Lusomotos

What Lusomotos does

Lusomotos – Veículos e Acessórios, S.A. is a privately held Portuguese B2B distribution company founded in 1987 and headquartered in Aguim, Anadia. The company operates two business areas: (i) Motociclismo, distributing motorcycle parts and accessories across more than 80 international brands including helmets (SUOMY, SHARK, BEON), protective gear (LEATT), luggage (KAPPA), lubricants (IPONE), batteries (BS Battery), tires (Bridgestone, WDT), brakes (SBS), suspensions (YSS), and electric two-wheelers (YADEA, ARENA, Voltguard); and (ii) Floresta e Jardim, holding exclusive Portugal distribution rights for Oleo-Mac, EFCO, and Bertolini (all EMAK Group brands), plus Agritec and Wiper robotic lawn mowers.

The company's core technology is its distribution and logistics infrastructure, anchored by a 3,637 m² covered warehouse completed in 2021, a dedicated B2B ordering portal (http://62.28.180.46:90/front/) for registered agents, and sub-brand websites such as yadea.pt. Lusomotos does not sell directly to consumers; revenue is generated through wholesale distribution to a network of agents covering Continental Portugal and the Islands, with B2B pricing handled through the portal on a transactional basis.

Lusomotos serves three primary segments: motorcycle enthusiasts and riders (helmets, gear, parts), forest and garden professionals (chainsaws, brushcutters, robotic mowers, specialty agricultural equipment), and its B2B agent/reseller network. The company is led by founder-CEO António Saavedra Pinto, has between 11 and 50 employees, has held PME Líder status continuously since 2009 and PME Excelência multiple times, and received EFQM Committed to Excellence recognition in 2020.

Name

Lusomotos

Legal name

Lusomotos – Veículos e Acessórios, S.A.

Website

https://lusomotos.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Lusomotos is a Portuguese B2B distributor founded in 1987, supplying over 80 international motorcycle parts and forest/garden equipment brands through an agent network across Continental Portugal and the Islands, with exclusive rights to major brands such as Oleo-Mac, EFCO, and YADEA.

Ownership category

akta.pro rank

Product category

Motorcycle Parts and Accessories Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Motorcycle parts distribution
• Forestry equipment distribution
• Garden equipment wholesale
• Motorcycle accessories supply
• Exclusive brand distribution

Headquarters

HQ city

Aguim

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Distribution of Motorcycle Parts and Accessories: Lusomotos distributes over 80 international brands of motorcycle parts and accessories through its agent network in Portugal. Revenue comes from wholesale distribution to resellers and agents.
2. Distribution of Forest and Garden Equipment: Exclusive distribution of Oleo-Mac and EFCO products (EMAK Group brands) for forest and garden equipment in Portugal. Additional brands include Agritec, Bertolini, and Wiper robotic lawn mowers.
3. Electric Vehicle Distribution: Distribution of YADEA electric motorcycles and scooters, ARENA electric vehicles, and Voltguard electric vehicles in Portugal.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lusomotos is a B2B wholesale distributor of motorcycle parts and accessories, distributing over 80 international brands across Continental Portugal and the Islands through a network of agents. The company also exclusively distributes Oleo-Mac and EFCO forestry and garden equipment (EMAK Group brands), along with other distributed brands such as YADEA, SUOMY, KAPPA, LEATT, IPONE, and Bridgestone, operating from a 3,637m2 warehouse facility.

Product overview

Lusomotos is a B2B distribution company operating two main business areas: Motocycling (motorcycle parts and accessories) and Forestry & Garden equipment. In Motocycling, they distribute over 80 international brands including helmets (SUOMY, SHARK, BEON), protective gear (LEATT), luggage systems (KAPPA), lubricants (IPONE), batteries (BS Battery), tires (Bridgestone, WDT), brakes (SBS), suspensions (YSS), and electric vehicles (YADEA, ARENA, Voltguard). In Forestry & Garden, they hold exclusive distribution rights for Oleo-Mac and EFCO brands (Emak Group) plus Agritec, Bertolini, and Wiper robotic mowers. The company serves mainland Portugal and islands through a network of agents, operating a B2B portal for order management.

Differentiator

Problem solved

Functional benefit

Products and services

• Motocycling Parts and Accessories Distribution Wholesale distribution of motorcycle parts, accessories, helmets, protective gear, lubricants, batteries, tires, suspension, braking, luggage systems, and electric two-wheelers across Continental Portugal and the Islands through a network of agents and a B2B portal.
• Forestry and Garden Equipment Distribution Exclusive wholesale distribution in Portugal of Oleo-Mac and EFCO forestry and garden equipment (chainsaws, brushcutters, hedge trimmers, blowers, battery-powered tools) plus distribution of Agritec, Bertolini, and Wiper robotic lawn mowers for professional and consumer applications.
• YADEA Electric Vehicles Distribution Distribution in Portugal of YADEA electric bicycles, motorcycles, mopeds and scooters through a dedicated YADEA Portugal website, as part of the Lusomotos Motociclismo portfolio.
• ARENA Electric Vehicles Distribution Distribution in Portugal of ARENA electric motorcycles and scooters, including the RENA S model with a 72V lithium battery, 3000W motor, 80 km/h top speed, and 110 km range.
• Voltguard Electric Mobility Distribution Distribution in Portugal of the Voltguard high-performance electric mobility vehicle with dual ATL 72V38Ah battery system and energy recovery technology.
• Wiper Robotic Lawn Mowers Distribution Distribution in Portugal of Wiper GPS-enabled robotic lawn mowers with Sat Dynamic Memory Cut technology, suitable for uneven terrain and programmable via advanced algorithms.
• Bertolini Equipment Distribution Distribution in Portugal of Bertolini agricultural soil care and park/garden maintenance equipment from EMAK Group, including rotary tillers and cultivators for large surfaces and private gardens.
• Agritec Equipment Distribution Distribution in Portugal of Agritec Italian-made agricultural equipment, including Oliviero olive harvesters, Flora pruning shears, and Tendril vineyard tying machines targeting professional and hobby agriculture use.
• B2B Agent Portal Online B2B portal providing registered agents and resellers with product pricing, order management, promotional information, and account administration for purchasing Lusomotos distributed brands.

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core, major and minor.

• EFCOcoreChannel Partner/ Reseller/ Distributor · 1 September 2020Exclusive distribution agreement signed September 1, 2020 for EFCO products (another EMAK Group brand) in Portugal. Collaboration began in April 2015 with logistics support, now expanded to full exclusive distribution.
• Oleo-MaccoreChannel Partner/ Reseller/ DistributorExclusive distribution of Oleo-Mac forest and garden equipment (EMAK Group brand) in Portugal since 1987. Product range includes chainsaws, brush cutters, hedge trimmers, and battery-powered equipment.
• YADEAcoreChannel Partner/ Reseller/ DistributorDistribution of YADEA electric motorcycles and scooters in Portugal. YADEA founded in 1997, leading company in electric two-wheeled vehicles. Lusomotos launched dedicated YADEA Portugal website.
• SUOMYcoreChannel Partner/ Reseller/ DistributorOfficial distributor of SUOMY helmets in Portugal. Italian brand founded in 1997, known for competition-oriented helmets with 20+ world titles. Products include full-face, off-road, sport touring, adventure, jet, and urban helmets.
• Tour MaxcoreChannel Partner/ Reseller/ DistributorOfficial distributor of Tour Max products in Portugal. Japanese-manufactured products developed by professionals with 25+ years experience. Products meet or exceed OEM standards, widely accepted in North America, Europe, and Oceania.
• WDTcoreChannel Partner/ Reseller/ DistributorOfficial distributor of WDT tires and inner tubes for all types of motorcycles in Portugal. Partnership announced September 2025.
• ARENAmajorChannel Partner/ Reseller/ DistributorDistribution of ARENA electric motorcycles and scooters in Portugal. Young, dynamic company created in Shanghai in 2002. First model RENA S available with 72V lithium battery, 3000W motor, 80 km/h top speed, 110 km range.
• YSScoreChannel Partner/ Reseller/ DistributorOfficial distributor of YSS suspension products in Portugal. World-class suspension components.
• AgritecmajorChannel Partner/ Reseller/ DistributorItalian brand 'Made in Italy' known for reliability and innovative materials. Products include Oliviero olive harvesters (including patented Flex Professional), Flora pruning shears, and Tendril vineyard tying machines. Focus on sustainability.
• BertolinimajorChannel Partner/ Reseller/ DistributorLatest addition to Lusomotos portfolio from EMAK Group. Specialized in agricultural soil care and park/garden maintenance equipment. Offers products for large surfaces and private gardens.
• WipermajorChannel Partner/ Reseller/ DistributorRobotic lawn mowers with advanced algorithms, GPS, and 'Sat Dynamic Memory Cut' system. Works on uneven terrain with slopes up to 55%. Features adjustable rain sensor. Partnership announced June 2024.
• Mitsuboshi BeltingminorChannel Partner/ Reseller/ DistributorJapanese company founded in 1919 with over a century of experience. Products include power transmission belts, conveyor belts, engineering plastics. Used in automotive and motorcycle sectors.
• VoltguardmajorChannel Partner/ Reseller/ DistributorElectric mobility brand from YADEA group. Voltguard model features dual 72V38Ah ATL batteries, LED dashboard, IPX6 waterproof rating, 28000cd headlights. Available from August 2024.
• BEON HelmetsmajorChannel Partner/ Reseller/ DistributorHelmet brand launched in Portugal in September 2025. Modern design, premium comfort, accessible technical solutions. Range includes modular, full-face, and premium jet helmets with features like 1-click system, integrated sun visor, anti-scratch visors.
• KAPPAcoreChannel Partner/ Reseller/ DistributorItalian brand for motorcycle luggage systems including top cases, side bags, racks. Features MONOKEY and MONOLOCK mounting systems. Sustainable K'BLUEPLAST material used in newer products.
• LEATTcoreChannel Partner/ Reseller/ DistributorPremium protective equipment including chest protectors, body armor, helmets, boots, and gloves. Known for 3DF foam and Airflex technologies, neck brace compatibility.
• IPONEcoreChannel Partner/ Reseller/ DistributorFrench motorcycle lubricants brand. Products include engine oils (SHOGUN premium synthetic), fork oils (FORK 2025 range), chain sprays, and cleaning kits.
• SHARK HelmetscoreChannel Partner/ Reseller/ DistributorFrench helmet manufacturer. Products include Spartan GT, Spartan RS, Skwal i3 (with integrated brake lights), OXO modular, and Aeron. ECE 22-06 certified.
• GaernecoreChannel Partner/ Reseller/ DistributorItalian boots brand. Products include G.RUE Aquatech urban/sport boots, SG22 GORE-TEX Enduro boots with waterproof membrane and CE certification.
• IXONcoreChannel Partner/ Reseller/ DistributorFrench motorcycle gear brand. Products include adventure jackets (M-NJORD, ODIN), boots (GAMBLER WP), and Meteor 31 CE AA certified jacket.
• SBS FrictioncoreChannel Partner/ Reseller/ DistributorWorld leader in brake pads, brake discs, clutch kits for motorcycles and SxS vehicles. Danish company with AAA credit rating. Official Kawasaki Factory supplier since 2022.
• BridgestonecoreChannel Partner/ Reseller/ DistributorJapanese tire manufacturer. Products include Battlax Sport Touring T33 (47% mileage improvement), Battlecross E50 off-road tires. Training provided to partners like Norauto.
• BS BatterycoreChannel Partner/ Reseller/ DistributorFrench lithium battery manufacturer. Products 70% lighter than conventional batteries. Powers Kawasaki Bud Racing in MXGP. POWER BOX portable jump starter available.
• Factory LinkscoreChannel Partner/ Reseller/ DistributorSuspension products distributor. Full product range available for Portugal market.
• TwiinsminorChannel Partner/ Reseller/ DistributorHelmet communication systems. New brand image and products launched June 2025.
• ATAC MotorcyclesminorChannel Partner/ Reseller/ DistributorMotorcycle brand featured on Lusomotos website.
• SWM MotorcyclesminorChannel Partner/ Reseller/ DistributorMotorcycle brand featured on Lusomotos website.
• UFO PlastcoreChannel Partner/ Reseller/ DistributorItalian brand for motorcycle plastic parts including guards, number plates, grips. LOCK-ON mx grips available in various colors.
• KAWASAKI Bud RacingminorOthersOff-road racing team partnership through BS Battery. Team competes in MXGP, including races in Águeda, Portugal. BS Battery provides lithium batteries 70% lighter than conventional.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Stiga: Stiga is a Swedish/European manufacturer of garden equipment including robotic mowers, ride-on mowers, and hand-held tools. A broad incumbent in the same forest/garden category where Lusomotos distributes Oleo-Mac, EFCO, Bertolini, and Wiper.
• STIHL: STIHL is a German global manufacturer of chainsaws and outdoor power equipment with its own national distributor networks in each market. Broad incumbent in the same forestry and garden category as Lusomotos's exclusive brands, with significant overlap in professional and consumer segments.
• EMAK Group: EMAK Group is the Italian manufacturer of Oleo-Mac, EFCO, and Bertolini — three brands for which Lusomotos holds exclusive Portugal distribution rights. EMAK is a broad incumbent in the outdoor power equipment industry and the key principal for Lusomotos's forest and garden business.
• Husqvarna Forest & Garden: Husqvarna is a Swedish global manufacturer of professional forestry, garden, and outdoor power equipment with its own distribution network. A broad incumbent competitor to the brands Lusomotos distributes (Oleo-Mac, EFCO), though operating with proprietary products rather than as a multi-brand distributor.

Direct peers

• Touratech: Touratech is a German manufacturer and distributor of premium motorcycle accessories, luggage, and adventure gear with global distribution. Comparable to Lusomotos in the motorcycle accessories and riding gear category, though more vertically integrated with proprietary products.
• KRAMP: KRAMP is a large European B2B distributor of parts, accessories, and workshop supplies for agricultural, forestry, and outdoor power equipment. Direct analogue of Lusomotos's forest and garden equipment distribution business, though serving multiple sectors and geographies.
• AgriEuro: AgriEuro is an Italian e-commerce and distribution platform for agricultural, forestry, and garden equipment, supplying both professionals and consumers. Comparable to Lusomotos in the forest and garden equipment category and multi-brand distribution model.
• Motodis: Motodis is a French B2B distributor of motorcycle spare parts, accessories, and equipment, selling through a network of professional resellers. Direct analogue of Lusomotos in model and customer segment, focused on a single European country market.
• BIHR: BIHR is one of Europe's largest distributors of motorcycle parts, accessories, and riding gear, supplying professional resellers across multiple countries. Highly comparable to Lusomotos in business model (B2B multi-brand motorcycle aftermarket distributor) and customer base (SMB resellers), though operating at greater geographic scale.

Regional players

• Norauto Portugal: Norauto is a major French-origin auto parts, accessories, and service retailer operating in Portugal with multi-category product lines including motorcycle accessories and lubricants. Comparable in overlapping category coverage and shared Portuguese market, but a retail-led model rather than Lusomotos's pure B2B agent distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Lusomotos
• Facebookfacebook.com/lusomotos.sa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lusomotos