Macopedia
Macopedia is a Poznan-based digital transformation consultancy delivering B2B/B2C e-commerce, PIM (Akeneo, Ergonode, Pimcore), and enterprise CMS implementations for manufacturers, distributors, and omnichannel retailers across Central Europe and DACH.
- Company typePrivate
- Founded2012
- HeadquartersPoznan, Poland
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Macopedia does
Macopedia sp. z o.o. is a privately held digital transformation and software development consultancy headquartered in Poznan, Poland, operating since 2012 with a team of 80+ specialists. The firm delivers end-to-end B2B and B2C e-commerce, Product Information Management (PIM), and enterprise CMS implementations for manufacturers, distributors, wholesalers, and omnichannel retailers across Central Europe (primarily Poland and DACH/Germany), with select global enterprise engagements. Its core technology portfolio spans certified partnerships across competing platforms — OroCommerce, Magento, Adobe Commerce, Shopware on the commerce side; Akeneo, Ergonode, and Pimcore on the PIM side; TYPO3 and Contentful on CMS; and Odoo for ERP/CRM — supplemented by a proprietary Price and Promotion Engine for real-time individualized B2B/B2C pricing and integration modules for ERP, OMS, WMS, and marketplace systems (SAP, Comarch XL, BaseLinker, Allegro, Ceneo).
The company monetizes through professional services — pre-implementation analysis, consulting, platform implementation, customization, system integration, and ongoing maintenance — delivered via a sales-led, enterprise-field-sales motion that begins with a free consultation workshop and progresses through a structured 5-step engagement (workshop, transparent plan, pre-implementation analysis, implementation, maintenance) under project-based, multi-year contracts with quote-based pricing. Secondary revenue comes from technology licensing and implementation fees tied to third-party platforms, alongside nascent productized offerings (Price and Promotion Engine, B2B training) and thought-leadership content (B2B Master Class podcast, PIM Academy) that support top-of-funnel demand generation.
Macopedia serves enterprise and mid-market buyers across verticals including retail/fashion (LPP, Żabka, Selsey, Emanuel Berg, Oceanic, Sanplast), manufacturing (Kross, Rawlplug, Immergas, Swiss Rotors, Kross), healthcare (Neuca Group), logistics (Raben), education publishing (Pearson, Macmillan Education), and consumer products (Benefit Systems, Trefl). The firm's go-to-market combines direct enterprise sales, partner-driven referrals through technology vendors, and inbound content marketing, with a Clutch rating of 4.9/5 as the principal third-party credibility signal. AI capabilities exist at the feature level (OpenAI-based translation in Akeneo, AI-driven description generation in Ergonode, algorithmic pricing/recommendation in the Price Engine) but are not a core differentiator.
Macopedia firmographics
Firmographics- Name
- Macopedia
- Legal name
- Macopedia sp. z o.o.
- Website
- https://macopedia.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Macopedia is a Poznan-based digital transformation consultancy delivering B2B/B2C e-commerce, PIM (Akeneo, Ergonode, Pimcore), and enterprise CMS implementations for manufacturers, distributors, and omnichannel retailers across Central Europe and DACH.
- Ownership category
- akta.pro rank
Macopedia industry classification
Industry- Product category
- Digital Transformation & E-commerce Implementation Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
- akta.pro secondary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Macopedia is headquartered
LocationHeadquarters
- HQ city
- Poznan
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Macopedia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services - Implementation & Consulting: Macopedia generates revenue primarily through professional services including digital transformation consulting, pre-implementation analysis, B2B/B2C e-commerce platform implementation, PIM system implementations, system integrations, and custom software development. Services are delivered by a team of 80+ specialists across the full project lifecycle.
- Technology Licensing and Platform Implementation: Revenue from implementing and customizing third-party platforms including Magento, Adobe Commerce, OroCommerce, Shopware, Akeneo, Pimcore, Ergonode, TYPO3, and Odoo. The company acts as an implementation partner, earning fees for platform configuration, customization, and deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing following a structured 5-step collaboration process |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Macopedia product offering
Product offeringCore offering
Macopedia is a digital transformation consultancy that implements, customizes, and integrates B2B/B2C e-commerce platforms, Product Information Management (PIM) systems, enterprise CMS solutions, and ERP/CRM platforms for mid-market and enterprise clients. The company delivers end-to-end projects from consulting and pre-implementation analysis through deployment and ongoing support, and licenses its own Price and Promotion Engine for real-time individualized B2B/B2C pricing.
Product overview
Macopedia is a digital transformation company offering an integrated portfolio of e-commerce platforms, PIM systems, and CMS solutions. Their core offerings include B2B commerce platforms (OroCommerce, Magento, Adobe Commerce, Shopware) combined with Product Information Management systems (Akeneo, Ergonode, Pimcore) and content management (TYPO3, TYPO3 Headless, Contentful). The ecosystem is complemented by Odoo for ERP/CRM, the Price and Promotion Engine for dynamic pricing, and supporting services including system integrations, custom development, consulting, and educational resources like PIM Academy and B2B Master Class. This multi-platform approach enables end-to-end digital commerce solutions for B2B and B2C businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Price and Promotion Engine Real-time proprietary pricing and promotion management tool that calculates individualized prices for each product and customer, accounting for trade conditions, promotions, supplier price lists, margin targets, and customer-specific conditions. Supports omnichannel, cross-channel catalog and cart promotions and exposes pricing via REST API for integration with any e-commerce platform, with official integrations for Magento and Baselinker.
- B2B Platform Implementation Services End-to-end B2B e-commerce platform implementation services covering strategy, consulting, development, integration (ERP/CRM/WMS), and ongoing support, primarily delivered on OroCommerce, Magento, Adobe Commerce, and Shopware for manufacturers, distributors, and wholesalers.
- System Integration Services Integration solutions connecting ERP (Comarch XL, SAP, Microsoft Dynamics AX), CRM, WMS, PIM, and third-party e-commerce platforms using middleware and Enterprise Service Bus (ESB) for seamless data exchange and unified data flow.
- Custom B2B Sales Platforms and Agile Web Application Development Bespoke user experiences and full-cycle custom web application development for B2B sales using agile methodologies (Scrum, Kanban, Lean), modern frontend and backend stacks, and tailored self-care applications enabling customer self-service.
- E-commerce B2C Implementation Services B2C e-commerce implementation services for online retail covering platform development, optimization, performance review, omnichannel integration, and marketplace connectors (Allegro, Ceneo, Amazon, eBay, Facebook) for consumer-facing brands.
- Consulting and Digital Commerce Strategy Advisory services for digital commerce strategy, pre-implementation analysis, and technology selection for e-commerce, PIM, CMS, and broader digital transformation engagements.
- Fractional CTO Services Technology leadership and consulting services providing strategic CTO expertise on a fractional basis for organizations undertaking digital transformation initiatives.
- Magento Store Audit, Optimization, and Performance Review Magento 2 store audit, optimization, and performance review services for existing implementations, identifying bottlenecks and delivering improvement plans for live e-commerce sites.
- Magento to Shopify Migration Services Migration services moving merchants from Magento to Shopify, covering data transfer, design, integrations, and launch for e-commerce platform transitions.
- PIM Implementation Services (Akeneo, Ergonode, Pimcore) Implementation and integration services for Akeneo, Ergonode, and Pimcore Product Information Management platforms, centralizing product data, digital assets, and master data across multiple sales channels and languages, with over 100 PIM implementations delivered.
- TYPO3 and Headless CMS Implementation Services Enterprise CMS implementation services for TYPO3, TYPO3 Headless, and Contentful, supporting publishing, global corporate portals, knowledge bases, and PWA frontends for content-driven digital experiences.
- Odoo ERP and CRM Implementation Services Implementation, training, and customization services for Odoo open-source ERP and CRM, covering modules for e-commerce, CRM, accounting, invoicing, sales, point of sale, project management, MRP/WMS, HR, and inventory management.
Quantifiable outcome
- 100+ successful PIM implementations
- +4 more outcomes
Companies that use Macopedia
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Macopedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability6 records
Feature3 records
Macopedia partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and secondary.
- Adobe (Adobe Commerce)coreMacopedia is an Adobe Commerce Bronze Solution Partner, providing implementation, customization, migration, and integration services for Adobe Commerce (formerly Magento Commerce). The partnership provides early access to new features, updates, and comprehensive technical support.
- AkeneocoreMacopedia is an Akeneo Silver Partner and certified PIM implementation expert. The company has completed over 100 successful PIM implementations using Akeneo's platform for centralized product data management across multiple sales channels.
- OroCommercecoreMacopedia is a certified OroCommerce implementation partner specializing in B2B e-commerce platforms for manufacturers, distributors, and wholesalers. The partnership enables comprehensive B2B platform deployments including CRM, OMS, and ERP integrations.
- TYPO3 AssociationcoreMacopedia is a TYPO3 Association Silver Member and a leading TYPO3 and TYPO3 Headless implementation partner. The company provides CMS implementations, headless commerce solutions, and Progressive Web App (PWA) development using TYPO3.
- OdoocoreMacopedia is an Odoo Learning Partner and certified implementation expert for Odoo ERP and CRM. The partnership covers Odoo implementation across modules including e-commerce, CRM, ERP, accounting, invoicing, sales, point of sale, project management, and inventory management.
- PimcorecoreMacopedia provides Pimcore implementation services including Product Information Management (PIM), Digital Asset Management (DAM), Master Data Management (MDM), and Customer Data Platform (CDP) capabilities using Pimcore's open-source platform.
- ShopwaresecondaryMacopedia is a Shopware Business Partner providing B2C and B2B e-commerce implementations using the Shopware platform, supporting both enterprise and mid-market deployments.
- HyväcoreMacopedia is an official Hyvä Partner Agency providing frontend development services for Magento 2 Open Source and Adobe Commerce B2C and B2B using Hyvä Themes. Hyvä addresses frontend performance and user experience challenges with modern React-based themes.
- Vue StorefrontsecondaryMacopedia is a Vue Storefront Core Partner, providing headless commerce frontend implementations using Vue Storefront's open-source framework for composable commerce architectures.
- Comarch XLsecondaryMacopedia has built integration modules for Comarch XL ERP system, enabling seamless synchronization of product data, inventory levels, and order management between e-commerce platforms and Comarch XL.
- BaseLinkersecondaryMacopedia provides official BaseLinker integration with Magento and other e-commerce platforms for efficient sales management across multiple marketplace platforms simultaneously.
- SAPsecondaryMacopedia has experience integrating e-commerce platforms with SAP ERP systems, including implementations for Neuca Group (Apteline) where Akeneo PIM was integrated with SAP.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Macopedia competitors and assessment
Company assessmentDirect peers
- integer_net: German TYPO3 agency and e-commerce implementer with similar size and PIM/commerce service portfolio. Comparable TYPO3 Silver-tier membership and Adobe Commerce implementation focus targeting DACH mid-market and enterprise.
- b13: Boutique TYPO3 and headless CMS agency with similar size to Macopedia and analogous TYPO3 / TYPO3 Headless specialization targeting German and DACH mid-market and enterprise customers.
- BitBag: Polish e-commerce and PIM software house specializing in Pimcore, Sylius and Akeneo implementations for B2B and B2C. Operates in the same Polish IT services market with comparable vendor partnerships and customer segments.
- Strix: Polish digital agency providing e-commerce and CMS implementation services. Comparable in headcount and Central European mid-market/enterprise target customers across Magento and TYPO3 platforms.
- Wagento: Long-standing Magento / Adobe Commerce partner agency serving European B2B and B2C merchants. Directly comparable in capability stack including Magento, Pimcore, and ERP integrations like Macopedia's offering.
- comwrap: German digital agency specialized in Adobe Commerce (Magento) and Pimcore with similar PIM + e-commerce + integration scope. Direct competitor for DACH B2B enterprise clients with overlapping Adobe/Magento partner credentials.
Others
- Oro Inc. Vendor of the OroCommerce B2B platform that Macopedia implements. Comparable not as a competitor but as the platform vendor whose partner program partly drives Macopedia's B2B e-commerce delivery capability.
Broad incumbents
- aheadworks: Adobe Commerce / Magento extensions and professional services firm. Comparable as an Adobe partner for B2B/B2C e-commerce platform work but skewed more toward product/IP extensions than pure services.
- Atwix: Magento, Akeneo, and Pimcore implementation partner with global delivery. Overlaps with Macopedia across all three core platforms but operates from larger nearshore engineering centers.
- BelVG: Established Magento, Shopware and Pimcore e-commerce development agency with a broader international footprint. Overlaps with Macopedia's e-commerce platform implementation services but operates at a larger, multi-region scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Macopedia social profiles
Digital presenceMacopedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macopedia leadership team
Management profileNumber of profiles
Profiles5 records
Macopedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macopedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macopedia
What does Macopedia do?
Macopedia is a digital transformation consultancy that implements, customizes, and integrates B2B/B2C e-commerce platforms, Product Information Management (PIM) systems, enterprise CMS solutions, and ERP/CRM platforms for mid-market and enterprise clients. The company delivers end-to-end projects from consulting and pre-implementation analysis through deployment and ongoing support, and licenses its own Price and Promotion Engine for real-time individualized B2B/B2C pricing.
Is Macopedia a public or private company?
Macopedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Macopedia founded?
Macopedia was founded in 2012. It employs 101 to 250 people.
Where is Macopedia based?
Macopedia is headquartered in Poznan, Poland, in the Europe region.
How does Macopedia make money?
Two revenue lines are on record. Professional Services - Implementation & Consulting is the primary driver. The others are technology Licensing and Platform Implementation.
Who are Macopedia's main competitors?
Direct peers on record are integer_net, b13, BitBag, Strix, Wagento and comwrap. Oro Inc. is listed as an others. Broad incumbents are aheadworks, Atwix and BelVG.
Does Macopedia have an API?
Yes. The Price and Promotion Engine by Macopedia provides API integration for connecting with any e-commerce platform. It offers real-time price display via API integration. Official integrations are available for Magento and Baselinker. The API enables real-time price calculation and display, integration with ERP systems, and cross-channel catalog and cart promotions.
What industry is Macopedia in?
Macopedia's product category is Digital Transformation & E-commerce Implementation Services. Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms, with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 541511 and its SIC code is 7370.