Wolf Burners

What Wolf Burners does

Wolf Burners (Brûleurs de Loups / BDL) is a professional French ice hockey club operating as SASP GMH38, founded in 1963 and headquartered in Grenoble, France. The club fields its senior team in the Synerglace Ligue Magnus, France's top professional ice hockey league, and plays home matches at the 4,208-capacity Patinoire Polesud. Beyond the senior team, the club runs a ministerial-accredited Centre de Formation (youth training center established in 2006) that operates a three-tier development pathway through Vaujany (Division 2) and Chambéry (Division 1), producing elite talent including NHL player Alexandre Texier.

The club's commercial platform spans multiple revenue streams: ticketing through a Wiremind-powered online platform, the multi-tier BDL Nation annual loyalty program (Kids €30, Standard €5/month, Premium €80/year, Silver €65), merchandise sales through the Boutique BDL (online and at-arena), concessions, corporate hospitality, and a five-tier sponsorship pyramid (Diamond through Bronze). It also operates a charitable endowment, the Fonds de Dotation, which channels funds to regional causes via gala dinners, jersey auctions, and themed charity matches. Distribution combines self-serve online channels, a physical boutique at Patinoire Polesud, direct B2B corporate sales, and event-based activations such as the Centre Commercial Neyrpic synthetic ice rink deployment. An official mobile application delivers news, games with prizes, and exclusive content to support fan engagement.

The club maintains institutional relationships with Grenoble Alpes Métropole, Ville de Grenoble, Département de l'Isère, and SMAAG, and is governed by a leadership team headed by President Jacques Reboh and General Director Alexandre Duyck. In the 2025-2026 season, the senior team finished 2nd in Ligue Magnus regular-season standings with 96 points and reached the playoff finals, while the U20 team won the Champion de France U20 title. The club has no disclosed external parent, no funding rounds, and no M&A activity; it operates as an independent professional sports organization.

Name

Wolf Burners

Legal name

SASP GMH38 – Les Brûleurs de Loups

Website

https://bruleursdeloups.fr

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Wolf Burners (Brûleurs de Loups) is a professional French ice hockey club founded in 1963 and based in Grenoble, competing in the Synerglace Ligue Magnus at the 4,208-seat Patinoire Polesud. It serves regional fans, BDL Nation members, and corporate sponsors via ticketing, merchandise, loyalty programs, youth development, and a charitable endowment.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKABAI

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

Keywords

• Professional ice hockey
• Sports entertainment services
• Fan loyalty programs
• Corporate hospitality
• Youth athletic development

Headquarters

HQ city

Grenoble

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from individual match tickets, playoff tickets, and special event tickets (Coupe de France, Yéti's Cup, Champions Hockey League matches) sold through online ticketing platform and at the box office.
2. BDL Nation Membership Subscriptions: Annual membership subscriptions at €5/month (billed monthly with tacit renewal) providing access to priority ticket purchasing, discounts on tickets (-20% to -30%), merchandise (-10%), and exclusive member benefits. Cards range from €30 (Kids) to €80 (Premium) for initial purchase.
3. Merchandise Sales: Sales of official merchandise including jerseys, apparel, accessories through physical boutique and e-commerce platform. Includes special edition items (Christmas jerseys, Gala jerseys, Yéti's Cup jerseys) and auction sales of player-worn jerseys.
4. Concession Sales: Revenue from food and beverage concessions (buvettes) at matches including hot meals, snacks, and confectionery.
5. Corporate Sponsorship and Hospitality: Partnership packages for businesses including advertising panels, jersey sponsorship, VIP boxes/loges, corporate events, and CSE (employee committee) packages. Multi-tiered sponsorship levels: Diamond, Platinum, Gold, Silver, Bronze partners.
6. Charitable Fundraising: Funds raised through charitable events, jersey auctions, peluche launches, galette pre-sales, and gala dinners supporting the Fonds de Dotation. Tax-deductible donations: 66% for individuals, 60% for businesses.
7. Champions Hockey League Revenue: Revenue from participation in international Champions Hockey League competition, including matches against teams like Lausanne and Frölunda.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels12 records

Core offering

Wolf Burners (Brûleurs de Loups) is a professional French ice hockey club based in Grenoble that competes in the Synerglace Ligue Magnus and the Champions Hockey League. It operates a multi-revenue sports entertainment business selling live match tickets, season memberships (BDL Nation loyalty program), official merchandise, concessions, and corporate hospitality and sponsorship packages, alongside a youth training center (Centre de Formation) and a charitable endowment fund (Fonds de Dotation).

Product overview

Brûleurs de Loups (Wolf Burners) is a professional French ice hockey club based in Grenoble. The organization operates as a multi-product sports entertainment entity comprising: the professional hockey team competing in the Synerglace Ligue Magnus; a merchandise operation (Boutique BDL) offering official team apparel and limited items; an official ticketing system for match attendance; the BDL Nation loyalty program with tiered membership cards offering discounts and exclusive benefits; a youth training center (Centre de Formation) with ministerial accreditation; and a charitable endowment fund (Fonds de Dotation) supporting regional social initiatives. The club also offers corporate hospitality and partnership packages for businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Boutique BDL (Merchandise Store) Online and physical merchandise store selling official team jerseys, apparel, accessories, and limited-edition items (Christmas jerseys, Gala jerseys, Yéti's Cup jerseys) and auction items to supporters and fans.
• Billetterie (Ticketing Service) Official match ticketing service for Synerglace Ligue Magnus, playoffs, Coupe de France, Yéti's Cup, and Champions Hockey League matches, operated via the Wiremind online platform and on-site box office at Patinoire Polesud.
• BDL Nation Loyalty Program Annual membership subscription program with tiers (Premium, Silver, Standard, Premium Kids, Kids) providing priority ticket access, ticket/merchandise discounts up to 30%, reserved seating, exclusive events, and partner offers across the BDL Nation partner network.
• Centre de Formation (Training Center) Ministerially accredited high-level youth hockey development program combining athletic and academic education for young players, with a structured pathway through Vaujany (D2), Chambéry (D1), and the professional team; produces national and international-level players.
• Fonds de Dotation (Charitable Endowment Fund) Endowment fund supporting social, educational, and charitable initiatives in the Grenoble region, funded through charity matches, galette pre-sales, gala dinners, teddy bear throws, and jersey auctions; eligible for 66% (individuals) and 60% (businesses) tax-deductible donations.
• Corporate Hospitality & Partnerships B2B partnership and corporate hospitality services for businesses, including advertising panels, jersey sponsorship, VIP boxes/loges, networking events, and CSE (employee committee) packages, structured as Diamond, Platinum, Gold, Silver, and Bronze sponsorship tiers.

Quantifiable outcome

• Champion de France U20 2025 and multiple previous youth championships
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

47 partnerships are on record, tiered core, important and minor.

• Alpes Menuiseries DépannagecoreGTM or Marketing Partner · 11 March 2025Diamond-tier sponsor offering promotional games at matches including door prize of armored door valued at €4,500.
• CSEIcoreGTM or Marketing PartnerDiamond-tier sponsor of the club.
• EAP (École des Arts et Professions)coreGTM or Marketing PartnerDiamond-tier educational partner supporting the training center.
• Groupe EDMcoreGTM or Marketing PartnerDiamond-tier sponsor.
• SAMSEcoreGTM or Marketing PartnerDiamond-tier sponsor, match sponsor for final against Bordeaux.
• SogrebatcoreGTM or Marketing PartnerDiamond-tier sponsor.
• VAUJANYcoreStrategic or Co-development PartnerDiamond-tier partner and home of the Development Pole U20 team playing in Division 2. Strategic pathway for youth player development.
• ACTE2IimportantGTM or Marketing PartnerPlatinum-tier sponsor.
• Adex EntreprisesimportantGTM or Marketing PartnerPlatinum-tier sponsor.
• AESIO MutuelleimportantGTM or Marketing PartnerPlatinum-tier health insurance partner.
• BeauchampimportantGTM or Marketing PartnerPlatinum-tier sponsor.
• Crédit MutuelimportantGTM or Marketing PartnerPlatinum-tier banking partner.
• GEG (Gaz Électricité de Grenoble)importantGTM or Marketing PartnerPlatinum-tier local energy company. Donated 1,500 peluche toys for charity teddy bear toss event worth approximately €3,000.
• JBFimportantGTM or Marketing PartnerPlatinum-tier sponsor.
• McDonald'simportantGTM or Marketing PartnerPlatinum-tier sponsor with restaurant locations in the region.
• Rhône Alpes DistributionimportantGTM or Marketing PartnerPlatinum-tier distribution partner.
• SD ServicesimportantGTM or Marketing PartnerPlatinum-tier sponsor.
• Skoda - Jean LainimportantGTM or Marketing PartnerPlatinum-tier automotive partner.
• Grenoble Alpes MétropolecoreGTM or Marketing PartnerInstitutional partner providing municipal support and regional development collaboration.
• Ville de GrenoblecoreGTM or Marketing PartnerCity of Grenoble institutional partner supporting club operations.
• Département de l'IsèrecoreGTM or Marketing PartnerDepartmental council institutional partner.
• SMAAGimportantGTM or Marketing PartnerInstitutional partner (metropolitan public transport authority).
• La Brasserie des CuvesminorGTM or Marketing PartnerArtisan brewery partner offering 20% discount in their boutique to BDL Nation members.
• La FumerieminorGTM or Marketing PartnerBar partner with happy hour pricing (draft beer €2.50 from 18h-21h, €4 from 21h-2h) for BDL Nation members.
• Espace MidinetteminorGTM or Marketing PartnerCafeteria partner offering 10% discount on meals and room rentals to BDL Nation members.
• Vertical'Art GrenobleminorGTM or Marketing PartnerIndoor climbing gym partner offering reduced rates to BDL Nation members.
• AlineaminorGTM or Marketing PartnerFurniture and decoration store offering 10% discount at Saint-Égrève location to BDL Nation members.
• Pizzeria du CampusminorGTM or Marketing PartnerRestaurant near campus offering 10% discount on orders to BDL Nation members.
• New School TacosminorGTM or Marketing PartnerFast food restaurant in Echirolles partner for BDL Nation discount program.
• Big SmashminorGTM or Marketing PartnerFast food chain in Grenoble and Echirolles partner for BDL Nation discount program.
• Hippopotamus GièresminorGTM or Marketing PartnerRestaurant in Gières partner for BDL Nation discount program.
• CryoteraminorGTM or Marketing PartnerCryotherapy center in Seyssins partner for BDL Nation members.
• Au BureauminorGTM or Marketing PartnerPub and brasserie with 10% discount at Neyrpic and Saint-Égrève locations to BDL Nation members.
• King JouetminorGTM or Marketing PartnerToy store at 18 blv Agutte Sembat, Grenoble Centre offering 8% discount (excluding promotions) to BDL Nation members.
• Bowl CenterminorGTM or Marketing PartnerBowling in Echirolles offering free shoe rental via app, €8.50/weekday (vs €10.50) and €9/weekend (vs €11) per game for BDL Nation members.
• PokawaminorGTM or Marketing PartnerRestaurant at Comboire Echirolles and Meylan offering 10% discount on orders to BDL Nation members.
• Chardon BleuimportantGTM or Marketing PartnerBakery-patisserie partnership for Galette des Rois pre-orders with 4 BDL fèves to collect, €1 per galette donated to Fonds de Dotation.
• Centre Commercial NeyrpicimportantGTM or Marketing PartnerHosting the BDL synthetic ice rink from December 9, 2025 to January 3, 2026 with free access (limited to 30 minutes), mascot appearances, and player signings.
• Mythiques EventsimportantStrategic or Co-development PartnerEvent partner collaborating on the second charity gala dinner at Polesud, which raised €21,800.
• CHU Grenoble Alpes (Fonds de Dotation)importantGTM or Marketing PartnerHospital foundation receiving funds from charity events including breast cancer awareness match (€5,200) and auction proceeds.
• Soroptimist International GrenobleminorGTM or Marketing PartnerInternational NGO receiving €2,852 from playoff warm-up jersey auction, donated to Les Blouses Roses for hospitalized children.
• Secours Populaire FrançaisminorGTM or Marketing PartnerCharity receiving peluche toys from teddy bear toss charity match for underprivileged children.
• UDSP 38 (Sapeurs-Pompiers)minorGTM or Marketing PartnerFirefighter association receiving €432 from Pompy peluche sales and palet game at special firefighter match.
• Clara Tous Avec ToiminorGTM or Marketing PartnerAssociation supporting research and financing stages/equipment for Clara, a 4-year-old with Rett syndrome, featured at disability awareness match.
• Les Blouses RosesminorGTM or Marketing PartnerCharity receiving funds from Soroptimist for hospitalized children project at CHU Grenoble Alpes Enfant.
• Jeunes Sapeurs-Pompiers Saint-MarcellinminorGTM or Marketing PartnerYouth firefighter organization participating in special match animations and peluche Pompy sales.
• Les Éléphants de ChambéryimportantStrategic or Co-development PartnerDivision 1 hockey team serving as development step for BDL youth players after Vaujany D2 experience, part of three-tier development pathway.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marseille Hockey Club: Ligue Magnus peer (5th, 68 points in 2025-2026). Comparable French professional hockey club competing in the same league with similar ticketing, sponsorship, and membership structures.
• HC Lausanne: Swiss National League club that Grenoble has faced in the Champions Hockey League. Direct international peer with comparable professional club structure, arena operations, and European hockey sponsorship dynamics.
• Gap Hockey Club: Alpine-region Ligue Magnus peer (12th, 41 points). Regional French hockey peer with similar geographic catchment, sponsorship base, and arena-driven revenue model.
• Rapaces de Gap / Pionniers de Chamonix: Ligue Magnus peer clubs with similar French regional hockey positioning and comparable ticketing, sponsorship, and youth-development economics.
• Frölunda HC: Swedish SHL powerhouse that has played Grenoble in the Champions Hockey League. Top-tier European hockey peer benchmarking youth development, arena economics, and continental sponsorship strategies.
• Ducs d'Angers: Ligue Magnus peer (3rd in 2025-2026 with 93 points). Comparable French professional ice hockey club with similar ticketing, sponsorship, and youth-development operations.
• Boxers de Bordeaux: Defeated Grenoble in the 2026 Ligue Magnus finals (4-1 series). Direct peer as a top French hockey club sharing the same league, championship economics, and arena-based revenue model.
• Rouen Hockey Elite 76: Top-finishing Ligue Magnus club (1st, 105 points in 2025-2026) that is the most direct sporting peer to Grenoble. Operates the same league structure, comparable sponsorship and ticketing model, and competes head-to-head for the French title.

Broad incumbents

• Tappara: Finnish Liiga champion (2024, 2026) and the club that just hired Grenoble's new head coach Juha Juujärvi. Larger European incumbent peer for benchmarking top-tier hockey club operations, coaching economics, and European hockey development models.

Others

• Arenametrix: Technology partner that powers BDL's official mobile app and digital ticketing ecosystem. Adjacent enabling vendor for fan-engagement and CRM infrastructure used by the club.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bruleursdeloups
• YouTubeyoutube.com/channel/UCfjnfPgPTRj5rpvHgj0Pxpw
• Facebookfacebook.com/bruleursdeloups
• LinkedInlinkedin.com/company/grenoble-metropole-hockey-38
• Instagraminstagram.com/bdl_officiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wolf Burners