Kolok
Kolok AG is a Swiss value-added distributor of presentation technology including touchscreens, whiteboards, and AV equipment from brands such as Legamaster and MAXHUB, serving over 600 trading partners and end customers across Swiss schools and businesses since 1965.
- Company typePrivate
- Founded1965
- HeadquartersKerzers, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Kolok does
KOLOK AG is a privately held Swiss value-added distributor of presentation technology, headquartered in Kerzers, Switzerland, and operating since 1965. The company distributes interactive touch displays, whiteboards, glassboards, projection screens, mounting solutions, visualizers, cameras, and complementary AV equipment on behalf of international brands including Legamaster, MAXHUB, Lumens, Da-Lite (Legrand), BalanceBox, Vistono, Roomours, Playroom, and SOWA. With a core staff of approximately 12 people, Kolok does not manufacture products; its value lies in curating a multi-brand portfolio, providing pre-sales consultation, technical support, training, and channel logistics for the Swiss market.
Kolok monetizes primarily through wholesale hardware distribution to a network of more than 600 specialized trading partners (AV, office equipment, IT, educational material, and home cinema resellers), augmented by direct project-based sales for larger enterprise and education installations. Pricing is hidden behind a B2B login on shop.kolok.ch, with monthly billing and a CHF 15 surcharge on orders under CHF 30. Go-to-market combines an enterprise field-sales team — project consultants covering German-speaking Switzerland, the Mittelland region (with key account coverage), and the French-speaking Romandie — together with the trading-partner channel and a self-service e-commerce shop. End-customer demand is concentrated in two verticals: schools undergoing digital transformation (primary, secondary, and higher education) and enterprises modernizing meeting rooms and conference spaces.
The company is owner-operated, with Michael Ludwig identified as Inhaber (owner) and project consultant. There are no external investors, no parent company, and no disclosed subsidiaries. Kolok has evolved its portfolio continuously, most recently adding premium wooden display furniture (Roomours, 2025), entry-level mounting solutions (Legamaster MOTION EASY, 2024), and refreshed LED wall variants (MAXHUB Raptor V3 Lite, 2025), indicating ongoing portfolio curation rather than wholesale pivots. The Swiss market remains the sole geography served.
Kolok firmographics
Firmographics- Name
- Kolok
- Legal name
- Kolok AG
- Website
- https://kolok.ch
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kolok AG is a Swiss value-added distributor of presentation technology including touchscreens, whiteboards, and AV equipment from brands such as Legamaster and MAXHUB, serving over 600 trading partners and end customers across Swiss schools and businesses since 1965.
- Ownership category
- akta.pro rank
Kolok industry classification
Industry- Product category
- Presentation Technology Distribution
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)
Keywords
Where Kolok is headquartered
LocationHeadquarters
- HQ city
- Kerzers
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Kolok business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution and Resale: Kolok operates as a Swiss distributor/reseller of presentation technology brands. They sell products to over 600 trading partners (specialized retailers) who then serve end customers in education and business sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | B2B wholesale pricing for registered trading partners |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Kolok product offering
Product offeringCore offering
Kolok AG is a Swiss specialty distributor of presentation technology products, supplying interactive touch displays, whiteboards, glassboards, mounting solutions, projection screens, LED walls, professional AV cameras, and related accessories to a network of over 600 trading partners and directly to schools and corporate clients across Switzerland. The company combines product distribution with project consulting, installation support, and training services for meeting rooms and educational environments.
Product overview
KOLOK AG is a Swiss distributor of presentation technology products since 1965, operating as a multi-brand reseller rather than a product manufacturer. The company distributes over 600 products from multiple international brands through more than 600 trade partners. The portfolio centers on interactive display solutions (Legamaster Evolve touchscreens, MAXHUB LED walls), mounting and display solutions (Legamaster MOTION mounting systems, BalanceBox, Roomours wooden display stands), visual presentation tools (Legamaster glassboards and whiteboards, Da-Lite projection screens), and professional AV equipment (Lumens visualizers, cameras, AV over IP). Products serve meeting rooms, classrooms, conference spaces, and creative environments in education and corporate sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Legamaster MOTION Mounting Solutions Premium mounting solutions for displays under the unified MOTION sub-brand, including electrically height-adjustable stands, wall mounts, and mobile solutions. Features LINAK columns, PIEZO/gyroscope anti-collision systems, and wood accessories. Designed for meeting rooms and boardrooms requiring high design standards.
- Legamaster Glassboards Premium matte glass writing surfaces made from 4mm tempered magnetic glass with satin finish. Available in multiple colors (Warm Gray, Sage Green, Chilly Lake, Cloud Dancer White) with 25-year warranty. Sizes 90x120cm, 100x150cm, 100x200cm with invisible mounting.
- Legamaster Evolve Touch Displays Interactive touchscreen displays for education and corporate environments. The Evolve series features interactive functions and Gynzy software integration for educational use. Can be combined with side panels and marker trays for hybrid digital-analog teaching.
- BalanceBox Display Mounts Height-adjustable display mounting solutions. BalanceBox 400 supports displays 23-43kg, BalanceBox 650II offers up/down height adjustment. Include universal VESA brackets and floor support accessories.
- Roomours Display Stands Mobile display stands made from solid wood (oak and ash) designed to integrate displays harmoniously into modern workspaces. Includes Front Row (compact tripod), Line Up (dual-sided), Chatterbox (large displays up to 100 inches), and Flip It (rotatable for 55-65 inch displays). Founded 2012 by designer Andreas Struppler, manufactured in southern Germany.
- Da-Lite Projection Screens Projection screens and surfaces including tensioned screens. Da-Lite provides large-format screens (440cm width mentioned in project references) for auditoriums and educational spaces. Part of Legrand AV.
- MAXHUB LED Walls and Displays Interactive LED walls and display solutions. Raptor Series V3 offers ultra-slim all-in-one LED walls. V3 Lite provides a cost-efficient variant for various installation sizes.
- Lumens Visualizers and Cameras Document cameras and visualizers for presentation and education. Complements the display and projection product ecosystem.
- Vistono Display Furniture Secure furniture solutions for interactive displays, providing safe housing and integration for touchscreens in educational environments.
- Classic Presentation Tools Traditional presentation tools including whiteboards, pinboards, flipcharts, and separation walls for meetings and education.
- AV-over-IP Solutions Audio and video distribution over IP networks for modern professional AV installations.
- OPS Computers OPS computers and computing modules designed for integration with professional displays and interactive solutions.
Quantifiable outcome
- Over 600 trading partners served across Switzerland
Companies that use Kolok
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Kolok technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kolok partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- LegamastercorePrimary brand partnership. Kolok distributes Legamaster products including touch displays (Evolve, Discover), whiteboards, glass boards, mounting solutions (MOTION series), and accessories in Switzerland.
- MAXHUBcoreDistributor of MAXHUB products including interactive displays and Raptor LED wall solutions in Switzerland.
- LumenscoreDistributor of Lumens digital optics products including visualizers and cameras in Switzerland.
- Da-Lite (Legrand)coreDistributor of Da-Lite projection screens and surfaces, part of Legrand AV, in Switzerland.
- BalanceBoxcoreDistributor of BalanceBox display mounting solutions including floor supports and VESA brackets in Switzerland.
- VistonocoreDistributor of Vistono furniture solutions for interactive displays in Switzerland.
- RoomourscoreNew brand partnership added to portfolio. Roomours produces mobile display stands from solid wood for modern workspaces. Founded 2012 by designer Andreas Struppler, manufactured in southern Germany.
- PlayroomminorDistributor of Playroom moderation and planning products in Switzerland.
- SOWAminorDistributor of SOWA audio products in Switzerland.
- CT PlanminorImplementation partner for Legamaster Evolve 2 installations in schools. CT Plan handles project implementation in collaboration with Kolok.
- AMADEUSminorRegional partner in the Rossens area who equipped 17 classrooms with Legamaster displays as part of the school renovation project.
- Berther Büromöbel GmbHminorRubigen-based office furniture company that serves as implementation partner for school modernization projects, integrating Legamaster displays and BalanceBox solutions.
- Greppin MultimédiaminorSwiss integration partner that designed and implemented the multimedia installation for Collège des Forges in La Chaux-de-Fonds, including Da-Lite projection screen.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Kolok competitors and assessment
Company assessmentBroad incumbents
- Midwich Group: UK-listed specialist AV distributor with a broad portfolio across displays, projection, and unified communications. Comparable as a larger multi-brand Pro-AV distributor, though operating at significantly greater scale across multiple European geographies.
- Ingram Micro: Global IT and electronics distributor with a large Pro-AV and display category. Comparable as a multi-brand distributor reaching resellers, but operates at vastly greater scale and breadth than Kolok's Switzerland-only footprint.
- TD SYNNEX: Global IT and AV distributor formed by the merger of Tech Data and SYNNEX. Comparable as a multi-brand distributor reaching resellers across multiple product categories, including Pro-AV and displays.
- Also Group: Swiss-headquartered, publicly listed IT/electronics distributor serving resellers across Europe with broad categories including displays. Comparable as a Switzerland-based B2B distributor, though Also operates far more broadly and at much greater scale.
- Exertis Pro AV (D&H): European Pro-AV division of Exertis covering displays, signal management, and conferencing solutions. Comparable multi-brand AV distribution model; operates broadly rather than as a Swiss-only niche specialist.
Regional players
- Habegger: Swiss event technology and presentation solutions provider based in Switzerland. Comparable as a domestic competitor in presentation and AV technology, with overlap on corporate and event customers in the same Swiss market.
Direct peers
- Kern & Stelly Medientechnik: German Pro-AV distributor representing brands such as Crestron, Sharp/NEC, and Lumens. Directly comparable to Kolok as a specialist AV distributor serving resellers and integrators with multi-brand presentation portfolios.
- EET Group: European value-added distributor with strong Pro-AV and display categories across the Nordics and broader EMEA. Comparable to Kolok as a multi-brand AV distributor serving resellers, though with much wider geographic coverage.
- Audio Pro Heilbronn: German Pro-AV distributor offering displays, professional audio, and presentation technology. Comparable multi-brand distribution model with similar customer base (resellers, integrators) in education and corporate segments.
- COMM-TEC GmbH: German Pro-AV distributor offering displays, mounting, conference and presentation technology from multiple brands. Closely matches Kolok's value-added distribution model for AV/presentation hardware in a German-speaking market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kolok social profiles
Digital presenceKolok financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kolok leadership team
Management profileNumber of profiles
Profiles11 records
Kolok funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kolok M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kolok
What does Kolok do?
Kolok AG is a Swiss specialty distributor of presentation technology products, supplying interactive touch displays, whiteboards, glassboards, mounting solutions, projection screens, LED walls, professional AV cameras, and related accessories to a network of over 600 trading partners and directly to schools and corporate clients across Switzerland. The company combines product distribution with project consulting, installation support, and training services for meeting rooms and educational environments.
Is Kolok a public or private company?
Kolok is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kolok founded?
Kolok was founded in 1965. It employs 11 to 50 people.
Where is Kolok based?
Kolok is headquartered in Kerzers, Switzerland, in the Europe region.
How does Kolok make money?
One revenue line is on record: product Distribution and Resale.
Who are Kolok's main competitors?
Broad incumbents on record are Midwich Group, Ingram Micro, TD SYNNEX, Also Group and Exertis Pro AV (D&H). Habegger is listed as a regional player. Direct peers are Kern & Stelly Medientechnik, EET Group, Audio Pro Heilbronn and COMM-TEC GmbH.
Does Kolok have an API?
No public API is recorded for Kolok.
What industry is Kolok in?
Kolok's product category is Presentation Technology Distribution. Its primary akta.pro industry code is EDAEAIAB, Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives). Its NAICS code is 44921 and its SIC code is 5045.