Tenure

What Tenure does

Tenure is an experiential marketing and creative strategy agency founded in 2020 and headquartered in New York City. The firm designs, fabricates, and executes brand activations, pop-up experiences, and consumer engagement events for enterprise clients across the CPG, retail, entertainment/streaming, sports, footwear/apparel, and government/association sectors. Named engagements span KIND (multi-program relationship including the Secret Farmers Market in NYC and Houston, Frozen Tour across 10 US cities, and Pride activations), Adidas (AR Drops for UltraBoost 19), PUMA (Barge Clyde Court at Brooklyn Bridge Park and NBA All-Star Weekend), Kohl's, Walmart, HBO / HBO Max, Paramount+, USA Network / NBCUniversal, NYCFC, the FDA's "The Real Cost" anti-vaping campaign, and Jazwares Squishmallows, among others.

The firm's production capabilities include custom fabrication, scenic and spatial design, large-format fabrication (e.g., a 1,600+ sq ft Squish Pit with 5,000+ Squishmallows), AR try-on experiences, 3D projection mapping on custom objects (e.g., a 12-foot holiday ornament for Kohl's), and multi-sensory immersive builds combining spatial sound, projection mapping, and digital screens. These capabilities are deployed across iconic public venues including Times Square, Flatiron Plaza, Rockefeller Plaza, and Brooklyn Bridge Park.

Tenure operates a project-based professional services model with quote-based pricing on custom engagements. Client acquisition is driven by direct enterprise relationships with brand marketing teams and a network of agency partnerships with creative shops including Mojo Supermarket, Nowadays Creative, Berlin Cameron, HELO, KAP Media Group, Momentum, and Talon America + Havas Media, which route experiential mandates to Tenure for execution. The company is privately held with no disclosed funding, parent entity, headcount, or financial metrics.

Name

Tenure

Legal name

Tenure

Website

https://weretenure.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Tenure is a New York-based experiential marketing agency founded in 2020 that designs, fabricates, and executes brand activations, pop-ups, and consumer engagement events for enterprise clients in CPG, retail, entertainment, sports, and government sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Experiential Marketing Services: Tenure provides experiential marketing production and creative strategy services to enterprise brands. Revenue is generated through project-based fees for designing, fabricating, and executing experiential marketing campaigns and activations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tenure is an experiential marketing and creative strategy agency that designs, fabricates, and executes immersive brand activations, pop-up experiences, and live consumer engagement events for enterprise clients. Their offering spans ideation, scenic and spatial design, custom physical fabrication (including AR-enabled and 3D-projection-mapped installations), and on-site event production across retail, entertainment, sports, and CPG industries.

Product overview

Tenure is an experiential marketing and creative strategy agency that delivers live brand activations, pop-up experiences, and consumer engagement events across various industries including retail, food & beverage, entertainment, sports, and health/wellness. Their portfolio spans case studies for major brands such as KIND, Kohl's, Paramount+, PUMA, Adidas, Walmart, HBO, Applegate, NYCFC, USA Network, FDA, and Jazwares Squishmallows. Services include experiential production, creative concept development, space design/fabrication, installation, event management, and campaign strategy execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Production & Creative Strategy End-to-end design, fabrication, and on-site execution of brand activations, pop-up experiences, scenic installations, and live consumer engagement events for enterprise clients across CPG, retail, entertainment, sports, and lifestyle industries.

Quantifiable outcome

• 117,432 free product samples distributed across 10 cities during KIND Frozen Tour
• +2 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Mojo SupermarketcoreStrategic or Co-development PartnerCreative agency partner for Adidas AR Drops UltraBoost 19 launch. Mojo Supermarket brought the creative concept and Tenure executed the AR technology deployment and street team activation in NYC and LA sneaker shops.
• Nowadays CreativecoreStrategic or Co-development PartnerCreative agency partner for PUMA Hoops activations including Barge Clyde Court (2019) and NBA All-Star Weekend. Nowadays Creative provided creative direction while Tenure handled fabrication and execution.
• KAP Media GroupminorStrategic or Co-development PartnerAgency partner for HBO Max Station Eleven pop-up experience in NYC and LA. KAP Media Group collaborated with Tenure on music, visuals, and cultural surprise elements for the activation.
• Berlin CameroncoreStrategic or Co-development PartnerCreative agency partner for USA Network America's Big Deal Times Square activation. Berlin Cameron brought strategic direction for the Small Business District build featuring 23 storefronts.
• HELOcoreStrategic or Co-development PartnerProduction partner for NYCFC 24-Hour Soccer Game at Rockefeller Plaza and PUMA Barge Clyde Court. HELO led overall production while Tenure contributed fabrication and activation expertise.
• MomentumminorStrategic or Co-development PartnerAgency partner for Walmart Love & Sports brand installation. Momentum managed the overall project and Tenure fabricated colorful installations inspired by the sports clothing line.
• Talon America + Havas MediaminorStrategic or Co-development PartnerAgency partners for NAR Good Neighbor OOH campaign. Talon America and Havas Media coordinated the Times Square SuperSign screen placement and street team activities.
• JoeCoffeeLAminorChannel Partner/ Reseller/ DistributorCoffee partner for HBO High Maintenance activation. JoeCoffeeLA supplied CBD powder-infused drip, cold brew, and espresso blends served from the fully wrapped High Maintenance coffee truck.
• Padma Lakshmi / Padma's KIND KitchenminorStrategic or Co-development PartnerCulinary partnership for Secret KIND Farmers Market 2023. Padma Lakshmi, Top Chef host and cookbook author, created exclusive dishes for the two-day pop-up in NYC, collaborating with KIND on recipes.
• ParamountcoreStrategic or Co-development PartnerClient and partner for FDA The Real Cost Nature in You experiential campaign at VidCon. Paramount engaged Tenure to support development of anti-vaping educational experience as part of their sponsorship.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jack Morton Worldwide: Global brand-experience agency producing large-scale live, digital, and hybrid activations for enterprise clients across CPG, retail, sports, and entertainment — directly comparable to Tenure's experiential production model.
• GMR Marketing: Experiential and sports-marketing agency delivering brand activations, sampling tours, and event programs for enterprise sponsors — a direct peer particularly given Tenure's sports and CPG work.
• LEO Events: Boutique experiential agency producing brand activations, immersive experiences, and pop-ups for enterprise clients — directly comparable in size, client mix, and production approach to Tenure.
• George P. Johnson Experience Marketing: Large experience-marketing agency producing brand experiences, exhibits, and events for enterprise brands — operates in the same experiential production category as Tenure at greater scale.
• MKG: Boutique experiential and creative agency producing brand experiences, pop-ups, and live activations for enterprise clients — closely comparable to Tenure in scale, scope, and target buyers.
• MAS Event Design: Event-production and experiential agency specializing in custom fabrication and large-scale brand activations — directly comparable to Tenure's fabrication-driven, venue-based execution model.
• Sparks: Experiential marketing agency (part of Freeman) that designs and produces brand experiences, pop-ups, and immersive environments — overlapping head-to-head with Tenure's core offering.
• Fake Love (Dentsu Creative): New York–based experiential and immersive agency creating brand experiences blending physical fabrication with interactive technology — comparable to Tenure on technical/digital activation capabilities.

Emerging players

• AndPeople: Emerging experiential agency producing brand activations and creative campaigns — a smaller-scale emerging peer with partial overlap to Tenure's boutique experiential production niche.

Broad incumbents

• Havas Live (Havas Creative): Global holding-company experiential and live-marketing network delivering brand experiences as part of a broader creative and media portfolio — an incumbent peer that competes with Tenure on enterprise experiential mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/weretenure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenure