced B2B sales, marketing and customer-success services firm. Directly comparable as a professional-services agency executing outbound campaigns and appointment setting for B2B technology clients.
• Acquirent: B2B outsourced sales agency providing lead generation, appointment setting and inside sales for technology and industrial vendors. Comparable operating model and enterprise-tech customer profile.

Emerging players

• LeadGenius: B2B lead-generation provider combining human researchers with AI/data tooling to deliver qualified prospect data and outreach. Comparable in end-deliverable (qualified leads for B2B tech) but competes with a more tech-enabled model.

Broad incumbents

• ZoomInfo: Dominant B2B contact-data and sales-intelligence platform. Not a direct services competitor, but its data assets increasingly enable in-housing of the targeting workflows that Communica currently performs for clients, and it competes for IT-vendor marketing budget at the data layer.

Regional players

• Salesupply: European-headquartered B2B sales-outsourcing and lead-generation firm with strong EMEA presence. Comparable in B2B appointment-setting and demand-gen services but primarily serves Western Europe rather than CEE/CIS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/communicamarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Communica