Synergy eTherapy
Synergy eTherapy is a psychologist-owned online therapy group practice that delivers HIPAA-compliant teletherapy across 40+ U.S. states to adults, teens, couples, and families on a per-session private-pay basis, with a $50-or-less intern tier and content-led marketing.
- Company typePrivate
- Founded2017
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Synergy eTherapy does
Synergy eTherapy is a private, psychologist-owned online therapy group practice headquartered in Minneapolis, Minnesota, founded and led by Dr. Lisa Lovelace, PsyD, LP. The firm operates as a national collective of vetted licensed mental health practitioners delivering HIPAA-compliant teletherapy across more than 40 U.S. states, organized into specialty service modules including anxiety, depression, trauma/PTSD, child and teen counseling, college-student counseling, couples therapy, medical-condition counseling, grief, maternal mental health, sleep disorders, psychological testing, and partner-referred psychiatric medication management. A $50-or-less intern therapy tier is staffed by supervised clinicians from its in-house Mental Health Internship & Training Program, and the firm offers a Health e-Fund, gift cards, and a related non-profit (Shout Out Loud) to broaden access.
The underlying technology stack is purpose-built for telehealth rather than off-the-shelf video: HIPAA-compliant video conferencing, a HIPAA-compliant phone and secure text app (operated under Business Associate Agreements), a secure online Electronic Medical Record system for session PHI, and Stripe-based payment processing on an SSL-secured website. Scheduling is handled via Calendly (explicitly not HIPAA-compliant, with PHI kept out of that system). Cross-state practice is enabled by founder-level licensure in Minnesota, New York, and Wisconsin, Florida telehealth-provider registration, and PSYPACT membership (mobility #8889). Marketing and demand generation are content-led: a Mood-E Blog dating to 2013, state-by-state SEO landing pages, a Mailchimp newsletter, organic social on Facebook/Instagram/YouTube, and Forbes Health Best Online Therapy Services awards in 2023, 2024, and 2025.
The business model is direct-to-consumer per-session private pay with no insurance billing. Clients self-select a therapist from a public roster without algorithm-based matching, request a free 15-minute phone consultation, and pay $85–$150 per standard session (the founder charges $175 per 30 minutes and $250 per 45 minutes) via Stripe. Synergy eTherapy is founder-led, with no disclosed institutional investors, venture funding, parent company, or M&A activity; revenue, headcount of the practitioner collective, and financial performance are not publicly disclosed.
Synergy eTherapy firmographics
Firmographics- Name
- Synergy eTherapy
- Legal name
- Synergy eTherapy
- Website
- https://synergyetherapy.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Synergy eTherapy is a psychologist-owned online therapy group practice that delivers HIPAA-compliant teletherapy across 40+ U.S. states to adults, teens, couples, and families on a per-session private-pay basis, with a $50-or-less intern tier and content-led marketing.
- Ownership category
- akta.pro rank
Where Synergy eTherapy is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Synergy eTherapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Per-session online therapy fees (private pay): Primary revenue stream. Clients pay per therapy session at rates that typically range from $85 to $150 per session depending on provider, credentials, and session length; founder Dr. Lisa Lovelace charges $175 per 30-min and $250 per 45-min session. Payment is collected by credit card before each session via Stripe on the Synergy eTherapy SSL-secured website.
- Low-cost intern therapy sessions: Discounted therapy sessions delivered by supervised intern therapists at $50 or less per session, providing a lower-priced tier within the practice's offering.
- Superbill-based out-of-network insurance reimbursement: Synergy eTherapy does not bill insurance directly; instead it provides clients with a Superbill they can submit to their insurance company for possible out-of-network reimbursement.
- Gift cards and Health e-Fund donations: Therapy gift cards sold through the website, plus a Health e-Fund where clients can apply for subsidized care or donate to support it. These generate ancillary revenue and goodwill-funded access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard online therapy sessions |
| Unit Pricing | Pay-as-you-go | Low-cost intern therapy |
| Unit Pricing | Pay-as-you-go | Dr. Lisa Lovelace (Founder) — premium private pay |
| Other | Pay-as-you-go | Therapy gift cards |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Synergy eTherapy product offering
Product offeringCore offering
Synergy eTherapy is a psychologist-owned national collective of licensed mental health practitioners that delivers HIPAA-compliant online therapy and counseling to individuals, teens, couples, and families across 40+ U.S. states. Services span anxiety, depression, trauma/PTSD, child and teen counseling, college student counseling, couples therapy, maternal mental health, grief, sleep disorders, medical-condition counseling, psychological testing, and psychiatric medication management (via partner prescribers), delivered one-on-one via secure video and supported by a low-cost intern tier and a Superbill for out-of-network insurance reimbursement.
Product overview
Synergy eTherapy is a single online therapy practice (not a multi-product SaaS platform) operated as a psychologist-owned national collective of vetted licensed mental-health practitioners. The core offering is online counseling organized into specialty service modules — Anxiety Treatment, Depression Treatment, Trauma Therapy & PTSD Treatment, Child & Teen Counseling, Counseling for College Students, Couples Therapy, Counseling For Medical Conditions, Grief Counseling, Maternal Mental Health Support, Counseling for Sleep Disorders, Psychological Testing, and Psychiatric Medication Partners — plus the Low-Cost Therapy (Synergy Interns) add-on, the Mental Health Internship & Training Program that supplies those interns, and the Mood-E Blog content hub. The Online Therapy by State module wraps these services for delivery across 40+ U.S. states under per-state licensing rules, while the Health e-Fund, Gift Cards, and Shout Out Loud Non-Profit Charity are supporting access and community programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Anxiety Treatment
Quantifiable outcome
- Awarded one of Forbes Health's Best Online Therapy Services for three consecutive years (2023, 2024, 2025), especially noted for care of teens and families
- +2 more outcomes
Companies that use Synergy eTherapy
Customer profileSegments9 records
Ideal customer profiles4 records
Synergy eTherapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
Synergy eTherapy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- StripecoreStripe is the payment processor used by Synergy eTherapy on its SSL-secured website for credit card payments. Only the last four digits of the credit card and the expiration date are stored. Stripe is not a HIPAA-covered entity under Synergy's BAA.
- G Suite (Google Workspace)coreSynergy eTherapy uses G Suite for email, supporting its consultation, treatment, payment, and HIPAA-compliant eTherapy operations.
- PSYPACTcoreFounder Dr. Lisa Lovelace is a member of PSYPACT (mobility #8889), an interstate compact that allows the practice of telepsychology across state lines to any U.S. state that has joined the compact. This enables Synergy eTherapy to legally serve clients in PsyPact states beyond its direct licensure footprint.
- Forbes HealthcoreSynergy eTherapy is featured in Forbes Health's Best Online Therapy Services rankings for 2023, 2024, and 2025. The Forbes Health award badge and link to the article are prominently displayed on the homepage as a marketing and trust signal.
- Shout Out Loud (Non-Profit Charity)minorShout Out Loud is a non-profit charity operated by or affiliated with Synergy eTherapy, listed under Links & Resources on the site. It broadens access to therapy services through charitable outreach and the Health e-Fund program.
- Online Psychiatric Medication PartnersminorSynergy eTherapy partners with online psychiatric medication providers in select states to offer psychiatric medication management as an extension of its therapy services.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Synergy eTherapy competitors and assessment
Company assessmentDirect peers
- Cerebral: Online mental health platform combining therapy and medication management for anxiety, depression and ADHD. Competes with Synergy eTherapy in the integrated therapy-plus-medication niche, though Cerebral leans more heavily on subscription prescriptions.
- Brightside Health: Telehealth provider focused on anxiety and depression, pairing therapy with psychiatric medication. Direct overlap with Synergy eTherapy's anxiety and depression service lines and with its psychiatric medication partner model.
- BetterHelp (Teladoc Health): The largest direct-to-consumer online therapy platform, owned by Teladoc Health. Matches Synergy eTherapy on telehealth delivery, therapist network model and broad mental health use cases, but operates at vastly greater scale and with venture-backed marketing budgets.
- Talkspace: Public, online therapy and psychiatry platform with B2C and B2B channels. Closely comparable to Synergy eTherapy in offering individual, couples and teen therapy via telehealth, but pairs it with subscription billing and in-network insurance options that Synergy eTherapy does not provide.
Broad incumbents
- Amwell: Large telehealth infrastructure and service provider with a behavioral health component. Comparable in delivering online therapy through a vetted clinician network, but as part of a broad multi-specialty platform.
- Doctor on Demand (Included Health): Telemedicine incumbent offering therapy and psychiatry as part of a broader virtual care suite through insurers and employers. Comparable therapy offering inside a much larger general telehealth portfolio.
Emerging players
- 7 Cups: Online emotional support service combining free peer support, listener network and affordable therapy with licensed therapists. Comparable to Synergy eTherapy's affordable-access positioning and emphasis on teen and young adult audiences.
- Open Path Collective: Non-profit network of therapists offering sessions at $30-$80 for uninsured and underinsured clients. Closely comparable to Synergy eTherapy's $50-or-less intern tier and Health e-Fund on the affordability dimension.
- Lyra Health: Enterprise mental health benefit platform selling to employers with in-network live therapy, coaching and self-serve. Comparable to Synergy eTherapy in therapy delivery but bypasses the private-pay consumer via B2B contracts.
- Spring Health: Global mental health benefit platform combining therapy, coaching and medication management for employers and health plans. Comparable in the integrated mental health model but competes through enterprise channels rather than D2C.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Synergy eTherapy social profiles
Digital presenceSynergy eTherapy compliance and trust
Trust signalCompliance3 records
Synergy eTherapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synergy eTherapy leadership team
Management profileNumber of profiles
Profiles1 record
Synergy eTherapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synergy eTherapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synergy eTherapy
What does Synergy eTherapy do?
Synergy eTherapy is a psychologist-owned national collective of licensed mental health practitioners that delivers HIPAA-compliant online therapy and counseling to individuals, teens, couples, and families across 40+ U.S. states. Services span anxiety, depression, trauma/PTSD, child and teen counseling, college student counseling, couples therapy, maternal mental health, grief, sleep disorders, medical-condition counseling, psychological testing, and psychiatric medication management (via partner prescribers), delivered one-on-one via secure video and supported by a low-cost intern tier and a Superbill for out-of-network insurance reimbursement.
Is Synergy eTherapy a public or private company?
Synergy eTherapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Synergy eTherapy founded?
Synergy eTherapy was founded in 2017. It employs 1 to 10 people.
Where is Synergy eTherapy based?
Synergy eTherapy is headquartered in Minneapolis, United States, in the North America region.
How does Synergy eTherapy make money?
Four revenue lines are on record. Per-session online therapy fees (private pay) is the primary driver. The others are low-cost intern therapy sessions, superbill-based out-of-network insurance reimbursement and gift cards and Health e-Fund donations.
Who are Synergy eTherapy's main competitors?
Direct peers on record are Cerebral, Brightside Health, BetterHelp (Teladoc Health) and Talkspace. Broad incumbents are Amwell and Doctor on Demand (Included Health). Emerging players are 7 Cups, Open Path Collective, Lyra Health and Spring Health.
Does Synergy eTherapy have an API?
No public API is recorded for Synergy eTherapy.