Pole Position Marketing

Digital Marketing Servicespolepositionmarketing.com

Pole Position Marketing, operating as TKG (The Karcher Group), is a Northeast Ohio digital agency founded in 1997 that delivers web design, digital marketing, HubSpot implementation, managed IT, and AI services to enterprise and mid-market B2B clients.

Company typePrivate
Founded1997
HeadquartersUniontown, United States
Headcount1–10
GTM typeB2B
OfferingServices

What Pole Position Marketing does

Pole Position Marketing operates commercially as TKG (The Karcher Group), a privately held, Northeast Ohio-based digital agency founded in 1997 and headquartered in North Canton, OH. The firm delivers an integrated service portfolio spanning custom web design and development across five CMS platforms (HubSpot, WordPress, Umbraco, Shopify, Drupal), digital marketing (SEO, PPC, content, social, marketing automation), managed IT services (VoIP via 3CX Silver Partnership, hosting, IT strategy), HubSpot implementation across all four Hubs, creative production, and AI Development and AI IT Support services. As a HubSpot Platinum Partner, Microsoft Partner, and Google Partner, TKG's technology stack is platform-mediated rather than proprietary, with the firm acting as an implementation and managed-services layer atop third-party ecosystems.

The company's business model combines one-time web design project revenue, recurring digital marketing and managed IT subscriptions, and professional services for HubSpot onboarding and administration. GTM is sales-led and consultative, anchored by a Sync Up meeting that funnels prospects through a documented Strategy, Lift & Launch, and Review cycle; top-of-funnel demand is generated via SEO, content marketing, a Free Website Grader, and an active multi-channel social presence. The customer base is anchored by enterprise and mid-market B2B logos including Goodyear, US Acute Care Solutions, American Gem Society, MAC Trailer, Gregory Industries, and G&W Equipment, with an average client tenure of 11+ years — a metric the firm uses as its principal commercial proof point. The firm operates without disclosed outside investors, parent entities, or M&A activity and is founder/operator-led under CEO Stoney deGeyter.

Pole Position Marketing firmographics

Firmographics

Name: Pole Position Marketing
Legal name: The Karcher Group
Website: https://polepositionmarketing.com
Company type: Private
Founded year: 1997
Operating status: Operating
Headcount range: 1–10 employees
Short description: Pole Position Marketing, operating as TKG (The Karcher Group), is a Northeast Ohio digital agency founded in 1997 that delivers web design, digital marketing, HubSpot implementation, managed IT, and AI services to enterprise and mid-market B2B clients.
Ownership category
akta.pro rank

Pole Position Marketing industry classification

Industry

Product category: Digital Marketing Services
NAICS: Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Services (8741)
akta.pro industry: PRIMARYBPAFAKAA
B2B Demand Generation & Lead Nurture Agencies
Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

Keywords

Digital marketing services
Web design development
Managed IT services
HubSpot solutions
Creative branding services

Where Pole Position Marketing is headquartered

Location

Headquarters

HQ city: Uniontown
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Pole Position Marketing business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Web Design Services: Custom website design and development services across multiple CMS platforms including HubSpot, WordPress, Umbraco, Shopify, Drupal, and enterprise solutions
Digital Marketing Services: Ongoing digital marketing services including SEO, PPC advertising, content marketing, social media marketing, and marketing automation
IT Services: Managed IT services, IT strategy consulting, VoIP phone services, platform services, and web hosting
HubSpot Services: HubSpot onboarding, Sales Hub support, Marketing Hub support, Content Hub support, Service Hub support, and HubSpot admin services

Pricing tiers

Model	Billing	Price
Subscription	Annual	Custom quote-based pricing

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Pole Position Marketing product offering

Product offering

Core offering

Pole Position Marketing (operating as TKG/The Karcher Group) is a full-service B2B agency delivering website design and development across multiple CMS platforms (HubSpot, WordPress, Umbraco, Shopify, Drupal), digital marketing services (SEO, PPC, content marketing, social media, marketing automation), managed IT services, and creative services (branding, video, photography). The firm also provides HubSpot implementation and ongoing admin support as a Platinum Partner, plus AI development and AI-enabled IT support services.

Product overview

Pole Position Marketing (operating as TKG/The Karcher Group) is an Ohio-based digital marketing agency offering an integrated portfolio of services. The core offering consists of Web Design & Development (including platform-specific variants for HubSpot, WordPress, Shopify, Umbraco, and Drupal), Digital Marketing (SEO, PPC, content, social media, marketing automation), Managed IT Services, and Creative Services (branding, video, photography). Add-on modules include HubSpot Services (supporting Sales Hub, Marketing Hub, Content Hub, and Service Hub), AI Development, and AI IT Support. The company operates as a full-service agency rather than a unified software platform, with individual service lines often built on third-party platforms (particularly HubSpot).

Differentiator

Problem solved

Functional benefit

Products and services

Web Design & Development Custom website design and development services covering e-commerce, lead generation, and enterprise applications across multiple CMS platforms for B2B and enterprise clients.
Digital Marketing Strategic digital marketing services including SEO, PPC advertising, content marketing, social media marketing, and marketing automation for business clients.
Managed IT Services Managed service provider offering hardware, software, and ongoing IT support for businesses.
Creative Services Branding, video production, photography, and print/traditional marketing services for business clients.
HubSpot Services Comprehensive HubSpot support including Sales Hub, Marketing Hub, Content Hub, Service Hub, onboarding, and admin services delivered as a HubSpot Platinum Partner.
AI Development Custom AI development services for building and implementing AI solutions for business clients.
AI IT Support IT support services incorporating AI capabilities for enhanced technical assistance.

Quantifiable outcome

Average 11+ years client partnership duration
+1 more outcomes

Companies that use Pole Position Marketing

Customer profile

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Pole Position Marketing technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Pole Position Marketing partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

HubSpotcoreTechnology or IntegrationHubSpot Platinum Partner - highest tier partnership level. TKG provides comprehensive HubSpot services including Sales Hub support, Marketing Hub support, Content Hub support, Service Hub support, HubSpot onboarding, and HubSpot admin services. The partnership badge is prominently displayed on their website.
EOS (Entrepreneurial Operating System)minorStrategic or Co-development PartnerTKG runs on EOS methodology, a strategic business operating system, and incorporates these principles into their client engagements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Pole Position Marketing competitors and assessment

Company assessment

Broad incumbents

WebFX: Large full-service digital marketing agency offering SEO, PPC, web design, and content services. Comparable service portfolio to TKG but operates at materially larger scale, representing the broader incumbent competition TKG faces.
Power Digital Marketing: Larger, PE-backed growth marketing agency offering integrated digital marketing, analytics, and creative services. Comparable service model to TKG but operates at significantly greater scale with institutional capital.

Direct peers

SmartBug Media: HubSpot Elite Solutions Partner offering inbound marketing, sales enablement, and HubSpot implementation services to mid-market and enterprise clients. Closely comparable to TKG in platform partnership tier, B2B focus, and integrated marketing-plus-tech model.
Square 2 Marketing: HubSpot Elite Partner agency offering integrated marketing strategy, web development, and HubSpot services to mid-market B2B clients. Directly comparable service mix and HubSpot partnership tier to TKG.
Weidert Group: HubSpot Elite Partner agency focused on B2B industrial and manufacturing marketing. Overlaps with TKG on enterprise manufacturing clients (Gregory Industries, MAC Trailer) and the HubSpot-led integrated marketing model.
SmartSites: Full-service digital agency offering web design, SEO, PPC, and social media marketing to mid-market clients. Comparable service breadth and mid-market/enterprise customer overlap with TKG.
New Breed Marketing: HubSpot Elite Partner agency specializing in B2B revenue operations, marketing, and sales enablement. Highly comparable to TKG's HubSpot Platinum positioning, B2B client mix, and full-funnel service model.
Disruptive Advertising: Digital marketing agency specializing in PPC, SEO, and conversion rate optimization for mid-market and enterprise clients. Directly comparable paid-media and SEO capabilities to TKG's digital marketing practice.
Major Tom: Full-service digital agency providing strategy, web development, digital marketing, and creative services to mid-market clients. Comparable integrated agency model and platform-agnostic web capabilities to TKG.

Regional players

1SEO Digital Agency: Philadelphia-based digital marketing agency with SEO, web design, and PPC services. Comparable offering to TKG but anchored to a different regional market, illustrating the geographic peer set for a regional Ohio agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Pole Position Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pole Position Marketing leadership team

Management profile

Number of profiles

Profiles1 record

Pole Position Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pole Position Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pole Position Marketing

What does Pole Position Marketing do?

Is Pole Position Marketing a public or private company?

Pole Position Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Pole Position Marketing founded?

Pole Position Marketing was founded in 1997. It employs 1 to 10 people.

Where is Pole Position Marketing based?

Pole Position Marketing is headquartered in Uniontown, United States, in the North America region.

How does Pole Position Marketing make money?

Four revenue lines are on record. Web Design Services are the primary driver. The others are digital Marketing Services, IT Services and hubSpot Services.

Who are Pole Position Marketing's main competitors?

Broad incumbents on record are WebFX and Power Digital Marketing. Direct peers are SmartBug Media, Square 2 Marketing, Weidert Group, SmartSites, New Breed Marketing, Disruptive Advertising and Major Tom. 1SEO Digital Agency is listed as a regional player.

Does Pole Position Marketing have an API?

No public API is recorded for Pole Position Marketing.

What industry is Pole Position Marketing in?

Pole Position Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.