FFAIR

What FFAIR does

FFAIR is a privately held vertical SaaS company that provides exhibitor and sponsor management software to the events industry. Its platform unifies three modules — Exhibitor Tasks (deadline tracking and compliance workflows with automated reminders and approval routing), Exhibitor Manual (an interactive online manual replacing PDF-based event guides), and Exhibitor Shop (a multi-supplier e-commerce marketplace with single checkout, Stripe-powered split payments, and organiser-level commission) — on a web-based stack hosted on AWS (eu-north-1) and Google Cloud Platform (europe-west2). The product is sold via annual quote-based subscriptions to event organisers and is monetised through three layers: subscription fees, marketplace commissions set per supplier per show, and direct organiser sales of sponsorship packages and services through the Shop.

The company serves a three-sided market: event organisers (trade shows, conference producers, associations, agencies, and corporate event teams), exhibitors/sponsors who complete pre-show tasks and purchase stand goods and services, and event suppliers (furniture, AV, logistics, print, insurance) who list products on the Shop and receive immediate Stripe payouts. The platform exposes an open API and JSON feeds with native integrations to 18+ event-tech vendors including Cvent, HubSpot, Grip Events, Brella, Swoogo, ExpoPlatform, and Stripe, and supports a Recommended Supplier programme with 50+ vetted partners plus a free Certified Pro accreditation programme.

FFAIR was officially launched in 2020, is registered as FFAIR Ltd. in England and Wales (Company No. 11858071), and operates from Camberley, Surrey, UK (head office) and a US regional office in Tacoma, Washington. The company reports 140+ event team customers, 300+ events served, and 100,000+ exhibitors on the platform. FFAIR is founder-led — CEO Adam Jones has been in event technology since 2003 — with a leadership team spanning marketing, customer success, and product. The company has won Best Exhibition Technology at the Event Technology Awards in both London (2022) and US & Canada (2024), and is privately financed by individual investors (the three founders), with no disclosed institutional funding rounds.

Name

FFAIR

Legal name

FFAIR Ltd.

Website

https://ffair.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

FFAIR is a vertical SaaS platform that unifies exhibitor tasks, online manuals, and a multi-supplier e-commerce shop for event organisers, exhibitors, and event suppliers, with native integrations to 18+ event-tech vendors.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

All-in-One Event Registration & Event Management Suites (THAHAFAA)

akta.pro secondary industries

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF), Housing & Travel Booking + Registration (Integrated Event Housing) (THAHAFAH)

Keywords

• Exhibitor management software
• Event management platform
• Exhibitor sponsor portal
• Event e-commerce marketplace
• Exhibition management SaaS

Headquarters

HQ city

Camberley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: FFAIR operates primarily as a subscription-based SaaS platform for event organisers. Pricing is quote-based and tiered, with access to Exhibitor Tasks, Exhibitor Manual, and Exhibitor Shop modules. The platform targets enterprise event management teams with dedicated onboarding and customer success support.
2. Exhibitor Shop Commission: Event organisers using the Exhibitor Shop can set commission markups per supplier and per show, generating revenue on every order placed by exhibitors. Commission receipts are auto-generated monthly, and payments are distributed immediately via Stripe upon transaction completion.
3. Direct Organiser Sales: Organisers can sell their own products and services (including sponsorship packages) directly through the Exhibitor Shop, acting as suppliers themselves, enabling revenue generation independent of third-party supplier orders.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

FFAIR provides a subscription-based SaaS platform that helps event organisers manage exhibitor and sponsor administration across the full event lifecycle. The platform bundles three core modules: Exhibitor Tasks (deadline tracking with automated reminders and approvals), Exhibitor Manual (interactive online knowledge base replacing PDF manuals), and Exhibitor Shop (multi-supplier e-commerce marketplace with single checkout, Stripe-powered split payments, and organiser commission management). It is sold primarily to event organisers, agencies, associations, and corporate event teams.

Product overview

FFAIR is a unified exhibitor and sponsor management platform comprising three integrated modules: Exhibitor Tasks for managing exhibitor deadlines and information collection, Exhibitor Manual for housing event information and documentation, and Exhibitor Shop for e-commerce ordering. The platform serves event organisers, exhibitors, and suppliers through separate role-based portals with shared data and workflows. Additional offerings include FFAIR Certified Pro training accreditation and the FFAIR Recommended Suppliers programme.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibitor Tasks A task management module that enables event organisers to assign, track, and approve exhibitor and sponsor tasks with due dates, automated email reminders, conditional logic, multi-stage approval workflows, file uploads, and real-time reporting. Sold as a core module of the FFAIR platform to event organisers and their exhibitor/sponsor stakeholders.
• Exhibitor Manual An online exhibitor manual platform that consolidates all essential exhibitor information in one accessible, searchable, real-time-updated knowledge base with interactive A-Z navigation and media-rich content. Sold to event organisers as a core module of the FFAIR platform.
• Exhibitor Shop A multi-supplier e-commerce marketplace module that enables exhibitors to purchase stand equipment and services from multiple suppliers in a single Stripe-powered checkout, with organiser commission management, discount codes, and order tracking. Sold to event organisers as a core module of the FFAIR platform.

Quantifiable outcome

• 65% reduction in manual chasing of exhibitors for event managers
• +6 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability3 records

Feature6 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Lively Event Tech AgencycoreImplementation/ SI/ Consulting PartnerLively is FFAIR's trusted custom build partner and a leading independent full-service event tech agency. When internal resources are limited, Lively supports event organisers in selecting and managing the right tools and building best-in-class tech stacks using FFAIR's API, JSON feeds, and middleware platforms like Make.com.
• StripecoreTechnology or IntegrationStripe is integrated as FFAIR's payment processor, enabling PCI-compliant payment collection, automatic split payments between suppliers, and immediate fund distribution to supplier Stripe accounts upon transaction completion.
• HubSpotcoreTechnology or IntegrationHubSpot CRM integration for organiser and prospect contact data management. Also used as the AI platform that can be embedded via FFAIR's embeddable live chat feature.
• CventcoreTechnology or IntegrationNative integration with Cvent event management platform, connecting exhibitor management with event registration and attendance data.
• Emblem Events & ExhibitionsminorOthersFFAIR Recommended Supplier and FFAIR Certified partner. Supplier of exhibition design, build, and graphics services integrated with the FFAIR Shop platform.
• DBpixelhouseminorOthersFFAIR Recommended Supplier providing graphic design and exhibition graphics services. Pre-loaded onto FFAIR's Shop platform for quick inventory setup.
• Ability Furniture HireminorOthersFFAIR Recommended Supplier for furniture hire services, integrated with the FFAIR Shop.
• Air BusinesscoreOthersFFAIR's first dedicated event logistics partner, enabling exhibitors to manage freight, handling, and shipping directly through the FFAIR Shop in the same checkout as furniture, AV, digital signage, and sponsorship.
• Thorns GroupminorOthersFFAIR Recommended Supplier offering event equipment and furniture hire services integrated with the FFAIR Shop.
• ShowliteminorOthersFFAIR Recommended Supplier providing event AV, lighting, and production services through the FFAIR Shop.
• Sterling Event GroupminorOthersFFAIR Recommended Supplier for event production, logistics, and installation services integrated with the FFAIR Shop.
• EuropaminorOthersFFAIR Recommended Supplier for event furniture and exhibition stand services through the FFAIR Shop.
• Evolution DomeminorOthersFFAIR Recommended Supplier for inflatable event structures and dome installations through the FFAIR Shop.
• Exhibit3SixtyminorOthersFFAIR Recommended Supplier for exhibition stand design and build services, integrated with the FFAIR Shop.
• ExpoStarsminorOthersFFAIR Recommended Supplier for exhibition services and stand dressing.
• Generation ExhibitionsminorOthersFFAIR Recommended Supplier for exhibition stand and display services.
• Concept Furniture InternationalminorOthersFFAIR Recommended Supplier for furniture hire services.
• EventexminorOthersFFAIR Recommended Supplier for event furniture hire.
• LSFX ProductionsminorOthersFFAIR Recommended Supplier for AV, production, and special effects services.
• Whitespace GroupminorOthersFFAIR Recommended Supplier and parent company of Air Business for event logistics, freight, and handling services.
• Vento InsuranceminorOthersFFAIR Recommended Supplier for event insurance services, integrated with the FFAIR Shop.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bizzabo: Bizzabo is an event experience platform offering registration, exhibitor management, and engagement tools for B2B events and conferences. Closely comparable to FFAIR in serving enterprise event organizers with exhibitor and sponsor functionality.
• Swapcard: Swapcard provides event management, registration, exhibitor matchmaking, and networking tools for trade shows and conferences. Direct competitor in the exhibitor management and sponsor engagement space, serving similar enterprise event organizer customers.
• ExpoPlatform: ExpoPlatform is an event management platform with exhibitor portal, matchmaking, and lead capture tools. Native integration partner of FFAIR but also competes for the same exhibitor management use case at trade shows and B2B exhibitions.
• Map Your Show: Map Your Show provides event management technology including floor plans, exhibitor manuals, and registration for trade shows. Direct overlap with FFAIR's exhibitor manual and task management modules for trade show organizers.
• vFairs: vFairs offers event management and exhibitor booth software for trade shows, conferences, and virtual/hybrid events. Overlaps with FFAIR's exhibitor management and online manual functionality for trade show organizers.

Broad incumbents

• Eventbrite: Eventbrite is a broad event ticketing and management platform serving event organizers at scale. It overlaps with FFAIR's exhibitor and sponsor management use cases, particularly for consumer-facing events with exhibitor components.
• Cvent: Cvent is a large, established event management platform covering registration, venue sourcing, and exhibitor management. FFAIR integrates with Cvent natively while competing for the exhibitor management module — direct overlap in exhibitor/sponsor workflows for trade show organizers.

Emerging players

• Brella: Brella provides event apps, networking, and matchmaking for conferences. Native integration partner of FFAIR but addresses overlapping exhibitor engagement and sponsor visibility needs at mid-market events.
• Hubilo: Hubilo is a virtual and hybrid event platform with exhibitor management features. Competes for exhibitor/sponsor management workflows at B2B events, particularly those with virtual components.
• Swoogo: Swoogo is an event registration and management platform for B2B conferences. Integration partner of FFAIR with overlapping use cases around exhibitor data and sponsor information collection.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FFAIRchannel
• Facebookfacebook.com/61553013811428
• LinkedInlinkedin.com/company/ffair

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FFAIR