Rose & Gold

What Rose & Gold does

Rose & Gold is a privately held, full-service digital marketing agency founded in 2018 by Erin Rosario and Julie D., headquartered in Western Massachusetts. The agency sells customized brand strategy, digital marketing (content marketing, SEO, social media management, email marketing), and web development (UX/UI, responsive design, maintenance) services under a professional services, custom-quoted engagement model. Rose & Gold does not disclose pricing and operates a sales-led go-to-market through direct website consultation, phone, and email, targeting SMB clients across healthcare, eCommerce, cannabis, education, and small business verticals. Named clients include Sticky Brand, Tilli, TRE Olive, Mylyfe, Bare Med Spa, Campfire Cannabis, Balagan Cannabis, Insa, ADX Health, Better Rhodes, Mount Holly Schools, Northwest Connecticut YMCA, Aspira, Alves Fuels, and Cultivate/Sunnyside — all SMB or nonprofit accounts with no enterprise anchor disclosed.

The agency has scaled from its two founders to a team of 10-15 specialists, including senior creative talent with 9-15+ years of experience. Its technology stack is built on third-party platforms such as Klaviyo (where it holds Master Elite Partner status) rather than proprietary systems, and it maintains WBE certification. The firm has cultivated specialized expertise in cannabis marketing under platform compliance constraints, a differentiated vertical relative to generalist regional agencies.

Rose & Gold's revenue model is professional services engagements with no disclosed pricing tiers, no SaaS or productized offerings, no public funding rounds, and no institutional investors. The firm remains founder-owned and bootstrapped, distributing thought leadership through an active blog, LinkedIn, Instagram, Facebook, email newsletter, and SEO-optimized content. Operating geographies are not explicitly disclosed beyond a U.S. domestic focus and a Western Massachusetts base (Northampton / East Longmeadow).

Name

Rose & Gold

Legal name

Rose & Gold

Website

https://roseandgold.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Rose & Gold is a privately held, full-service digital marketing agency founded in 2018 in Western Massachusetts, serving SMB clients across healthcare, eCommerce, cannabis, education, and small business with brand strategy, digital marketing, and web development services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Marketing Consulting Services (541613), Graphic Design Services (541430)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Digital marketing services
• Brand strategy
• Web development
• Content marketing
• Social media management

Headquarters

HQ city

East Longmeadow

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing comprehensive marketing solutions including brand strategy, design, content marketing, web development, social media management, SEO, and email marketing services. Revenue is generated through professional service engagements with clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Rose & Gold is a full-service digital marketing agency that designs and delivers customized, strategy-led marketing solutions for small and mid-sized businesses. Its offering spans brand strategy (design strategy, concept development, brand collateral, visual expression), digital marketing (content marketing, blogging/copywriting, email marketing, social media management, SEO), and web development (UX/UI design, website development, responsive optimization, maintenance and support). The agency delivers these services primarily to healthcare, eCommerce, cannabis, education, and small business clients in the United States.

Product overview

Rose & Gold is a full-service digital marketing agency offering strategic and creative services including brand strategy (design strategy, concept development, brand collateral, visual expression), digital marketing (content marketing, email marketing, social media management, SEO), and web development (UX/UI design, website development, responsive optimization, maintenance). The agency specializes in serving healthcare, eCommerce, cannabis, education, and small business industries with tailored marketing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Services Strategic and design-led services including design strategy, concept development, brand collateral, and visual expression, intended for SMB clients seeking meaningful and impactful brand experiences that drive brand awareness and consistent messaging across digital devices.
• Digital Marketing Services Comprehensive digital marketing offering including content marketing strategy, blogging and copywriting, email marketing, social media management, and SEO, for SMB clients who want the agency to take ownership of the planning and execution of customer-content touchpoints.
• Web Development Services Full web development services including UX/UI design, website development, responsive optimization, and ongoing website maintenance and support, tailored to each customer's specific requirements, business sector, and industry, whether B2B or B2C.
• Healthcare Industry Marketing Specialized marketing services for healthcare brands focused on building customer bases, creating deeper connections, developing growth strategies, and making science more social, with deep learning about the client's technology and brand.
• eCommerce Marketing Marketing services for e-commerce brands using innovative strategies and content to create loyal customers, helping brands stand out in crowded online markets and sell out sustainably.
• Cannabis Industry Marketing Specialized cannabis marketing including brand photography, email and SMS marketing, blogs, website design, and programmatic advertising, with expertise in the legal and platform compliance constraints unique to the cannabis category.
• Education Sector Marketing Marketing services for education-based brands including institutions, colleges, and course creators, focused on enrollment growth, financial goals, institutional marketing, and audience engagement.
• Small Business Marketing Sustainable growth marketing for small businesses that maintains the owner's values and mission, helping them grow their business in a way that feels good for both the owner and their customers.

Quantifiable outcome

• Strong client testimonials highlighting quick turnaround, attention to detail, and speed of brand knowledge acquisition

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KlaviyocoreTechnology or IntegrationKlaviyo Master Elite Partner, indicating advanced expertise in email marketing platform implementation and automation. This partnership enables Rose & Gold to provide sophisticated email marketing services to clients using Klaviyo's platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Huemor: Full-service digital marketing and web design agency of comparable size focused on brand strategy, web development, and content marketing for mid-market clients. Directly comparable on service mix and SMB/mid-market positioning.
• Disruptive Advertising: Digital marketing agency providing SEO, paid media, and lifecycle marketing for eCommerce and B2B clients. Overlaps strongly on the email, SEO, and content services Rose & Gold offers.
• Digital Silk: Full-service digital agency delivering branding, web design, and digital marketing to SMB and growth-stage clients. Comparable on full-stack service offering and SMB go-to-market.
• KlientBoost: Digital marketing agency offering SEO, paid media, and content services to SMB and eCommerce brands. Highly comparable on channel mix (SEO, content, email) and target customer profile.
• LYFE Marketing: Social media and digital marketing agency focused on SMBs with content, social, and email offerings. Comparable in service breadth, SMB focus, and social-led content production.

Broad incumbents

• Power Digital Marketing: Larger full-service digital marketing firm serving mid-market and enterprise across SEO, content, paid media, and CRO. A broader incumbent competitor for the same client wallet.
• SmartSites: Established full-service digital agency providing web design, SEO, PPC, and social media marketing for SMBs. Overlaps on the same SMB-targeted digital marketing stack.
• Thrive Internet Marketing Agency: Larger full-service digital marketing agency offering web design, SEO, social media, and content services across many verticals. Broad incumbent with overlapping services but at significantly greater scale.

Emerging players

• Inflow: eCommerce-focused digital marketing agency specializing in paid media, SEO, and email for DTC brands. Closely aligned with Rose & Gold's eCommerce vertical expertise.
• NisonCo: Marketing agency specializing in cannabis and hemp brand strategy, PR, and digital. Direct vertical overlap with Rose & Gold's cannabis marketing practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/roseandgoldagency
• LinkedInlinkedin.com/company/roseandgold
• Instagraminstagram.com/roseandgoldagency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose & Gold