Fretatech

What Fretatech does

Fretatech is a São Paulo-based SaaS company that builds an integrated commercial management platform exclusively for the Brazilian charter transport (fretamento) industry. Its platform unifies seven core modules — Atendimento e Vendas (CRM plus white-label online booking engine and integrated chat), WhatsApp Business (multi-attendant messaging), Inteligência de Negóc

Name

Fretatech

Legal name

Fretatech

Website

https://fretatech.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Charter Transport Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Charter transport software
• Vertical SaaS platform
• Fretamento management
• ANTT compliance software
• WhatsApp business integration

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the complete Fretatech platform including all modules for commercial management, operations, and financial control of fretamento businesses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fretatech provides a cloud-based SaaS platform purpose-built for the Brazilian charter transport (fretamento) industry, integrating CRM, sales pipeline, online booking engine, WhatsApp customer service, ANTT regulatory compliance, electronic fiscal document issuance, fleet/operational management, and digital banking/reconciliation into a single commercial management suite. The platform is sold as an integrated ecosystem of seven modules plus an AI-powered WhatsApp agent, targeting directors and commercial managers of charter bus companies to automate the full quote-to-collection cycle.

Product overview

Fretatech is a unified commercial management platform purpose-built for the Brazilian charter transport (fretamento) industry. The platform consists of a core integrated suite — the 'Plataforma Comercial Inteligente para Fretamento' — composed of seven interconnected modules: Atendimento e Vendas (sales CRM + White Label booking engine + chat), WhatsApp Business (multi-attendant WhatsApp integration), Inteligência de Negócios (BI/reporting dashboards), Operacional (fleet/driver scheduling, service orders, commission calculations), Emissão Automatizada ANTT (automated regulatory travel authorization), Emissão de CTe OS e NFSe (automated fiscal documents), and Financeiro/Conta Digital (BaaS-powered billing and reconciliation via Asaas). These modules share a unified data layer enabling the commercial team and operations to work within a single integrated flow. On top of the core platform, the WhatsApp AI Agent adds an autonomous AI layer that handles quote generation, negotiation, and contract closure entirely via WhatsApp 24/7. The platform is not sold as individual tools — all modules function as an integrated ecosystem covering the full charter transport commercial lifecycle from lead capture to payment collection and regulatory compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Atendimento e Vendas (Customer Service and Sales) Customer relationship and sales management module for charter transport (fretamento) companies, combining a White Label online booking engine (Motor de Reservas Online), a fretamento-specific CRM with lead pipeline management, an integrated chat, and a sales dashboard. Enables leads to request quotes and make reservations 24/7 under the company's own branding. Designed for directors, business owners, and commercial managers of Brazilian charter bus companies.
• WhatsApp Business Module Multi-attendant WhatsApp integration module enabling centralized customer conversations, full interaction history per client record, and lead data ownership for charter transport companies. Supports multiple agents on a single WhatsApp number for high-volume charter transport inquiries, with all interactions tracked and linked to customer profiles.
• Inteligência de Negócios (Business Intelligence) BI and analytics module providing customizable dashboards and reports for charter transport companies. Covers conversion rate analysis, lost-sales analysis with custom KPIs, channel performance, top origin-destination routes, and sales rep rankings to support data-driven commercial decisions.
• Operacional (Operations Management) Operations management module for charter transport companies, handling vehicle and driver scheduling (escalas), automated service order (ordens de serviço) generation, mileage input tracking, driver expense advance receipts, and automated driver commission calculations for payroll integration.
• Emissão Automatizada ANTT (Automated ANTT Authorization) Automated travel authorization (autorização) issuance module for ANTT (Agência Nacional de Transportes Terrestres) for charter transport companies. Auto-fills required information, minimizes human errors, and ensures regulatory compliance for charter transport operations in Brazil.
• Emissão de CTe OS e NFSe (Electronic Fiscal Document Issuance) Automated fiscal document issuance module for CTe OS (Conhecimento de Transporte Eletrônico para Outros Serviços) and NFSe (Nota Fiscal de Serviço Eletrônica). Generates electronic transport and service tax documents automatically for charter transport companies, ensuring compliance with Brazilian tax regulations.
• Financeiro / Conta Digital (Financial / Digital Account) Financial management and digital account module for charter transport companies, built on Asaas BaaS infrastructure, providing automated billing, boleto and PIX payment issuance, and real-time payment reconciliation with automatic reservation status updates. Improves cash flow visibility and financial predictability.
• WhatsApp AI Agent AI-powered autonomous agent for WhatsApp-based customer service in the charter transport sector. Handles the full quote-to-contract lifecycle — collecting requirements, calculating prices (km, fuel, tolls, driver costs), presenting vehicle options, negotiating within company-defined parameters, sending contract links for digital signature, and initiating billing — operating 24/7 without human intervention. Uses natural language processing to parse customer messages including typos, abbreviations, and slang.

Quantifiable outcome

• Conversion chance drops approximately 80% when response exceeds one hour; nearly zero after 24 hours
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• AsaascoreTechnology or IntegrationStrategic BaaS (Banking as a Service) partnership integrating Asaas's digital financial account directly into the Fretatech platform. Enables automated billing, boleto and PIX payment generation, and automatic payment reconciliation. The partnership leverages Asaas's financial infrastructure to provide embedded banking services within Fretatech's commercial management platform.
• Meta (WhatsApp Business API)coreTechnology or IntegrationIntegration with Meta's WhatsApp Business API enabling the WhatsApp AI Agent functionality and multi-agent customer service features. WhatsApp serves as the primary communication channel for Fretatech's AI-powered customer service and sales automation.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HubSpot: Global CRM, marketing, and customer service platform with growing WhatsApp and AI agent capabilities. Comparable as a horizontal CRM/contact-center platform that fretamento companies could adopt instead of, or alongside, Fretatech.
• Omie: Brazilian cloud ERP and management suite for SMBs covering sales, finance, and operations. Comparable as a horizontal management platform that fretamento operators may already use and against which Fretatech competes for budget and workflow ownership.
• Pipefy: Brazilian-founded process/workflow automation SaaS used by SMB and mid-market teams to digitize operational workflows. Comparable as a horizontal workflow/digital-transformation platform that competes for the same 'replace your spreadsheets' budget at fretamento customers.
• Conta Azul: Brazilian SMB management SaaS for finance, sales, and operations. Comparable as a broad Brazilian SMB SaaS suite with embedded finance (PIX/boleto), directly overlapping with Fretatech's Financeiro / Conta Digital and commercial management modules.

Direct peers

• Weni: Brazilian conversational AI platform specialized in WhatsApp Business automation, including AI agents, chatbots, and integrations. Highly comparable to Fretatech's AI Agent module and WhatsApp-first commercial automation approach.
• Take Blip: Brazilian WhatsApp Business and conversational commerce platform offering multi-attendant WhatsApp, chatbots, and AI agents for enterprise sales and support. Directly comparable to Fretatech's WhatsApp Business and AI Agent modules, though serving multiple verticals rather than fretamento specifically.
• Movidesk: Brazilian helpdesk and customer service platform (acquired by TOTVS) providing ticketing, chat, and CRM for SMBs. Comparable as a Brazilian customer-service CRM, though broader in vertical scope than Fretatech's fretamento specialization.
• Zenvia: Brazilian omnichannel CX and contact-center SaaS platform with strong WhatsApp, voice, and AI agent capabilities. Comparable to Fretatech's customer service, contact center, and AI-powered automation stack, but operating as a horizontal CX player rather than fretamento-specific.

Emerging players

• Cobli: Brazilian fleet management and telematics SaaS providing vehicle tracking, route optimization, and driver behavior for fleet operators. Comparable to the operational/fleet-management components of Fretatech's suite, though Cobli's strength is telematics rather than commercial/quote automation.

Others

• Asaas: Brazilian BaaS platform used by SMBs for digital accounts, PIX/boleto billing, and automated reconciliation. Listed as a peer because Asaas is both a strategic integration partner of Fretatech and an adjacent platform that fretamento operators could adopt directly for financial management, creating partial overlap with Fretatech's Financeiro / Conta Digital module.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fretatech