iPratico
iPratico is an Italian SaaS company providing an AI-integrated, modular restaurant management ecosystem (POS, kitchen display, online ordering, analytics, and payments) for SMB and mid-market hospitality businesses primarily in Italy.
- Company typePrivate
- Founded2009
- HeadquartersLecco, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What iPratico does
iPratico is an Italian private limited company (iPratico S.r.l.) founded in 2009 that provides an AI-integrated, modular restaurant management ecosystem targeting SMB and mid-market hospitality businesses primarily in Italy. The platform centers on iPratico Eat, a cloud-based POS and gestionale covering table management, reservations, orders, payments, inventory, staff scheduling, CRM, and loyalty programs, extended by more than ten specialized modules: iPratico Waiter (mobile order-taking on iPhone/iPad), iPratico Cook (kitchen display system), iPratico Cloud (analytics dashboards), EatUp Online (0% commission delivery and takeaway), EatUp In Store (QR-code table ordering), iPratico Menu (tablet self-ordering with multilingual digital menus), iPratico Kiosk (self-service totems), Digital Tip (digital tipping and reviews), FitBiz (staff performance), and PayST (click & collect ticketing).
The business model combines subscription SaaS for the Eat core and modular add-ons, one-time hardware sales (POS terminals, branded accessories, pre-configured Minimal and Supreme Kits), and transaction-based revenue from the EatUp Online platform, which charges 0% commission on orders. Distribution is direct-to-consumer via the ipratico.com website with demo booking, pricing request, and expert consultation contact forms, supplemented by the App Store and Google Play, the Apple Mobility Partner Program, industry exhibitions (Host Milano 2019 and 2023), and an active social media presence (#ipraticofamily). Pricing is quote-based and not publicly disclosed. The platform integrates with 25+ third-party systems spanning payments (PayPal, Nexi, Worldline, Apple Pay, Satispay, Ingenico, PostePay, Dojo), PMS providers (Mews, Protel, Sysdat Turismo, Slope, 5 Stelle, Hotel Runner, ASA Hotel), reservation and CRM (SevenRooms, The Fork, Plateform), inventory and ERP (Marketman, Uno ERP, Esolver), and AI (Olivia, Tomato AI).
iPratico claims first-mover status in mobile POS for the Italian Ho.Re.Ca. sector with the first cash management system on iPhone 3GS (October 2009) and the first restaurant management app on the App Store (September 2010), won the SMAU Innovation Award in 2010, and joined the Apple Mobility Partner Program in 2017. The company is founder/management-owned with no disclosed external funding, is led by CEO Domenico Palmisani, is GDPR-compliant, and operates primarily in Italy with international ambitions evidenced by the Worldline partnership and Host Milano presence. Revenue, headcount, and investor information are not publicly disclosed.
iPratico firmographics
Firmographics- Name
- iPratico
- Legal name
- iPratico S.r.l.
- Website
- https://ipratico.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iPratico is an Italian SaaS company providing an AI-integrated, modular restaurant management ecosystem (POS, kitchen display, online ordering, analytics, and payments) for SMB and mid-market hospitality businesses primarily in Italy.
- Ownership category
- akta.pro rank
iPratico industry classification
Industry- Product category
- Restaurant Management Software
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
- akta.pro secondary industries
- Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale (AFAIALAM), Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
Keywords
Where iPratico is headquartered
LocationHeadquarters
- HQ city
- Lecco
- HQ country
- Italy
- HQ region
- Europe
Markets served
iPratico business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- SaaS Subscription - Core Management Platform: Monthly/annual subscription to iPratico Eat restaurant management system with AI capabilities, table management, reservations, and integrated ordering
- Modular App Subscriptions: Individual apps (Waiter, Cook, Menu, Kiosk, Cloud, Digital Tip, FitBiz) available as add-ons to the core Eat platform, allowing restaurants to customize their ecosystem
- Cloud Analytics & Reporting: Real-time dashboard and KPI monitoring subscription for performance tracking, inventory management, and customer analytics
- Hardware Sales: Sale of compatible hardware including POS terminals, printers, cash drawers, scales, kiosks, and custom-branded accessories
- Hardware Packages: Pre-configured hardware kits including Minimal Kit (starter) and Supreme Kit (complete) for restaurant POS setup
- Custom Branded Accessories: Custom-branded items including tablet holders, fidelity cards, brand flyers, and promotional materials with QR codes
- Online Ordering (0% Commission): EatUp Online platform for takeout and delivery orders with 0% commission on orders (no marketplace fees), revenue from platform usage or transaction processing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | EatUp Online - 0% commission model |
| Other | One time/ perpetual license | Minimal Kit starter package |
| Other | One time/ perpetual license | Supreme Kit complete package |
| Unit Pricing | One time/ perpetual license | Custom branded accessories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
iPratico product offering
Product offeringCore offering
iPratico develops and sells modular restaurant management software for the Ho.Re.Ca. (Hotel, Restaurant, Catering) industry. Its core offering, iPratico Eat, is complemented by modules for waiter handhelds, kitchen displays, cloud back-office, online and in-store ordering (EatUp), digital menus, self-service kiosks, digital tipping, fitness business management (FitBiz), and payments (PayST). The company sells these solutions to restaurant operators in Italy.
Product overview
iPratico is an AI-powered ecosystem of restaurant management apps organized around the iPratico Eat core POS/gestionale, supplemented by front-of-house, back-of-house, online ordering, and analytics modules. The core iPratico Eat platform serves as the central nervous system managing tables, reservations, payments, inventory, and CRM across multiple venues. Front-of-house is served by iPratico Waiter (mobile order-taking on iPhone/iPad), EatUp In Store (QR-code table ordering), iPratico Menu (tablet self-ordering), and iPratico Kiosk (totem self-service). Back-of-house is coordinated via iPratico Cook (kitchen display system with voice commands). Online and hybrid channels are handled by EatUp Online (branded delivery/takeaway e-commerce) and PayST (click & collect ticketing). Business intelligence flows through iPratico Cloud dashboards, staff performance is managed via FitBiz, and customer tips and reviews are collected through Digital Tip. All modules are integrated into the single ecosystem and sync in real time with iPratico Eat.
Differentiator
Problem solved
Functional benefit
Products and services
- iPratico Eat iPratico's flagship restaurant management software suite for the Ho.Re.Ca. industry, integrating front-of-house ordering, kitchen, payments, and back-office workflows for restaurants, cafés, bars, and hotels.
- EatUp Online Online ordering platform that allows restaurant customers to place orders for delivery or pickup, integrated with the iPratico restaurant management back-office.
- EatUp In Store In-store digital ordering module that lets guests order and pay from their table or counter via the operator's own device or kiosk, connected to the iPratico suite.
- iPratico Kiosk Self-service kiosk software for unattended ordering and payment in restaurants and quick-service outlets, integrated with the iPratico ecosystem.
- iPratico Menu Digital menu product that allows Ho.Re.Ca. operators to publish and update menus electronically across in-venue screens, kiosks, and online channels.
- Digital Tip Digital tipping module that enables guests to tip service staff electronically at the point of payment, replacing cash tip handling.
- FitBiz FitBiz is a business management software offering in iPratico's portfolio aimed at fitness and related service operators.
- PayST Payment solution branded PayST that integrates payment acceptance with the iPratico restaurant management suite.
Quantifiable outcome
- 0% commission on online orders (vs 15-30% on food delivery aggregators)
- +4 more outcomes
Companies that use iPratico
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles1 record
iPratico technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability9 records
Feature9 records
iPratico partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core, flagship and minor.
- WorldlinecoreInternational payment technology partnership with Worldline for digital payment processing integration, providing secure transaction handling across all iPratico POS systems.
- Red BullflagshipStrategic collaboration with Red Bull providing opportunity for brand visibility and market expansion in the food service and events sector.
- Lariofiere Centro EspositivominorPartnership with Lariofiere exhibition center for trade show and event hospitality technology deployments.
- #solidarietà digitale Covid19minorDigital solidarity initiative during Covid-19 pandemic to support restaurants with digital tools for survival and adaptation.
- ApplecoreApple Mobility Partner Program membership, establishing iPratico as an official Apple mobility technology partner with access to enterprise mobility solutions.
- DeliverectcoreIntegration with Deliverect for managing delivery orders from third-party platforms, enabling bidirectional order flow between aggregators and iPratico POS.
- Sysdat TurismocoreIntegration with Sysdat Turismo PMS system for hotel and hospitality property management, enabling synchronized operations between front-of-house and back-office systems.
- SlopecoreCloud-based property management system integration for managing all operational aspects of hospitality facilities.
- 5 StellecoreCloud-native PMS integration for hotels, bed and breakfasts, and guesthouses, supporting multi-property restaurant operations.
- MewscoreHospitality management system integration that increases revenue and provides exceptional guest experiences, connecting hotel operations with restaurant POS.
- Hotel RunnercoreInnovative platform for sales management, activities, and distribution in hospitality properties with integrated restaurant operations.
- ProtelcoreHotel management software integration for all hotel types, focused on improving guest experience with connected restaurant operations.
- PayPalcoreDigital payment and money transfer service integration for secure online and in-person transactions through iPratico POS.
- NexicoreItalian PayTech partnership for digital payments infrastructure, building the future of digital payments in Italy for institutions, businesses, and consumers.
- PostePaycorePrepaid card payment integration for virtual and physical store transactions, expanding payment options for restaurant customers.
- IngenicocoreElectronic payment technology company providing connected and customized payment solutions integrated with iPratico systems.
- SatispaycoreMobile payment system enabling simple online and in-store money transfers and receipts at partnered venues.
- Apple PaycoreContactless payment system for purchases via Apple devices, enabling seamless tap-to-pay transactions at iPratico-enabled venues.
- DojocoreInnovative fintech platform accepting electronic payments through physical POS terminals.
- QodeupcoreFastest QR code payment solution for restaurant bills at the table with transparent commission structure.
- The Fork PAYcoreFirst QR code-based restaurant payment system, completely free for restaurants, integrated with The Fork reservation ecosystem.
- PlateformcoreTable reservation software custom-designed for the restaurant industry, allowing free booking at top restaurants with promotional offers.
- SevenRoomscoreReservation and guest experience platform helping restaurants increase sales, satisfy customers, and drive repeat visits automatically.
- MarketmancoreInventory management tool for managing stock, suppliers, orders, and menu pricing with integrated supply chain visibility.
- Tomato AIcoreAI-powered software monitoring restaurant numbers and helping increase profits through intelligent analytics and recommendations.
- Uno ERPcoreERP integration connected to iPratico POS system for accounting and inventory management.
- EsolvercoreComplete ERP management software for improving business processes with integrated restaurant operations.
- Olivia (AI)coreAI partner for food business margin analysis and real-time performance monitoring to increase profitability.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
iPratico competitors and assessment
Company assessmentRegional players
- CoverManager: CoverManager is a Spanish restaurant management software platform providing POS, reservations, online ordering, and delivery management primarily in Spain and Latin America. It is a close regional peer to iPratico in Southern Europe with similar SMB restaurant focus and comprehensive ecosystem approach.
- TheFork (Tripadvisor): TheFork is the leading restaurant reservation and dining booking platform in Europe (parent: Tripadvisor), and through TheFork PAY offers a QR-code payment solution that competes with iPratico's EatUp In Store. It is a peer in restaurant reservations and table-side payment, dominant in the European market where iPratico operates.
Broad incumbents
- Square for Restaurants (Block): Square for Restaurants is part of Block's broader commerce and payments platform, providing POS, online ordering, payroll, and marketing for restaurants. It is comparable as a multi-module restaurant management ecosystem with embedded payments, though it serves a much wider SMB portfolio beyond restaurants.
- Oracle MICROS: Oracle MICROS is the established incumbent in hospitality and restaurant POS, serving hotels, restaurants, and entertainment venues globally. It is comparable as a broad restaurant and hospitality technology suite, though it targets the enterprise tier rather than iPratico's SMB focus.
Direct peers
- Toast: Toast is the leading cloud-based restaurant POS and management platform in the US, offering a comprehensive ecosystem covering POS, online ordering, payroll, team management, and analytics. It is the most direct comparable to iPratico's full-stack restaurant technology approach, just at significantly larger scale and US-focused.
- TouchBistro: TouchBistro is an iPad-based POS system designed specifically for restaurants, providing front-of-house ordering, table management, payments, and integrations. Its iPad-first design philosophy and restaurant-specific focus closely mirror iPratico's mobile/waiter-led approach.
- Lightspeed Restaurant: Lightspeed Restaurant is a cloud POS and restaurant management system serving SMB and mid-market restaurants globally with table management, online ordering, and integrations. It is highly comparable to iPratico's iPratico Eat offering, with similar modular product positioning and broad payment integrations.
Emerging players
- GloriaFood: GloriaFood is an online food ordering and restaurant marketing platform offering commission-free direct ordering, table reservations, and POS integrations. It is comparable to iPratico's EatUp Online in the zero-commission online ordering space, with overlapping SMB restaurant positioning.
- Deliverect: Deliverect provides a SaaS platform that syncs online orders from third-party delivery platforms (Uber Eats, Deliveroo, Just Eat, Glovo) directly into restaurant POS systems. It is an integration partner of iPratico and competes in the restaurant order-management space, focused specifically on delivery channel aggregation.
- SevenRooms: SevenRooms is a CRM, marketing, and reservation platform for hospitality operators, providing guest data management, automated marketing, and booking. It is an integration partner of iPratico and competes in the restaurant CRM and loyalty space with overlapping functionality in reservation management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iPratico social profiles
Digital presenceiPratico compliance and trust
Trust signalCompliance1 record
iPratico financial estimates
Financial estimateRevenue estimate
Valuation estimate
iPratico leadership team
Management profileNumber of profiles
Profiles1 record
iPratico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iPratico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iPratico
What does iPratico do?
iPratico develops and sells modular restaurant management software for the Ho.Re.Ca. (Hotel, Restaurant, Catering) industry. Its core offering, iPratico Eat, is complemented by modules for waiter handhelds, kitchen displays, cloud back-office, online and in-store ordering (EatUp), digital menus, self-service kiosks, digital tipping, fitness business management (FitBiz), and payments (PayST). The company sells these solutions to restaurant operators in Italy.
Is iPratico a public or private company?
iPratico is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iPratico founded?
iPratico was founded in 2009. It employs 11 to 50 people.
Where is iPratico based?
iPratico is headquartered in Lecco, Italy, in the Europe region.
How does iPratico make money?
Seven revenue lines are on record. SaaS Subscription - Core Management Platform is the primary driver. The others are modular App Subscriptions, cloud Analytics & Reporting, hardware Sales, hardware Packages, custom Branded Accessories and online Ordering (0% Commission).
Who are iPratico's main competitors?
Regional players on record are CoverManager and TheFork (Tripadvisor). Broad incumbents are Square for Restaurants (Block) and Oracle MICROS. Direct peers are Toast, TouchBistro and Lightspeed Restaurant. Emerging players are GloriaFood, Deliverect and SevenRooms.
Does iPratico have an API?
No public API is recorded for iPratico.
What industry is iPratico in?
iPratico's product category is Restaurant Management Software. Its primary akta.pro industry code is AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators, with a secondary code of AFAIALAM, Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale. Its SIC code is 7372.