Best Worlds

What Best Worlds does

Best Worlds is a privately held, San Diego-headquartered ecommerce agency founded in 2003 by Joe Rollinson (after previous operating roles at SimpleNet, Yahoo! following the Broadcast.com acquisition, and venture-backed startup SpeedEOrder). The company specializes in building, integrating, and optimizing ecommerce platforms—primarily Magento/Adobe Commerce, Shopify, BigCommerce, WineDirect, and custom Laravel headless builds—for mid-market and enterprise merchants across verticals including automotive parts, wineries, sporting goods, beverages, insurance, and luxury retail. The firm reports having worked with more than 200 businesses over nineteen years of operation and holds multiple top-tier platform partner designations.

The company's core offerings combine a Magento-focused proprietary extension portfolio with custom integration services. The Advanced A/B Tests Extension (winner of the Adobe/Magento Innovations Lab Award 2019) leverages Magento's multi-website architecture to enable backend configuration testing (pricing, shipping thresholds, navigation, extension toggles, full store configuration splits) that standard A/B testing tools cannot perform. The Heartland + Klaviyo Integration is a subscription-based POS-to-email product with publicly listed tiered pricing ($100/month Starter through custom Enterprise) plus onboarding fees. Custom Klaviyo Integrations connect unsupported ecommerce, ERP, POS, and CRM platforms to Klaviyo, supported by a Klaviyo Gold Master Partner status held continuously since 2019. Most recently, the firm released an Encryption Key Rotation Module for Magento 2 in December 2024 in response to the Cosmic Sting vulnerability (CVE-2024-34102). These products sit alongside professional services in custom ecommerce development, responsive web design, paid marketing, SEO, and an 11-step CRO program built on the L.I.F.T. model where the firm claims 30–200% revenue-per-visitor improvements on first testing campaigns.

Best Worlds generates revenue through three mechanisms: project-based professional services with quote-based pricing (the dominant share, based on the firm model type), recurring monthly subscriptions for the Heartland + Klaviyo integration with tiered pricing ($100–$250 per month plus $1,500–$3,500 onboarding fees; enterprise custom-quoted), and a freemium distribution model for the Advanced A/B Tests Extension via the MageCRO LinkedIn community. Distribution relies on direct sales through website contact funnels combined with channel inflow from key platform partnerships: Klaviyo (Gold Master Partner since 2019), Adobe Commerce (Imagine 2019 main-stage presenter), WineDirect (managed Klaviyo integration since June 2022 serving 2000+ winery merchants), Heartland Retail (official integration partner), Shopify (Select Partner), and BigCommerce (Certified Partner). Operations are anchored in San Diego, California (4079 Governor Dr #302) with reported operating geographies extending into Brazil and Argentina, the latter primarily anchored by Lead Account Manager Alan Bruno's prior regional experience.

Name

Best Worlds

Legal name

Best Worlds

Website

https://bestworlds.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Worlds is a San Diego-based ecommerce agency building, integrating, and optimizing Magento, Shopify, BigCommerce, WineDirect, and WineDirect storefronts for mid-market and enterprise merchants, with proprietary CRO extensions and Klaviyo integration products.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ecommerce Development Services: Custom ecommerce website development, platform migrations, and implementation services for Magento, Shopify, BigCommerce, and custom platforms. Project-based professional services.
2. Heartland + Klaviyo Integration Subscriptions: Monthly SaaS subscriptions for POS-to-Klaviyo integration with tiered pricing based on number of retail locations. Includes onboarding fees.
3. Advanced A/B Tests Extension: Free extension distributed via LinkedIn community with implementation support services.
4. Digital Marketing Services: Ongoing marketing services including PPC, SEO, email marketing, social media, and conversion rate optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Best Worlds is a full-service ecommerce agency that designs, develops, and optimizes online stores for mid-market and enterprise merchants on Magento/Adobe Commerce, Shopify, BigCommerce, and custom platforms. Its offerings combine proprietary software products (Advanced A/B Tests Extension, Custom Klaviyo Integrations, Heartland + Klaviyo Integration, Encryption Key Rotation Module) with professional services spanning ecommerce development, responsive web development, conversion rate optimization, and digital marketing/advertising. The company is a certified partner with Shopify, BigCommerce, Adobe Commerce, and Klaviyo (Gold Master), and serves a WineDirect-installed base of 2,000+ wineries.

Product overview

Best Worlds is a full-service ecommerce agency that provides both proprietary software products and professional services. The core product portfolio centers on the Advanced A/B Tests Extension (a Magento-specific testing tool), Custom Klaviyo Integrations (connecting unsupported platforms to Klaviyo), and the Heartland + Klaviyo Integration (a certified POS-to-email integration). Supporting these products is a suite of professional services including Ecommerce Development, Responsive Web Development, Web Marketing & Advertising, and Conversion Rate Optimization. The company also recently released an Encryption Key Rotation Module for Magento 2 as a security add-on. The service and product offerings are designed to work together—the CRO services leverage the A/B testing extension, and the Klaviyo integrations power the email marketing capabilities that feed into conversion optimization campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced A/B Tests Extension for Magento
• Custom Klaviyo Integrations
• Heartland + Klaviyo Integration
• Encryption Key Rotation Module for Magento 2
• Ecommerce Development Services
• Responsive Web Development
• Web Marketing & Advertising
• Conversion Rate Optimization (CRO)
• WineDirect + Klaviyo Managed Integration

Quantifiable outcome

• 16.8% increase in revenue per visit for Great Lakes Skipper with Klevu search A/B test
• +5 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration45 records

AI capability5 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• WineDirectcoreStrategic or Co-development Partner · 8 June 2022Partnership with WineDirect - the leading provider of ecommerce and DTC solutions for wineries - to offer managed Klaviyo integration to their 2000+ winery merchants. Best Worlds maintains an official Klaviyo integration certified by WineDirect.
• KlaviyocoreTechnology or IntegrationKlaviyo Gold Master Partner since 2019 and one of the first certified Systems Integration partners. Builds custom integrations for ecommerce platforms, ERPs, POS systems, and CRMs to sync orders and customers to Klaviyo. Featured in Klaviyo's Developer Showcase. Official certified integration for WineDirect and Heartland Retail merchants.
• Heartland RetailcoreTechnology or IntegrationOfficial Heartland partner offering Klaviyo integration services for Heartland Retail merchants. Integration syncs POS ticket history, customer data, and purchase information to Klaviyo for digital marketing automation. Best Worlds is certified as Heartland's official Klaviyo integration partner.
• ShopifyflagshipChannel Partner/ Reseller/ DistributorShopify Select Partner with certified capabilities for implementing and optimizing Shopify stores.
• BigCommerceflagshipChannel Partner/ Reseller/ DistributorBigCommerce Certified Partner for implementing and managing BigCommerce storefronts.
• Adobe CommerceflagshipChannel Partner/ Reseller/ DistributorOfficial Adobe Commerce Partner for Magento/Open Source implementations. Winner of Magento Innovations Lab Award 2019 for Advanced A/B Tests extension.
• KlevucoreTechnology or IntegrationKlevu partner for AI-based site search and smart recommendations. Collaboration on A/B testing for Great Lakes Skipper resulted in 16.8% revenue lift per visit and 20X ROI. First true A/B test comparing Klevu to native Magento search capabilities.
• dotdigitalcoreTechnology or IntegrationOfficial dotdigital integration partner. Supports DotDigital email marketing automation for clients like MRBEER.
• UNBXDcoreTechnology or IntegrationAdvanced Fitment and Site Search through UNBXD for Eckler's automotive parts site with 900K SKUs.
• FeedonomicscoreTechnology or IntegrationAdvanced Feedonomics channel integrations for multi-channel ecommerce sellers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accenture Song (formerly Accenture Interactive): Global digital services arm of Accenture providing end-to-end ecommerce, marketing and customer experience transformations. Broader incumbent to Best Worlds with much larger scale, but competes for the same Adobe Commerce and CRO enterprise engagements.
• Wpromote: Large full-service digital marketing agency with paid media, SEO and CRO capabilities across many verticals. Broader and larger than Best Worlds, but overlaps on ecommerce digital marketing, A/B testing and conversion optimization.

Direct peers

• Blue Acorn iCommerce: Magento/Adobe Commerce-focused digital commerce agency that designs, builds and optimizes enterprise ecommerce experiences. Highly comparable to Best Worlds on platform specialty, enterprise client mix and CRO-led engagement model, though at meaningfully larger scale (now part of Accenture).
• Coalition Technologies: Ecommerce design and SEO/performance marketing agency with deep Magento and Shopify experience. Comparable to Best Worlds on combined development + CRO + digital marketing services aimed at mid-market ecommerce brands.
• Gorilla 76: B2B ecommerce and digital marketing agency with a CRO practice serving manufacturers and industrial brands. Comparable to Best Worlds on the intersection of ecommerce development, integrations and conversion-rate optimization, though skewed toward B2B.
• InteractOne: Magento-focused ecommerce agency providing design, development, integrations and digital marketing. Direct peer on Magento specialization and professional-services-led delivery for mid-market merchants.
• 1Digital Agency: Full-service ecommerce agency offering design, development and digital marketing across Magento, Shopify, BigCommerce and WooCommerce. Closely comparable to Best Worlds on multi-platform ecommerce services, mid-market/enterprise client focus and CRO offerings.
• Guidance: Enterprise ecommerce consultancy specializing in Magento, Shopify and BigCommerce implementations with a strong conversion-rate-optimization practice. Direct peer to Best Worlds on platform breadth, CRO services and enterprise delivery, now operating inside Globant.
• BORN Group (PGS): Global digital commerce agency delivering ecommerce build, PIM/DAM and content solutions across Adobe Commerce, Shopify and Salesforce. Comparable to Best Worlds on multi-platform enterprise ecommerce delivery and post-launch optimization services.
• Ironplane: Adobe Commerce/Magento solutions partner offering custom development, integrations and support. Comparable to Best Worlds on enterprise Adobe Commerce support work and platform-certification-driven GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bestworldsweb

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Worlds