Swiftaid
Swiftaid is an HMRC-recognised UK Gift Aid automation platform operated by Streeva Ltd. It uses a REST API to integrate with charity donation platforms, websites, and contactless terminals, helping UK charities recover unclaimed Gift Aid from a network of millions of registered donors.
- Company typePrivate
- Founded2015
- HeadquartersGuildford, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Swiftaid does
Swiftaid is an HMRC-recognised Gift Aid automation platform operated by Streeva Ltd, a UK private limited company founded in 2015 and headquartered in Cornwall. It acts as a donor intermediary and charity nominee, using a RESTful API integrated with online donation platforms, charity websites, contactless payment terminals, and SMS giving solutions to automate the creation of Gift Aid declarations, the matching of donations to verified UK taxpayers, and the submission of claims to HMRC. The technology relies on a multi-identifier matching engine (email, name+address, last-4 card digits, and Payment Account Reference for contactless donations), with 256-bit SSL/SHA256 encryption, Auth0 authentication, and Stripe payments.
The product suite comprises four core offerings: Gift Aid Finder (retrospective recovery of missed Gift Aid at a 10%+VAT success fee), Website Integration via API for charity-owned donation flows (5%+VAT), Gift Aid via Platforms (free tier covering up to £6,000/year per charity), and Swiftaid Plus, a £25+VAT monthly subscription for monthly claims, six years of record storage, and audit support. As of 2022/2023 the platform had surpassed 3 million registered UK taxpayer donors and serves hundreds of charities, with marquee customers including Royal British Legion, Barnardo's, Natural History Museum, Shelter, Dogs Trust, Eden Project, Comic Relief, and JustGiving. Swiftaid's go-to-market is API-first and channel-led, relying on integrations with platforms such as JustGiving, Crowdfunder, Raisely, Give A Little, Give as you Live Donate, and Moneyhub, supplemented by direct self-service registration for charities and donors, thought leadership content, webinars with sector bodies (CIOF, Charity Tax Group), and the industry-wide Future of Gift Aid initiative.
The business is a small operation of approximately 10 people, funded initially by a £460,000 Innovate UK grant (2018) alongside undisclosed equity investment. It holds ISO 27001, ISO 22301, and Cyber Essentials certifications and operates exclusively within the UK market, targeting the estimated £564 million of unclaimed Gift Aid that goes uncollected each year due to administrative complexity in the UK charity sector.
Swiftaid firmographics
Firmographics- Name
- Swiftaid
- Legal name
- Streeva Ltd
- Website
- https://swiftaid.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Swiftaid is an HMRC-recognised UK Gift Aid automation platform operated by Streeva Ltd. It uses a REST API to integrate with charity donation platforms, websites, and contactless terminals, helping UK charities recover unclaimed Gift Aid from a network of millions of registered donors.
- Ownership category
- akta.pro rank
Swiftaid industry classification
Industry- Product category
- Charity Fintech Software
- NAICS
- Grantmaking and Giving Services (8132)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Remittance & Cross-Border Payment Rails (SWIFT, Local Clearing, RTP Connectivity) (FSAGAKAH)
- akta.pro secondary industry
- Philanthropic & Charitable Trust Services (FSAAANAI)
Keywords
Where Swiftaid is headquartered
LocationHeadquarters
- HQ city
- Guildford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Swiftaid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Gift Aid Claim Submission Service: Swiftaid charges charities a success fee of 5% + VAT on Gift Aid amounts processed when submitting claims to HMRC on the charity's behalf. This applies to charities using Swiftaid's claim handling service.
- Gift Aid Finder: A success-fee model where charities pay 10% + VAT only on Gift Aid actually recovered. This retrospective matching service identifies missed Gift Aid on donations charities have already collected.
- Swiftaid Plus Subscription: A monthly subscription at £25 + VAT (billed annually) providing monthly claim submissions instead of annual, six years of record storage, and audit support. Plus plan reduces the per-claim fee from 5% to 2.5% + VAT on amounts above the free allowance.
- Gift Aid via Platforms - Free Tier: A free allowance of up to £6,000 per tax year of Gift Aid processing for charities using connected platforms. Allows annual claims at no cost. No charge to donors.
- Initial Funding: Swiftaid was established with initial funding from an Innovate UK grant and equity investment. This startup capital funded the initial product development and pilot with Visa and the Natural History Museum.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free plan with £6,000 annual Gift Aid allowance |
| Subscription | Annual | Plus plan - monthly claims + extended storage |
| Transaction based/ take rate | Pay-as-you-go | Claim Submission Service - pay per claim |
| Outcome Based/ Performance | Pay-as-you-go | Gift Aid Finder - success fee only |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Swiftaid product offering
Product offeringCore offering
Swiftaid is a UK Gift Aid automation platform, operated by Streeva Ltd, that acts as an HMRC-recognised donor intermediary and charity nominee. It offers charities a Gift Aid Finder to recover unclaimed Gift Aid on past donations, a REST API integration to embed Gift Aid into charity donation flows, a Claim Submission Service to file Gift Aid claims to HMRC, and a Gift Aid via Platforms service for automated claim processing through connected donation platforms. Donors register once to enable automatic Gift Aid across participating charities.
Product overview
Swiftaid is a unified Gift Aid automation platform for UK charities and donors. The core offering consists of four interconnected services: Gift Aid Finder (Great Gift Aid Hunt) for recovering missed Gift Aid from historical donations; Website Integration via API for embedding Gift Aid in charity donation flows; Claim Submission Service for handling HMRC claim filings; and Gift Aid via Platforms for automated Gift Aid through integrated fundraising platforms. Swiftaid Plus is a premium add-on providing monthly claims, extended record storage, and audit support. The platform acts as a donor intermediary and charity nominee, authorized by HMRC to create declarations and submit claims on behalf of charities.
Differentiator
Problem solved
Functional benefit
Brands
- The Future of Gift Aid: An industry-wide collaborative project dedicated to automating the entire Gift Aid process across all methods of donation.
- The Great Gift Aid Hunt
- Gift Aid Finder
- Swiftaid Plus
Products and services
- Gift Aid Finder (The Great Gift Aid Hunt) A retrospective Gift Aid recovery tool that allows UK charities to submit donation data and match it against Swiftaid's network of 3 million+ registered UK taxpayers to recover previously unclaimed Gift Aid on past donations within the current tax year. Charges a 10% + VAT success fee only on Gift Aid actually recovered.
- Website Integration (API) REST API integration allowing charities to collect Gift Aid on donations through their own website. Swiftaid handles all Gift Aid administration including declaration creation, HMRC claim submission, and record-keeping.
- Claim Submission Service Service where Swiftaid handles Gift Aid claim submissions for charities. Charities send declarations and donations, Swiftaid validates data, submits claims to HMRC on the charity's behalf, and manages all HMRC-compliant record-keeping. Charges 5% + VAT of Gift Aid processed, with a free tier covering up to £6,000 per tax year.
- Gift Aid via Platforms Automated Gift Aid processing through connected online donation platforms (JustGiving, Crowdfunder, Raisely, Give A Little, Give as you Live Donate, Moneyhub). Charities receive a free allowance of up to £6,000 per tax year, with automated monthly or annual claims filing.
Quantifiable outcome
- Over £1.5 million in Gift Aid is missed every day in the UK
- +5 more outcomes
Companies that use Swiftaid
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Swiftaid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
Swiftaid partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- Give as you Live DonatecoreGive as you Live Donate partnered with Swiftaid to provide automated Gift Aid claims for charity partners. Once connected, Gift Aid claims are processed each month behind the scenes, eliminating spreadsheets and manual HMRC portal submissions.
- CrowdfundercoreCrowdfunder, the UK's leading crowdfunding platform, partnered with Swiftaid to simplify Gift Aid for charity clients. Crowdfunder has helped over 300,000 charities raise over £250 million. Charities on the Crowdfunder platform can register with Swiftaid to claim Gift Aid on donations.
- JustGiving (Blackbaud)coreJustGiving integrated Swiftaid's API into its fundraising platform, enabling automated Gift Aid for charities using JustGiving. Since integration, over £400,000 in additional Gift Aid has been unlocked for charities. JustGiving is one of the largest online fundraising platforms in the UK.
- Give A LittlecoreThrough Swiftaid's partnership with Give A Little, charities using Give A Little for contactless or digital donations can check existing donation data against millions of verified UK taxpayer records to identify eligible Gift Aid. PAR data already in Give A Little reports enables the matching.
- RaiselycoreRaisely is an active platform integration within the Swiftaid network, enabling automated Gift Aid declarations for charities using the Raisely fundraising platform.
- MoneyhubcoreMoneyhub is integrated with Swiftaid's Gift Aid network, allowing automated Gift Aid processing for donations facilitated through their platform.
- Comic ReliefcoreSwiftaid partnered with Comic Relief as a Tech Partner to simplify the Gift Aid process. Comic Relief uses Swiftaid's Gift Aid Finder and Claim Submission services to transform Gift Aid management and increase income. A dedicated blog post documented the collaboration journey.
- Natural History MuseumcoreNatural History Museum was a pilot partner with Visa and Swiftaid in 2018 for contactless donation Gift Aid automation. This was the first solution recognised by HMRC to automate Gift Aid on contactless donations. The pilot validated the PAR-based approach.
- Royal British LegioncoreRoyal British Legion used Swiftaid's Gift Aid Finder to recover Gift Aid from 2022 and 2023 Poppy Appeal contactless donations. RBL's Gift Aid Manager reported receiving approximately 3x more Gift Aid compared to the previous manual paper declaration process.
- Eden ProjectcoreEden Project used Swiftaid's Gift Aid Finder to recover thousands in missing Gift Aid. Testing with 6 months of data revealed approximately £55,000 in missed Gift Aid, described as a 'significant boost' in challenging times.
- University of SurreycoreCo-funded by Innovate UK in 2018, Streeva and the University of Surrey developed Swiftaid together. The collaborative project resulted in a pilot with Visa and Natural History Museum. Research methods were published in an academic paper in Formal Aspects of Computing.
- University of ExeterminorUniversity of Exeter is listed as a collaborator on The Future of Gift Aid project, contributing to the industry-wide automation initiative.
- University of PortsmouthminorUniversity of Portsmouth is listed as a collaborator on The Future of Gift Aid project, contributing to the industry-wide automation initiative.
- HMRCcoreHMRC is a key collaborator in The Future of Gift Aid project, participating in Workstream 1 to demonstrate API integration with HMRC to determine individual tax status for Gift Aid declarations. HMRC has recognised Swiftaid as the first solution to automate Gift Aid on contactless donations.
- National TrustcoreNational Trust is listed as a collaborator in The Future of Gift Aid project, one of the major charity partners in the initiative to automate Gift Aid across all donation methods.
- Cancer Research UKcoreCancer Research UK is listed as a collaborator in The Future of Gift Aid project, contributing to the industry-wide automation initiative.
- OxfamcoreOxfam is listed as a collaborator in The Future of Gift Aid project, one of the largest international charities involved in the initiative.
- Sue RydercoreSue Ryder is listed as a collaborator in The Future of Gift Aid project.
- The Children's SocietycoreThe Children's Society is listed as a collaborator in The Future of Gift Aid project.
- Charity Retail AssociationminorCharity Retail Association is a collaborator in the Retail workstream of The Future of Gift Aid project, focused on identifying methods of attributing Gift Aid within charity retail environments.
- Charity Tax GroupcoreCharity Tax Group collaborates on The Future of Gift Aid project. The group represents charity tax interests and supports policy/commercial workstreams. CTG representative Richard Bray commented on the power of industry collaboration.
- PenniesminorPennies, the digital charity box, is a collaborator in The Future of Gift Aid project, focused on identifying best use cases in banking and payment automation for Gift Aid.
- FonixminorFonix, an SMS and payments technology company, is a collaborator in The Future of Gift Aid project, contributing to the SMS donations workstream.
- GoodBoxminorGoodBox, a contactless and digital giving technology provider, is a collaborator in The Future of Gift Aid project.
- AIMMminorAIMM is a collaborator in The Future of Gift Aid project.
- Streeva Ltd (Parent Company)coreSwiftaid is the product brand of Streeva Ltd, the fintech company on a mission to automate clunky manual processes linked to payments. Streeva leads the technical aspect of The Future of Gift Aid initiative. Streeva was founded in 2015 and received initial funding from Innovate UK and equity investment.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Swiftaid competitors and assessment
Company assessmentDirect peers
- Moneyhub: UK financial platform integrated with Swiftaid's Gift Aid network; comparable in enabling donation/payment flows with embedded financial-data services.
- JustGiving (Blackbaud): One of the UK's largest online fundraising platforms and Swiftaid's biggest integration partner; both operate in the UK charity donation infrastructure layer and could compete or cooperate depending on roadmap.
- Raisely: Online fundraising platform integrated with Swiftaid; competes and partners in the same UK/AU charity donation infrastructure space.
- GoodBox: UK contactless and digital giving technology provider and Future of Gift Aid collaborator; comparable contactless donation + Gift Aid proposition.
- Crowdfunder: UK crowdfunding platform partnered with Swiftaid to simplify Gift Aid for charity clients; comparable customer base (UK charities) and donation flow.
- Give as you Live Donate: UK fundraising platform that has integrated Swiftaid for automated Gift Aid claims; directly comparable donation-platform-to-charity proposition.
Broad incumbents
- Blackbaud: Global nonprofit software and CRM incumbent; owns JustGiving and offers end-to-end fundraising, CRM, and finance tools that overlap with Swiftaid's claim-submission and donor-management capabilities.
- Charities Aid Foundation (CAF): Major UK charity services organisation providing donation processing, Gift Aid administration, and charity banking; competes with Swiftaid in handling Gift Aid claims at scale.
Emerging players
- Fonix: UK SMS and payments technology company that is a Future of Gift Aid collaborator; partial overlap in SMS donations and payment processing for charity sector.
- Pennies: Digital charity box operator and Future of Gift Aid collaborator; partial overlap focused on micro-donation and banking/payment automation for charity giving.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Swiftaid social profiles
Digital presenceSwiftaid compliance and trust
Trust signalCompliance5 records
Swiftaid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swiftaid leadership team
Management profileNumber of profiles
Profiles2 records
Swiftaid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swiftaid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swiftaid
What does Swiftaid do?
Swiftaid is a UK Gift Aid automation platform, operated by Streeva Ltd, that acts as an HMRC-recognised donor intermediary and charity nominee. It offers charities a Gift Aid Finder to recover unclaimed Gift Aid on past donations, a REST API integration to embed Gift Aid into charity donation flows, a Claim Submission Service to file Gift Aid claims to HMRC, and a Gift Aid via Platforms service for automated claim processing through connected donation platforms. Donors register once to enable automatic Gift Aid across participating charities.
Is Swiftaid a public or private company?
Swiftaid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swiftaid founded?
Swiftaid was founded in 2015. It employs 1 to 10 people.
Where is Swiftaid based?
Swiftaid is headquartered in Guildford, United Kingdom, in the Europe region.
How does Swiftaid make money?
Five revenue lines are on record. Gift Aid Claim Submission Service is the primary driver. The others are gift Aid Finder, swiftaid Plus Subscription, gift Aid via Platforms - Free Tier and initial Funding.
Who are Swiftaid's main competitors?
Direct peers on record are Moneyhub, JustGiving (Blackbaud), Raisely, GoodBox, Crowdfunder and Give as you Live Donate. Broad incumbents are Blackbaud and Charities Aid Foundation (CAF). Emerging players are Fonix and Pennies.
Does Swiftaid have an API?
Yes. Swiftaid offers a REST API for online donation platforms and charities to integrate Gift Aid automation into their donation flows. The API enables donor matching, declaration creation, and claim submission to HMRC. Available via developer documentation at developers.swiftaid.co.uk, with sandbox environment and production keys available after partnership agreement. Authentication uses donor identifiers such as email, name, address, card details, or PAR (Payment Account Reference). Developer documentation is at developers.swiftaid.co.uk.
What industry is Swiftaid in?
Swiftaid's product category is Charity Fintech Software. Its primary akta.pro industry code is FSAGAKAH, Remittance & Cross-Border Payment Rails (SWIFT, Local Clearing, RTP Connectivity), with a secondary code of FSAAANAI, Philanthropic & Charitable Trust Services. Its NAICS code is 8132 and its SIC code is 6199.