What PeriscoPe does

PeriscoPe is an Australian digital growth agency accelerator founded in 2016, operating from offices in Burleigh Heads (Gold Coast), Sydney, and Melbourne with a headcount of 11-50. The firm positions itself as an 'accelerator, not an agency,' delivering integrated digital marketing services to eCommerce, B2B, and lead-generation brands through eight service modules: Strategy & Planning, Paid Search (Google Ads and Microsoft Advertising), Paid Social, Web Development (Shopify Plus specialists since 2009 with capabilities across React, WordPress, and iOS/Android), SEO/AEO/GEO, Affiliates, Email & CRM (via Klaviyo), and an Investment service offering venture capital to digital-first businesses.

The company's underlying technology stack is built on partner platform integrations rather than proprietary infrastructure. PeriscoPe holds Premier partnerships with Google and Microsoft Advertising, certified Klaviyo Partner status, and an onshore Shopify Plus development team. The SEO service has been extended to include Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) for visibility across Google AI Overviews, ChatGPT, Perplexity, and Gemini. AI/ML usage is limited to campaign automation in paid search, with a stated human-in-the-loop operating model.

PeriscoPe generates revenue primarily through ongoing managed-service retainers and project-based consulting engagements. The Investment service adds a capital-deployment revenue stream alongside marketing fees, where the firm provides venture funding to digital-first brands. Customer segments are led by eCommerce brands (primary), with secondary reach into B2B and scale-up businesses seeking growth-stage capital. Named clients include Culture Kings, LSKD, Drool, Ksubi, Lego, Billini, Ascolour, Evolve Skateboards, Pacific Optics, Lack of Color, and Gold Coast - spanning fashion, activewear, pet, toys, beverages, eyewear, and skateboarding verticals, with multiple client relationships compounding over 3-7 year tenures. Pricing is quote-based and not publicly disclosed.

Name

PeriscoPe

Legal name

PeriscoPe

Website

https://thisisperiscope.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

PeriscoPe is an Australian digital growth agency accelerator (founded 2016, 11-50 staff, Gold Coast/Sydney/Melbourne) delivering integrated paid search, paid social, SEO/AEO/GEO, affiliates, email/CRM, Shopify Plus development, and venture capital services primarily to eCommerce brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Burleigh Heads

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Agency Services: Full-service digital marketing agency offering strategy, paid search, paid social, SEO, affiliates, email/CRM, and web development services to eCommerce brands. Revenue generated through ongoing retainer engagements and project-based consulting work.
2. Investment/Venture Capital: PeriscoPe has launched a venture investment fund providing capital for growing digital-first businesses, deploying capital alongside their marketing expertise.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

PeriscoPe is a digital growth agency accelerator delivering integrated services across strategy, paid search (Google Ads/Microsoft Advertising), paid social, web development (Shopify Plus), SEO/AEO/GEO, affiliate marketing, email/CRM (Klaviyo), and venture investment to eCommerce and digital-first brands. The company operates as a multi-channel digital marketing partner providing ongoing retainer engagements and project-based consulting to established brands. Services are sold directly by senior practitioners to client decision-makers without intermediary account management layers.

Product overview

PeriscoPe is a digital growth agency accelerator, not a product company. The offering consists of eight integrated service modules: Strategy & Planning, Paid Search, Paid Social, Web Development, SEO/AEO/GEO, Affiliates, Email & CRM (powered by Klaviyo), and Investment/financing services. These services work together as a unified digital marketing ecosystem—strategy and planning inform execution across paid channels (search and social), organic optimization (SEO/AEO/GEO), partnership channels (affiliates), customer retention (Email & CRM), and technical implementation (web development). The Investment service extends the offering by providing capital for client growth. PeriscoPe positions itself as an 'accelerator not an agency' focused on accelerating profitable growth through outstanding talent and leading tech.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Planning Senior team partners with client decision-makers to comprehensively plan business growth initiatives and digital marketing strategy in line with financial, marketing, and broader business objectives. Ranges from one-off strategy pieces, audits, and research projects through to ongoing consulting engagements.
• Paid Search Google Ads and Microsoft Advertising PPC management service. Requires specialist practitioners for structuring, connecting, scaling, and optimizing search activity for maximum performance around unique business profiles.
• Paid Social Social media marketing service across the changing landscape of social platforms. Offers paid social support with experimentation and testing grounded in fundamentals, with clear data and measurement.
• Web Development Custom eCommerce web development service specializing in Shopify Plus. Offers platform migrations and builds underpinned by UI/UX principles, with expertise in Shopify, React, WordPress, and iOS/Android development.
• SEO / AEO / GEO Search engine optimization service combining technical expertise with creative thinking, integrating Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) alongside traditional SEO into a single commercially focused organic strategy.
• Affiliates Affiliate marketing service for planning, launching, and scaling affiliate programs through quality partnerships. Dedicated internal team manages publisher networks across Australia, North America, and EU.
• Email & CRM Email marketing and CRM service with Klaviyo partnership certification. Focuses on customer engagement, retention, and personalized experiences.
• Investment eCommerce funding and financing service including venture investment fund for growing digital-first businesses, startup/scale-up capital raising, and funds deployment support planning.

Quantifiable outcome

• +250% Revenue YOY growth (Drool)
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Affiliate Networks & Publishers (Australia, North America, EU)coreChannel Partner/ Reseller/ DistributorPeriscoPe holds strategic partnerships with affiliate networks and publishers across Australia, North America, and the EU. They facilitate partnerships for clients with controlled, measurable growth central to their affiliate philosophy, helping brands navigate the affiliate landscape.
• GoogleflagshipTechnology or IntegrationPremier partnership with Google offering enhanced opportunities for support and development. PeriscoPe's paid search team leverages Google's advertising platform for client campaigns.
• Microsoft (Microsoft Advertising)coreTechnology or IntegrationLong-term premier partnership with Microsoft Advertising offering enhanced opportunities for support and development across search advertising.
• KlaviyocoreTechnology or IntegrationCertified Klaviyo Partner status, offering clients opportunities for customer engagement, retention, and personalized experiences through cutting-edge Email/CRM technology.
• A.N.D. (Agency Next Door)minorGTM or Marketing PartnerMarketing partner listed in the 'Our Partners' section of the website.
• Good ApplesminorGTM or Marketing PartnerMarketing partner listed in the 'Our Partners' section of the website.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wpromote: Larger US-based digital marketing agency with full-service media, SEO, and creative offerings across enterprise and mid-market. Overlaps with PeriscoPe's service stack but at significantly greater scale and broader portfolio.

Regional players

• GrowthOps: Australian-based digital growth consultancy offering marketing automation, paid media, and customer experience services. Comparable APAC peer with overlapping mid-market digital services focus.

Emerging players

• Bow & Arrow Digital: Australian Shopify Plus and digital marketing agency. Direct overlap on Shopify Plus specialization and eCommerce brand focus, making it a partial-vertical competitor in PeriscoPe's core niche.
• Studio Hawk: Australian SEO-specialist agency. Partial overlap as a channel-specific competitor in SEO (PeriscoPe's SEO/AEO/GEO offering), though narrower in scope than PeriscoPe's full-service model.
• OuterBox: US-based digital agency specializing in Shopify Plus, SEO, and PPC for eCommerce. Comparable in vertical specialization (Shopify Plus) and integrated growth model, though operating in North America.

Direct peers

• King Kong: Australian results-focused digital marketing agency offering SEO, PPC, and conversion optimization to mid-market and enterprise clients. Closely comparable in geography (Australia), service mix (paid media + SEO), and target segment (growth-stage eCommerce and B2B).
• Single Grain: US digital marketing agency known for SEO, paid media, and SaaS/eCommerce growth marketing. Comparable mid-sized agency with senior practitioner-led model and focus on measurable ROI outcomes.
• Megaphone Marketing: Australian digital marketing agency providing SEO, Google Ads, content, and web development for eCommerce and B2B. Comparable mid-size agency profile with Australian base and similar digital channel mix.
• Disrupt: Australian digital marketing and SEO agency offering PPC, SEO, social, and web design with a focus on performance outcomes. Comparable in geography, vertical focus (eCommerce), and digital-first service offering.
• WebFX: US-based full-service digital marketing agency specializing in SEO, PPC, CRO, and web development for mid-market and enterprise clients. Directly comparable in service breadth (paid + organic + web dev), full-funnel approach, and outcome-driven positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PeriscoPe
• LinkedInlinkedin.com/company/thisisperiscope

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PeriscoPe