TRUSPORT BRANDS

What TRUSPORT BRANDS does

TruSport Brands is a Miami-based, privately held white-label digital marketing agency founded in 2019. The company operates exclusively as an outsourced marketing department for partner agencies, founders, and brand clients — delivering strategy and execution under the partner's own brand rather than building a consumer-facing identity. Its service portfolio spans email marketing (strategy, automation, lifecycle campaigns), creative development (copywriting, design, content), conversion rate optimization (CRO), e-commerce marketing, search engine marketing (SEM), search engine optimization (SEO), and omnichannel strategy and campaign execution. The firm claims 215+ brands served across consumer packaged goods (CPG), wellness and fitness, luxury and retail, technology and SaaS, insurance, and financial services, with reported client outcomes of $1.9 billion in client revenue generated and 10× average ROI.

The company does not operate a proprietary marketing platform. Instead, it relies on a third-party tool stack — Klaviyo and Omnisend for email automation, Shopify for e-commerce, Triple Whale for analytics, Convert for CRO/A/B testing, and ClickUp and REDO for project management and operations — consistent with a labor-led services business rather than a product company. Capability breadth is extended through an incubator agency network that provides affiliate marketing, content creation, influencer marketing, R&D, and manufacturing services. The firm has also developed a sub-brand, ALURO, which appears both as white-label portfolio work and as a public-facing brand asset on the company website.

Revenue is generated through project-based engagements priced from $2,000 for entry-level work to $10,000+ for enterprise projects, structured as multi-year contracts. The go-to-market motion is exclusively B2B and channel-partner driven: the company does not run consumer demand generation and uses its website primarily as an inquiry-capture surface for partner agencies and brands seeking white-label marketing support. Customer outcomes claimed ($1.9B client revenue, 10× ROI) are performance metrics for clients, not revenue figures for TruSport Brands itself; the company has not disclosed its own revenue, funding, or headcount growth beyond a stated 1–10 employee range.

Name

TRUSPORT BRANDS

Legal name

TruSport Brands

Website

https://trusportbrands.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

TruSport Brands is a Miami-based white-label digital marketing agency that delivers end-to-end services—email, CRO, SEM, SEO, creative, and omnichannel campaigns—under partner agencies' and brands' names across CPG, wellness, luxury, technology, insurance, and financial services.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. White-Label Marketing Services: Full-service digital marketing agency providing end-to-end marketing services including email marketing, creative development, CRO, e-commerce marketing, SEM, SEO, and omnichannel strategy. Services are delivered under white-label arrangements for other agencies and directly to brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

TruSport Brands is a full-service white-label digital marketing agency that operates behind the scenes as an extension of other agencies, founders, and brands. It delivers end-to-end marketing services under partners' names, spanning email marketing, creative development, conversion rate optimization, e-commerce marketing, search engine marketing, search engine optimization, and omnichannel strategy and campaign execution.

Product overview

TruSport Brands is a white-label digital marketing agency that operates as an extension of other agencies and brands, providing end-to-end marketing services under partners' names. The company offers a unified portfolio of marketing services including White-Label Marketing, Email Marketing, Creative Development, Conversion Rate Optimization, E-commerce Marketing, SEM, SEO, and Omnichannel Strategy & Campaign Execution. Additionally, through Incubator Agency Partnerships, they extend capabilities to include affiliate marketing, content creation, influencer marketing, R&D, and manufacturing. The company has also developed its own sub-brand, ALURO, as part of its portfolio of white-label client work.

Differentiator

Problem solved

Functional benefit

Products and services

• White-Label Marketing Services Full-service white-label digital marketing agency providing end-to-end marketing services under partners' names, operating as an extension of other agencies and handling strategy through execution while partners present the work as their own.
• Email Marketing Strategy development, automation setup, and lifecycle email campaigns for client brands, delivered through Klaviyo and Omnisend platforms.
• Conversion Rate Optimization (CRO) Optimization services to improve client website and campaign conversion performance, leveraging the Convert A/B testing platform.
• Search Engine Marketing (SEM) Paid search advertising services to drive targeted traffic and conversions for client brands.
• Search Engine Optimization (SEO) Organic search optimization services to improve client visibility and rankings across search engines.
• E-commerce Marketing Marketing services tailored for e-commerce brands and online retail operations, with Shopify platform support.
• Creative Development Copywriting, design services, and content creation for marketing campaigns delivered to client brands.
• Omnichannel Strategy & Campaign Execution Comprehensive omnichannel marketing strategy and multi-channel campaign execution across various platforms and markets, including affiliate, content, and influencer marketing via incubator agency partnerships.
• ALURO A brand developed by TruSport Brands as part of their portfolio of white-label clients, operated behind the scenes.

Quantifiable outcome

• 10× average ROI delivered to clients
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered core.

• Triple WhalecoreTechnology or IntegrationTriple Whale is an analytics platform integrated into TruSport Brands' omnichannel marketing stack, enabling comprehensive performance tracking across marketing channels.
• ClickUpcoreTechnology or IntegrationClickUp project management platform is used for workflow and project coordination across marketing campaigns and client deliverables.
• REDOcoreTechnology or IntegrationREDO platform integrated into the technology stack for marketing operations and campaign management.
• ShopifycoreTechnology or IntegrationShopify e-commerce platform is supported for e-commerce marketing services, enabling client store setup and optimization.
• OmnisendcoreTechnology or IntegrationOmnisend email marketing platform is used for email automation, lifecycle campaigns, and multi-channel marketing automation.
• ConvertcoreTechnology or IntegrationConvert platform is integrated for conversion rate optimization (CRO) and A/B testing capabilities.
• KlaviyocoreTechnology or IntegrationKlaviyo email marketing platform is used for email strategy, automation, and customer lifecycle campaigns.
• Incubator Agency Network PartnerscoreStrategic or Co-development PartnerTruSport Brands is part of a broader network of incubator agencies offering specialized services including Affiliate marketing, Content Creation & Influencer Marketing, R&D, Manufacturing and more, extending capabilities beyond traditional marketing.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• KlientBoost: A performance marketing agency focused on paid media, CRO, and creative services for SaaS and e-commerce clients; directly comparable in its service mix (SEM, CRO, creative) and target customer profile.
• Disruptive Advertising: A digital advertising agency specializing in paid media, SEO, and lifecycle marketing for e-commerce and SaaS brands; comparable to TruSport in offering SEM, CRO, and omnichannel execution with performance-driven positioning.
• SmartBug Media: A full-service digital marketing agency specializing in HubSpot, email marketing, and inbound services for B2B and e-commerce brands; directly comparable to TruSport Brands in offering end-to-end email, CRO, and content services across multiple verticals.
• Directive Consulting: A B2B and e-commerce performance marketing agency offering paid media, SEO, and CRO; comparable service portfolio with similar emphasis on data-driven ROI outcomes for technology and consumer brands.
• Rise Interactive: A performance digital marketing agency offering media, analytics, SEO, and CRO for mid-market and enterprise brands; comparable full-service digital marketing positioning with a strong emphasis on measurable outcomes and cross-channel execution.
• WebFX: A large performance digital marketing agency offering SEO, SEM, email, and CRO services with proprietary technology (MarketingCloudFX); comparable to TruSport as a full-funnel digital marketing services provider for e-commerce and B2B brands.
• Single Grain: A full-service digital marketing agency offering SEO, paid media, content, and CRO for SaaS and e-commerce clients; directly comparable multi-channel service suite targeting similar mid-market and growth-stage brands.
• The HOTH: A white-label digital marketing services provider offering SEO, content, and PPC under partner brands; highly comparable business model as a white-label marketing services company targeting agencies and resellers.
• Loganix: A white-label SEO and link-building provider serving other agencies and resellers; the closest direct comparable to TruSport's white-label operating model, delivering marketing services under partner agency brands.

Broad incumbents

• Epsilon: A global marketing services company within Publicis offering email, data, and omnichannel campaign execution for enterprise brands; comparable capability set but operates at enterprise scale with proprietary technology and direct client relationships rather than white-label model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/tru-sport-brands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRUSPORT BRANDS