Pierce Media & Associates

What Pierce Media & Associates does

Pierce Media & Associates (PMA) is a privately held marketing and public relations consultancy headquartered in New York with a regional office in Los Angeles, founded in 2015 by Thomas E. Pierce II. The firm serves enterprise clients across luxury, fashion, entertainment, technology, beverage, and lifestyle verticals, delivering services through direct, founder-led relationships rather than intermediary channels. PMA's core offerings include Media Strategy & Marketing Tactics, Video Production & Content Planning (including VR content), Product Placement and Entertainment Partnerships, Bespoke Brand Experiences, Event Production & Design, Culture Market Expansion, and Multi-Day Program Design — delivered as professional services on a project or retainer basis.

The firm's revenue model is professional services fee-based, with no proprietary technology platform, software product, or recurring subscription component disclosed. PMA generates business by showcasing portfolio work on its website, leveraging founder relationships with studios (Warner Bros., Sony, Paramount), luxury houses (Cartier, Chloé, Chopard, Dolce & Gabbana), and consumer brands (Google, HBO, Heineken, Bai, TAZO), and producing high-profile events that double as case studies. Pricing is project-specific and quote-based; no public rate cards exist. The firm operates in the United States and serves a primarily enterprise buyer, with secondary work for nonprofits (UNICEF, Gabrielle's Angel Foundation) and individual artists or creatives. No external funding rounds, parent company, subsidiaries, or ownership changes are disclosed.

Name

Pierce Media & Associates

Legal name

Pierce Media & Associates

Website

https://pma.media

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Pierce Media & Associates is a New York and Los Angeles-based boutique marketing and public relations consultancy that builds brands for enterprise clients in luxury, fashion, entertainment, and lifestyle through integrated partnerships, events, and branded content.

Ownership category

akta.pro rank

Product category

Marketing & Public Relations Consultancy

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Public relations services
• Brand marketing consulting
• Experiential event production
• Product placement partnerships
• Media relations strategy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing & PR Consulting Services: Professional consulting services for integrated marketing campaigns, brand strategy, public relations, and media relations. Services are delivered on a project or retainer basis to enterprise clients.
2. Event Production & Activation Services: Design and execution of bespoke brand experiences, product launches, celebrity events, and experiential marketing activations. Revenue generated through project-based fees for event planning, production, and management.
3. Content Production Services: Video production, branded content creation, and content strategy services for clients across digital and traditional channels.
4. Product Placement & Entertainment Partnerships: Facilitation of product placement partnerships with entertainment productions and management of branded entertainment integrations.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

Pierce Media & Associates is a national Marketing & Public Relations consultancy that builds brands through integrated partnerships, brand experiences, branded content, and media strategy. The firm delivers media strategy and marketing tactics, video production and content planning, product placement in entertainment productions, bespoke brand experiences, and end-to-end event production and design. Services are delivered on a project or retainer basis to enterprise clients across luxury, fashion, entertainment, and consumer lifestyle sectors.

Product overview

Pierce Media & Associates (PMA) is a national Marketing & Public Relations Consultancy operating from New York and Los Angeles. Rather than a software platform, the company offers a portfolio of professional service offerings including Media Strategy & Marketing Tactics, Video Production & Content Planning, Product Placement and Entertainment Partnerships, Bespoke Brand Experiences, Event Production & Design, Culture Market Expansion, and Multi-Day Program Design. These services work together to build brands through integrated partnerships, brand experiences, and branded content across luxury, fashion, entertainment, and lifestyle sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Strategy & Marketing Tactics
• Video Production & Content Planning
• Product Placement and Entertainment Partnerships
• Bespoke Brand Experiences
• Event Production & Design
• Culture Market Expansion
• Multi-Day Program Design

Quantifiable outcome

• 2M+ impressions for Bai Supertea launch at Batman v Superman premiere
• +6 more outcomes

Named customers33 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

39 partnerships are on record, tiered core and minor.

• NetJetscoreStrategic or Co-development PartnerPMA partnered with NetJets for the inaugural WorldPost conference, helping produce a multi-day event and formal gala welcome dinner hosted by Arianna Huffington and Queen Rania of Jordan. PMA raised over $1M in sponsorships and provided travel hospitality for 350 CEOs. NetJets offered flight benefits and member invitations to attendees.
• AOL (WorldPost)coreGTM or Marketing PartnerPartnership with AOL's WorldPost conference initiative. PMA helped secure AOL as a conference sponsor and helped produce the multi-day technology conference.
• Warner Bros. PicturescoreStrategic or Co-development PartnerPMA worked with Warner Bros. on the Ocean's 8 film, facilitating Cartier's partnership with the production. The film featured Cartier jewelry as central elements, including the recreated Toussaint necklace central to the film's heist plot.
• CartiercoreGTM or Marketing PartnerCartier partnered with Ocean's 8 production through PMA's facilitation. Cartier recreated a historic 1931 necklace design for the film, and PMA helped deploy a multi-layered marketing strategy including world premiere events and global press.
• BaicoreGTM or Marketing PartnerPMA partnered Bai with Warner Bros.' Batman v Superman to launch Bai Supertea. The partnership included the official after-party at Radio City Music Hall with a LexCorp themed bash for 500 guests, generating 2M+ impressions.
• HeinekencoreGTM or Marketing PartnerPMA builds 360 partnerships in films and series including cross promotions, placements, licensing, premieres, and media buys. Heineken partnership for James Bond No Time to Die included sweepstakes, product placement, and premiere activations.
• Dolce & GabbanacoreGTM or Marketing PartnerDolce & Gabbana sponsored the Magic in the Moonlight world premiere and transformed the after-party venue into a magical wonderland reminiscent of scenes shot in the South of France.
• Club MonacominorGTM or Marketing PartnerClub Monaco partnered with PMA for the 'Tu Me Manques' film premiere after-party at OUTFEST Los Angeles, providing sponsorship for the event.
• Singani 63minorGTM or Marketing PartnerSingani 63 sponsored the 'Tu Me Manques' wrap party and was the preferred spirit for the film's premiere celebrations.
• Gramercy Park HotelminorGTM or Marketing PartnerLocation partnership secured for 'Tu Me Manques' film production providing filming locations throughout New York City.
• Net-A-PortercoreGTM or Marketing PartnerOngoing partnerships with Net-A-Porter for luxury fashion brand events and press previews, including the Chloé x Net-A-Porter capsule collection launch.
• GooglecoreGTM or Marketing PartnerPartnership for Pixel4 launch including #teampixel influencer program with 35 content creators. PMA facilitated Dominos partnership for product delivery and curated VIP experiences.
• Domino's PizzaminorGTM or Marketing PartnerPartnership with Google Pixel4 launch where Domino's delivered Pixel4 phones in bespoke packaging highlighting the phone's unique capabilities.
• BumblecoreGTM or Marketing PartnerHBO x Bumble campaign activation '#StayHometotheMovies' where Bumble app users could attend exclusive events at a $30M townhouse for two weeks.
• UNICEF NextGencoreStrategic or Co-development PartnerLong-standing partnership with UNICEF NextGen where Thomas Pierce has spearheaded 5+ fundraisers and helped expand the program from New York to Los Angeles, Dallas, Chicago, London, San Francisco, and Boston.
• MoleskinecoreGTM or Marketing PartnerBradley Theodore x Moleskine limited-edition capsule collection partnership during Art Basel Miami Beach, celebrated aboard a 116' luxury yacht.
• Casa NobleminorGTM or Marketing PartnerSpecialty cocktails provided for Albright Fashion Library Beverly Hills grand opening event.
• Perrier JouetminorGTM or Marketing PartnerChampagne sponsorship for Albright Fashion Library Beverly Hills launch event.
• Casa DragonesminorGTM or Marketing PartnerPremium tequila partner for the Supermenche: The Legend of Shep Gordon premiere at MoMA, matching the spirit preferences of Shep Gordon and Mike Myers.
• Trina TurkminorGTM or Marketing PartnerPartner brand providing guest goodie bag contents for Ripe Life Wines Miami Art Basel activation.
• VanDutch (55' luxury yacht 'Limitless')minorGTM or Marketing PartnerLuxury yacht venue partnership for Ripe Life Wines Miami Art Basel architectural and historical boat tours of Miami.
• Flying Solo NYCminorGTM or Marketing PartnerPartnership with Flying Solo Soho gallery for Denis Ouch's 'Animal Saints' art exhibition debut.
• Deep Eddy VodkaminorGTM or Marketing PartnerVodka sponsorship for Denis Ouch exhibition with biodegradable cups for environmentally conscious event.
• Bowery MissionminorGTM or Marketing PartnerCharitable donation recipient from TJ Maxx store opening event, receiving a check presentation during ribbon-cutting ceremony.
• Boys and Girls Club of New YorkminorGTM or Marketing PartnerCharitable donation recipient from TJ Maxx 57th Street store reopening event.
• Laurent PerrierminorGTM or Marketing PartnerChampagne sponsor for American Friends of the Louvre Oscar viewing party presented by Laurent Perrier.
• Air FranceminorGTM or Marketing PartnerPrize sponsor for Oscar Night fundraiser, providing all-inclusive four night trip for two to Paris including Louvre Museum experience.
• Svedka VodkaminorGTM or Marketing PartnerCocktail sponsorship for Sousa House New York launch event.
• Perrier JouetminorGTM or Marketing PartnerChampagne sponsorship for Sousa House launch event.
• ChloécoreGTM or Marketing PartnerOngoing partnerships with Chloé for fashion events, press previews, and collection launches.
• HBOcoreGTM or Marketing PartnerPartnership for HBO x Bumble '#StayHometotheMovies' campaign activation targeting younger viewers.
• Sony PicturescoreStrategic or Co-development PartnerOngoing partnerships with Sony Pictures for film premiere events, promotional activations, and entertainment marketing campaigns.
• Paramount PicturescoreStrategic or Co-development PartnerEntertainment industry partnerships for film premieres and promotional campaigns.
• TAZOcoreGTM or Marketing PartnerFirst ad campaign for TAZO's new brand platform 'Brew The Unexpected' following their acquisition by Unilever.
• ALDOcoreGTM or Marketing PartnerPartnership with ALDO and The Daily Front Row for New York Fashion Week closing party at Sousa House.
• BumblecoreGTM or Marketing PartnerPartnership for HBO x Bumble campaign activation at Sousa House.
• L'OréalcoreGTM or Marketing PartnerLuxury beauty brand partnerships for events and brand activations.
• Pernod RicardcoreGTM or Marketing PartnerPremium spirits partnerships including champagne and cocktail programs for events.
• EdelmanminorOthersPR industry peer relationships and potential referrals.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HL Group: Boutique fashion, luxury, and lifestyle PR and communications agency headquartered in New York with a celebrity and influencer-driven practice. Highly comparable to PMA in client mix (luxury, fashion, beauty) and service scope (PR, brand experiences, talent relations).
• BPCM: Fashion, beauty, and lifestyle PR and communications agency with a strong experiential and event-production practice. Closely comparable to PMA in serving luxury fashion houses (Chloé, Net-A-Porter adjacency) and beverage/lifestyle brands with integrated campaigns.
• Factory PR: Entertainment and lifestyle public relations agency with deep Hollywood studio and celebrity relationships. Comparable to PMA's film premiere activations (Batman v Superman, Ocean's 8, James Bond) and entertainment-brand crossover work.
• Sunshine Sachs: Entertainment, lifestyle, and nonprofit PR firm known for celebrity talent representation and high-profile campaign launches. Overlaps directly with PMA's entertainment studio work (Warner Bros., Sony, Paramount) and nonprofit engagements (UNICEF, Gabrielle's Angel Foundation).
• The Lippin Group: Long-established entertainment PR firm representing studios, networks, and talent. Comparable to PMA's entertainment-industry client roster and film-premiere publicity capabilities.
• Black Frame: Entertainment and culture-focused PR and experiential agency serving film studios, streaming platforms, and brand clients. Directly comparable to PMA's entertainment marketing and event-driven campaign model.
• Allied Global Marketing: Experiential and entertainment marketing agency focused on film, TV, and consumer brand activations. Closely comparable to PMA's premiere, brand-into-content, and experiential activation work for studios and consumer brands.
• Press Room PR: Boutique fashion and lifestyle PR agency specializing in press previews, capsule launches, and brand events. Directly comparable to PMA's Net-A-Porter, Chloé, and Moleskine capsule collection and press preview work.

Broad incumbents

• Edelman: World's largest PR firm with deep entertainment, luxury, and consumer brand practices. Comparable to PMA in offering PR, brand marketing, and event capabilities, but at vastly greater scale and geographic reach across all major industries.
• Weber Shandwick: Global PR and communications network with strong entertainment, consumer, and corporate practices. Overlaps with PMA's media relations and integrated campaign work but serves a much broader portfolio of enterprise clients across verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pierce Media & Associates