Flexmail

What Flexmail does

Flexmail (Flexmail nv) is a Belgian email marketing software company founded in 2000 and headquartered in Genk, Belgium, operating as a subsidiary of European online services group team.blue. The company provides a cloud-based email marketing platform built on European infrastructure, with a drag-and-drop email editor, marketing automation workflows, an integrated marketing CRM with dynamic segmentation, real-time reporting, forms and surveys, transactional email delivery, and a 4,000+ app integration layer via Zapier and a public REST API. Security and privacy posture is anchored by ISO 27001, ISO 27701, and ISAE 34002 certifications, with European data residency used as a GDPR-compliance differentiator.

The platform is sold primarily to small and medium-sized businesses in Belgium and broader Europe under a product-led growth motion, with a 30-day free trial (no credit card required) and content marketing, organic search, and a 5-week email marketing masterclass as primary demand channels. Subscription pricing is based on the number of contacts in the customer's database with unlimited email sending, and most functionality is bundled into the subscription. The company added AI features in 2026 (AI Copywriter, AI Subject Line Generator, and AI Email Translator) on a credit-based usage model, as part of a coordinated team.blue portfolio AI rollout. Named customers include a mix of Belgian and international brands across healthcare, banking, tourism, chemicals, and entertainment (TUI, Belfius, Bayer, AkzoNobel, Tomorrowland, Plopsa Group), alongside European mid-market and SMB accounts.

The business operates inside the team.blue group alongside Webnode, Macaly, and Metricool, and is not independently publicly funded or listed. No revenue, headcount, or profitability figures are disclosed in the available data. Flexmail is positioned as a regional SMB email marketing leader whose differentiation rests on European data residency and compliance certifications, ease of use, and bundled CRM/automation rather than advanced AI or pricing aggressiveness.

Name

Flexmail

Legal name

Flexmail nv

Website

https://flexmail.be

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Flexmail is a Belgian email marketing SaaS, founded in 2000 and owned by team.blue, offering a drag-and-drop editor, automation, CRM, and transactional email with European data hosting and ISO 27001/27701 certifications. It primarily serves small and medium-sized businesses in Belgium and broader Europe via a freemium trial and contact-based subscription pricing.

Ownership category

akta.pro rank

Product category

Email Marketing Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)

akta.pro secondary industries

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Email marketing software
• Marketing automation
• Marketing CRM platform
• Transactional email service
• GDPR email compliance

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Others

Revenue model

1. Email Marketing Software Subscription: Subscription-based pricing model where customers pay based on the number of contacts in their database. Unlimited emails can be sent regardless of plan. Pricing is transparent and fixed per month, with all Pro features available during the 30-day free trial.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Flexmail provides a cloud-based email marketing SaaS platform enabling businesses to design, send and automate email campaigns through a drag-and-drop builder, marketing automation workflows, marketing CRM, transactional email delivery, forms/surveys, landing pages, real-time reporting and AI-powered copywriting/translation. The platform is hosted on European infrastructure, targets GDPR-conscious organizations and is sold primarily on a contact-based monthly subscription with a 30-day free trial.

Differentiator

Problem solved

Functional benefit

Products and services

• Flexmail Email Marketing Platform Cloud-based email marketing SaaS platform for SMB and mid-market businesses, providing drag-and-drop email design, marketing automation workflows, marketing CRM with segmentation, forms and surveys, real-time reporting, interest-based targeting, landing pages and transactional email on a contact-based subscription with a 30-day free trial.
• Transactional Email Service Service for sending transactional emails such as order confirmations and password resets, with clear documentation, high deliverability and affordable pricing, keeping transactional emails separate from marketing campaigns for better inbox placement.
• Flexmail AI Tools Suite of AI-powered features including AI Subject Line Generator, AI Copywriter and AI Email Translator, trained on millions of emails and email marketing best practices, available across subscription plans with credit-based usage to create better emails faster.
• Flexmail API & Developer Tools REST API for developers to build custom integrations and reporting solutions, including endpoints for campaign reporting, contact management and data export, with comprehensive documentation at api.flexmail.eu.
• AI Copywriter AI-powered email content generation tool that creates professional email copy from user specifications about message and style, incorporating email marketing best practices including clear structure, scannable paragraphs, effective calls-to-action and appropriate tone.

Quantifiable outcome

• Professional email campaigns created in minutes without technical skills
• +1 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ZapiercoreTechnology or IntegrationZapier integration enables Flexmail users to connect with over 4,000 applications including Salesforce, Teamleader, Zoho, WordPress, Gmail, and Google Sheets. Users can build custom automated workflows without coding, automatically syncing contact data and triggering actions across their business tool ecosystem.
• team.bluecoreStrategic or Co-development Partnerteam.blue is the parent company of Flexmail and other brands (Webnode, Macaly, Metricool). The AI features in Flexmail are part of a group-wide AI rollout across team.blue brands, built on shared European infrastructure with ISO 27001 and ISAE 34002 certifications.
• IAB BelgiumminorOthersIndustry association membership for Belgian digital marketing companies, providing networking and standards alignment opportunities.
• FEWEBminorOthersBelgian Federation of E-commerce and E-marketing membership demonstrating industry credibility and participation in local digital marketing ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mailchimp: Mailchimp is the global SMB email marketing SaaS leader with drag-and-drop builder, automation, AI content tools, and a self-serve model. Directly comparable to Flexmail on product, target market, and PLG motion, though at much larger scale.
• Klaviyo: Klaviyo is a leading email and SMS marketing platform focused on ecommerce brands with deep segmentation and automation. Comparable on automation, segmentation, and SMB growth-stage customer profile, though ecommerce-vertical focused.
• Campaign Monitor (Marigold Engage): Campaign Monitor is an email marketing platform with drag-and-drop builder, automation, and personalization for SMBs and mid-market. Comparable on product surface and email-centric positioning.
• ActiveCampaign: ActiveCampaign offers email marketing, automation, and CRM for SMBs and mid-market with deep workflow builder. Directly comparable on automation, segmentation, and SMB-to-mid-market positioning.
• Brevo (formerly Sendinblue): Brevo is a European-based (France) email marketing and marketing automation SaaS platform targeting SMBs with transactional and marketing email, CRM, and AI features. Closely comparable to Flexmail on geography, customer profile, and product scope.
• GetResponse: GetResponse is an email marketing and marketing automation platform popular with SMBs in Europe, offering landing pages, webinars, and automation. Comparable product mix and European SMB focus.
• Mailjet: Mailjet is a European (French) transactional and marketing email SaaS with an API-first and SMTP offering for developers and marketers. Comparable on European positioning and transactional/marketing email scope.
• ConvertKit (Kit): ConvertKit (now Kit) is an email marketing platform targeting creators and SMBs with automation and commerce features. Comparable on SMB/creator email positioning and PLG motion, though vertical-focused on creators.

Emerging players

• Moosend: Moosend is a smaller European email marketing and automation SaaS targeting SMBs with drag-and-drop, automation, and landing pages. Comparable on SMB email positioning and European footprint, but at a smaller scale than Flexmail.

Broad incumbents

• HubSpot Marketing Hub: HubSpot offers a broad marketing platform including email marketing, automation, CRM, and AI tools as part of a wider suite. Overlaps with Flexmail on email/automation/CRM but is a broad incumbent rather than a specialized email vendor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/flexmail_be
• YouTubeyoutube.com/channel/UCiF0cctrfP6Q0QOvrzO7iXA/feed
• Facebookfacebook.com/Flexmail
• LinkedInlinkedin.com/company/flexmail
• Instagraminstagram.com/flexmail

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flexmail