Embello
Embello is a US-based influencer marketing agency and platform that connects home, design, and lifestyle brands with a curated network of more than 10,000 influencers, supplemented by digital services such as branding, website design, and social media management.
- Company typePrivate
- Founded2018
- HeadquartersSanta Monica, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Embello does
Embello is a US-based influencer marketing agency and platform focused exclusively on the home and lifestyle industry. Founded in 2018 and headquartered in Santa Monica, California, the company operates a two-sided marketplace that connects home, design, and lifestyle brands with a curated network of more than 10,000 influencers across home & lifestyle, food & beverage, family & kids, health & wellness, and pets categories. Its core offering combines high-touch agency services with a technology platform for influencer matching, campaign brief creation, workflow monitoring, and analytics, with minimum influencer thresholds of 10,000 followers and a 2-3% engagement rate.
The company's product surface consists of a primary Influencer Marketing service that delivers Instagram feed posts, Stories with swipe-up links, blog content, Pinterest posts, newsletters, and original high-resolution photography, and a bundled Digital Services line covering branding packages, website design and development, and social and content management. Embello monetizes through professional services fees with initial 3-month brand engagements priced at $10,000-$25,000 and a transparent per-post pricing formula (followers divided by 10,000 multiplied by $150 per Instagram feed post).
Embello serves a primarily enterprise and mid-market brand customer base in the US home furnishings, lighting, kitchen and bath, fabric, cookware, organization, and design media sectors — with named customers including Sunpan, Lamps Plus, Ferguson, Universal Furniture, Ultrasuede, Meyer Canada, KEPT, 3 Sprouts, The Inspired Home Show, and The Mart Chicago x Traditional Home. Distribution is reinforced by strategic media partnerships with Martha Stewart Living (7.3 million design-focused consumers) and Design Milk, plus a PR alliance with Ink PR Group and a community partnership with the Black Artists + Designers Guild (BADG). Embello is privately held with no disclosed external funding, a team of approximately 9 listed members, and operations limited to the United States.
Embello firmographics
Firmographics- Name
- Embello
- Legal name
- Embello Inc.
- Website
- https://embello.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Embello is a US-based influencer marketing agency and platform that connects home, design, and lifestyle brands with a curated network of more than 10,000 influencers, supplemented by digital services such as branding, website design, and social media management.
- Ownership category
- akta.pro rank
Embello industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising Agencies (54181), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
- akta.pro secondary industries
- Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer & Creator Marketing (BPAFAAAG)
Keywords
Where Embello is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Embello business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Influencer Marketing Agency Services: Embello acts as an influencer marketing agency, helping brands access right influencers and launch tailored campaigns. Revenue comes from agency fees for campaign management and influencer matching services for home brands.
- Campaign Pricing: Brands typically spend $10,000-25,000 on an initial 3-month campaign. Pricing varies based on influencer size (macro vs micro), deliverables, and expected reach. Formula: follower count divided by 10,000 then multiply by $150 per Instagram feed post.
- Digital Services: Additional services including branding packages (logos, color palettes, fonts), website design & development, and social & content management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Initial 3-month influencer campaign |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Embello product offering
Product offeringCore offering
Embello is an influencer marketing agency and platform that connects home and lifestyle brands with a curated network of more than 10,000 vetted influencers. The company manages end-to-end tailored influencer campaigns including creative brief development, influencer matching, workflow monitoring, and analytics, and complements this with Digital Services covering branding packages (logos, color palettes, fonts), website design and development, and social media and content management.
Product overview
Embello is an influencer marketing platform and agency specifically focused on the home and lifestyle industry. The core offering is the Influencer Marketing platform, which connects brands with a network of over 10,000 influencers across categories including home & lifestyle, food & beverage, family & kids, health & wellness, and pets. The platform enables brands to access vetted influencers and launch tailored campaigns featuring Instagram posts, Stories, blog content, Pinterest posts, and original photography. Complementing the core platform, Embello offers Digital Services including Branding Packages (logos, color palettes, font guidelines), Website Design and Development (wireframes, copywriting, SEO structure), and Social and Content Management (strategy, ads management, engagement). The company operates as both an agency and a technology platform, matching home brands with content creators for authentic brand storytelling.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Marketing Core service that connects home and lifestyle brands with a network of more than 10,000 vetted influencers. Includes tailored campaign creation and execution, influencer matching based on engagement rate, follower count, location, demographics, feed aesthetic, profession and niche, creative brief development with visual and messaging guidelines, workflow monitoring, and analytics digestion. Campaigns deliver Instagram feed posts, Stories with swipe-up links, blog posts, Pinterest posts, newsletters, and original high-resolution photography assets for brands.
- Digital Services Comprehensive digital marketing services for home and lifestyle brands including Branding Packages (logos, secondary logos, color palettes, fonts, imagery guidelines), Website Design and Development (wireframes, design sprints, copywriting, SEO-focused structure and content development for web and mobile), and Social and Content Management (social strategy, social ads management, social calendar planning, custom graphics, caption text creation, image asset management, custom hashtag strategy, daily audience engagement).
Quantifiable outcome
- 520% return on earned media value for influencer marketing investments
- +3 more outcomes
Companies that use Embello
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles1 record
Embello technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Embello partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic, core and minor.
- Black Artists + Designers Guild (BADG)strategicPartnership with BADG, a global platform representing a curated collective of independent Black artists, makers, and designers. Embello led an influencer fundraising campaign to raise $50,000 for Obsidian, a visionary virtual concept house highlighting Black cultural processes through innovation, technology, sustainability, and futurism.
- Martha Stewart LivingcorePartnership with Martha Stewart Living magazine to repurpose Embello campaign photography into sponsored content units in MSL's national magazine, reaching MSL's 7.3 million design-focused consumers. Embello campaign content gains new print experience while MSL offers pre-packaged influencer campaigns in their portfolio.
- Design MilkcorePartnership with Design Milk, a popular online media company reaching millions of readers globally, to broaden exposure and bolster brand storytelling in the home and design industry. Embello campaign content is repackaged into new media forms including sponsored articles, social media posts, and e-newsletters.
- Ink PR GroupminorStrategic partnership with Ink PR Group, a public relations firm specializing in communications for interior design clients, iconic designers, architecture firms and design-led companies. Offers Embello clients opportunity for influential press coverage in top tier media outlets.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Embello competitors and assessment
Company assessmentDirect peers
- Collectively: Influencer marketing agency and platform serving enterprise brands with campaign strategy, creator network, and analytics. Comparable agency-plus-tech offering to Embello.
- Upfluence: All-in-one influencer marketing software with database, outreach, and analytics, plus agency services. Closely comparable hybrid platform-plus-services model to Embello.
- GRIN: Creator management platform built for direct-to-consumer and e-commerce brands, offering influencer discovery, gifting, and ROI tracking. Comparable software-led alternative to Embello's agency-plus-platform model.
- HireInfluence: Full-service influencer marketing agency offering strategy, campaign management, and content production across consumer verticals. Direct agency competitor with similar high-touch model to Embello.
- Obviously: Full-service influencer marketing agency working with major consumer brands on end-to-end campaign execution. Comparable agency services model, broader vertical reach than Embello.
- IZEA Worldwide: Public influencer marketing company offering software plus managed services for influencer campaigns, content creation, and creator commerce. Comparable hybrid platform/agency model.
- CreatorIQ: Enterprise influencer marketing platform with discovery, workflow, and analytics. Closest software competitor to Embello's platform layer, though CreatorIQ serves all verticals while Embello specializes in home.
- Aspire (formerly AspireIQ): Influencer marketing platform serving brands and agencies with creator discovery, relationship management, and campaign workflows. Direct platform competitor with broader vertical coverage than Embello.
Regional players
- The Influence Agency: Canadian-based influencer marketing agency offering strategy, talent management, and content production. Comparable agency model but with a Canadian/North American regional footprint overlapping Embello's market.
Emerging players
- Carro: Influencer partnership platform focused on e-commerce brands, enabling product seeding and creator marketplaces. Comparable influencer marketplace mechanics with stronger e-commerce tilt than Embello's home-brand focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Embello social profiles
Digital presenceEmbello financial estimates
Financial estimateRevenue estimate
Valuation estimate
Embello leadership team
Management profileNumber of profiles
Profiles10 records
Embello funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Embello M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Embello
What does Embello do?
Embello is an influencer marketing agency and platform that connects home and lifestyle brands with a curated network of more than 10,000 vetted influencers. The company manages end-to-end tailored influencer campaigns including creative brief development, influencer matching, workflow monitoring, and analytics, and complements this with Digital Services covering branding packages (logos, color palettes, fonts), website design and development, and social media and content management.
Is Embello a public or private company?
Embello is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Embello founded?
Embello was founded in 2018. It employs 1 to 10 people.
Where is Embello based?
Embello is headquartered in Santa Monica, United States, in the North America region.
How does Embello make money?
Three revenue lines are on record. Influencer Marketing Agency Services are the primary driver. The others are campaign Pricing and digital Services.
Who are Embello's main competitors?
Direct peers on record are Collectively, Upfluence, GRIN, HireInfluence, Obviously, IZEA Worldwide, CreatorIQ and Aspire (formerly AspireIQ). The Influence Agency is listed as a regional player. Carro is listed as an emerging player.
Does Embello have an API?
No public API is recorded for Embello.
What industry is Embello in?
Embello's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies, with a secondary code of MPACAGAE, Campaign Management & Workflow Software (Briefing/Approvals). Its NAICS code is 54181 and its SIC code is 7311.