Ultramax

What Ultramax does

Ultramax Solu\u00e7\u00f5es Inteligentes (legal name: Ultramax Inform\u00e1tica LTDA), founded circa 1996 and headquartered in Jundia\u00ed, S\u00e3o Paulo, Brazil, is a privately held, founder-owned vertical SaaS company that develops, sells, and supports three proprietary product lines targeting Brazilian small and mid-sized businesses. Its core product, UltraPDV, is a complete point-of-sale and management system for pharmacies and drugstores with vertical-specific capabilities including SNGPC controlled medication tracking (ANVISA), PBM discount program integration, Farm\u00e1cia Popular management, multi-store operations, and tax compliance. The second product, Gest\u00e3o Escolar, is a unified school management platform covering secretarial, pedagogical, financial, library, cafeteria, and BI modules across all education levels from infant through postgraduate. The third product, UltraCard, manages health-plan card operations between pharmacies and employer/insurance partners, offered at zero cost to partner companies.

All systems are built in-house using modern web technologies and hosted on Amazon Web Services, requiring no local installation. The platform is differentiated by a dense integration ecosystem that includes payment processors (Stone Connect, Fiserv SiTEF, Shipay PIX, Pagar.me), delivery and marketplace partners (iFood, 99 Food, Farm\u00e1cias App, Consulta Rem\u00e9dios, Bling), and tax compliance (iMendes Gestor Tribut\u00e1rio). The business model is subscription-based SaaS with quote-based, per-customer pricing that varies by operation size and module selection; Gest\u00e3o Escolar offers three published tiers (B\u00e1sico, Padr\u00e3o, Premium). Revenue capture is overwhelmingly direct: a central sales team at the Jundia\u00ed HQ, regional representatives in five Brazilian states (RJ, PR, RN, CE, PB), and a WhatsApp-led engagement channel for both sales and support. The company is present in 21 Brazilian states and serves an SMB-heavy customer base across pharmaceutical retail and education, with multi-year relationships indicating strong retention.

Name

Ultramax

Legal name

Ultramax Informática LTDA

Website

https://ultramax.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Ultramax is a Brazilian vertical SaaS company founded circa 1996 that develops ultraPDV for pharmacies, Gest\u00e3o Escolar for schools, and UltraCard for health-plan card management, serving SMB customers across 21 Brazilian states via direct sales and regional representatives.

Ownership category

akta.pro rank

Product category

Vertical SaaS / Pharmacy and Education Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Pharmacy management software
• School management software
• Point-of-sale systems
• Health benefit card management
• Retail automation software

Headquarters

HQ city

Jundiaí

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. SaaS Subscription - UltraPDV: UltraPDV operates on a subscription model with a Standard Plan as the base tier and optional add-on modules (Gestor Tributário, PIX/Shipay, TEF Fiserv, delivery integrations, cloud backup, multi-store server, home access module). Pricing is customized based on the drugstore's operation size and selected modules.
2. SaaS Subscription - UltraCard: UltraCard is offered at zero cost to employer/insurance partner companies, suggesting the revenue model may be subsidized by pharmacy transaction volume or is a bundled/free value-add service.
3. SaaS Subscription - Gestão Escolar: Gestão Escolar operates on tiered subscription plans (Básico, Padrão, Premium) with differential inclusion of modules such as cloud hosting, support, secretary/pedagogical/financial modules, student and teacher portals, mobile app, Business Intelligence, library, cafeteria, NF-e/NFS-e issuance, SMS, and facial recognition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ultramax develops and sells proprietary vertical software systems for Brazilian regulated SMBs, primarily UltraPDV (point-of-sale and store-management suite for pharmacies and drugstores), Gestão Escolar (school administration software covering early-childhood, K-12, higher and technical education), and UltraCard (health-plan benefit card administration software for pharmacies). The products are delivered as web-based SaaS on AWS infrastructure with real-time cross-continent backup, ANVISA/SNGPC regulatory compliance, integrated Brazilian tax reporting, and a mobile companion app.

Product overview

Ultramax Soluções Inteligentes operates as a multi-product software company offering three core systems: UltraPDV (POS and retail management system for pharmacies and drugstores), Gestão Escolar (comprehensive school management system), and UltraCard (health benefit card management for pharmacies). The product portfolio includes modular add-ons such as UltraSNGPC (browser-based controlled medication tracking), Business Analytics (reporting dashboards), Gestor Tributário (tax compliance), and branded mobile applications. The company develops all systems in-house and has been serving the market for over 20 years, with UltraPDV present in 21 Brazilian states.

Differentiator

Problem solved

Functional benefit

Brands

• UltraPDV: Complete system for pharmacies and drugstores including POS, inventory, financial management, SNGPC, PBMs, delivery, and specialized support.
• Gestão Escolar
• UltraCard
• UltraSNGPC
• Business Analytics
• Gestor Tributário

Products and services

• UltraPDV Point-of-sale and store-management software for retail pharmacies and drugstores in Brazil, covering checkout, inventory and purchasing, supplier management, ANVISA/SNGPC regulatory compliance, Brazilian electronic fiscal reporting, PIX integration, cashback, and customer-loyalty programs.
• Gestão Escolar Integrated school administration software for Brazilian early-childhood, K-12, higher-education, and technical-education institutions, covering enrollment, academic records, financial control, and pedagogical management.
• UltraCard Health-plan benefit card management software that lets pharmacies administer convênio cards, integrate card acceptance with the UltraPDV point-of-sale, and list themselves in the catalog (with a free inclusion option).

Quantifiable outcome

• Practically eliminated support calls after switching from prior system (COC Matão case study, customer since 2016)
• +2 more outcomes

Named customers40 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Stone ConnectcoreTechnology or IntegrationStone Connect integration provides POS Stone terminal natively integrated into UltraPDV, enabling seamless payment processing, automated reconciliation, and direct deposit into merchant accounts. Available as included feature in UltraPDV Standard Plan.
• Fiserv SiTEFcoreTechnology or IntegrationFiserv SiTEF (formerly SiTEF) TEF integration provides electronic funds transfer capabilities with special commercial conditions for UltraPDV customers. Part of the optional add-on modules.
• ShipaycoreTechnology or IntegrationShipay provides PIX payment integration with automated settlement via QR code on screen and payment links. Available as optional add-on module for UltraPDV.
• iMendescoreTechnology or IntegrationiMendes provides the Gestor Tributário (Tax Manager) integrated module for UltraPDV, offering automatic sanitization and updating of fiscal registrations with monthly monitoring of state and federal legislation. Available as optional add-on.
• iFoodcoreTechnology or IntegrationFully automated iFood integration syncs products, prices, and orders in real time between UltraPDV and the iFood marketplace for pharmacy delivery operations.
• 99 FoodcoreTechnology or IntegrationFully automated 99 Food integration syncs products, prices, and orders in real time between UltraPDV and the 99 Food delivery platform.
• Farmácias AppcoreTechnology or IntegrationFully automated Farmácias App integration for pharmacy delivery operations, syncing products, prices, and orders in real time.
• Consulta RemédioscoreTechnology or IntegrationFully automated integration with Consulta Remédios platform for pharmacy delivery operations, syncing products, prices, and orders.
• BlingcoreTechnology or IntegrationBling ERP and e-commerce platform integration available as optional add-on for UltraPDV, enabling expanded e-commerce capabilities for pharmacy customers.
• Mello ConsultoriaminorImplementation/ SI/ Consulting PartnerConsulting partner listed among partner logos, potentially providing implementation or consulting services for Ultramax customers.
• StonecoreTechnology or IntegrationStone is listed as a partner (Stone Partner logo shown on homepage), providing POS Stone terminals and Stone Connect integration for UltraPDV merchants enabling integrated payment processing.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Omie: Brazilian cloud-native SMB ERP with financial management, sales, and inventory modules. Overlaps with Ultramax's SMB management positioning but is more horizontal/financial-led versus Ultramax's vertical specialization.
• Conta Azul: Brazilian cloud SMB management platform focused on financial management, sales, and invoicing. Adjacent competitor to Ultramax in the SMB digitalization space, though with a finance-led rather than pharmacy/education-led vertical orientation.

Broad incumbents

• WK Sistemas: Brazilian ERP vendor with retail and education offerings for SMBs. Comparable to Ultramax as a multi-vertical Brazilian SMB management software provider, though broader and less pharmacy-specialized.
• Totvs: Largest Brazilian ERP/software company serving SMBs and enterprises across multiple verticals including retail and education. Competes with Ultramax across both UltraPDV and Gestão Escolar verticals through broader, less-specialized product suites.
• Benner: Established Brazilian healthcare and pharmacy software provider with broader enterprise reach. Comparable to Ultramax in the pharmacy software vertical but with larger customer base and broader healthcare ERP footprint.

Direct peers

• Consinco: Brazilian ERP software focused on retail, supermarket, and food-service verticals. Comparable to Ultramax as a vertical SMB management platform serving Brazilian retail chains and stores, including drugstore-adjacent customers.
• Senior Sistemas: Brazilian ERP and HCM vendor offering modules for multiple verticals including education and retail. Competes with Gestão Escolar in school management and with UltraPDV in adjacent SMB management categories.
• Bluesoft: Brazilian cloud retail SaaS platform offering POS, inventory, and omnichannel solutions for SMB retail including drugstores. Comparable as a cloud-native SMB retail management competitor in the same geography.
• Linx: Brazilian retail/POS SaaS provider (now part of Stone Co) serving pharmacies, drugstores, and broader retail with management systems and payment integrations. Direct competitor to UltraPDV in the Brazilian SMB pharmacy POS market, with materially larger scale and capital base.
• Educacional.net: Brazilian school management software serving K-12 and higher education institutions. Direct competitor to Ultramax's Gestão Escolar in the same Brazilian private school vertical.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ultramaxinformatica
• Facebookfacebook.com/ultramaxbrasil
• Instagraminstagram.com/ultramaxsistemas
• LinkedInlinkedin.com/company/ultramaxsistemas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultramax