OneUp Sales
OneUp Sales is a UK-based Sales Performance Management SaaS platform that turns CRM, VoIP, and timesheet data into real-time dashboards, TV leaderboards, gamified competitions, and coaching workflows for 400+ recruitment agencies and B2B sales teams across 45+ countries.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OneUp Sales does
OneUp Sales is a UK-headquartered (London, Stormburst Studios Ltd) Sales Performance Management SaaS platform, founded in 2015 by Derry Holt and James Heath, that aggregates CRM, VoIP, and timesheet data into real-time KPIs, TV-mounted leaderboards, gamified competitions, and structured coaching workflows for recruitment agencies and B2B sales teams. The platform is organized around four product pillars: TVs / Competitions / Alerts (office displays, leaderboards, automated MS Teams celebrations); Dashboards / Reporting / Targets / Automations (self-serve analytics, scheduled email reports, live target tracking); the Coach module (structured 1:1 meeting templates and coaching style assessments launched in April 2026); and a 32+ native integration layer spanning Bullhorn, Salesforce, HubSpot, Vincere, JobAdder, Loxo, Mercury, Firefish, Aircall, Ringover, Microsoft Teams, and other CRMs/VoIP providers. Architecture is cloud-based SaaS with OAuth2-based integration authentication and no public-facing API, supporting 400+ customers across 45+ countries and 8,500+ active recruiter users.
OneUp Sales firmographics
Firmographics- Name
- OneUp Sales
- Legal name
- Stormburst Studios Ltd
- Website
- https://oneupsales.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OneUp Sales is a UK-based Sales Performance Management SaaS platform that turns CRM, VoIP, and timesheet data into real-time dashboards, TV leaderboards, gamified competitions, and coaching workflows for 400+ recruitment agencies and B2B sales teams across 45+ countries.
- Ownership category
- akta.pro rank
OneUp Sales industry classification
Industry- Product category
- Sales Performance Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)
Keywords
Where OneUp Sales is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
OneUp Sales business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Platform License): Recurring subscription SaaS model billed per team size (number of recruiters/reps). Observer licenses (managers, ops viewing only) are free. Custom quotes tailored to team size and feature requirements. No upfront license cost; pricing is quote-based.
- Professional Services / Onboarding: Dedicated customer success management and onboarding services included as part of the customer relationship. Average onboarding takes 2-4 weeks with dedicated CSM support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing tailored to team size and feature selection |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
OneUp Sales product offering
Product offeringCore offering
OneUp Sales provides a cloud-based Sales Performance Management SaaS platform that integrates directly with CRM, VoIP, and timesheet systems to transform source data into real-time KPIs, TV leaderboards, gamified competitions, automated reports, target tracking, and structured 1:1 coaching. The platform is sold primarily to recruitment agencies and secondarily to B2B sales teams via annual subscription pricing per recruiter with selectable feature modules (TVs & Leaderboards, Competitions, Reporting, Dashboards & Targets, Automations, Coach, Integrations) and free observer licenses for managers and operations staff.
Product overview
OneUp Sales is a Sales Performance Management platform organized around four core pillars: TVs, Competitions & Alerts (display and motivation); Dashboards & Reporting (analytics and insights); Coach (structured 1:1 coaching); and Integrations (native CRM, VoIP, and timesheet connectivity). The platform transforms CRM, VoIP, and timesheet data into real-time KPIs, live TV leaderboards, gamified competitions, automated reports, and target tracking — serving both recruitment agencies and sales teams. The core architecture consists of a unified data layer that syncs directly with 32+ CRM and VoIP platforms, feeding into customizable dashboards, automated alert/celebration systems, and team motivation tools including leagues, missions, and competitions.
Differentiator
Problem solved
Functional benefit
Brands
- OneUp Coach: A coaching platform feature designed to help managers conduct better one-to-one meetings with recruiters through structured templates and data-driven insights.
- OneUp Labs
- The Carrot & Stick Podcast
Products and services
- OneUp Sales Platform Cloud-based Sales Performance Management SaaS platform that integrates directly with CRM, VoIP, and timesheet systems to deliver real-time KPIs, TV leaderboards, gamified competitions, dashboards, automated reports, target tracking, and integrations. Sold as annual subscriptions per recruiter with selectable feature modules (TVs & Leaderboards, Competitions, Reporting, Dashboards & Targets, Automations & Alerts, Integrations). Free observer licenses for managers and ops.
- Coach Structured coaching module that makes every 1:1 meeting with recruiters consistent, data-driven, and productive, featuring automated insights, agenda templates, weekly 1:1 templates, and coaching style assessments. Aimed at recruitment and sales managers.
- OneUp Labs
Quantifiable outcome
- Recruiters that see more, place +43% more
- +13 more outcomes
Companies that use OneUp Sales
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
OneUp Sales technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability5 records
Feature6 records
OneUp Sales partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and strategic.
- BullhorncoreBullhorn is one of the primary CRM integrations supported natively by OneUp Sales. Allows Bullhorn CRM users to sync candidate, placement, and activity data into OneUp's dashboards, leaderboards, and gamification engine in real-time.
- VincerecoreVincere is a featured CRM partner with native integration, prominently featured in case studies (Phipps Cameron, Strive, PSR Solutions). The partnership enables real-time data sync and reporting for Vincere users.
- JobAddercoreJobAdder is a native CRM integration. Ivory Group case study demonstrates direct integration with JobAdder and timesheet system as a key factor in choosing OneUp.
- LoxocoreLoxo is a CRM integration partner. Aspire Recruitment Group case study features Loxo as the CRM used alongside OneUp, with native integration enabling real-time data visibility.
- Mercury CRMcoreMercury CRM is a natively integrated CRM partner. Oscar Recruitment case study features Mercury CRM with OneUp powering real-time gamification.
- Microsoft TeamscoreMicrosoft Teams integration enables real-time alerts, notifications, and automated report delivery within Teams channels. Celebrations and deal alerts can be posted directly to Teams.
- SalesforcecoreSalesforce CRM is natively integrated with OneUp Sales platform, enabling data sync, reporting, and gamification for Salesforce-based sales and recruitment teams.
- HubSpotcoreHubSpot CRM is natively integrated with OneUp Sales for data synchronization and performance analytics.
- AircallcoreAircall VoIP telephony is natively integrated, enabling call activity data (calls made, call duration, connect rates) to feed into OneUp's dashboards and leaderboards in real-time.
- RingovercoreRingover VoIP system is natively integrated with OneUp Sales for call activity tracking and performance visualization.
- The Recruitment Network (TRN)strategicTRN collaborated with OneUp Labs on the 'The Future of BD in Recruitment' research report. Jointly presented webinar on BD activity data across the staffing industry. TRN CEO James Osborne co-presented findings with OneUp CEO Derry Holt.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
OneUp Sales competitors and assessment
Company assessmentEmerging players
- Yesware: Sales productivity and analytics platform with email tracking, calls, and performance reporting for individual reps and managers. Comparable emerging player in sales performance visibility with lighter gamification focus.
- Kixie: Sales communication and analytics platform with VoIP, call tracking, and performance dashboards. Emerging player overlapping with OneUp's VoIP integration capabilities and KPI visibility for smaller sales teams.
Broad incumbents
- Gong.io: Conversation intelligence and revenue analytics platform for B2B sales teams. Larger, well-funded player operating in adjacent sales performance management space with broader capabilities (call recording, deal intelligence) overlapping with OneUp's KPIs and reporting.
- Outreach: Sales execution platform with sequencing, workflow automation, and analytics for enterprise sales teams. Comparable broad incumbent in sales performance management with overlapping dashboards and KPI tracking capabilities at much larger scale.
- Salesloft: Sales engagement platform with cadences, calls, and analytics for SDR and AE teams. Broader sales execution platform that integrates with OneUp's supported VoIP systems (Salesloft is itself a OneUp integration), but also overlaps in performance visibility and rep analytics.
Direct peers
- Clari: Revenue platform providing sales forecasting, pipeline management, and analytics for B2B sales organizations. Comparable as a SaaS layer on top of CRM systems providing visibility, KPIs, and performance management — overlapping with OneUp's dashboards, reporting, and targets features.
- InsightSquared: Sales performance analytics platform providing customizable dashboards, reporting, and forecasting for B2B sales teams. Direct comparable as a SaaS analytics layer on top of CRMs (Salesforce, HubSpot) targeting similar mid-market and enterprise sales organizations.
- Bullhorn Analytics: Bullhorn's analytics product (formerly Cube19, acquired by Bullhorn) is the incumbent in recruitment analytics and the explicit competitor OneUp is displacing. Both target the same recruitment agencies with CRM-native KPI dashboards, leaderboards, and TV displays.
- Databox: Business analytics and dashboarding platform that integrates with CRMs, marketing tools, and timesheets to provide real-time KPI visualization. Direct comparable for the dashboarding and reporting capabilities within OneUp's product.
- Ambition: Sales gamification and performance management platform with leaderboards, competitions, scorecards, and TV displays — directly comparable to OneUp's gamification engine and TV displays, serving similar B2B sales teams with CRM-integrated KPI tracking.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
OneUp Sales social profiles
Digital presenceOneUp Sales compliance and trust
Trust signalCompliance3 records
OneUp Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
OneUp Sales leadership team
Management profileNumber of profiles
Profiles6 records
OneUp Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OneUp Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OneUp Sales
What does OneUp Sales do?
OneUp Sales provides a cloud-based Sales Performance Management SaaS platform that integrates directly with CRM, VoIP, and timesheet systems to transform source data into real-time KPIs, TV leaderboards, gamified competitions, automated reports, target tracking, and structured 1:1 coaching. The platform is sold primarily to recruitment agencies and secondarily to B2B sales teams via annual subscription pricing per recruiter with selectable feature modules (TVs & Leaderboards, Competitions, Reporting, Dashboards & Targets, Automations, Coach, Integrations) and free observer licenses for managers and operations staff.
Is OneUp Sales a public or private company?
OneUp Sales is a private company. It is classified as venture growth investor backed and is currently operating.
When was OneUp Sales founded?
OneUp Sales was founded in 2015. It employs 11 to 50 people.
Where is OneUp Sales based?
OneUp Sales is headquartered in London, United Kingdom, in the Europe region.
How does OneUp Sales make money?
Two revenue lines are on record. SaaS Subscription (Platform License) is the primary driver. The others are professional Services / Onboarding.
Who are OneUp Sales's main competitors?
Emerging players on record are Yesware and Kixie. Broad incumbents are Gong.io, Outreach and Salesloft. Direct peers are Clari, InsightSquared, Bullhorn Analytics, Databox and Ambition.
Does OneUp Sales have an API?
No public API is recorded for OneUp Sales.
What industry is OneUp Sales in?
OneUp Sales's product category is Sales Performance Management Software. Its primary akta.pro industry code is BPAFAFAJ, Sales Enablement & Revenue Operations (RevOps) Tools & Services. Its NAICS code is 5132 and its SIC code is 7372.