Cashback Coupon

What Cashback Coupon does

CashbackCoupon.in is an India-focused, web-based cashback and coupon aggregation platform headquartered in Indore, India, founded in 2024. The platform aggregates discount codes, promo codes, and cashback offers from over 1,000 merchant stores across 65+ categories including fashion, electronics, travel, food delivery, beauty, and hosting, serving price-conscious Indian online shoppers. Its underlying technology is a searchable digital storefront consisting of store directory pages (alphabetical, A-Z), category browse pages, a curated 'High Cashback Stores' section, a festival-specific deals section, and an SEO-driven blog — built on a standard web stack with no disclosed proprietary technology.

CashbackCoupon operates a self-serve, product-led go-to-market with no sales motion. Consumer acquisition relies on organic SEO, a 35 lakh+ email newsletter subscriber base, and a Telegram deal channel, supplemented by featured placements and affiliate links from merchant partners. The company monetizes through two revenue streams: (1) performance-based affiliate referral commissions from merchants (paid when users click through and complete purchases, with a portion shared back to users as cashback and the remainder retained as platform revenue), routed through the VCommission affiliate network; and (2) merchant listing and promotional fees for featured placements, banners, and highlighted category listings. End consumers access the platform free of charge.

The company is privately held with no disclosed institutional funding, founders, or investors, and operates as a relatively small team (51-100 employees). It has no mobile app, no public API, no proprietary technology stack, and no disclosed AI capabilities. Strategic emphasis is on breadth of merchant partnerships (Amazon, Flipkart, MakeMyTrip, Nykaa, Myntra, Ajio, Swiggy, Dominos, Uber, GoDaddy), multi-channel owned distribution, and SEO-driven organic traffic capture within the Indian coupon vertical.

Name

Cashback Coupon

Website

https://cashbackcoupon.in

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

CashbackCoupon.in is an India-focused web platform aggregating coupon codes and cashback offers from over 1,000 merchant stores for price-conscious Indian online shoppers, monetizing through affiliate commissions and merchant listing fees while distributing curated deals via newsletter and Telegram.

Ownership category

akta.pro rank

Product category

Online Coupon and Cashback Marketplace

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)

Keywords

• Coupon aggregation
• Cashback platform
• Affiliate marketing
• Online deals marketplace
• Discount codes

Headquarters

HQ city

Indore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Affiliate Referral Commissions: CashbackCoupon earns commissions from merchant partners (e-commerce brands, travel sites, food delivery platforms) when users click through from the platform and complete purchases. Commissions are performance-based, calculated as a percentage of the transaction value. The platform shares a portion of this commission back with the user as cashback, retaining the remainder as revenue.
2. Merchant Listing / Promotional Fees: Merchants pay for featured placement, promotional banners, and highlighted listings within specific categories on the platform, generating additional revenue beyond pure affiliate take-rate commissions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

CashbackCoupon.in is an India-focused cashback and coupon aggregation platform that aggregates discount codes, promo codes, and cashback offers from 1000+ merchant stores across 65+ categories such as fashion, electronics, travel, beauty, food delivery, and hosting. Consumers access the platform for free and earn a percentage of merchant-paid affiliate commissions as cashback when they complete purchases through the platform's tracked links.

Product overview

CashbackCoupon.in operates as a single unified web platform—a cashback and coupon aggregation marketplace—rather than a modular product architecture. The core product is the cashback and coupon discovery website, which aggregates offers from 200+ retail partners across 65+ categories. The platform is complemented by an email newsletter subscription service (35+ lakh subscribers), a festival-specific coupons section, a blog for shopping guides, a category browsing system, a store directory, and a high cashback stores feature. All components serve the unified purpose of helping Indian consumers discover and access discounts, coupon codes, and cashback rewards when shopping online.

Differentiator

Problem solved

Functional benefit

Products and services

• CashbackCoupon.in Platform India's leading cashback and coupon aggregation platform that provides discount coupons, coupon codes, promo codes, and cashback offers from over 1000+ stores including Amazon, Flipkart, Myntra, Swiggy, and Nykaa. It is targeted at Indian online shoppers seeking savings across e-commerce, travel, food delivery, electronics, fashion, and beauty categories.

Quantifiable outcome

• 35,00,000+ newsletter subscribers in India receiving regular coupon alerts

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• AmazoncoreGTM or Marketing PartnerAmazon is featured as a primary merchant partner with 66 coupon listings on the CashbackCoupon platform. Users can access Amazon discount codes and earn up to 3% cashback on purchases made through affiliate links. Amazon is one of the highest-volume merchant partners on the platform.
• FlipkartcoreGTM or Marketing PartnerFlipkart is featured as a major merchant partner with 19 coupon listings on the platform, serving the Indian e-commerce market with discounts across electronics, fashion, and general merchandise.
• MakeMyTripcoreGTM or Marketing PartnerMakeMyTrip is a featured popular store offering up to 7% cashback on travel bookings including flights and hotels. It serves the travel booking segment of the CashbackCoupon user base.
• NykaacoreGTM or Marketing PartnerNykaa is featured as a merchant partner with 7 coupon codes covering beauty and personal care products. The partnership targets the beauty-conscious segment of CashbackCoupon's Indian consumer audience.
• AjiocoreGTM or Marketing PartnerAjio (Reliance-owned fashion e-commerce platform) is featured with 7 coupons on the platform and offers up to 5.3% cashback on fashion purchases. It is listed as a High Cashback Store.
• SwiggyminorGTM or Marketing PartnerSwiggy is featured with 5 coupon codes on the platform for food delivery savings, serving the food delivery segment of Indian online shoppers.
• GoDaddyminorGTM or Marketing PartnerGoDaddy is listed as a High Cashback Store offering flat 17.3% cashback on domain registration and web hosting purchases, representing the hosting/domain category on the platform.
• VCommission (Affiliate Network)coreGTM or Marketing PartnerVCommission is the affiliate network powering CashbackCoupon's affiliate tracking infrastructure. Campaign IDs and publisher IDs (e.g., campaign_id=10320, pub_id=109353) are embedded in affiliate links throughout the platform, enabling performance-based commission tracking for merchant campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EarnKaro: India-based reseller and cashback platform that enables users to earn commissions by sharing merchant deals, with a similar affiliate-based monetization model and merchant coverage.
• CashKaro: Leading Indian cashback and coupon platform earning affiliate commissions from merchants and sharing a portion with users. Operates an identical affiliate-driven cashback model across e-commerce, travel, and lifestyle categories.
• GrabOn: One of India's largest coupon and deals aggregators, offering coupon codes, deals, and cashback across hundreds of merchants with a Telegram channel and email distribution model closely paralleling CashbackCoupon.in.
• CouponDunia: Indian coupon and deals aggregator serving online shoppers with promo codes and cashback offers across a wide merchant base, with a directly overlapping value proposition and target audience.
• GoPaisa: Indian cashback and coupons platform that earns affiliate commissions from merchants and shares a portion of the commission back with users as cashback, competing head-to-head in the same categories.

Broad incumbents

• Rakuten: Global cashback and affiliate marketing platform operating at scale across multiple geographies with a broader portfolio (shopping, travel, financial services) than CashbackCoupon.
• RetailMeNot: Established US-based coupon and deals aggregator serving consumers with promo codes and cashback across e-commerce merchants, with a similar aggregation model at a larger and more diversified scale.
• Coupons.com (Quotient Technology): Long-standing digital coupon platform offering digital coupons, cashback, and promotions across thousands of brands, with a substantially broader technology and distribution footprint than CashbackCoupon.
• Honey (PayPal): Global browser-based coupon and cashback aggregator owned by PayPal, operating across thousands of merchants with broader resources and a more established technology stack than CashbackCoupon.

Emerging players

• Magicpin: Indian discovery and rewards platform offering cashback and loyalty rewards across online and offline merchants, with overlapping user economics and merchant relationships though broader offline focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/home

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cashback Coupon