Central Florida PowerSports

What Central Florida PowerSports does

Central Florida PowerSports is a privately held, multi-brand powersports vehicle dealership headquartered in Kissimmee, Florida, founded in 2003. The company operates as an authorized dealer for 14+ major powersports brands including Honda, Yamaha, Suzuki, KTM, Can-Am, Sea-Doo, Husqvarna, GasGas, CFMOTO, Stark, Arctic Leopard, Kayo, SSR, and Kawasaki. It sells new and pre-owned motorcycles, ATVs, UTVs/side-by-sides, personal watercraft, scooters, and e-bikes, with vehicle prices ranging from approximately $1,489 (entry-level Honda Navi) to $33,999 (Can-Am Spyder RT Sea-to-Sky). The company claims the rank of #1 Can-Am Spyder dealer nationally and has received multiple manufacturer awards including Honda Council of Excellence, PRO Yamaha Gold, and Sea-Doo Regional Dealer of the Year.

The business operates through a traditional dealership model combining a physical showroom, a service department staffed by 5 factory-certified technicians available 6 days a week, a parts and accessories department, and a finance department. Revenue is generated across four streams: one-time vehicle sales (retail and wholesale), professional service and repair work, parts and accessories sales (sold in-store, online via Shopify, eBay, and Amazon), and financing facilitation fees (including GAP, extended service contracts, tire and wheel insurance, and GPS tracking) arranged through OEM captive finance arms and third-party lenders. Distribution is primarily in-person at the Kissimmee flagship, supplemented by a Shopify e-commerce catalog, marketplace storefronts, and a wholesale dealer program at mypowersportsdealer.com. The company also operates under the MyPowerSports family brand with affiliated locations in Clearwater (West Coast PowerSports), Tampa (Tampa Bay PowerSports), and Sarasota (Sarasota PowerSports), and runs the Team #CFPS Racer Support Program offering tiered OEM parts pricing to active racers.

The technology stack is intentionally light: a Shopify-based e-commerce storefront, a separate wholesale platform, and a wholesale dealer program website. There is no disclosed AI, ML, or proprietary platform technology, and the differentiation rests on brand authorization breadth, certified multi-brand service capacity, and 20+ years of regional operating history. Leadership includes General Manager Jason Ennis, General Sales Manager Mansor Thomas, Finance Manager Chris Bronson, and Service Manager Rob Krewson. The company is family-owned by self-described genuine bikers, with no disclosed institutional investment, private equity backing, or M&A activity.

Name

Central Florida PowerSports

Legal name

Central Florida PowerSports

Website

https://centralfloridapowersports.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Central Florida PowerSports is a privately held, multi-brand powersports dealership in Kissimmee, Florida, founded in 2003. It sells new and pre-owned motorcycles, ATVs, UTVs, personal watercraft, and e-bikes from 14+ brands, and provides factory-certified service, parts, and financing to Florida retail consumers.

Ownership category

akta.pro rank

Product category

Powersports Vehicle Retail Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro industry

PRIMARYCRAMABAN

Motorsports & Powersports Gear & Accessories Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAOAJAJ

Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

Keywords

• Powersports vehicle dealership
• Motorcycle retail sales
• ATV and UTV dealer
• Personal watercraft sales
• Powersports service and parts

Headquarters

HQ city

Kissimmee

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned powersports vehicles including motorcycles, ATVs, UTVs, PWCs (personal watercraft), scooters, and e-bikes. Revenue from both retail and wholesale (dealer program).
2. Service and Repairs: Certified technician services for maintenance, repairs, and accessories installation. Includes warranty work and extended service contracts.
3. Parts and Accessories: Sale of OEM parts, accessories, and gear (helmets, apparel, GoPro, Fox, Shoei, HJC brands). Sold through in-store, eBay, Amazon, and online store.
4. Financing Services: Facilitates vehicle financing through partnerships with multiple lenders and financial institutions. Offers GAP, Extended Service Contracts, Tire & Wheel Insurance, and GPS Tracking products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Central Florida PowerSports is a multi-brand powersports dealership that sells new and pre-owned motorcycles, ATVs, UTVs/side-by-sides, personal watercraft (Sea-Doo), scooters, and e-bikes from 15+ major manufacturers including Honda, Yamaha, Suzuki, KTM, Can-Am, Sea-Doo, Husqvarna, GasGas, CFMOTO, Stark, Arctic Leopard, Kayo, and SSR. The dealership also provides factory-certified service and repair, genuine OEM parts and accessories (sold in-store and online), vehicle financing through multiple lender partners, and a Team #CFPS Racer Support Program that supplies OEM parts at cost-plus pricing to active racers.

Product overview

Central Florida PowerSports is a multi-brand powersports vehicle dealership operating from Kissimmee, FL since 2003, offering a comprehensive portfolio of new and pre-owned vehicles across five core product categories: Motorcycles (sportbikes, dirt bikes, motocross, cruisers, adventure, and youth models), ATVs (all-terrain vehicles), UTVs/Side-by-Sides (utility off-road vehicles), PWCs (Sea-Doo personal watercraft), and E-Bikes (electric bicycles and stability cycles). The company operates as an authorized dealer for 14 major brands including Honda, Yamaha, Suzuki, KTM, Can-Am, Sea-Doo, Husqvarna, GasGas, CFMOTO, Stark, Arctic Leopard, Kayo, and SSR. In addition to vehicle sales, the company provides factory-certified service and maintenance, genuine OEM parts and accessories (available through proprietary and marketplace channels), and financing services. The dealership has been recognized as the nation's #1 Can-Am Spyder dealer and holds multiple manufacturer awards including Honda Council of Excellence Awards, Sea-Doo Regional Dealer of the Year, Yamaha PRO Gold Dealership status, and Suzuki Top GSXR Selling Dealer recognition. The company also operates a racer support program with tiered membership benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Team #CFPS: Racer support program offering discounted OEM parts and benefits to active riders with tiered membership levels (Silver, Gold, Platinum)

Products and services

• Motorcycles (New and Used)
• ATVs (All-Terrain Vehicles)
• UTVs / Side-by-Sides
• Personal Watercraft (PWC)
• Can-Am Spyder and Ryker
• E-Bikes and Electric Powersports
• Used / Pre-Owned Vehicles
• Service Department
• Parts and Accessories
• Vehicle Financing Services
• Team #CFPS Racer Support Program

Quantifiable outcome

• Price match guarantee - lowest price policy
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Arctic LeopardcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Authorized dealership for Arctic Leopard e-Bikes. Full-line dealer plus genuine Arctic Leopard Parts and Accessories. Service department has Arctic Leopard Certified Technicians.
• StarkcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Authorized dealership for Stark Motorcycles. Full-line dealer plus genuine Stark Parts and Accessories. Service department has Stark Certified Technicians.
• SSRcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Authorized dealership since 2020 for SSR Motorcycles, ATVs, and UTVs. Full-line dealer plus genuine SSR Parts and Accessories. Service department has Certified Technicians.
• OEM Parts Manufacturers (Yamaha, KTM, Honda, Suzuki, Kawasaki, CFMOTO, Polaris, Can-Am, Sea-Doo)coreChannel Partner/ Reseller/ Distributor · 1 January 2013Racer Support Program partners with multiple manufacturers for cost-plus pricing on OEM parts for active racers. Includes industry best pricing, fast availability, free shipping at $100, and no re-stock fees.
• Extended Warranty Providers (Suzuki, Honda, Yamaha, Pinnacle)minorStrategic or Co-development Partner · 1 January 2013Extended service/warranty providers for new and used vehicles including Motorcycles, Scooters, Personal Watercraft, UTVs and ATVs. Coverage designed with low to no deductible and usable nationwide.
• GasGascoreChannel Partner/ Reseller/ Distributor · 1 January 2012Authorized dealership for GasGas powersports vehicles. Full-line dealer plus genuine GasGas Parts and Accessories. Service department has technicians able to service GasGas bikes.
• Can-Am (BRP)coreChannel Partner/ Reseller/ Distributor · 1 January 2003Authorized dealership since 2003 for Can-Am ATVs, Side-by-Side UTVs, Spyders, and Rykers. Has been recognized as #1 Can-Am Spyder dealer nationally. Service department has Can-Am Certified Technicians and BRP Master level technicians. Full-line dealer plus genuine parts and accessories.
• HondacoreChannel Partner/ Reseller/ Distributor · 1 January 2003Authorized dealership since 2003 for Honda Motorcycles, ATVs, UTVs, and scooters. Multiple Honda Council of Excellence Awards (2004, 2006, 2008, 2011, 2012). Service department has Honda Red Level Certified technician. Full-line dealer plus genuine parts and accessories.
• YamahacoreChannel Partner/ Reseller/ Distributor · 1 January 2003Authorized dealership since 2003 for Yamaha Motorcycles, ATVs, UTVs, Generators and Star Motorcycles. PRO Yamaha Certified Dealership. PRO Yamaha Gold Winner (2015, 2016). Multiple Top Performing Y.E.S. Dealer awards. Full-line dealer plus genuine parts and accessories.
• SuzukicoreChannel Partner/ Reseller/ Distributor · 1 January 2003Authorized dealership since 2003 for Suzuki Motorcycles, ATVs, and UTVs. Multiple TPC awards and recognized as National Top 40 Dealer (2012), Top GSXR Selling Dealer in U.S. (2006), Super Service Winner (2014). Full-line dealer plus genuine parts and accessories.
• Sea-Doo (BRP)coreChannel Partner/ Reseller/ Distributor · 1 January 2003Authorized dealership since 2003 for Sea-Doo Personal Watercrafts. Sea-Doo Regional Dealer of the Year (2015), District Dealer of the Year (2015), Sport Boat District Growth Award (2012), Watercraft District Dealer Award (2007). Service department has Sea-Doo Certified Technicians. Full-line dealer plus genuine parts and accessories.
• KTMcoreChannel Partner/ Reseller/ Distributor · 1 January 2003Authorized dealership for KTM Motorcycles. Full-line dealer plus genuine KTM Parts and Accessories. Service department has KTM Certified Technicians.
• HusqvarnacoreChannel Partner/ Reseller/ Distributor · 1 January 2003Authorized dealership for Husqvarna Motorcycles. Full-line dealer plus genuine Husqvarna Parts and Accessories. Service department has Husqvarna Certified Technicians.
• CFMOTOcoreChannel Partner/ Reseller/ Distributor · 1 January 2003Authorized dealership for CFMOTO Motorcycles, ATVs, and UTVs. Full-line dealer plus genuine CFMOTO Parts and Accessories. Service department has CFMOTO Certified Technicians.
• KayocoreChannel Partner/ Reseller/ Distributor · 1 January 2003Authorized dealership since 2003 for Kayo ATVs, Side-by-Side UTVs, and motorcycles (including pit bikes). Full-line dealer plus genuine Kayo Parts and Accessories. Service department has Kayo Certified Technicians.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MotoMember: Multi-brand powersports dealer in the Kissimmee/Orlando market offering motorcycles, ATVs, PWCs, and UTVs from similar OEM partners (Honda, Yamaha, Can-Am, Sea-Doo, KTM, Suzuki). Direct local competitor with overlapping brand portfolio and customer base.
• RideNow Powersports: One of the largest multi-brand powersports dealer groups in the U.S. operating numerous locations across multiple states. Highly comparable to CFPS as a multi-brand, multi-location dealership platform carrying the same major OEMs (Honda, Yamaha, Kawasaki, Can-Am, Sea-Doo, Suzuki).
• A&S Powersports: California-based multi-brand powersports dealership carrying motorcycles, ATVs, UTVs, and PWCs from the same major OEMs. Operates multiple showroom locations with comparable sales/service/parts/finance structure.
• Columbia Powersports: Multi-location powersports dealership group operating multiple stores in the Southeastern U.S. Same multi-brand OEM strategy, similar service-and-parts flywheel, and similar customer financing offerings.
• GP Bikes: Florida-based multi-brand powersports dealership with locations in Fort Lauderdale and surrounding areas. Comparable multi-brand OEM portfolio (Honda, Yamaha, Kawasaki, Suzuki, Can-Am) and similar mix of new/used vehicle sales, service, and parts.

Emerging players

• Cycle Gear: National specialty retailer of motorcycle gear, helmets, apparel, and accessories with a strong physical store footprint. Comparable to CFPS in the gear/accessories and helmets segment (Fox, Shoei, HJC) but does not sell new vehicles or offer service.
• RevZilla: Major online-first motorcycle gear, parts, and accessories retailer (now owned by Backcountry). Comparable to CFPS on the parts/accessories side; competes in the e-commerce parts channel (where CFPS also sells via Shopify, eBay, and Amazon) but lacks physical vehicle sales and service.

Broad incumbents

• Polaris Inc. Major powersports manufacturer (Indian Motorcycle, Polaris off-road, Slingshot). Indirect comparison as the OEM that supplies several categories CFPS sells (UTVs, Indian motorcycles); represents both a supplier and a competitive threat if Polaris expands direct-to-consumer.
• BRP (Bombardier Recreational Products): Manufacturer of Can-Am and Sea-Doo — two of CFPS's flagship brands and the source of its #1 Can-Am Spyder ranking. Comparable as the dominant OEM behind a large share of CFPS revenue; relevant for understanding supplier concentration and direct-sales risk.

Regional players

• BMW Motorcycles of Tampa Bay: Florida-based authorized BMW Motorrad dealership serving the Tampa Bay market. Comparable as a regional Florida single-brand premium motorcycle dealer but with a more focused, premium-oem positioning than CFPS's broad multi-brand model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/centralfloridapowersports
• Xx.com/CFPowerSports

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Florida PowerSports