Auto Dealers Office Management Association

Name

Auto Dealers Office Management Association

Legal name

Auto Dealers Office Management Association

Website

https://adoma.org

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industry

Event Staffing & Brand Ambassadors (BPAFAGAC)

Keywords

• Professional association services
• Automotive dealer education
• Membership networking events
• Industry training programs
• Association conference management

Headquarters

HQ city

Tustin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: ADOMA generates primary revenue through annual membership dues. The membership year runs from January 1 to December 31. Members whose dues are not paid by March 1 have their privileges suspended until dues are paid.
2. Platinum Vendor Sponsorships: Companies serving the automotive dealer market pay an annual Platinum Vendor Sponsorship fee of $750 to be listed on ADOMA's website, in the annual directory, in the monthly NewsTrax newsletter, and receive speaking/visibility opportunities at monthly meetings and the annual conference.
3. Event Registration Fees: ADOMA charges registration fees for its Annual Educational Conference and monthly/quarterly educational meetings. The conference includes add-on experiences (e.g., Flight Club Experience at $200 for members, $250 for non-members).
4. Advertising & Sponsorship: ADOMA sells advertising opportunities and additional sponsorship tiers (Gold, Silver, Bronze) for its educational conference and events.
5. Job Posting Fees: ADOMA offers free job postings to members and Platinum Vendor Sponsors. Non-members or additional postings may be subject to fees. Sponsors receive free 60-day job bank postings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ADOMA is a nonprofit professional membership association that delivers education, peer networking, and industry resources to Controllers, Business Managers, Office Managers, and administrative staff in the automotive dealership industry. Its core offerings consist of an annual membership program, monthly educational meetings (in-person and webinar), an annual multi-day Educational Conference with Vendor Faire, the monthly NewsTrax newsletter, a job posting board, and the Lola Belk Scholarship Fund. Vendor companies serving the dealer market participate via a $750/year Platinum Vendor Sponsorship program that confers listing, speaking, and advertising benefits.

Product overview

ADOMA (Auto Dealers Office Management Association) is a professional membership organization founded in 1956, not a software product company. The association offers a suite of member services including an annual Educational Conference, monthly meetings and webinars, the NewsTrax monthly newsletter, job posting services, and the Lola Belk Scholarship Fund. The organization also operates a Platinum Vendor Sponsorship program for industry vendors. These services are delivered through a membership model and do not constitute a software platform or technology product with integrations, APIs, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• ADOMA Membership Program Professional membership program for Controllers, Business Managers, Office Managers, and administrative staff in the automotive industry, providing monthly NewsTrax communications, discounts on educational meetings and the annual conference, peer networking, members-only online directory access, and free job postings. Membership is open to all auto industry professionals meeting the eligibility criteria.
• Educational Conference Annual multi-day educational conference held each summer, featuring educational sessions, networking opportunities, the Vendor Faire, keynote speakers (e.g., Shari Pheasant presenting 'Live the Legacy: Leadership That Outlasts the Leader'), and add-on experiences such as the Flight Club Experience ($200 members / $250 non-members). The 2026 conference takes place July 23–26 at South Point Hotel Casino & Spa in Las Vegas.
• Monthly Meetings and Webinars Monthly educational meetings and webinars featuring quality speakers, peer support, and networking opportunities, available both in person and online for ADOMA members. The Executive Board & Committee Meeting for July 2026 is conducted via Zoom at 6:00 PM.
• NewsTrax Newsletter Monthly electronic newsletter (NewsTrax) providing industry news, regulatory updates, educational content, and member communications to ADOMA members and mailing list subscribers.
• Job Posting Service Job board allowing employers to post open automotive industry positions to ADOMA members; free to members and Platinum Vendor Sponsors (60-day posting for sponsors), with fees applicable to non-members or additional postings.
• Lola Belk Scholarship Fund Scholarship program awarding automotive industry personnel with financial need the opportunity to attend the ADOMA annual conference, including admission, room, meals, and conference sessions, in memory of Lola Belk.
• Platinum Vendor Sponsorship Annual Platinum Vendor Sponsorship program priced at $750/year, offering companies serving the automotive dealer market listing on the ADOMA website, monthly newsletter features, discounts on meetings, opportunity to publish monthly educational articles, free 60-day job postings, Platinum Sponsor of the Month recognition with a 5-minute podium speech, and a free half-page advertisement on the website and in NewsTrax.

Quantifiable outcome

• Nearly 70 years of continuous operation since 1956, with annual conferences since 1976
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered platinum, minor, silver and bronze.

• Vitu, Inc.platinumGTM or Marketing Partner · 1 January 2026Vitu, Inc. is a Platinum Vendor Sponsor of ADOMA for 2026. Eddy Patida serves as National Sales Manager contact. Vitu appears as a sponsor in the annual conference and is featured in the Platinum Vendor Sponsors listing on the ADOMA website. Vitu was also the Platinum Sponsor of the Month for August 2026.
• CDK GlobalplatinumGTM or Marketing Partner · 1 January 2026CDK Global is a Platinum Vendor Sponsor of ADOMA for 2026. Vickie Simms serves as Executive Administrative Manager contact. CDK Global is listed as a Platinum Sponsor of the Month for October 2026 along with Arrowhead Insurance and AVRS. CDK provides dealer management systems to automotive dealerships.
• Wells Fargo Bank, N.A.platinumGTM or Marketing Partner · 1 January 2026Wells Fargo Bank, N.A. is a Platinum Vendor Sponsor of ADOMA for 2026. Elizabeth Freyre serves as Executive Director contact. Wells Fargo is also a Silver Sponsor for the 2025 Educational Conference, listed at 2030 Main Street, Floor 7, Irvine, CA 92614. Wells Fargo was the Platinum Sponsor of the Month for August 2026.
• Reynolds & ReynoldsplatinumGTM or Marketing Partner · 1 January 2026Reynolds & Reynolds is a Platinum Vendor Sponsor of ADOMA for 2026. Conor Chinn serves as contact. Reynolds & Reynolds is the Platinum Sponsor of the Month for June 2026. They are also listed as a contributor to ADOMA's New Laws & Regulations section, providing articles on payment processing, cash flow management, and AI in dealership lead management.
• KPAplatinumGTM or Marketing Partner · 1 January 2026KPA is a Platinum Vendor Sponsor of ADOMA for 2026. Caitlyn Carlson serves as Sr. Marketing Manager contact. KPA is listed as the Platinum Sponsor of the Month for November 2026 (along with Alkeme Insurance). KPA provides compliance and safety solutions for automotive dealerships.
• Federated InsuranceplatinumGTM or Marketing Partner · 1 January 2026Federated Insurance is a Platinum Vendor Sponsor of ADOMA for 2026. Alec Acevedo serves as Account Executive contact. Federated Insurance was the Platinum Sponsor of the Month for April 2026 (along with HR Hotlink).
• Scali RasmussenplatinumGTM or Marketing Partner · 1 January 2026Scali Rasmussen is a Platinum Vendor Sponsor of ADOMA for 2026. Christian Scali serves as Owner contact. Scali Rasmussen is listed as a Gold Sponsor for the 2025 Educational Conference and as the Platinum Sponsor of the Month for May 2026. They provide legal services relevant to automotive dealers.
• DealerWorksplatinumGTM or Marketing Partner · 1 January 2026DealerWorks is a Platinum Vendor Sponsor of ADOMA for 2026. Michael Steinmetz serves as Founder & CEO. DealerWorks is listed as a Gold Sponsor for the 2025 Educational Conference, headquartered at 55 Water St., Soho Works, Brooklyn, NY 11201. DealerWorks was the Platinum Sponsor of the Month for September 2026.
• Arrowhead InsuranceplatinumGTM or Marketing Partner · 1 January 2026Arrowhead Insurance is a Platinum Vendor Sponsor of ADOMA for 2026. Brent Prez serves as Regional Vice President contact. Arrowhead Insurance is listed as the Platinum Sponsor of the Month for October 2026 (along with CDK Global and AVRS).
• ACV AuctionsplatinumGTM or Marketing Partner · 1 January 2026ACV Auctions is a Platinum Vendor Sponsor of ADOMA for 2026, listed as the Platinum Sponsor of the Month for December 2026 (along with Dealer Protection Group/DPG). ACV provides auction services for automotive dealers.
• ALKEME InsuranceplatinumGTM or Marketing Partner · 1 January 2026ALKEME Insurance (Alkeme Insurance – Alkeme Automotive) is a Platinum Vendor Sponsor of ADOMA for 2026. Dan Chergey serves as Owner/President contact. ALKEME is listed as the Platinum Sponsor of the Month for November 2026 (along with KPA).
• VeramaticplatinumGTM or Marketing Partner · 1 January 2026Veramatic is a Platinum Vendor Sponsor of ADOMA for 2026. Jen Speerbreacher serves as VP, Industry Solutions & Enablement contact. Veramatic was the Platinum Sponsor of the Month for February 2026.
• One View, Inc.platinumGTM or Marketing Partner · 1 January 2026One View, Inc. is a Platinum Vendor Sponsor of ADOMA for 2026. Joseph Green serves as VP of Operations contact. One View was the Platinum Sponsor of the Month for July 2026.
• PayJunctionplatinumGTM or Marketing Partner · 1 January 2026PayJunction is a Platinum Vendor Sponsor of ADOMA for 2026. Monali Banerjee serves as Marketing Coordinator contact. PayJunction was the Platinum Sponsor of the Month for September 2026 (along with Dealer Works and Roger Rossmeisl, CPA).
• Blink AIplatinumGTM or Marketing Partner · 1 January 2026Blink AI is a Platinum Vendor Sponsor of ADOMA for 2026. Heather Kane Reier serves as Major Account Sales contact. Blink AI was listed as the Platinum Sponsor of the Month for January 2026 (along with Comerica Bank).
• Comerica BankplatinumGTM or Marketing Partner · 1 January 2026Comerica Bank is a Platinum Vendor Sponsor of ADOMA for 2026. Mark Claman serves as Relationship Manager contact. Comerica Bank was listed as the Platinum Sponsor of the Month for January 2026 (along with Blink AI).
• HR HotlinkplatinumGTM or Marketing Partner · 1 January 2026HR Hotlink is a Platinum Vendor Sponsor of ADOMA for 2026. David Black serves as Vice President contact. HR Hotlink was the Platinum Sponsor of the Month for April 2026 (along with Federated Insurance).
• Merchant AdvocateplatinumGTM or Marketing Partner · 1 January 2026Merchant Advocate is a Platinum Vendor Sponsor of ADOMA for 2026. Allie Lubart serves as contact. Merchant Advocate was the Platinum Sponsor of the Month for March 2026.
• Dealer Protection Group (DPG)platinumGTM or Marketing Partner · 1 January 2026Dealer Protection Group (DPG) is a Platinum Vendor Sponsor of ADOMA for 2026. Jason Winzen serves as Principal contact. DPG was listed as the Platinum Sponsor of the Month for December 2026 (along with ACV Auctions).
• Roger Rossmeisl, CPA with Kho & Patel CPA'splatinumGTM or Marketing Partner · 1 January 2026Roger Rossmeisl is a Platinum Vendor Sponsor of ADOMA for 2026, serving as Sr. Partner. Roger Rossmeisl CPA is a contributor to the New Laws & Regulations section, providing articles on ERTC claims, tangible property safe harbors, and OBBBA car loan interest reporting. He was the Platinum Sponsor of the Month for September 2026 (along with Dealer Works and PayJunction).
• AVRSplatinumGTM or Marketing Partner · 1 January 2026AVRS is a Platinum Vendor Sponsor of ADOMA for 2026. AVRS is listed as the Platinum Sponsor of the Month for October 2026 (along with CDK Global and Arrowhead Insurance). AVRS was also listed as a participant in the 2026 Vendor Faire.
• Leaders at the 2026 Vendor Faire (multiple companies)minorGTM or Marketing Partner · 1 January 2026ADOMA's 2026 Vendor Faire includes approximately 22 companies as participants: ACV Auctions, AFLAC, American Fidelity, Andes Registration Services, Arrowhead Insurance, AVRS, CloudX, Complete Office of California, Dealer Protection Group, Dealer Solutions Inc. (DSI), DealerWorks, HR Hotlink + TimeCert, Kelly & Kelly / Patrick & Patrick Insurance, KPA, Merchant Advocate, NADA Retirement by EMPOWER, PayJunction, REPAY, Revolution Office, Reynolds and Reynolds, Scali Rasmussen, Total Service Program Insurance, Urgent Environmental Services LLC, Vitu, and Wells Fargo Bank, N.A. These companies participate in the Vendor Faire, which is part of the annual Educational Conference.
• MK Smith ChevroletsilverGTM or Marketing Partner · 1 January 2025MK Smith Chevrolet, located at 12845 Central Avenue, Chino, CA 91710, is a Silver Sponsor of the ADOMA 2025 Educational Conference.
• New Century Auto GroupsilverGTM or Marketing Partner · 1 January 2025New Century Auto Group, located at 1212 E. Las Tunas Drive, San Gabriel, CA 91776, is a Silver Sponsor of the ADOMA 2025 Educational Conference.
• Thorson Motor CentersilverGTM or Marketing Partner · 1 January 2025Thorson Motor Center, located at Pasadena, CA 91107, is a Silver Sponsor of the ADOMA 2025 Educational Conference.
• Complete Office of CaliforniabronzeGTM or Marketing Partner · 1 January 2025Complete Office of California, located at 12724 Moore Street, Cerritos, CA 90703, is a Bronze Sponsor of the ADOMA 2025 Educational Conference.
• Hosmer ConsultingbronzeGTM or Marketing Partner · 1 January 2025Hosmer Consulting, located in Whittier, CA 90604, is a Bronze Sponsor of the ADOMA 2025 Educational Conference.
• LP Print SolutionsbronzeGTM or Marketing Partner · 1 January 2025LP Print Solutions, located at Valencia, CA 91355, is a Bronze Sponsor of the ADOMA 2025 Educational Conference.
• Shari PheasantbronzeGTM or Marketing Partner · 1 January 2025Shari Pheasant is a Bronze Sponsor of the ADOMA 2025 Educational Conference and serves as the keynote speaker for the 2026 Annual Educational Conference, presenting 'Live the Legacy: Leadership That Outlasts the Leader.'

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Association of Finance & Insurance Professionals (AFIP): Professional association for F&I managers and dealership office personnel. Overlaps directly with ADOMA's dealer-office professional audience and offers comparable certification, conferences, and educational programming.
• California New Car Dealers Association (CNCDA): State-level trade association serving California franchised new-car dealers. Most directly comparable to ADOMA in geography and audience, with overlapping membership (dealerships) and similar educational/event programming.
• Florida Automobile Dealers Association (FADA): State-level trade association for Florida franchised dealers. Closely mirrors ADOMA's model — membership, regulatory advocacy, annual convention, and dealer-office staff education.
• Texas Automobile Dealers Association (TADA): State-level dealer trade association in Texas. Structurally analogous to ADOMA: serves franchised new-car dealers in a single state with membership dues, education, lobbying, and an annual convention.

Broad incumbents

• National Automobile Dealers Association (NADA): The national U.S. trade association for franchised new-car dealers. Operates the same membership-plus-conference-plus-education model as ADOMA but at national scale and with substantially larger headcount and budget.
• American International Automobile Dealers Association (AIADA): National trade association representing nameplate dealers of international brands in the U.S. Offers the same membership and advocacy services as ADOMA at national scale with a similar dealer-office professional audience.
• National Independent Automobile Dealers Association (NIADA): National trade association for independent (used-car) dealers. Operates a comparable membership-and-conference model serving dealer-office professionals, but at a used-car, independent-dealer focus.

Emerging players

• Digital Dealer: Conference and media brand serving auto dealers with a digital-first, technology-focused event model. Competes for the same dealer-vendor marketing dollars and attendee mindshare as ADOMA's annual conference.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Dealers Office Management Association