Rabbit
- Company typePrivate
- Founded2021
- HeadquartersMexico City, Mexico
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Rabbit firmographics
Firmographics- Name
- Rabbit
- Legal name
- Rabbit Impulsora de Mercados, S.A. de C.V.
- Website
- https://rabbitmx.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Rabbit industry classification
Industry- Product category
- B2B Distribution and Financial Inclusion for Small Retailers
- NAICS
- Sales Financing (52222)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)
- akta.pro secondary industry
- Kitting & Bundling Services (TLAIAFAA)
Keywords
Where Rabbit is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Rabbit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Abastecimiento): Rabbit purchases goods from suppliers and resells them to small shopkeepers (tenderos) at a margin, delivering orders within 24 hours. Revenue is generated on a per-transaction basis as shopkeepers pay for goods upon delivery or through credit. Minimum order requirements apply (MX$300 for in-person sales, MX$500 for digital orders).
- Rabbit Crédito Commission: Rabbit earns commission from Propaga (its credit partner) on credit extended to shopkeepers. Commission rates range from 0% to 4%+IVA depending on customer segment and promotion period. Shopkeepers pay the credit back within 15 days plus applicable commission.
- Service Fees - Recargas and Pago de Servicios: Shopkeepers act as agents offering mobile airtime top-ups and bill payment services to their own customers. Rabbit, via its partner Gestopago, earns a commission on each transaction processed through the Rabbit App.
- Shipping Fee: A delivery fee of MX$50 is charged on orders below MX$500 within the coverage zone, generating additional per-transaction revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | In-person sales minimum order: MX$300 |
| Unit Pricing | Pay-as-you-go | Digital/App sales minimum order: MX$500 |
| Unit Pricing | Pay-as-you-go | Delivery fee for orders below MX$500 |
| Unit Pricing | Pay-as-you-go | Volume discount: 3% for orders MX$700–MX$1,500 |
| Outcome Based/ Performance | Pay-as-you-go | Rabbit Crédito commission: 0%–4%+IVA (varies by segment) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Rabbit product offering
Product offeringCore offering
Rabbit is a B2B distribution and financial-inclusion platform for small Mexican corner-store owners (tenderos). It purchases consumer goods from manufacturers/suppliers and resells them to tenderos through a hybrid channel of weekly Aliado field-agent visits, a proprietary mobile app, and a WhatsApp ordering line, with 24-hour delivery in coverage zones. Layered on top of the supply relationship are revolving credit (Rabbit Crédito, 15-day terms via Propaga), airtime recharges, utility bill payments (via Gestopago), and CFDI electronic invoicing, all managed through a single mobile application.
Product overview
Rabbit is a 100% Mexican company that provides a comprehensive supply and financial inclusion platform for small store owners (tenderos) in Mexico. The core offering is the App Rabbit, a mobile application available on iOS and Android that serves as the central hub for all services. The product ecosystem comprises three main service pillars: (1) Venta Presencial – weekly in-person sales visits from a Rabbit Aliado who takes orders and delivers within 24 hours; (2) Venta Digital – digital ordering via the App Rabbit or WhatsApp for 24-hour delivery; and (3) Soluciones Financieras – financial services including Crédito Rabbit (revolving credit line with 15-day payment terms), Recargas de Tiempo Aire (mobile airtime recharges), and Pago de Servicios (utility and bill payments). The platform also includes an electronic invoicing (Facturación Electrónica) feature for CFDI generation. Operating across 14 Mexican states including Mexico City, State of Mexico, Jalisco, Nuevo León, and Puebla, Rabbit functions as a B2B marketplace connecting consumer goods suppliers with small retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Venta Presencial (In-Person Sales) Weekly in-person sales service in which a Rabbit Aliado (sales representative) physically visits the tendero's store to present the product catalog via tablet, take orders, and deliver the goods within 24 hours. Minimum in-person order of MX$300 applies. Targeted at small independent Mexican corner-store owners who lack the time or mobility to self-distribute.
- Venta Digital (Digital Sales) Digital ordering service that lets tienda owners place orders through the Rabbit App (iOS/Android) or via WhatsApp Business and receive delivery within 24 hours. Minimum digital order of MX$500. Includes catalog browsing, order tracking, and delivery scheduling.
- Crédito Rabbit (Rabbit Credit) Revolving credit line that lets tienda owners purchase goods through the Rabbit App and repay within 15 days, avoiding capital strain. Issued in partnership with Propaga; biometric identity verification (facial recognition plus INE document scan) is required for approval. Commission rates range from 0% to 4%+IVA depending on customer tenure and segment.
- Recargas de Tiempo Aire (Mobile Airtime Recharges) Mobile airtime and data recharge service integrated into the Rabbit App, powered by Gestopago, that lets tienda owners offer top-up services to their walk-in customers and earn a commission per transaction, generating additional store traffic and revenue.
- Pago de Servicios (Bill Payment Acceptance) Utility and service payment acceptance service that lets tienda owners accept payments for electricity, gas, internet, and other services from their walk-in customers via the Rabbit App, with commissions processed through Gestopago. Increases store competitiveness and revenue.
- Facturación Electrónica (Electronic Invoicing) Electronic invoicing module built into the Rabbit App that generates and delivers CFDI 4.0 invoices in PDF and XML format for commercial transactions, helping tienda owners meet Mexican SAT tax-compliance requirements without external tools.
Quantifiable outcome
- Orders delivered within 24 hours, 365 days a year
- +2 more outcomes
Companies that use Rabbit
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Rabbit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Rabbit partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Propaga (Michasan, S.A.P.I. de C.V.)corePropaga is Rabbit's credit partner, providing the Rabbit Crédito revolving credit line that enables shopkeepers to purchase goods now and pay within 15 days. Rabbit acts as a commercial partner and intermediary, facilitating credit access for shopkeepers through its App. Propaga handles credit approval, issuance, collection, and data privacy for credit applicants. Rabbit earns commission on each credit transaction. Credit terms: 0%–4%+IVA commission depending on customer segment, with 15-day repayment and MX$200/day late fee.
- Gestopago (Gesto Pago de Servicios, S.A.P.I. de C.V.)coreGestopago provides the mobile airtime recharge and utility bill payment infrastructure integrated into the Rabbit App, enabling shopkeepers to offer phone top-ups and bill payment services to their own customers. Rabbit acts solely as a commercial intermediary. Gestopago administers the 'Bolsa de Saldo' (prepaid balance account) and sets commission rates for shopkeepers. Rabbit is not responsible for service quality or disputes with Gestopago.
- CINEMEXminorCINEMEX provides movie theater gift certificates (double tickets to traditional screening rooms) as prizes in Rabbit's promotional campaigns (RabbitFest 5.0, catalog campaigns, digital challenges) to incentivize shopkeeper engagement and ordering.
- StarbucksminorStarbucks provides digital gift certificates in monetary denominations as prizes in Rabbit's promotional campaigns and digital challenges for shopkeepers.
- AmazonminorAmazon provides digital gift certificates (e.g., MX$300 Amazon certificate) as prizes in Rabbit's promotional campaigns and digital challenges for shopkeepers.
- NutrisaminorNutrisa provides digital gift certificates for ice cream products as prizes in Rabbit's promotional campaigns for shopkeepers.
- WingstopminorWingstop provides digital gift certificates for chicken wings as prizes in Rabbit's promotional campaigns for shopkeepers.
- Uber EatsminorUber Eats provides digital gift certificates as prizes in Rabbit's promotional campaigns and digital challenges for shopkeepers.
- CoppelminorCoppel provides digital gift certificates as prizes in Rabbit's promotional campaigns and digital challenges for shopkeepers.
- NetflixminorNetflix provides digital gift certificates as prizes in Rabbit's promotional campaigns and digital challenges for shopkeepers.
- Innova SportsminorInnova Sports provides digital gift certificates as prizes in Rabbit's promotional campaigns and digital challenges for shopkeepers.
- Acuario InbursaminorAcuario Inbursa provides double admission tickets as prizes in Rabbit's digital challenge promotional campaigns.
- Parque AztlánminorParque Aztlán provides double admission tickets as prizes in Rabbit's promotional campaigns.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rabbit competitors and assessment
Company assessmentEmerging players
- Clip: Mexico-based payments platform providing card acceptance to SMBs including abarrotes. Comparable to Rabbit in serving the same tendero customer with embedded financial services and digital tooling.
- Cornershop by Uber: On-demand grocery delivery platform serving LATAM. Comparable to Rabbit in distributing consumer goods to end customers in Mexico and LATAM, with overlapping logistics and last-mile capabilities.
- Clara: Mexican/LATAM corporate card and spend management platform for SMBs. Comparable to Rabbit's Rabbit Crédito in delivering embedded credit and financial workflows to small Mexican businesses, with similar reliance on partner underwriting infrastructure.
Direct peers
- Konfío: Mexican fintech providing credit and financial products to SMBs and entrepreneurs. Comparable to Rabbit in extending working capital credit to under-served Mexican small businesses, including distribution channel partners and retailers.
- Jüsto: Mexico-based online grocery retailer supplying consumer goods with its own distribution and fulfillment. Comparable to Rabbit in selling mass-consumption goods into Mexican neighborhoods, though Jüsto is B2C while Rabbit is B2B.
- MiTienda: Mexican B2B platform serving small retailers with supply and digital tools. Directly comparable business model to Rabbit: connecting tiendas de abarrotes with consumer goods suppliers via a digital channel plus value-added services.
Broad incumbents
- Tribanco: Mexican bank within Grupo Salinas specializing in credit and financial services for small retailers and the abarrotes channel. Comparable to Rabbit's Rabbit Crédito in providing working capital and credit to Mexican corner-store owners.
- Rappi: LATAM super-app with delivery, payments and financial services in Mexico. Comparable to Rabbit in offering an integrated distribution + digital wallet experience to Mexican consumers and SMBs, with overlapping logistics infrastructure.
- MercadoLibre: Dominant LATAM marketplace with growing logistics, credit (Mercado Crédito) and SMB services in Mexico. Comparable to Rabbit in serving Mexican SMBs with commerce + embedded fintech, though at vastly larger scale.
Regional players
- 99 Minutos: LATAM last-mile delivery and logistics operator. Comparable to Rabbit's Rabbit Soluciones Logísticas subsidiary in providing 24-hour fulfillment capability across fragmented Mexican geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rabbit social profiles
Digital presenceRabbit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rabbit leadership team
Management profileNumber of profiles
Profiles3 records
Rabbit subsidiaries and ownership
Company hierarchySubsidiaries2 records
Rabbit funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rabbit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rabbit
What does Rabbit do?
Rabbit is a B2B distribution and financial-inclusion platform for small Mexican corner-store owners (tenderos). It purchases consumer goods from manufacturers/suppliers and resells them to tenderos through a hybrid channel of weekly Aliado field-agent visits, a proprietary mobile app, and a WhatsApp ordering line, with 24-hour delivery in coverage zones. Layered on top of the supply relationship are revolving credit (Rabbit Crédito, 15-day terms via Propaga), airtime recharges, utility bill payments (via Gestopago), and CFDI electronic invoicing, all managed through a single mobile application.
Is Rabbit a public or private company?
Rabbit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rabbit founded?
Rabbit was founded in 2021. It employs 501 to 1,000 people.
Where is Rabbit based?
Rabbit is headquartered in Mexico City, Mexico, in the Latin America region.
How does Rabbit make money?
Four revenue lines are on record. Product Sales (Abastecimiento) is the primary driver. The others are rabbit Crédito Commission, service Fees - Recargas and Pago de Servicios and shipping Fee.
Who are Rabbit's main competitors?
Emerging players on record are Clip, Cornershop by Uber and Clara. Direct peers are Konfío, Jüsto and MiTienda. Broad incumbents are Tribanco, Rappi and MercadoLibre. 99 Minutos is listed as a regional player.
Does Rabbit have an API?
No public API is recorded for Rabbit.
What industry is Rabbit in?
Rabbit's product category is B2B Distribution and Financial Inclusion for Small Retailers. Its primary akta.pro industry code is FSAGAIAC, B2B / Invoice-Based BNPL (Trade Credit at Checkout), with a secondary code of TLAIAFAA, Kitting & Bundling Services. Its NAICS code is 52222 and its SIC code is 5141.