Pure Hemp Botanicals
Pure Hemp Botanicals is a Colorado-based CBD and hemp wellness brand founded in 2015 that sells full and broad spectrum CBD tinctures, softgels, gummies, topicals, Delta 9 products, and pet CBD direct-to-consumer online and through authorized retailers, serving individual health, sleep, and pet-wellness customers.
- Company typePrivate
- Founded2015
- HeadquartersWinter Park, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pure Hemp Botanicals does
Pure Hemp Botanicals is a Colorado-based, vertically-oriented CBD and hemp wellness brand founded in 2015 by registered nurse Lisa Goguen, operating as a division of Anthology Brand, LLC. The company manufactures, distributes, and sells a portfolio of full spectrum and broad spectrum hemp-derived products — tinctures (300mg–3,000mg), softgels, gummies, topicals (warming balm, lip balm), CBD-infused tea, Delta 9 THC gummies, and a dedicated pet line — across four benefit-driven collections branded Pure Balance, Pure Sleep, Pure Pet Harmony, and Pure Relief. Core production technology is a non-GMO ethanol extraction workflow with winterization and distillation, paired with MCT oil carrier fluids and proprietary blends (e.g., CBN + melatonin + tranquility terpenes); every batch is third-party tested at ISO 17025 laboratories with publicly available Certificates of Analysis.
The business runs on a dual-channel go-to-market: a Shopify-based direct-to-consumer e-commerce store (purehempbotanicals.com) supplemented by an authorized dealer/retailer network anchored in Colorado (e.g., K & J Smoke Shop, The Pipe Joint, Moon Mother Hemp). Pricing is unit-based across SKUs (e.g., softgels from $24.95, sleep gummies $44.95, lip balm $8.95) with a Subscribe & Save subscription program offering 25% savings and free shipping on monthly deliveries. Customer segments are horizontal and consumer-only — health-conscious adults, sleep support seekers, pet owners, and topical CBD users — with no enterprise B2B revenue disclosed. The company has cumulatively served 50,000+ customers since inception and holds an unusually dense compliance stack for its size, including US Hemp Authority, ISO 22716, FDA 21 CFR 111 (CGMP via SGS), Non-GMO, Vegan, Gluten-Free, NASC Quality Seal, and Colorado Department of Agriculture registration. Revenue, funding, and headcount are not publicly disclosed; the firm is bootstrapped with no recorded external investment rounds.
Pure Hemp Botanicals firmographics
Firmographics- Name
- Pure Hemp Botanicals
- Legal name
- PureHempBotanicals.com, a Division of Anthology Brand, LLC
- Website
- https://purehempbotanicals.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Hemp Botanicals is a Colorado-based CBD and hemp wellness brand founded in 2015 that sells full and broad spectrum CBD tinctures, softgels, gummies, topicals, Delta 9 products, and pet CBD direct-to-consumer online and through authorized retailers, serving individual health, sleep, and pet-wellness customers.
- Ownership category
- akta.pro rank
Pure Hemp Botanicals industry classification
Industry- Product category
- CBD and Hemp Wellness Products
- NAICS
- Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411), Pet and Pet Supplies Retailers (45991)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
- akta.pro secondary industries
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Herbal & Botanical Supplements (CRADAGAD)
Keywords
Where Pure Hemp Botanicals is headquartered
LocationHeadquarters
- HQ city
- Winter Park
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pure Hemp Botanicals business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchases of CBD products including tinctures, softgels, gummies, topicals, and pet products through e-commerce platform
- Subscription Program: Subscribe & Save program offering 25% discount on monthly deliveries with free shipping. Recurring revenue model with consistent customer purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CBD Softgels - 30 softgels per bottle |
| Unit Pricing | Pay-as-you-go | Hemp Lip Balm - 100mg |
| Unit Pricing | Pay-as-you-go | Delta 9 THC ELEVATE Gummies - 10 count (100mg total) |
| Unit Pricing | Pay-as-you-go | Pure Sleep Gummies - 30 count (Melatonin-Free) |
| Unit Pricing | Pay-as-you-go | Full Spectrum Tinctures - Various strengths |
| Unit Pricing | Pay-as-you-go | 500mg CBD Warming Balm |
| Unit Pricing | Pay-as-you-go | Hemp Tea - 16 tea bags per container |
| Subscription | Monthly | Subscription Program - 25% savings |
| Unit Pricing | Pay-as-you-go | Sample Sachets - Mixed products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Pure Hemp Botanicals product offering
Product offeringCore offering
Pure Hemp Botanicals manufactures, supplies, and sells CBD and hemp-derived wellness products for humans and pets, including full spectrum and broad spectrum tinctures, softgels, gummies (including Delta 9 THC variants), topicals, hemp tea, and pet tinctures. Products are made from organically grown Colorado hemp using ethanol extraction and are third-party lab tested, sold via direct-to-consumer e-commerce, a Subscribe & Save monthly subscription program, and an authorized dealer/retailer network.
Product overview
Pure Hemp Botanicals is a CBD and hemp wellness brand founded in 2015, offering a portfolio of full spectrum and broad spectrum hemp-derived products organized into four benefit-focused collections: Pure Balance (daily wellness), Pure Sleep (CBN sleep formulas), Pure Pet Harmony (pet wellness), and Pure Relief (topicals/body care). The core product lines include tinctures (300mg-3,000mg), softgels (10mg-100mg), gummies (including Delta 9 THC variants), and topical balms. The company also offers subscription programs, sample sachets, and bundled packages. All products are third-party lab tested, USA-made in GMP-certified facilities, and sourced from organically grown Colorado hemp.
Differentiator
Problem solved
Functional benefit
Products and services
- Pure Balance Full Spectrum CBD Tinctures Full spectrum CBD oil tinctures delivering whole hemp plant-based cannabinoids (CBD, CBN, CBG, CBC plus up to 0.3% THC) for daily wellness support, available in 300mg, 750mg, 1500mg, and 3,000mg strengths with MCT oil carrier.
- Pure Balance Broad Spectrum CBD Tinctures Broad spectrum CBD oil tinctures delivering hemp cannabinoids for wellness and balance without detectable levels of THC, available in multiple strengths for consumers seeking THC-free options.
- Pure Balance CBD Softgels Easy-to-swallow vegan softgels with consistent, flavorless doses of full spectrum CBD in 10mg, 25mg, 50mg, 66.7mg, and 100mg strengths (300mg-3000mg bottles), designed for daily wellness support.
- Pure Balance CBD Gummies Fruit-flavored full spectrum CBD gummies with 25mg CBD per gummy, 30 gummies per bottle, designed as an enjoyable way to support daily wellness routines.
- Pure Sleep CBN Berry Tincture Full spectrum CBD oil blended with CBN isolate, melatonin (2mg per serving), and tranquility terpenes in a berry-flavored tincture formulated for deep restorative sleep.
- Pure Sleep CBD+CBN Cherry Gummies Vegan sleep gummies containing 25mg full spectrum CBD, 5mg CBN, and 25mg L-theanine per serving (2 gummies) for relaxation and sleep support without melatonin.
- Pure Sleep CBN Vegan Softgels Plant-based softgels combining CBD and CBN for convenient, consistent sleep support in a tasteless, easy-to-swallow format.
- Pure Sleep CBD Gummies 450mg (Melatonin-Free) Melatonin-free sleep support gummies with 450mg total CBD for consumers seeking sleep aid without melatonin ingredients.
- Pure Sleep+ Delta 9 Gummies Sleep gummies infused with Delta 9 THC, CBD, and natural botanicals for gentle relaxation and improved sleep quality, available in cherry flavor.
- Delta 9 THC - ELEVATE Gummies 10mg Delta 9 THC + 100mg CBD gummies in strawberry or blue raspberry flavors (10 gummies per pack) formulated for stress relief, clarity, and mood balance.
- Pure Pet Harmony CBD Tincture for Dogs and Pets Full spectrum CBD oil tinctures formulated for pets (NASC Quality Seal), available in 300mg (small pets under 25lbs), 750mg (medium pets 25-65lbs), and 1500mg (large pets 65lbs+) strengths.
- CBD Hemp Lip Balm Ultra-hydrating hemp lip balm with 100mg CBD, infused with shea butter, coconut oil, and beeswax, providing long-lasting moisture and calming relief for dry, cracked lips (ISO 22716 certified).
- 500mg CBD Warming Balm Mess-free CBD balm stick with 500mg broad spectrum hemp extract, organic shea butter, and warming essential oils (cinnamon, ginger) for targeted relief of sore muscles and stiff joints.
- CBD Infused Hemp Tea Bags (Hemptealicious) CBD-infused hemp tea bags in chamomile lavender, peppermint mate, and apple hibiscus flavors, with 16 tea bags per container for a relaxing hemp brewing experience.
- Subscribe & Save Program Monthly subscription program offering 25% savings on lab-tested CBD products delivered to door with free shipping on all subscription orders.
- Try It Out Sample Sachets Single-serve sample sachets containing CBD softgels and gummies in various strengths (50mg, 100mg, 150mg, 200mg) starting from $3.95 for trial or travel use.
- Spa Relaxation Bundle Curated wellness bundle combining multiple Pure Hemp Botanicals products for comprehensive relaxation and self-care.
Quantifiable outcome
- Third-party lab tested every batch with publicly available CoA
- +1 more outcomes
Companies that use Pure Hemp Botanicals
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Pure Hemp Botanicals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pure Hemp Botanicals partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Greenhouse Growing SystemminorPartner company practicing environmental responsibility and cruelty-free resource usage in hemp cultivation
- Advanced Plant ProcessingminorManufacturing partner with environmental responsibility practices and cruelty-free operations
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Pure Hemp Botanicals competitors and assessment
Company assessmentDirect peers
- Charlotte's Web Holdings: One of the largest US CBD wellness brands offering full-spectrum hemp extracts, gummies, topicals and pet products — directly comparable product portfolio and DTC + retail distribution model, with much greater scale.
- Joy Organics: Family-run premium CBD brand with broad-spectrum and full-spectrum tinctures, gummies, softgels, topicals, and pet products; comparable premium positioning, third-party testing emphasis, and DTC focus.
- Bluebird Botanicals: Veteran-founded hemp CBD brand selling tinctures, capsules, topicals and pet CBD direct-to-consumer with strong third-party testing and veteran/longevity programs; comparable DTC model, certifications emphasis, and mission-driven positioning.
- Green Roads: CBD wellness brand co-founded by a pharmacist selling tinctures, gummies, topicals, capsules, and pet products through DTC and a large retail/wholesale pharmacy footprint; comparable product breadth and pharmacist-led brand positioning.
- Lazarus Naturals: Vertically integrated CBD brand selling tinctures, softgels, gummies, topicals and pet products direct-to-consumer at value price points; comparable product breadth, certifications emphasis, and DTC-plus-assistance-program channel strategy.
- CV Sciences (PlusCBD Oil): Public CBD/hemp supplement company with full-spectrum and broad-spectrum tinctures, capsules, topicals and pet products sold through retail and DTC — comparable product portfolio with GMP-certified manufacturing and emphasis on compliance.
- Medterra: CBD brand focused on isolates, broad-spectrum and full-spectrum products across sleep, wellness, pet and topicals with strong DTC and national retail presence; comparable portfolio and quality/certification emphasis.
- Sunsoil (formerly Sunflower): Vermont-based vertically integrated CBD brand offering tinctures, softgels and gummies with USDA organic certified hemp; comparable vertically integrated model and DTC focus on affordable full-spectrum CBD.
- cbdMD: Public CBD wellness brand offering tinctures, gummies, topicals, sleep, and pet CBD with broad retail distribution; comparable SKU mix and a similar multi-collection positioning around wellness, sleep, and pet use cases.
Regional players
- Moon Mother Hemp Company: Colorado-based full-spectrum CBD brand selling tinctures, topicals, pet and skincare products; comparable Colorado-rooted, vertically integrated model and product categories, but operates primarily within the local Colorado market.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Hemp Botanicals social profiles
Digital presencePure Hemp Botanicals compliance and trust
Trust signalCompliance10 records
Pure Hemp Botanicals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Hemp Botanicals leadership team
Management profileNumber of profiles
Profiles1 record
Pure Hemp Botanicals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Hemp Botanicals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Hemp Botanicals
What does Pure Hemp Botanicals do?
Pure Hemp Botanicals manufactures, supplies, and sells CBD and hemp-derived wellness products for humans and pets, including full spectrum and broad spectrum tinctures, softgels, gummies (including Delta 9 THC variants), topicals, hemp tea, and pet tinctures. Products are made from organically grown Colorado hemp using ethanol extraction and are third-party lab tested, sold via direct-to-consumer e-commerce, a Subscribe & Save monthly subscription program, and an authorized dealer/retailer network.
Is Pure Hemp Botanicals a public or private company?
Pure Hemp Botanicals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Hemp Botanicals founded?
Pure Hemp Botanicals was founded in 2015. It employs 11 to 50 people.
Where is Pure Hemp Botanicals based?
Pure Hemp Botanicals is headquartered in Winter Park, United States, in the North America region.
How does Pure Hemp Botanicals make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Program.
Who are Pure Hemp Botanicals's main competitors?
Direct peers on record are Charlotte's Web Holdings, Joy Organics, Bluebird Botanicals, Green Roads, Lazarus Naturals, CV Sciences (PlusCBD Oil), Medterra, Sunsoil (formerly Sunflower) and cbdMD. Moon Mother Hemp Company is listed as a regional player.
Does Pure Hemp Botanicals have an API?
No public API is recorded for Pure Hemp Botanicals.
What industry is Pure Hemp Botanicals in?
Pure Hemp Botanicals's product category is CBD and Hemp Wellness Products. Its primary akta.pro industry code is CRANAHAC, CBD/Hemp Wellness & Supplements Retail, with a secondary code of CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles). Its NAICS code is 456191 and its SIC code is 2833.